• Alok Nath Appoined Head Of 22squared's Maker Studio
    22squared has been named Alok Nath, ex-BBDO Atlanta, as senior vice president, director of Maker Studio to lead content creation and production, across the digital landscape, in 22squared’s Atlanta and Tampa offices. This new position underscores the importance of the design and maker culture for the agency and clients due to the "continued proliferation of media, technology and social platforms." He reports to president Brandon Murphy. This is the third new director-level position hire since Murphy's tenure as president began in July. In September, Murphy announced the additions of Kris McDermott as senior vice president, director of technology, and Jim ...
  • Zambezi Hires Saatchi Veteran As Its First CFO/COO
    Los Angeles-based creative agency Zambezi has hired Erickson Ilog as its first Chief Financial Officer and Chief Operating Officer. A native of the Philippines, Ilog worked for nearly a decade at M&C Saatchi as executive vice president and director of finance and operations before joining WPP ad tech firm Iconmobile as CFO. “This is the next big step in the evolution of Zambezi,” stated agency CEO Jean Freeman, who has known Ilog since they worked together at Saatchi. “We hired our first Chief Creative Officer earlier this year, Gavin Lester. Now we’ve hired our first Chief Financial Officer and Chief Operating ...
  • Hilgers Named CEO At Advance-owned Agency POP
    Seattle-based agency POP has appointed RJ Hilgers CEO, succeeding POP Founder Bill Predmore, who started the company in 1996 and has served as CEO since the agency’s inception. POP, which was acquired in 2013 by media company Advance Publications, which operates Condé Nast and other companies. POP has more than 150 employees in Seattle and Costa Rica working with clients including Microsoft, Target, F5 Networks and Adobe. For the past two years, Hilgers has served as POP's CMO leading client services, business development and marketing. Earlier in his career, he spent time at SapientRazorfish working with brands including Apple, Intel, ...
  • Havas' Performance Marketing Unit Names Co-Global Heads
    Havas Group’s performance marketing unit Ecselis has appointed Bertrand Fraboulet and Karim Eid Co-Global Heads.  They will be responsible for driving development and delivery of innovative, value-building search & performance marketing solutions for clients, including multi-channel performance products. They will also align Ecselis business with Havas’ media and creative units, strengthen and develop the brand’s international network. Fraboulet was previously co-Head of Ecselis France, where he developed a number of performance marketing offers ranging from native ads to local performance, across affiliate platforms and SEO.  Eid joins Ecselis from Publicis Media France, where he was Managing Director for Zenith and ...
  • Select World Revives CCO Role
    Select World has appointed Hans Dorsinville as chief creative officer, North America, marking the first time in over 25 years that the agency has filled the role. He will be responsible for creative leadership as well as repositioning the agency to become a broader beauty and fashion player within North America. Based in New York, Dorsinville will co-manage the NY office with Sabrina Yu, Managing Director, NY. This hire also signals a more committed effort on behalf of the agency to promote and cultivate diversity. "The fact that our New York office will be headed by Hans and myself – ...
  • Reach Agency Taps Industry Veteran To Run Its Entertainment Unit
    Reach Agency, has hired Anheuser-Busch’s Jimmy Holleran as executive vice president in charge of its entertainment unit Reach Entertainment.For AB InBev Holleran was responsible for securing entertainment and branding related deals for films like LaLa Land and Silver Linings Playbook, and TV partnerships with shows such as Big Bang Theory and Modern Family. He’s also been responsible for AB InBev’s presence at major film festivals, including Sundance and Tribeca. Holleran is also expanding his former employer’s relationship with Reach. “At Anheuser-Busch, we’ve seen the benefits of Jimmy’s long-standing industry relationships, and he’s always delivered such great results” stated Shana Barry, ...
  • Mother NY Bulks Up Creative, Design Departments
    Mother New York is adding 17 new faces to its creative and design departments. Abe Baginsky joins as creative director from Ogilvy New York where he spent the last seven years working on Coca-Cola, AMEX and the United Nations. Erik Norin, ex-R/GA, 72andSunny and Wieden Kennedy, arrives from Sweden to serve as a "digitally-minded" creative director. Craig Love, ex-McCann Worldwide, StrawberryFrog, also is named creative director. Other new talent includes Trevor Gilley as art director; Lindsey Bissing as art director, and Matt van Leeuwen as design director. “One new voice can completely shift the trajectory of an idea, or even ...
  • Havas' Socialyse Hires Publicis Veteran For New COO Role
    Havas Group's Socialyse has appointed Philippe Torloting as the social media shop's first chief operating officer. He will be responsible for developing new strategies for disciplines such as influencer marketing, listening, performance content as well as improving Socialyse’s platform and products. Based in Paris, he is also tasked with better connecting the agency’s international network, as well as strengthening global business development efforts. He joins Socialyse after 11 years at Publicis Groupe, where he was deputy general manager of Blue449, having previously worked at sibling shops Moxie and DigitasLBi.
  • VIA Agency Elevates Two To New Planning, Client Roles
    Portland, ME-based ad shop The Via Agency has elevated Scott MacLeod to Director of Planning and Dan Bailin to Director of Client Strategy. Taking on two new roles at the agency, both will report to VIA’s Chief Strategy Officer, David Burfeind.    MacLeod joined VIA in 2011 as a planner. Before that he was Group Director of Analytics and Accountability at R/GA. In his new role, he will lead a growing planning group at VIA that spans research, brand planning, experience planning and marketing performance.  Bailin arrived at VIA in 2010 to work on the account side of the business. ...
  • Lauren McGrath Joins Lippe Taylor
    Lippe Taylor has appointed Lauren McGrath, ex-Refinery29, as head of talent, influencer engagement. In this new role, she will join Lippe Taylor’s senior team and oversee the agency's newly launched influencer marketing unit which will now house Starling AI, an artificial intelligence and machine learning platform that identifies, segments, measures and optimizes influencers and their networks for brands.  
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