Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account

by Steve McClellan @mp_mcclellan, April 24, 2024

Ad agency Innocean USA has named Gui Borchert as executive creative director who will oversee the agency’s Hyundai North America account.

Borchert, a native of Brazil, was most recently senior director of creative at Squarespace. The 20-year industry veteran has worked on brands such as Nike, Google, Puma World Cup and Adidas Football.

Prior to Squarespace, Borchert worked at agencies including Mother, Fallon, 72andSunny and R/GA.

agency, automotive, creative

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