Atlanta-based independent ad agency 22Squared has hired Doreen Fox for the role of vice president, group creative director. Previously Fox served at Ogilvy for over two decades. Fox will help lead creative for client AdventHealth as well as expand the creative team beyond Atlanta and Tampa. She will report to Chief Creative Officer Matt O’Rourke and executive creative director Mindy Adams. Fox has led work for clients including American Express, Kotex, Siemens, Pitney Bowes, and IBM. She fills a position previously …
She joined UM as Chief Product Officer for EMEA in March 2019 from Publicis Media's Starcom unit.
SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone as brand director. Additionally, the agency added several new hires including Roman Sandler as vice president media from media director at PureCars. Ingrid Sandahl joins as senior brand solutions director, a new position, from digital account supervisor at Taco Bell. Richard Accardi joins as brand solutions director from account director at email and eCRM agency BrightWave. Heather Broscious joins as senior vice president Brand Solutions in Atlanta, from brand director at gas station retailer RaceTrac.
Grey Group Global Health & Wellness practice has hired Laura Potucek and Guy Mannshardt Bricio in the new roles of Group Creative Directors, reporting to Tim Jones, Chief Creative Officer, Pharma. Potucek comes from the FCB Health network, where she worked at both Area 23 and FCB Cure. Bricio’s experience spans multiple agencies including Langland to Area 23.
Dentsu has announced a number of senior leadership hires across its creative business in the US, which includes agencies dentsuMB, 360i, and Isobar. These appointments include: Brian Eden, who joins 360i as Executive Creative Director after nearly three years at agency FIG. Prior to FIG, he spent more than five years at Droga5, and over the course of his career has worked with a range of clients including The New York Times, Hyundai, Ancestry, Hennessy, and more. 360i has also brought on Bridget Jewell as Group Director, Social Creative. She spent the previous eight years at Periscope, where she rose from her role as a community engagement strategist …
Dentsu International has named Alex Hesz Global Chief Strategy Officer, effective in early 2022. Previously Hesz was Global Chief Strategy Officer at Omnicom’s DDB, having been promoted to that post a little over a year ago. Earlier he led strategy for DDB’s Europe, Middle East & Africa (EMEA) region and was head of strategy for the network’s adam&eve agency.
WPP branding agency Landor & Fitch has appointed Jane Bloomfield as Global Chief Marketing Officer. Bloomfield will oversee the global Marcoms team and PR agency relationship and be responsible for developing business, marketing and communication strategies across the Landor & Fitch group. She will serve as a strategic lead for business development teams. Most recently Bloomfield was Chief Growth Officer at Kantar UK.
S4 Capital has named Mary Basterfield as its new Chief Financial Officer effective Jan. 3, 2022. She will also join the company’s board of directors. She succeeds Peter Rademaker, who is retiring from day-to-day operations but will remain on the board as a non-executive director. Rademaker has been with S4 since its formation three years ago, joining as part of the merger with MediaMonks. Basterfield previously served in financial roles at Dentsu Aegis, Sony Music, Warner Music, Expedia and most recently as Just Eat.
Performance marketing agency Labelium has tapped Diana de la Torriente, former senior vice president client services at Havas Media International, as its svp talent development, Americas, a new position at the agency. She will be based in Miami helping the organization shape its talent strategy and development programs. Earlier she served in client services roles at IMS Internet Media Services, Starcom Worldwide, Zenithoptimedia and Saatchi & Saatchi.
To read more articles use the ARCHIVE function on this page.