• by Tanya Gazdik , Yesterday

Hunter is marking its 170th anniversary with a new global campaign starring Kate Moss.

The effort “brings together two British icons whose longstanding relationship reflects Hunter's enduring place in style and culture,” according to the brand. 

Moss, 52, was famously photographed wearing the Original Tall Wellington Boot more than two decades ago, long before a partnership. 

“The functional boot has become a signature symbol of the brand, and it’s a style Moss has a special connection to,”  according to WWD. The supermodel and 90s fashion icon wore black Wellington boots to Glastonbury Festival in June 2005, helping to turn the boots into a hallmark of festival fashion.

“I’ve been a loyal fan of Hunter for years, ever since the festival where I wore them with way too short shorts and a waistcoat,” Moss says in a release. “I was just about to leave the house and heard it was already knee high in mud in the fields. I went to my trusted Hunter wellies in my closet. They were black and were tighter to the leg and they were waterproof. Bingo!”

What Moss didn't realize in that moment was that one styling choice would become so much more. 

“Thanks to her effortlessly cool ensemble, she would transform the humble Wellington boot from a countryside staple into a fashion accessory, helping define what festival style would look like for years to come and how fashion insiders would remember Hunter boots," according to WhoWhatWear. “But since the early to mid-2000s, Moss hasn't been photographed in the boots — until now. More than two decades later, Moss has traded her classic pumps for her beloved Wellies, and in a very iconic way.”

Hunter reunites with Moss for “Iconic by Nature,” a global autumn/winter 2026 campaign “that honors the past while looking firmly toward the future,” according to the brand.

The campaign launches globally across digital, social, retail and out-of-home channels.

Back to those original wellies — they made an appearance recently.

At the end of last year, two pairs of Hunter wellies were mounted on plinths and installed at the Barbican – part of the exhibition “Dirty Looks: Desire and Decay in Fashion.” One came from the wardrobe of Kate Moss, and the other belonged to the late Queen Elizabeth II.

“With all due respect to Her Majesty (and the archive Vivienne Westwood and Issey Miyake pieces that were also on display), the supermodel’s muddy boots were the star attraction,” according to British Vogue. “Though the Queen’s 1960s wellies spoke to the history of the British brand – which has been keeping blue-blooded feet dry since the middle of the 19th century – Kate’s rubber rain boots, with their dried-on crust of ancient Somerset soil, were emblematic of an era-defining moment in post-millennium pop culture.”