Lowe Campbell Ewald hired Jim Houck as executive creative director. Based in San Antonio, Houck will lead all creative efforts for USAA and report to Mark Simon, chief creative officer. Prior to
joining Lowe Campbell Ewald, Houck was a freelancer at various agencies including The Martin Agency, Deutsch LA, Saatchi & Saatchi NY and DraftFCB. Before his freelancer roles, Houck served as
"horsepower" at Crispin Porter & Bogusky and global director of branded entertainment at SapientNitro. He has worked on campaigns for brands like Burger King, Coke, Walmart, Sony, Volkswagen,
American Express, Dell, Toyota, Taco Bell and Accenture. "Jim's experience working with top brands, and his ability to truly understand the soul of a brand and creatively express that in actions, as
well as communications, makes him invaluable to Lowe Campbell Ewald," said Simon.