WPP has appointed Rose Herceg as President, Australia and New Zealand.
She was previously Chief Strategy Officer of WPP AUNZ, which became a wholly owned part of WPP in 2021.
Earlier she founded Pophouse, one of Australia’s leading agencies for innovation, social trends and business strategy, which she sold to STW Group in 2007. She joined STW as a strategic consultant and became Chief Strategy Officer of WPP AUNZ following the WPP merger with STW in 2016.
Separately, Chris Rollinson, previously Chief Financial Officer, becomes Chief Operating Officer at the Australia and New Zealand operation and Tim Matheson will lead WPP’s technology strategy in the market as Chief Technology Officer.