Perhaps no other American celebrity delivered such extreme highs and evil lows in his lifetime. Read the full story by Barbara Lippert
O.J. Simpson's criminal and civil trials stemming from the murder of his wife Nicole and her friend Ron Goldman riveted the nation. Read the full story by Adam Buckman
There I was covering the trial for Ad Age when I received a call from Mark Weiner asking if I wanted to know how much it was worth to brands. Read the full story by Joe Mandese
The athletic company has been on the back foot, and hopes to build buzz with innovative new product. Read the full story by Sarah Mahoney
The L'Oreal-owned brand understands everyone needs a little help finding the moisturizer of their dreams. Read the full story by Sarah Mahoney
The company cited continuing new business tailwinds, a rebounding technology sector and double-digit growth in its Epsilon and Publicis Media operations as drivers of Q1 growth. Read the full story by Steve McClellan
TikTok has reportedly been talking with advertisers about an AI-generated feature that creates virtual influencers to star in videos on the app. A script would be generated for a video … Read the full story by Colin Kirkland
YouTube is unveiling in-stream shopping tools to facilitate new ways for creators to show off products, push purchase activity and gain more revenue opportunities in the video-sharing app. Read the full story by Colin Kirkland
I learned a lot from many of you, and believe I can now put a much finer point on understanding the scale of the CTV ad market. Read the full story by Dave Morgan
America's third-largest grocer keeps finding new ways to woo consumers. Read the full story by Sarah Mahoney
Meta is testing new ways to help protect younger Instagram users from falling victim to various forms of intimate image abuse, while also trying to boost awareness surrounding potential sextortion … Read the full story by Colin Kirkland
The House Energy and Commerce Committee will hold a hearing on April 17 on the teen safety bill and other proposed laws affecting online media -- including the newly introduced … Read the full story by Wendy Davis
Child actor Drake Bell is given an entire episode of "Quiet on Set" to tell his traumatic sexual abuse story for the first time. Read the full story by Barbara Lippert
Bipartisan lawmakers on Sunday floated a privacy bill that would require companies to allow consumers to opt out of ad targeting based on non-sensitive data, and require opt-in consent before … Read the full story by Wendy Davis
The online Sleep Survey, launched mid-March in conjunction with Abbvie,"delves into the often-overlooked realities of how Parkinson's disease profoundly impacts sleep." Read the full story by Les Luchter
The company spends an estimated $395 million on measured media annually, according to agency research firm COMvergence. Incumbent EssenceMediacom is expected to defend. Read the full story by Steve McClellan
According to a recent survey by the 4As in 2024, Fixed Fee emerged as the most utilized compensation model among those polled. Read the full story by Steve McClellan
We are a little more than three months into 2024 and Prime Video's "Fallout" may be the first apocalyptic drama of the year. Read the full story by Adam Buckman
Brands keep looking for new ways to get noticed for sustainability efforts. Read the full story by Sarah Mahoney
And a hit song for your eyes. No, not that one. Read the full story by Barbara Lippert