SonderCo, the Santa Monica, CA-based marketing and talent agency that brokers brand partnerships with celebrities, creators, influencers and others, has promoted Jessie Mash to president, a new role at the agency.   Mash was previously head of talent partnerships and is credited with developing deals that paired Teyana Taylor and Doja Cat with Ray-Ban Meta, Rebel Wilson with Noom, and Salma Hayek with Ultherapy, along with campaigns featuring Shaun White, Millie Bobby Brown, Martha Stewart …

The former CRO will lead growth for the digital OOH company in the U.S. and Canada.

Brooklyn, NY agency Atlantic New York has appointed Stacia Parseghian as managing director. She joins following leadership roles at Critical Mass, BBDO, Goodby, Silverstein & Partners, and TBWA\Chiat\Day.   As Managing Director, Parseghian will oversee Atlantic's client partnerships.  The agency was founded in 2021 by João Coutinho and Marco Pupo and works with clients including TikTok, Pinterest, Amazon, Heinz and Heineken. 

  Dazed Studio, the in-house agency and consultancy arm of London-based Gen Z focused media company Dazed Media has launched a brand and cultural strategy division in the U.S.   It will be led by Izzy Farmiloe, who has been promoted to global head of strategy & growth at the agency. She’ll be dividing her time between New York and London to support the new division. 

The executive is tasked with leading marketing in the AI era.

The appointments reflect the agency's 20% YoY growth in the U.S.

The appointments follow a period of agency expansion.

He brings 15 years of experience across performance marketing and digital media.

The new creative head believes clients "need a business partner who aligns creativity with insight."

He will lead a 22-strong creative team in London.