Ross Phernetton has rejoined the Proximity network as senior vice president, executive creative director of Barefoot Proximity in Cincinnati. Phernetton was previously creative director at BBDO and Proximity Minneapolis. In his new position, he will be responsible for the agency's creative output. Phernetton spent nearly 15 years at BBDO and Proximity Minneapolis, working on brands such as Hormel, Aviva Life Insurance and the Minnesota Vikings. He won a Gold Effie for his campaign for Formica. In August 2013, he joined the management team of Staff, a startup within the Samsung Accelerator. "At Proximity we believe in making brands more valuable to people and people more valuable to brands," said Chris Evans, CEO of Barefoot Proximity. "Having worked with Proximity, Ross understands this and is the perfect fit to drive our work to the next level."
Planit hired Rich Reiter as creative director. In his new role, Reiter will oversee the agency's entire creative operations ranging from branding, creative concept development and execution, to multimedia, interactive and mobile design. He will work across all clients, including AGCO, DEWalt, Royal Building Products, Universal Music Group, Mally Beauty and Marriott International. Reiter joins Planit from Innocean in Chicago where he led all brand and retail creative for Hyundai Motor Company. Prior to Innocean, he managed creative services for McDonald's, Coors, Walgreens, Yum Brands, Beefeater Gin, Wrigley's, and Wilson Sports while working at Leo Burnett and Foote Cone Belding. Reiter's work has been recognized by One Show, Print Magazine and by CAAA Chicago American Advertising Awards for "Put the M Back in your Morning" campaign for McDonald's. "As Creative Director, Rich will build and foster a creative environment where ingenious ideas can be born and thrive," said Ed Callahan, creative strategist and co-founder of Planit. "His vision, tenacious imagination and strategic focus will undoubtedly have a positive impact at the agency and for our clients."
Patrick McKay joined Cole & Weber United as executive creative director. McKay will lead the creative team and serve as an integral part of the agency management team. He joins the agency following a stretch of freelance positions with Mullen, Crispin Porter + Bogusky, Publicis, Mother and BBDO, among others. Prior to that, McKay was a creative director at Wieden & Kennedy London and Goodby, Silverstein & Partners in San Francisco. McKay has client experience across technology, retail, packaged goods, financial institutions and non-profit industries. He's created award-winning campaigns for clients like Starbucks, Microsoft, Milk, Viacom, Nokia, Comcast and Honda. "Pat is an awesome addition to the team," said Mike Doherty, president of CWU. "After winning Hawaiian Airlines and renewing the Washington State Lottery for another six years, Pat's talent will ensure we continue our growth and momentum. I've known Pat for years and he's not only a great talent but also a great guy. I look forward to being his partner."
MDC-owned media agency, Assembly, named Paul Beck as executive vice president, director of strategic services, a new position. In this role, Beck will build and lead a strategy unit comprised of analytics, traditional media research, social media and holistic communications strategy. He will report to Jeff Brooks, chief commercial officer at Assembly. Beck initially will lead a team of 25, but the group is expected to double in size over the next 6-12 months. The team will be responsible for upstream work such as research/strategy, intellectual property, trends and insights, in addition to downstream work like reporting, measurement and optimization. Beck joins Assembly from Attention Partners, an MDC-owned social media agency, where he served as chief operating officer. While there he worked with clients including Mattel, Sport Authority, Target, Novartis, American Express, Morgan Stanley, Mead Johnson, Samsung and Dunkin Donuts, among others. Before Attention Partners, Beck was vice president of audiences & engagement at LBI & MRY where he oversaw the social media, search, paid media and analytics teams handling clients including Disney, CBS Films, Johnson & Johnson, McNeil Consumer Healthcare and Reckitt Benckiser. "I think you'll find that Paul's background is unique for the top strategy role at a media agency," Brooks said. "In fact, I love that he doesn't look like your typical media strategy or research guy because we're not your typical media agency. Paul is fascinated by connections and ultimately that's where great insights are found. We're fortunate to have him join our leadership team."
