Previously, Farrell was at Wpromote, where she led corporate marketing efforts. Before that, she worked in events for ENK International, the world's largest shoe and accessory trade show.
Jeff Reynolds, CEO of Agital, said: "Her ability to seamlessly integrate new divisions into our company and drive lead generation efforts will play a crucial role in our organic growth goals."
Agital has offices in Boston, Washington, DC, Las Vegas, Phoenix, San Diego, and St Louis. Clients include Cisco, JellyBelly, HP and and Purdue University.