Trixie Ferguson Gray joined MediaCom as senior partner, branded content & experiences, a new position at the agency. She will lead content strategy, custom program development and activation for clients across MediaCom. Ferguson Gray reports to Mark Fortner, managing partner and head of innovation. She joined MediaCom from Maxus, a GroupM sister agency, where she led insights, creative strategy and media ideation for NBCUniversal, UPS and new business. Prior to that, she was vice president, experience architect and a member of the Content and Experiences team at UM.
Landor promoted Tom Sepanski to regional director of naming and verbal identity in North America. Sepanski will lead Landor's North American team in finding verbal identity solutions that include naming, brandlines, messaging and brand voice. He has developed verbal identity solutions for clients including American Express, Barclays, Kiehl's, Lancome Paris, Procter & Gamble, Samsung and Verizon. Joining Sepanski on Landor's naming and verbal identity team in New York are Julie Doughty as director of naming and writing, and Margherita Devine as manager of naming and writing. In Landor's San Francisco office, Marc Hershon was named senior manager of naming and verbal identity. Doughty, who is returning to Landor, has worked on naming, brandline development, brand voice, and brand writing projects for clients such as Barclays, Crest, and Dell. Devine previously worked on branding projects in London at Lambie-Nairn, where she assisted on projects for clients including O2 and Telefonica. Hershon joins Landor from Lexicon Branding, where he worked for more than 20 years, serving as creative director from 2010 to 2014. While there, he helped create brand names such as BlackBerry, Dasani and Swiffer.
FCB Garfinkel hired Eric Cosper as chief creative officer. Cosper will oversee and lead the creative department for clients such as Vonage, FDA, SeaWorld, Jamaica Tourist Board, Amtrak, Beiersdorf and Nestle Waters, reporting to CEO Lee Garfinkel. Prior to FCB Garfinkel, Cosper spent the last year developing the Game of War franchise, with his creative efforts culminating in a 2015 Super Bowl ad featuring Kate Upton. Throughout his career, Cosper worked at BBDO, Weiden + Kennedy, Mother, Publicis and Fallon, where he worked on clients such as Nike, GE, ESPN, Starbucks, Citibank, DISH Network, T-Mobile and Heineken.
Lowe Campbell Ewald hired Jim Houck as executive creative director. Based in San Antonio, Houck will lead all creative efforts for USAA and report to Mark Simon, chief creative officer. Prior to joining Lowe Campbell Ewald, Houck was a freelancer at various agencies including The Martin Agency, Deutsch LA, Saatchi & Saatchi NY and DraftFCB. Before his freelancer roles, Houck served as "horsepower" at Crispin Porter & Bogusky and global director of branded entertainment at SapientNitro. He has worked on campaigns for brands like Burger King, Coke, Walmart, Sony, Volkswagen, American Express, Dell, Toyota, Taco Bell and Accenture. "Jim's experience working with top brands, and his ability to truly understand the soul of a brand and creatively express that in actions, as well as communications, makes him invaluable to Lowe Campbell Ewald," said Simon.
TBWA\Chiat\Day LA elevated Renato Fernandez to worldwide creative director, responsible for the Gatorade brand. Fernandez was previously creative director for Gatorade in the U.S. He will continue to report to Brent Anderson, executive creative director. Fernandez joined the agency in 2011, relocating from Brazil. As associate creative director, he worked on the pitch-winning team that brought the adidias World Cup campaign assignment to TBWA, and lead the creation of "I am Brazuca" World Cup Finale video. In 2014, Fernandez assumed creative leadership of the agency's Gatorade U.S. business. His credits include Gatorade's "Locker Room Makeover" stunt and Derek Jeter's farewell video, "Made in New York." "Renato is one of those relentless characters for whom good is not good enough," said Stephen Butler, chief creative officer of TBWA\Chiat\Day LA. "His appetite for great ideas and the rigor he applies to those ideas make him one of the best as both a creator and a mentor. We look forward to his continued inspiration and dedication."
J. Walcher Communications hired Ashley Weaver as account coordinator.
Bill Uhler has been named publisher of Ogden Publications.
TBWA\Chiat\Day Los Angeles hired Micky Coyne, Dave Horton and Matthew Woodhams-Roberts as creative directors; Jeff Dryer as senior art director, Lisa Jelliffe as senior copywriter and Kirsten Rutherford as senior art director.
Jack Morton Worldwide hired Dan Carter and Tim Clarke as vice president, creative directors, New York; Sharon Foo as senior vice president, account director, New York; Michelle Gallagher as business development director, Chicago; Tom Manion as creative director, west coast, San Francisco; and Peter Sun as vice president of marketing, New York.
Danixa Diaz joined Oishii Creative as executive producer.
The New York Times Company tapped Sebastian Tomich, Brendan Monaghan and Jean-Christophe Demarta as senior vice presidents of advertising.
Sarah Porter and Katrina Trinidad joined the London headquarters of Metia as senior account director and account director, respectively.
RealityMine named Jim Spaeth as chief product officer and Alice K. Sylvester as chief growth officer. Spaeth and Sylvester were co-partners of Sequent Partners, a brand and media consultancy with expertise in media and cross-media applications, survey research methods, data analytic techniques and statistical models.
Tracx Inc., a provider of unified social media management technology for enterprises, hired Amy Inlow, as chief marketing officer. Inlow will lead global branding, marketing, and communications, develop scalable go-to-market strategies, and oversee client acquisition and retention marketing
SUP magazine promoted Will Taylor to editor.
Jennifer Kronstain has joined NewsUSA as vice president, sales.
