Madison Avenue’s Featured Upfront Event:
Buyers Vs. "Sellers"
Live from Media Magazine's 2013 Outfront Forum The buyers behind the billions will gather at MediaPost's Outfront to provide insights on this year's upfront market in the form of a debate with the "sellers". The role of the sellers will be played by leading advertising trade journalists who will ask questions that sellers cannot normally ask. They're not afraid to go there!
The 90 minute bout, moderated by the legendary David Verklin will delve deeply into the challenges of this year's market and the shape of the TV buying future.
