It will yield $70 billion in media agency review activity - up from a normal annual average of $16 billion - according to an analysis by ID Comms. Read the full story by Steve McClellan

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. Read the full story by Steve McClellan

Good news for the theatrical movie business? Maybe. Cinemark Holdings and Imax Corp. stock prices posted some nice gains. But not everyone. Read the full story by Wayne Friedman

Mattel, with sales gaining, also elevated its brand chief to president. Read the full story by Sarah Mahoney

Three years ago, BMW executives said the inside of a car was "a private space" and not a place for advertising. Things are different now. Read the full story by Tanya Gazdik

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges. Read the full story by Laurie Sullivan

Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in the big game for the first … Read the full story by Wayne Friedman

Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue for Q2, to $1.94 billion. Read the full story by Wayne Friedman

"This case involves an unusually brazen group boycott," Musk's X Corp. argues in a bid to reinstate antitrust claims against 10 advertisers. Read the full story by Wendy Davis

Elon Musk knows a lot about a lot of things, but he doesn't seem to understand how boycotts - especially advertising boycotts - actually work. Read the full story by Joe Mandese

X's Q2 ad earnings totaled $367 million from April-June 2026. Although an improvement vs. the previous quarter, it marks an $83 million year-over-year decline. Read the full story by Colin Kirkland

Everything about marketing is about capturing as much of people's time as possible. More than money, we want people's time. As much as we can get. Read the full story by J. Walker Smith

"Apple is likely to wait until 2027 to unveil its own take on smart glasses," according to Mashable. Read the full story by Tanya Gazdik

"Dreamina Seedance 2.5," the latest generation of ByteDance's AI video model, is designed to provide advertisers with a bigger canvas for their native AI-generated video ads. Building on previous Dreamina … Read the full story by Colin Kirkland

The country's largest meat producer says category sales fell 16%. But don't worry, beef. America just can't quit you. Read the full story by Sarah Mahoney

Zero-click searches and complete decoupling of information from site visits - redistributing them to AI tools - are at fault for disrupting the ecosystem. OneLittleWeb's data shows how. Read the full story by Laurie Sullivan

Pharma firm Shionogi has launched Xocova, the first preventative treatment for anyone exposed to the still-dangerous virus. Read the full story by Les Luchter

DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71. Read the full story by Wayne Friedman