• by Steve McClellan  @mp_mcclellan, February 2, 2022

Stagwell has appointed three senior executives to lead its recently formed Stagwell Marketing Cloud unit.

They include Abe Geiger, Chief Product Officer; Elspeth Paige Rollert, Chief Marketing Officer; and Matt Lochner, Managing Director.  

The company created the unit late last year to develop and market a suite of technology products to support in-house marketing teams and their transformation efforts. Currently the suite includes products designed to support influencer marketing, audience segmentation, PR, immersive experiences and brand insights.

Geiger arrives at Stagwell from Hudson MX, an advertising technology business that provides cloud-based media buying and media accounting solutions. Earlier he served as vice president of product development at Legal Shield Official, and was the Founder and CEO of Shake, a firm that builds management solutions for SMBs and Enterprise companies.  

Rollert previously served as global head of partnership marketing for Uber and earlier held product and analyst roles at Microsoft and Penn Schoen Berland.  

Lochner is returning to Stagwell from Harvard University where he is completing his Juris Doctorate. Previously, he served as an Investment Analyst at Stagwell Group.