"MediaPost’s 2015 Outfront was a terrific event—insightful, thought-provoking and fun. It’s always interesting to hear the thoughts and perceptions of today’s leading advertising executives. "
MELISSA KENNEDY | COMCAST SPOTLIGHT
Recorded from MediaPost's 2015 Outfront Forum:
8:30 AM - Continental Breakfast
9:00 AM - Upfront 2015-2016
- After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2015-16 be upfront business as usual?
10:00 AM - Upfront 2020-2021
- With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? Interpublic's Mediabrands predicts by the end of 2015, 50% of all media will be bought via machine automation -- how much of that will impact TV's annual sales bazaar? Or will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.
11:00 AM - Coffee & Networking
11:30 AM - Conference Concludes