MediaPost gathers the buyers behind the billions to provide insights on this year's upfront and a look into the future. Over breakfast and two panel discussions, the most influential buyers in the business will discuss the current market and forecast the next five years for the industry.

Speakers

Kristi ArgyilanMagna GlobalPresident, North America
David CohenUniversal McCannChief Investment Officer
Marianne GambelliHorizon MediaExecutive VP/Chief Investment Officer
Chris GeraciOMD USPresident, National Broadcast Investment
Brian GleasonXaxisManaging Director / North America
Gibbs HaljunGroupMManaging Director, Media Investment
Adam KasperHavas Media, North AmericaChief Media Officer
Peter KnoblochMDC Partners' AssemblyChief Investment Officer
Barry LowenthalThe Media KitchenPresident
Kris MagelInitiativeEVP, Director of National Broadcast
Joe MandeseMediaPostEditor-in-Chief
John MuszynskiSparkChief Investment Officer
Amanda RichmanStarcom USAPresident, Investment & Activation


Agenda

8:00 AM - Registration & Check-in

8:30 AM - Continental Breakfast

9:00 AM - Upfront 2014-2015
      After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2014-15 be upfront business as usual?


10:00 AM - Upfront 2019-2020
      With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? By 2017, Interpublic's Mediabrands predicts 50% of all media will be bought via machine automation -- how much of that will impact TV's annual sales bazaar? Or will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.


11:00 AM - Coffee & Networking

11:30 AM - Conference Concludes