I'm publishing them verbatim, because Nielsen had not responded to my questions asking to explain explicitly what they are, how they work and why they are improvements. Read the full story by Joe Mandese

Oops, I mean "The Gauge," but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming's dominance during the upfront even though … Read the full story by Joe Mandese

Among the non-intuitive insights about U.S. TV viewing brought to light: Only 30% of U.S. households are "streaming TV only." Read the full story by Dave Morgan

"The fact that Sony has never publicly disclosed this information, and Plaintiff's refusal to name his source, strongly indicates that he obtained the information by improper means," WPP stated in … Read the full story by Steve McClellan

Major ad industry groups are backing Google in a battle with two web users over 60 who contend the company violated a California anti-discrimination law by enabling businesses to target … Read the full story by Wendy Davis

Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers, and developers into the massive shift when AI agents make purchases on behalf of humans. Read the full story by Laurie Sullivan

One audience feels flush enough to splurge on toys and fashion. The other is desperate to save on groceries. Read the full story by Sarah Mahoney

It just accelerated how users -- as well as publishers -- personalize their journeys across search, discovery and news in ways that could impact consumers and marketers alike. Read the full story by Joe Mandese

Building on AI Max's "one-click" experiments late last year, Google unveiled new A/B testing tools for search ads using a demo that took ten clicks to execute. Read the full story by Joe Mandese

Nearly a decade after it was conceived the Institute for Advertising Ethics has moved beyond education and professional certification into self-regulation, including a new ad incident reporting system. Read the full story by Joe Mandese

Marketers that use personal data to set prices should tell consumers about the practice in certain situations, the FTC proposed Wednesday. Read the full story by Wendy Davis

Neutrogena's social media posts across various platforms are flooded with comments slamming the company over its alleged treatment of Panettiere. Read the full story by Tanya Gazdik

Siding against Meta Platforms, a federal judge ruled late last week that former Arkansas Governor Mike Huckabee can proceed with a lawsuit over Facebook ads that made it seem as … Read the full story by Wendy Davis

New research estimates 10% of all web content has been edited or written by AI. The real question is, how much of it is actually meaningful? Read the full story by Joe Mandese