IMRE hired Bob Cavosi as senior vice president of financial services; Liz Carley as account director of home and building; and promoted Ryan Jordan to vice president, creative director.
Discovery Communications appointed Phil Craig as executive vice president and chief creative officer for Discovery Networks International.
Sullivan hired Alison Grippo as principal of digital strategy.
The IAB has promoted Anna Bager to senior vice president, mobile & video, to lead the new IAB Digital Video Center of Excellence.
The National Academy of Television Arts & Sciences announced that Bob Mauro, former CBS vice president of network operations, has been appointed president of the organization.
GSD&M hired Shannon Moorman as vice president/talent acquisition. In this role, she will be responsible for university partnerships, recruitment branding and identifying key talent across all departments. Moorman comes to GSD&M from R/GA, where she was a founding member of the Austin office and held the title of global recruitment director.
Framestore added Alberto Mielgo as design director out of the company’s Los Angeles operations. Framestore will represent Mielgo for West Coast commercial and digital design projects.
Beth Kinney and Puja Shah have joined Minneapolis agency, Haberman, as copywriter and senior art director.
OneUp Sports, a mobile sports platform, announced that Richard Peddie has been named strategic advisor to the CEO.
Carbon Media Group hired Daniel Seliger to serve as executive vice president of content and marketing for its network of digital properties.
BlueConic added Daniel Gilmartin as chief marketing officer.
Dan Aversano was promoted to senior vice president, Client and Consumer Insights for Turner Broadcasting System, Inc.
Travel + Leisure hired Gretchen Smelter as creative director; Jesse Ashlock as features director; and Jane Bishop as style director.
Danica Lo has returned to Glamour as online editor-at-large.
AdsWizz hired Paul Brown as vice president of EU solutions.
New York-based production company BaseCamp Entertainment has signed multidisciplinary creative Carlos Perez to its directorial roster.
POPSUGAR hired Garrett Albanese as vice president, integrated marketing and Elyssa Starkman as senior director, integrated marketing.
Camille Popplewell was hired as EmeryMartin's (a division of CHR Group) senior vice president of digital client experience.
Ryan Schmaltz joined Blippar as vice president of global product and strategy.
BPN announced that CEO and creative director Terry Schneider will retire after 20 years at the helm of BPN’s creative department, and seven years as CEO. Replacing him as CEO is Lori Gaffney, who has served as president of BPN since 2012. In addition, BPN has hired Mark Waggoner as executive creative director. Waggoner previously worked at Blast Radius, where he was chief creative officer and executive creative director.
Droga5 announced that senior account lead, Nick Simons of the New York office has moved and will be joining the London office as managing director.
AKQA promoted Rei Inamoto to chief creative officer worldwide, providing global creative leadership across all of AKQA's 14 offices. Before his new appointment, Inamoto directed AKQA's work in the USA and Asia.
Keiler hired Richard Portelance as chief innovation officer, a new position.
Deutsch LA hired Montse Barrena and Juan Pablo Oubina as executive vice president, group account director and executive creative director, respectively. Together, Barrena and Oubina will lead Deutsch LA's Hispanic marketing practice, DLAtino, and the division's roster of client accounts, including Taco Bell, Dr Pepper Snapple Group and Georgia Pacific's Angel Soft. Barrena and Oubina previously served as a leadership team at Grupo Gallegos.
Eric Green joined Publicis Kaplan Thaler as executive vice president, director of experience design. Green joins the agency from mcgarrybowen where he was group managing director, experience design.
Norbella hired Lindsey Doolittle as content marketing strategist and Alice Campbell as director of business development.
Alexandra Press was promoted to director of digital business development at Tag Creative.
Victor Solares joined GSD&M's Studio Services team in the role of user experience lead.
Amanda Dobbins has been named senior editor of Glamour. Dobbins joins Glamour from New York Magazine, where she served as senior editor and wrote and edited features for Vulture.
PJA Advertising + Marketing hired Daniel Grace as senior vice president, managing director of the San Francisco office.
MARC USA hired David Shaw as director of client service for the Pittsburgh office and promoted Sharon Aulicino to the new role of chief business and brand development officer.
