Cascarina will focus on the agency's AI capabilities and lead the creative team.

Marne Franklin's charge is to enhance social and retail marketing capabilities.

Healthcare marketing specialist AbelsonTaylor Group has appointed Elise Pietracatella as Planning Director.  She joins AbelsonTaylor Group following her work as an independent marketing and strategy consultant, where she led planning-focused brand strategy across immunology, oncology, and payer audiences. Prior to that, she held senior leadership roles at Heartbeat, Medisafe, and Twill, and spent more than a decade at Saatchi Wellness and FCB Health.