Searchmetrics CEO Matt Colebourne believes marketers do not use search data to its full potential, so the company is working to build out custom services in machine learning and AI to solve a variety of challenges for brands.

Many artists, musicians and brands have pledged royalties, funding and commitments to social justice. Some media companies have joined, and more are on the way.

Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.

Microsoft's latest vertical relies on search intent data and an understanding of users' needs to offer advertisers a better ad experience to attract cruise enthusiasts.

The latest revision focuses on Performance Max and Discovery campaigns, including more support for other search engines.

"I plan to change the way people think about SEO -- disrupt today's thinking, and introduce a multiplatform SEO strategy," says Rise at Seven's head of SEO Tasha Amponsah-Antwi.

Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people to find the ideal car.

Inspired by seller feedback, Promoted Listings Express were developed to help sellers boost visibility for their listings and to drive views, bids and sales.

On Wednesday, Google and Yelp shared information about their review process and why companies, advertisers and brands should feel comfortable in their efforts to ensure trust and safety.

It seems the Star Wars character Darth Vader and search engine optimization have more in common than some marketers might think.