Dmitriy Yermolayev joined DOMANI as director of back end technology.
DeVries Global hired Heidi Hovland as global CEO.
(add)ventures hired Sue Tremblay as vice president of insights/analytics.
Benjamin Bring joined Collective as senior director of performance.
Victors & Spoils hired Danielle Fuller as director of account management & planning. Fuller will oversee the Account Management and Planning departments and report to agency president, Jonathan Balck. Fuller spent nearly two decades at Ogilvy & Mather where she served as senior partner, executive group director and worked across the agency's New York, Los Angeles and Chicago offices. While there, Fuller led a portfolio of clients including the agency's flagship account IBM, the LA office's largest client, Cisco, as well as Johnson & Johnson, Nature Made and Vodafone. "Danielle helps us up our game as we grow and take on new challenges," said Balck. "Her experience with large accounts in complex categories comes to us at the perfect moment in the agency's journey." Victors & Spoils clients include American Express, Coca-Cola, Driscoll's, General Mills, Harley-Davidson, JCPenney, Adidas, LivingSocial and Unilever.
Rob Feakins, President and Chief Creative Officer at Publicis Kaplan Thaler is leaving the agency, the shop has confirmed. AgencySpy broke the story late Friday afternoon. Feakins has been in the post since 2006 when he joined the agency prior to the Publicis-Kaplan Thaler merger. Previously he was with Kirshenbaum Bond + Partners. Here is the agency’s statement: “Yes, after eight terrific years at Publicis, Rob Feakins has decided it is time to move on to something new. Rob has been one of the hardest working creative leads in our business. This year alone the work he has shepherded for the agency has won over 140 creative awards. The most in our history. We all think so highly of Rob and wish him well as he moves on to this next phase.” No word yet on a successor.
OgilvyOne Worldwide has appointed Mish Fletcher to Worldwide Managing Director, Marketing. The newly-created role reflects a commitment by the agency to strengthen and expand its Customer Engagement offering. Previously Worldwide Marketing Director, where her focus was on building OgilvyOne’s reputation globally, Fletcher’s new role will grow her responsibilities to include new business enablement, driving adoption and engagement, and a broader push for global marketing content and new product offerings across the network. OgilvyOne Worldwide Chairman & CEO, Brian Fetherstonhaugh, said, "Mish has been a core member of the OgilvyOne team for 11 years…She is an outcome driver ‘par excellence’ and is the ideal person to propel our Customer Engagement offering forward.”
Momentum Worldwide, part of Interpublic’s McCann Worldgroup, has appointed Matthew Gidley as its new Managing Director for the agency’s Chicago office. Most recently Director of Insight & Strategy at Momentum UK in London, Gidley—already a member of the agency’s Executive Leadership team—is charged with the growth of the Chicago office, and with ultimate oversight of partnerships with leading brands including the U.S. Army, Mondelez International, United Airlines, among other clients. Gidley will report directly to EVP Regional Director, North America Donnalyn Smith and will begin his new position in January. Gidley has been with Momentum since 2009. Prior, he was a Head of Creative Strategy within Interpublic Group’s Team Nokia, helping create the award-winning branded films The Fourth Screen and Days of Change. Other assignments included Thomson Reuters, Zain and Proctor & Gamble.
Horizon Media continues to strengthen its digital leadership team by naming Kyung Kim Vice President of Digital Activation, effective immediately. This is a new position at the agency. Kim will jointly manage the agency’s digital activation practice with Ray Romero, also Vice President of Digital Activation. He and Romero will split oversight of Horizon's digital activation team of around 70 employees. Kim reports to Donnie Williams, Chief Digital Officer at Horizon Media. Kim has near twenty years of experience in the digital advertising industry. He most recently led digital global strategy and partnerships for the McDonald’s Global Media Network. Kim has experience working across multiple industry categories, on notable blue-chip brands that include Dell, State Farm Insurance, Turner Media Group, and Heineken. "Kyung embodies a great mix of the art and science needed to continue to push boundaries," says Williams. "Thought leadership in the digital media space is incredibly hard to find and our company prides itself on forward-thinking approaches that deliver value thru data insights and creativity. He’s realized success in the past deploying similar principles and we’re excited to add his thinking to the team."
