Nearly a quarter of the contracts in the updated list are with major holding companies. Among those firms, Omnicom has the most, with 118 contracts. Read the full story by Steve McClellan

NBC's Monday 'Emmys' broadcast was down 9% to 6.7 million Nielsen-measured viewers vs. a year ago. In 2025, the 'Emmys' aired on a Sunday with 7.4 million viewers, its strongest … Read the full story by Wayne Friedman

Brave Michael J. Fox brought class and courage to the Emmy Awards Monday night on NBC. Read the full story by Adam Buckman

In a tech-dominated world, emotions are more powerful than transactions. Read the full story by Sarah Mahoney

Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, as they spent the past year bracing for massive declines in traditional web traffic … Read the full story by Laurie Sullivan

Novig "is a company with not much market share, and so polarizing people is a reasonable strategy," says Joshua Lewis, a marketing professor at New York University's Stern School of … Read the full story by Tanya Gazdik

Winterberry's nearly three-point revision is the third comparable forecaster upgrade for 2026 ad spending in the past week, following Madison and Wall and the IAB. Read the full story by Joe Mandese

Terry Young showed us what was possible by organizing the elements of culture in a scientific way. Now he wants to do the same for the science of possibility itself. Read the full story by Joe Mandese

The gap -- the distance between what can be imagined and what current systems can deliver -- is the contradiction at the heart of Terry Young's new book, "Possibility Sciences," … Read the full story by Terry Young

The new CMO's mantra? "There are no tired brands, only tired brand managers." Read the full story by Sarah Mahoney

The ad industry opposed the law, arguing it "places severe burdens on ordinary commercial speech." Read the full story by Wendy Davis

The "proof" required to win is fairly exacting, including a Bigfoot paw print and audio recordings. Read the full story by Teresa Buyikian

The tools, built into the existing Chrome User Experience Report framework, are geared toward helping paid-for media teams that buy and help advertisers to evaluate audience ad-load experiences. Read the full story by Laurie Sullivan

The Starbucks glass cup is reselling for up to $200 on StockX, $249 on Mercari and $290 on eBay. Read the full story by Tanya Gazdik

Tara McRae jumps into key role at the world's second-biggest footwear company. Read the full story by Sarah Mahoney

The footwear brand is diving into soccer - tapping Thierry Henry as director - and promises to play a whole new game. Read the full story by Sarah Mahoney

Expectations that "60 Minutes" would be unrecognizable in its season premiere were not met as the old warhorse news show returned for its 59th season. Read the full story by Adam Buckman