by Laurie Sullivan on Dec 15, 10:26 AM
The Recycled Records campaign introduces an original EP made up of the sounds taken from the company's bottle-to-bottle recycling process, along with a versatile sound library and short film.
by Laurie Sullivan on Dec 14, 4:20 PM
Google made two announcements on Wednesday in its Search Central Blog. One introduced a dashboard tool for users to understand the most current status of systems that impact Search-crawling, indexing, and serving. The other is a link spam update for Google Search in December 2022.
by Laurie Sullivan on Dec 13, 3:58 PM
"The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests," according to the company's blog posted November 30, 2022. "ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response."
by Laurie Sullivan on Dec 12, 2:06 PM
Microsoft will pay nearly $2 billion for a share in the London Stock Exchange Group, and has taken steps to prevent deceitful financial promotions and scams on its ad platform in the UK.
by Laurie Sullivan on Dec 9, 10:24 AM
Yelp has made significant changes to its app for businesses trying to reach consumers through high-quality leads, to help consumers hire service pros and manage projects.
by Laurie Sullivan on Dec 8, 8:00 AM
Affiliate marketing continues to grow, but the channel will not "truly bloom" without measurement solutions. Advertisers must think about how to measure their investments in affiliate to better integrate them into the rest of their ad-spend approach. Partnerships can help.
by Laurie Sullivan on Dec 7, 10:08 AM
Walmart+ in December became the first advertiser to use Valpak's Premier Plus advertising options, an omnichannel advertising solution that changes the company's iconic blue envelope into a billboard.
by Laurie Sullivan on Dec 6, 8:00 AM
The Digital on Demand Services program will provide local media companies with lower-cost access to developers and technical resources that aim to accelerate digital growth.
by Laurie Sullivan on Dec 5, 1:25 PM
Marketers want to make the best use of all investments as paid media costs rise. A survey of enterprise search marketers by BrightEdge suggests 90% of organizations aim to prioritize SEO in 2023.
by Laurie Sullivan on Dec 2, 2:20 PM
YouTube's annual list of ads that performed best on its platform includes tech companies Amazon and Apple and streamers HBO Max and Netflix reaching the top 10 for global and U.S. campaigns.