YouTube AI-related citations have surpassed growth expectations, giving businesses another channel to leverage their community's voice or build content that could function as a clickable citation. BrightEdge's report pointed to video as becoming a dominant medium in AI-generated results.

Former President Donald J. Trump told attendees at an event this week he might not break up Google if he is reelected. This doesn't mean Google would remain unchanged.

"Simplify" has become a buzzword as the technology that advertising runs on becomes more complex. The concept to make something simple pushed Amazon to overhaul its DSP. It streamlined campaign planning and optimization, and automated a variety of features such as frequency caps.

Microsoft is building an "intimate experience" in AI assistants as Microsoft AI CEO and DeepMind co-founder Mustafa Suleyman focuses Microsoft AI's team on the business of engineering personality.

The company released a Keyword Targeting feature on Friday that seems a lot like one you would find in search, providing another way for advertisers to connect with those who engage across Reddit's communities.

Amazon wants to build AI agents that will perform specific tasks without human intervention, but it's not the only one. Agora may be the latest tech company to be part of an explosion to make technology feel more human-like on billions of devices for video, voice and chat.

Braze co-founder and CTO Jon Hyman believes everyone will have their own AI agent that will determine what's important to read and what's not.

A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys.

Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.

The progression from ad targeting to web browser cookies to connected IDs helps to understand advancements in Yahoo's ad-targeting strategy and recent announcement around its Snowflake integration.