Join us on Thursday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show in Javits Center.
Registrants for the awards presentation will have the opportunity to tour The New York International Auto Show immediately following the ceremony. This is a rare treat as the Auto Show will not yet be open to the public.
2016 was a record-breaking year for the auto market, with U.S. shoppers buying an 17.55 million cars, trucks and crossovers, beating 2015's record of 17.47 million. It was the seventh consecutive year of year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards.