Wurl, a leading OTT advertising platform for streaming TV, hired Gina Ive in the new role of senior director, U.S. advertising. She is responsible for building its U.S. ad strategy, expanding the product line and increasing client development in the CTV and FAST (free ad-supported TV) marketplace.
She reports to Kris Johns, vice president of advertising.
Previously, she worked at Magnite, where she headed West Coast brand development and oversaw CTV growth in various verticals including tech/telco, entertainment, and political. Ive has 10+ years of digital media experience.
"As Wurl continues to innovate the CTV monetization model, Gina's specialized experience will help leverage and expand on the company's advertising strategy," said Johns.