The "live avatar" feature in the model creates an experience that listens, sees and speaks with a dynamic visual persona, with the goal to give companies "distinct visual identities to … Read the full story by Laurie Sullivan

The album, "Songs to Listen to in a Wendy's Parking Lot," was created as a soundtrack for QSR customers who "have turned Wendy's parking lots into an unexpected backdrop for … Read the full story by Teresa Buyikian

An estimated 11.2 million Americans who see the climate and environment as a top priority don't vote, according to a recent study. Read the full story by Tanya Gazdik

Marketing discipline and common sense both failed the cratering Nike brand. When does neglect turn into marketing malpractice? Read the full story by Sarah Mahoney

Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more immersive in-car experience. Read the full story by Tanya Gazdik

The wisecracking candies fend off telenovela passion, 'Survivor' guilt, and crime-show creepiness. Read the full story by Sarah Mahoney

That's according to a just-released analysis by agency research firm COMvergence. Read the full story by Steve McClellan

The appointment follows a formal review and extends WPP Media's longtime relationship with DoorDash in the U.S., Canada, Australia and New Zealand to more than 40 markets worldwide. The remit … Read the full story by Steve McClellan

Online impersonation scams "have been amplified by search engine, social media, and other digital marketplace platforms that profit from optimizing online ads for third parties, regardless of whether the third … Read the full story by Wendy Davis

A new flurry of forecasts finds people will protect holiday budgets by cutting other spending - even groceries and healthcare. Read the full story by Sarah Mahoney

The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate the value the platform brings to … Read the full story by Laurie Sullivan

The terms of service "do not promise that Meta will accomplish the impossible task of preventing a user from ever being exposed to misleading content," the company argues. Read the full story by Wendy Davis

The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, … Read the full story by Wayne Friedman

The In Real Life Act, unveiled by Senator Chris Murphy (D-Connecticut), would require social platforms with at least $500 million in ad revenue to pay taxes at rates ranging from … Read the full story by Wendy Davis

KYIV, UKRAINE -- I am writing from here, where as you might expect, war is front-and-center. Many of the conversations are about the rapidly-emerging concept of "Cognitive War." It's one … Read the full story by Dave Morgan

"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's Scott McDonald advised during this week's … Read the full story by Joe Mandese

"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the industry, this is how we've been … Read the full story by Joe Mandese

Judge Timothy Kelly, a Trump appointee, early Thursday issued an emergency order requiring the White House to immediately restore the press credentials of CNN, MS NOW and Politico. Read the full story by Wendy Davis

Of all the self-aggrandizing things Trump has used our taxpayer dollars for, a paid ad calling on us to "love" him is the last straw. I mean, until the next … Read the full story by Joe Mandese

The award honors a public figure outside the industry whose work has shaped how brands advertise, market, and reach new audiences. Read the full story by Steve McClellan

"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the ADI. That task was left to … Read the full story by Dave Morgan

Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media and advertising actually do? Read the full story by Joe Mandese