Rovio Entertainment hired Paul Chenier as head of the Americas for the Brand Partnerships and Advertising team. In his role, Chenier will oversee all advertising efforts in North America and Latin America, continue to grow Rovio's direct sales team. He comes to Rovio from IGN and AskMen, where he worked for 8 years, serving most recently as vice president of national brand sales.
Launchpad hired Nukte Tuncok as vice president, director of strategic planning.
Keek hired Jonathan Dillon as vice president of business development, China.
Cibo hired Keith Miller as vice president of client development.
Winston Burton joined Acronym as vice president of SEO.
Process hired Kate Aspell as director of sales.
WebbMason hired Jon Guidera as creative director.
NBCUniversal's Hispanic Enterprises and Content announced Enrique Caballero has been named senior vice president of human resources.
R2C Group promoted David Savage to chief client officer.
NYLON and NYLON Guys has named Leila Brillson as digital editorial director.
Janet Chambers joined Minneapolis agency Haberman as account director.
Lisa Sherman was named president and CEO of the Ad Council.
Visible World hired Justine Gaeta as chief financial officer.
LazBro hired Niloo Jacobs as senior project manager.
EVB promoted Steve Barry from account director to group account director.
London-based digital product innovation company Made by Many has named Leslie Bradshaw as managing partner. Bradshaw will manage Made by Many’s New York office and work closely with London to develop a global communications strategy.
th2ng added Michael Baldwin to its roster of directors.
Magnet Media hired Rachel Steinberg as director of business development.
Cramer-Krasselt hired Alison Schulte as senior vice president, group account director. She will lead work on new business accounts. Most recently, Schulte was managing director of Brandimage, a global design firm.
Jorge Peschiera joined Thornberg & Forester as creative director.
DiMassimo Goldstein hired Zac Sax and Laura LaBel as associate creative directors.
Cronin and Company hired Nicole Stavola as interactive project manager; Elise Prairie as assistant account executive; Emily Erdman as senior account executive; and promoted Michelle Szafranski to account executive.
Clarity Coverdale Fury hired Robin Rooney as brand development supervisor and promoted Sam Johnsrud to assistant art director.
Team One, a division of Saatchi & Saatchi, hired Howard Moggs as director of new business development. Moggs will helm the newly created Agency Marketing Group. Most recently, Moggs worked at L.A. agency Blitz, where he led business development for more than two years.
ModOp Films added director and still photographer Scott Toepfer to its roster.
Big Spaceship promoted five people at the agency, including Rob Thorsen from head of client services to managing director; Mark Pollard from vice president, brand strategy to executive vice president, strategy; and Chris Fahey from vice president, product and user experience to senior vice president product and user experience. In addition, Victor Piniero was named vice president, social and Tony Clement was elevated to vice president, analytics.
Kastner & Partners tapped Jamie Reilly, former creative director at TBWA\ Media Arts Lab and 72andSunny, as chief creative officer.
Erwin Penland hired Adrienne Barber as senior vice president, director of sports and entertainment. Her role includes leading the charge on Erwin Penland's sports and experiential marketing business with Verizon.
Vermont-based agency, KSV, hired Patrick McHugh as executive creative director and Rob Niccolai as client group director. Throughout his 20-year career, McHugh worked at Leo Burnett, Y&R and Goodby, Silverstein & Partners. He joins KSV from Razorfish, where he led a team in the conception and development of the #UseMeLeaveMe tweeting bikes at SXSW Interactive. McHugh will oversee all creative work, including National Grid, Mass Save, State Street Corporation, State Street Global Advisors and Nellie's Cage Free Eggs. Niccolai's experience is in branding and strategic development across the energy efficiency and sustainability industries. He previously led account teams at the Shelton Group, Osborn & Barr, and UPBrand, helping guide companies in changing consumers' behavior and drawing awareness around to the importance of energy efficiency and sustainability. Niccolai will oversee the strategic work for KSV and its clients, and day-to-day management of the client group.
