Many agencies do not see the performance expected from ChatGPT Ads campaigns, despite OpenAI touting improved testing to target audiences. Read the full story by Laurie Sullivan

Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain. Read the full story by Laurie Sullivan

Government and political backlash over building data centers to support the energy and processing power to run AI has accelerated rapidly into an intense, bipartisan populist movement. Read the full story by Laurie Sullivan

With a 10% gain in ads, strength in computing and home entertainment, the retailer is raising its revenue forecast. Read the full story by Sarah Mahoney

YouTube has announced the addition of Amazon to its U.S.-based shopping affiliate program, allowing creators to share and earn from Amazon product tags integrated into video posts, Shorts, and livestreams. Read the full story by Colin Kirkland

But a racist Halloween gaffe - and Target's subsequent apology - may overshadow the rollout of the new concept. Read the full story by Sarah Mahoney

To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube. Read the full story by Laurie Sullivan

Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S. Unfortunately, most ad transactions today are based on self-reported numbers. Read the full story by Dave Morgan

Google is changing its billing and resource allocation for AI-driven developer platforms -- specifically Google Antigravity in Gemini Enterprise -- to help brands and agencies control costs. Read the full story by Laurie Sullivan

The biggest TV station group to benefit from the spend is Gray Television at $434 million, followed by Nexstar Media Group at $416 million, Fox TV stations ($363 million), Tegna … Read the full story by Wayne Friedman

The economy may or may not be the No. 1 issue for some voters. Candidates now have a way to target them in media buys based on how salient it … Read the full story by Joe Mandese

Six former child stars from '90s TV hits are coming to HGTV this week in a competition to renovate '90s homes and bring them into the 21st Century. Read the full story by Adam Buckman

A rocky reset at recent acquisition Foot Locker, along with clearance-rack Nikes, are clouding the retailer's near-term prospects. Read the full story by Sarah Mahoney

In 2023, Lachlan and Rupert Murdoch tried to re-merge the company, but institutional investors and Murdoch family members argued against it. Read the full story by Wayne Friedman

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and stock downgrades. Read the full story by Laurie Sullivan

By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will fall in line. Read the full story by Maarten Albarda

The deal resolves charges that TikTok allowed children 12 and under to bypass a "Kids Mode" setting that would have restricted data collection. Read the full story by Wendy Davis

"Parton's business acumen extended beyond the entertainment industry. Her empire included hotels," fragrances, beauty products and other ventures, according to "USA Today." Read the full story by Tanya Gazdik