REVOLVING DOOR: TBWA\Chiat\Day Los Angeles Names Luis DeAnda As GM

by Amy Corr @MediaPostOTL, January 29, 2014

TBWA\Chiat\Day Los Angeles named Luis DeAnda as general manager and part of the executive leadership team for the agency. DeAnda will report to agency president, Carisa Bianchi. DeAnda joins the agency from TBWA\Media Arts Lab, where he was most recently global managing director for TBWA\MAL’s international network. DeAnda will focus on agency operations, client management and talent management for the Los Angeles office. He will also continue to partner with TBWA\MAL’s leadership in helping the Apple brand expand into key global markets. In 2002 DeAnda joined TBWA\Chiat\Day and headed to Tokyo to run the global Nissan account team. In 2007, he helped establish TBWA\MAL in Asia, including offices in Tokyo, Shanghai, Seoul and Sydney. In 2012, DeAnda returned to the U.S. after almost 10 years in Asia, joining TBWA\Media Arts Lab as managing director international & network.

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