• Mike Grehan's Three Degrees Of Separation From Jimi Hendrix
    Some have called Mike Grehan a visionary. Others think of him as a search guru. As a teenager, he just wanted to play music in a band.
  • What's Happening With Meta's Operating System?
    Meta reportedly disbanded a group of more than 300 employees working on operating systems for its virtual and augmented reality devices, The Information reports.
  • Google Makes Offline Conversion Tracking Easier
    Google Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already captured in the leads to measure conversions.
  • Why And How Roku Developed Advertising Watermarks
    Roku on Wednesday released an Advertising Watermark that integrates with its operating system to automatically verify publisher ad requests and impressions so that advertisers know they are reaching genuine Roku users. The technology is free.
  • Trust In Advertising Rising, Nielsen Data Finds
    Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
  • Super Bowl Advertisers That Returned To Spend Millions
    Beer has accounted for nearly 8% of the more than $1.7 billion spent on Super Bowl ad slots in the last five years and AB InBev, the top spender, has advertised seven brands during the past five years, according to MediaRadar.
  • Yahoo Takes ID-Free Targeting To The Web
    Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
  • Marketers Prepare For Change As Google Pledges Privacy
    Many marketers think Google's move to limit tracking on smartphones running Android is a promising move to protect consumer data. Others say it's taking too long to make the change.
  • Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
    The partnership gives Tinuiti clients early access to Reddit tools, teams and resources, and an opportunity to test the platform's newest advertising products -- especially those geared toward performance marketing.
  • 83.4 Million U.S. Smartphone Users Will Scan QR Codes This Year
    QR codes made news after a viewing surge to Coinbase's QR code ad forced the company to throttle its site traffic. But marketers now are being warned of security risks.
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