• by Fern Siegel , June 30, 2023

Paula Maki is the new executive creative director at space150, a digital-marketing agency based in Minneapolis with offices in Los Angeles.

Maki reports to space150 founder and CEO Billy Jurewicz. 

“Change is central to space150’s DNA, as we have continued to reinvent our identity every 150 days and have done so since opening our doors back in 2000,” said Jurewicz. “With Paula joining our ranks as a new ECD, we look forward to writing new chapters of change with our clients and our teams.”

Previously, Maki worked as the vice president, creative director at Elephant, overseeing creative for its West Coast offices. Before that she served as creative director at 72andSunny, where she helped to reunite Allstate’s “Mayhem” character with Tina Fey, his former "30 Rock" crush.

"Space150 is audacious in ambition yet methodical in execution. I appreciate the balance of head and heart, especially at the intersection of advertising, design and innovation," said Maki.

The agency's recent roster includes Apple (Beats by Dre), Mayo Clinic, Treace Medical Concepts and CHEQ, a social-gifting consumer app. It's also done work for Nike, American Express and Target.