Media
agency Exverus has appointed Josh Edelman to a new role: vice president, analytics. The agency is developing proprietary measuring offerings in partnership with Brainlabs.Previously, Edelman built custom analytics models for various media agencies. He served as vice president,
analytics for Giant Spoon. He also worked as director of measurements for GroupM.
"While many agencies emphasize analytics in their messaging, Exverus actually delivers on transparent,
actionable data and measurement at every stage of the client journey," says Edelman.
The agency's campaigns include "The Chosen," Voodoo Ranger, SeenThis and Honey Stinger.
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