New York-based performance marketing company Fluent has appointed Carla Newell to the company’s board of directors. In the role Newell will serve as a member of the board’s audit, compensation, and nominating and corporate governance committees. Newell currently serves as Chief Legal and Risk Officer and Head of Health Business Development for Ancestry. Previously she served as operating general partner at Technology Crossover Ventures, a tech-focused venture capital and private equity firm. There she had a range of responsibilities for legal, deal structuring, investor relations, fundraising, human resources, and other operating functions.
McKinney has appointed Anita Schillhorn as director of strategy for the agency’s Los Angeles office. She joins from TBWA/Chiat/Day, where she was a planning director working on brands including IMAX, QuickBooks, and Principal.
Agency veteran Elizabeth Rosenberg is hanging out her own shingle. Her new firm is called “The Good Advice Company,” a marketing and communications consultancy that advises agencies, brands and startups. Rosenberg brings two decades of experience in strategic marketing communications and brand building, including stints with TBWA/Media Arts Lab, Omnicom’s Apple-dedicated agency where she was global director of communications and 72andSunny, part of MDC Partners. She was that agency's first global head of communications.
Long-time industry veteran and Publicis Groupe executive Rishad Tobaccowala has joined the board of directors of email consulting and professional services firm Trendline. Tobaccowala is currently a senior adviser to Publicis Groupe and previously was its Chief Growth Officer and Chief Strategist.
Minneapolis ad agency Solve has appointed Danny Schotthoefer as the agency’s first-ever director of brand planning. His remit includes developing consumer and cultural insights. Prior to Solve, Schotthoefer worked at Wieden+Kennedy in Portland, Oregon and TBWA\Media Arts Lab in Los Angeles.
WPP’s GroupM has promoted César Recalde to CEO Latin America. Recalde, who will serve on GroupM’s Global Leadership Team, also remains MediaCom CEO for the LATAM and Caribbean region until the end of the year. He succeeds José María Sanabria, who will retire at the end of 2020 after 11 years with GroupM including five as LATAM CEO. Recalde will be responsible for strategy and operations in the region for GroupM agencies including Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. GroupM LATAM manages an estimated $957 million in media investment billings, with a 23% market share and has nearly 2,000 ...
Cannabis martech platform Fyllo has tapped three industry veterans for strategic roles at the company. Tony Weisman and Steve Katelman have been named strategic advisors. Weisman is the former CMO at Dunkin and CEO at Digitas. Katelman is executive vice president strategic partnerships at Omnicom Media Group. The company has also appointed Craig Robinson to its board of directors. He is the former head of Powered by We For WeWork and CEO, global services at Newmark Grubb Knight Frank.
AKQA is promoting Sam Sterling to Chief Strategy Officer for the Asia Pacific region. Previously Sterling lead the AKQA Shanghai and Tokyo offices for three years. Now he'll work with colleagues and clients across offices including Auckland, Melbourne, Sydney, Tokyo and Wellington. AKQA works regionally with clients such as Nike, YouTube, Bridgestone, BMW, Netflix and Bunnings.
MullenLowe has appointed former Anomaly creative duo Laura Sampedro and Carlos Alija as executive creative directors at the agency’s Los Angeles office. They will help oversee a client roster that includes Acura, Whole Foods Market, Grey Goose, Patrón, AXE, California Avocado Commission, Hawaiian Airlines, and Providence Health. Their careers have spanned three continents in four countries. In July, after a competitive pitch, the duo created Coca-Cola’s first marketing campaign since the pandemic, which was shortly followed by Anomaly becoming Coca-Cola’s AOR in the U.S. Prior to joining Anomaly, they were creative directors at Wieden+Kennedy London, where they worked on highly ...
Planet Propaganda is elevating Emily Steele from account director to managing director, a new role at the independent agency. She will be tasked with driving both the financial and cultural health of the business, leading and managing all non-creative department directors, and overseeing client relationships, services and processes. The agency is also upping Katie Roach to head of production from her role as executive producer, while Andrea Slotten moves from production to operations director, and Mckenzie Halling is promoted to account executive from account coordinator.