Join us on Wednesday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show at the Javits Center.
2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead off 2015's previous record. It was the seventh consecutive year of year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate this year's honorees.
2017 Marketing Automotive Honorees
Automotive Marketer of the Year
Tim Mahoney, CMO Chevrolet
Automotive Agency Of The Year (Traditional)
Best Integrated Campaign (3 channels or more, including online)
Nissan Rogue from Nissan Direct
Automotive Agency Of The Year (Digital)
Best Social Campaign
Carmichael Lynch for Subaru Zero Landfill Initiative
Best Minority or Interest Group Campaign
Walton Isaacson for Lexus RX
Best Viral Marketing Execution or Campaign
SapientRazorfish for Mercedes-Benz, #MBPhotoPass
Best Interactive Execution or Campaign