Omnicom and WPP veteran Dru Sil has been appointed to the new post of Global Product Managing Director at Stagwell Media Platform.  

SMP is a centralized hub of global media, technology, and data specialists who design products to optimize media trading, forecasting, and investment. The platform unites talent and resources across all Stagwell agencies globally.   

He reports to Matt Adams, Global CEO of Stagwell Media Platform (SMP) and will lead the development of SMP’s product suite and oversee global media activation as well as product development and integration across Stagwell.  

Sil brings more than 15 years of commerce and product experience across startups and global agency networks. Most recently, he served as executive director-Omni Platform Product Strategy at Omnicom and before that was executive director product strategy at Annalect, the unit that oversaw the development of the Omnicom marketing platform Omni and other assets.    

Before joining Annalect in 2022, Sil was managing director-commerce analytics at WPP media agency Mindshare.