PMG has hired Andrea Terrassa as its first Chief Operating Officer. She is charged with driving sustainable efficiencies across the global organization.
Previously, Terrassa spent seven years at Dentsu, most recently as COO for Dentsu Americas. As Global COO of Dentsu Creative, she consolidating over 100 agency brands across 35 markets.
Before that, she held COO roles at 360i and WPP’s Red Fuse Communications.
“PMG’s relentless focus on driving impact for clients, its innovative use of technology, and its deep commitment to valuing and training its people make it a truly special company,” Terrassa told People on the Move. “This strong foundation and adaptability will drive us forward as we build an integrated, global operating model to meet our 2025 ambitions and beyond.”Based in New York, Terrassa reports to PMG CEO-founder George Popstefanov.
Popstefanov said Terrassa's “expertise in managing complex operational dynamics to support innovation ... make her a perfect fit for this moment in our evolution. Her innovative, people-centric approach and passion for inclusivity align with our values.”
PMG's current client work includes Apple, Nike, CKE Restaurants and Experian.
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