ELA, a full-service advertising and marketing agency, has appointed Carlos Musquez to the position of Executive Creative Director. Musquez will be responsible for leading the creative and strategy for all of ELA’s accounts. Musquez comes to ELA from Irvine-based Alcone Marketing Group, a subsidiary of Omnicom Group, where he worked for 17 years, with the last nine as VP, creative director. Musquez is credited with crafting award-winning integrated marketing campaigns for many major brands, including The California Lottery, Warner Music Group, Nestle, Logitech, LG Mobile, eBay, SONY, and Coca-Cola.
T3 hired Chris Wooster as executive creative director. He will work alongside Jay Suhr, chief creative officer of T3, to drive the company's creative efforts. Wooster has more than 20 years of experience in brand and creative development with focus on digital, user experience, and social. He rejoins T3 after spending five years at McGarryBowen in Chicago and New York. At McGarryBowen, Wooster served as the agency's first digital executive creative director and helped foster integration and growth of its digital business. While there, he was part of several new business efforts, including United Airlines and Staples. During his initial stint at T3 from 2007-2009, Wooster led the Marriott digital teams and was the creative lead on successful pitches for UPS and the U.S. Department of Education's "I'm Going" site and social programs. In addition to time at mcgarrybowen, Wooster spent several years at Mullen, helping to build the agency's digital practices. "We are thrilled to welcome Chris back to T3," said Gay Gaddis, CEO of T3. "He will be integral to the team bringing with him his extensive experience in brand development and digital leadership. Chris' expertise will be an immediate asset to T3 and our clients as we continue to expand our business taking full advantage of all the exciting opportunities ahead."
SS+K hired Anthony DeBery as head of creative services. Most recently, he was creative manager at Saatchi & Saatchi, where he was responsible for the hiring process and management and allocation of the agency's creative talent. In his new position, DeBery will be charged with creative recruitment and internal creative operations at SS+K, which picked up work for HBO, E*TRADE, Jackson Hewitt, The New Yorker and Fresh Direct this year. Prior to Saatchi & Saatchi, DeBery spent three years at Kirshenbaum Bond, Senecal + Partners. "Great things are happening at SS+K and we are constantly on the lookout for talent that will keep the momentum going," said Bobby Hershfield, Partner and Chief Creative Officer at SS+K. "People like Anthony will take this place even further." SS+K also named Alyssa Wilson Georg as senior art director. Georg was most recently senior art director at Arnold Worldwide where she worked on New Balance and Progressive. Prior to Arnold, she worked on Jet Blue at Mullen. The agency also hired former Buzzfeed writer Gabe Whaley as social/digital content writer.
Terry Cohen joined the 4As as senior vice president, media & media research, a new role designed to help activate and deliver on the organization's member outreach plan and capability build in media. Most recently, Cohen served as senior vice president, strategy & analysis at Digitas. Cohen, who has 18 years of industry experience, also worked at Publicis Vivaki on the Kraft business where she led research for the entire Kraft media account, which at the time included both Mondelez and Kraft Foods.
DDB Chicago hired Jack Perone as chief strategy officer, responsible for heading the agency's planning department. He previously served as vice president, director of planning and global planning director, at J. Walter Thompson. Perone reports to Paul Gunning, CEO of DDB Chicago. In his new position, Perone will be responsible for leading the full strategic planning process, including all analytics functions. During his eighteen years at J. Walter Thompson, Perone managed an integrated planning department, overseeing key agency accounts and generating a number of major new business wins, among them Johnson & Johnson's Tylenol, Motrin, and the U.S. pain franchise, Grand Marnier, University of Toronto, Kit Kat and Special K. "We're delighted to welcome Jack to the DDB Chicago team," said Gunning. "Not only is he a passionate strategic thinker, but he brings to the agency a wealth of experience and a fresh perspective. We're confident he will help build a stronger department and become an integral part of our leadership team."