Figliulo&Partners named Ted Alcarez as executive director, people & culture, a new position at the agency. Based in New York, Alcarez will be responsible for directing human resources, employee relations, operations and agency culture and report to Richard Tan, partner and COO/CFO. Alcarez has 15 years of experience working in various human resources and employee relations roles. Most recently, Alcarez worked at LBi/MRY where he was the executive director of human resources and led all employee relations efforts. Prior to that, he was the senior vice president, director of human resources at Universal McCann/Mediabrands and director of human resources at Euro RSCG (now Havas). "Our agency strives to create an environment that breeds creativity and intellect," said Mark Figliulo, agency founder and CEO. "Ted's expertise as an agency vet complements our mission to create a fun and inventive culture that consistently produces great ideas for our clients."
MEC hired Renato de Paula as regional CEO for Latin America. He replaces Michael Jones, who after 19 years with MEC, is retiring from the industry. de Paula was previously at Havas Worldwide, where he held a dual role as CEO of the offices in Mexico and Colombia and as the regional director of Havas Worldwide Digital across Latin America. He will be based in Miami and also joins MEC's global executive committee. de Paula began his career in 1988 at Ogilvy Sao Paulo and between 1991 and 1997 he worked at Wunderman. During his 15 years with Ogilvy and Ogilvy One he held senior management positions in New York, Sao Paulo and Miami. "With a rich heritage in the digital and data world, Renato is perfectly positioned to drive the future for us," said Charles Courtier, global CEO. "An inspirational and collaborative leader, with bags of energy, I am confident that he will provide the leadership to develop and thrive in this, our fastest growing region."
The Martin Agency promoted Jorge Calleja to executive creative director, up from group creative director. Calleja joined the agency in 2012 and was instrumental in bringing in the OREO business with the creation of the Wonderfilled campaign. Calleja will remain the lead on the OREO account in the U.S. and globally. In addition, he will continue to play a big role in new business. His guidance helped Martin win Chips Ahoy! and Stolichnaya vodka. He will continue to work with these two accounts in his new role. "Jorge is a world-class combination of talent, brains and passion," said Joe Alexander, chief creative officer of The Martin Agency. "He's especially adept at creating iconic campaigns, like Wonderfilled. And on top of it all, he's a joy to be around. We're lucky to have him." Calleja won two Cannes Lions and two One Show pencils in 2014. Prior to joining The Martin Agency, Calleja worked on the Coca-Cola "Open Happiness" campaign at Wieden+Kennedy as well as on Honda, Adidas, Nike and LEGO in Europe.
Lowe Campbell Ewald promoted Kevin Wertz to president, up from managing director. Wertz will be responsible for the leadership of the agency's Detroit (non-automotive) and San Antonio-based accounts. In addition, Wertz will oversee Lowe Campbell Ewald's media, strategic planning, analytics, digital strategy and social media capabilities. He will divide his time between Lowe Campbell Ewald's Detroit and San Antonio offices, reporting directly to CEO Jim Palmer. Prior to Lowe Campbell Ewald, Wertz served as vice president, account director at Doner. Throughout his career he has worked with clients such as Food Network, AAA, Expedia, Progressive insurance and La-Z-Boy. In addition, Keith Clark was promoted to managing director. Clark will assume the lead role on the USAA account and also assume responsibility for managing day-to-day operations in the San Antonio office. Clark has been with Lowe Campbell Ewald for 14 years. Walter Harris was promoted to group management supervisor. Harris will be supporting Clark in his new role, leading the cross functional USAA team. Harris joined the agency in 2011 and has helped lead the USAA's brand, media and enterprise initiatives. Lastly, Jari Auger continues her role as chief financial officer and also takes on the title of chief operating officer. In addition to Auger's current responsibilities as CFO overseeing talent management, finance, accounting, IT, legal and facilities, she will now be responsible for agency operations, assuming those responsibilities previously held by Kathleen Donald who is leaving the agency after 15 years. Auger has been with Lowe Campbell Ewald for nearly 20 years and will continue to work out of the Detroit office.