• by Fern Siegel , April 23, 2024

Marketing agency Chernoff Newman named Dan Jividen as its new group creative director.

Jividen has worked at various agencies, including Weber Shandwick, Energy BBDO and Leo Burnett.

His account work includes Ocean Spray, Save the Children and the Mars portfolio.

"One of the most significant challenges in the creative field is staying ahead of the game, especially in the digital / AI space. With new technologies and platforms constantly emerging, it's an overwhelming-but-exciting time to experiment with new techniques and find new ways to connect with audiences," said Jividen.

Chernoff's offices are located in Columbia and Charleston, S.C., Charlotte, N.C., Orlando, Florida, and Washington, D.C.