Stagwell has appointed three senior executives to lead its recently formed Stagwell Marketing Cloud unit. They include Abe Geiger, Chief Product Officer; Elspeth Paige Rollert, Chief Marketing Officer; and Matt Lochner, Managing Director.   The company created the unit late last year to develop and market a suite of technology products to support in-house marketing teams and their transformation efforts. Currently the suite includes products designed to support influencer marketing, audience segmentation, PR, immersive experiences and brand insights. Geiger arrives at Stagwell from Hudson MX, an advertising technology business that provides cloud-based media buying and media accounting solutions. Earlier he …

Rochester-based marketing agency Flynn has promoted Katie Flynn to president, the third generation of Flynns to run the agency. Her father Chris Flynn remains CEO. Katie Flynn previously served as executive vice president supporting clients including MassMutual, Quest Diagnostics, John Hancock, Pfizer and others. In her five years with the agency, she has focused on the direct-to-consumer space with an emphasis on performance marketing and experience management programs.   As president, she will manage day-to-day operations and help develop initiatives deemed critical to the agency’s future.