Organic promoted Chris Kelly to chief creative officer, up from executive creative director of the New York office. Kelly will now report to CEO David Shulman and be responsible for driving the creative vision for the agency across offices in New York, San Francisco, Detroit and Atlanta. Prior to Organic, Kelly was creative director at Wunderman, leading accounts including Citibank, Dell, Kodak, Land Rover and Nokia. He also spent a decade at Ignition13 where he led creative for Converse, Estee Lauder, Guinness, Motorola, Smirnoff and Sony. "Chris is an exceptional talent who brings creative horsepower combined with a leadership style that inspires our teams and clients to do amazing work," said Shulman.
Yannis Kotziagkiaouridis has been appointed Wunderman’s new Chief Analytics Officer. He will lead and expand a global team of analytics specialists who will focus on creative and content insights. The agency said that Kotziagkiaouridis is also tasked with ensuring that Wunderman creates “relevant, resonant communications aimed at individual preferences anywhere in the world.” Based in Dallas, he will report directly to Gary Laben Wunderman’s Chief Data Officer. Kotziagkiaouridis joins the agency from Merkle, where he was vp CRM analytics and strategy. Earlier he was vp analytics strategy at TPG Direct, part of Omnicom Group.
Starcom MediaVest Group (SMG) Canada has a new leader. The Publicis-owned agency has promoted Alexandra Panousis to Chief Executive Officer succeeding Bruce Neve, who is leaving the agency. Panousis has risen through the ranks of the agency since joining six and a half years ago. She first served as SVP Group Media Director before becoming President in 2010. She also sits on the Canadian Media Directors Council. “In Alex we have a very talented leader with an impressive track record of delivering growth and new thinking," says Iain Jacob, President EMEA for Starcom MediaVest Group. "She is an incredible agent of positive change and has been instrumental in driving SMG’s transformation in Canada. Under her leadership we’ve seen phenomenal success at the major awards ceremonies, establishing SMG as one of the most awarded agencies in the market. I cannot think of a better person to build on the momentum that Bruce has started.” Panousis will work closely with the network's sister agencies and will focus on elevating the role of communication planning influenced by consumer behavior and innovation. "We have been on an incredible journey diversifying our business and building scaled digital, content and data practices," says Panousis. "I am looking forward to continuing to reinvent the possibilities that media can offer with one of the strongest management teams in Canada.”
Hearst Corp.’s iCrossing has appointed Mike Parker President of its West region, overseeing the San Francisco, Los Angeles and Scottsdale, AZ offices. Parker will also assume responsibility for leading the digital marketing agency’s global mobile practice as well as the agency’s large-scale digital media partnerships. Most recently Parker was Chief Digital Officer at McCann Worldgroup, where he worked with Nick Brien, the agency’s former CEO who is now CEO of iCrossing and president, Hearst Magazines Marketing Services. Earlier Parker served as co-president for Tribal DDB’s U.S. network. Commenting on the hire Brien said that Parker “is a proven digital marketing leader and natural innovator. His creative mind and passionate commitment to technology’s transformative ability will further unleash the potential of our clients’ brands.”
Michael Lampert has joined 360i, part Dentsu Aegis Network, as SVP of Media and Account Management, effective immediately. He is based in the agency’s New York headquarters and reports to agency President Jared Belsky. In his new position Lampert is responsible for building client relationships while developing media and communications programs for clients. He’ll also help shape the agency’s evolving offering as the digitally-centric agency takes on more lead media agency assignments as it has for brands like Pernod Ricard USA and Spotify. Lampert comes to 360i with over 20 years of experience in digital media strategy and interactive marketing. He most recently served as a Managing Partner at MediaCom. Prior, he was VP, Group Director of Media at Digitas in New York, overseeing digital acquisition strategy for American Express and its Consumer and OPEN Small Business card units. He has also held positions at Omnicom Media Group, Universal McCann and MPG/Media Contacts.
New York-based Generator Media + Analytics has hired Jillyn Snowden as Communications Strategy Associate Director, working on Jenny Craig and Curves. She joins the agency from Zenith Direct. The media agency, formerly known as Gotham Direct before a rebranding two years ago, has also tapped Jonathan Gong as Senior Communications Planner working on Chiquita and OTC Pharma clients. He was previously an Integrated Media Associate at Assembly.
J. Walter Thompson New York has appointed Matt Baker Head of Planning. Baker joins from Anomaly, where he led communications strategy across Google accounts and global innovation projects for Procter & Gamble. At JWT, a WPP agency, Baker will lead the New York office’s integrated strategic planning discipline. He replaces Adrian Barrow, who now works for the agency on the West Coast. Baker will start on April 20 and will report to Lynn Power, President, JWT New York. In his new role, Baker will partner with Power and Adam Kerj, Chief Creative Officer at the New York office. He will also join the Global Planning Council, led by Guy Murphy, Worldwide Planning Director. Prior to Anomaly, Baker served as Director of Digital and Vice President, Group Planning Director at Arnold Worldwide.
Arnold Worldwide, part of Havas Group, has hired Dylan Bernd as SVP, Group Creative Director, and Chris Chao as SVP, Creative/Design Director. The hires are the first major appointments under Global Chief Creative Officer Jim Elliott, who joined Arnold in March, and are a part of Global President Pam Hamlin and Elliott’s plan to power up Arnold’s creative offering and fuel agency momentum, the agency said. Reporting to Executive Creative Director Pete Johnson, Bernd will be based at the agency’s headquarters in Boston. Earlier he served as Group Creative Director on the JetBlue, truTV and US Cellular accounts at Mullen, and on MasterCard at McCann New York. Chao will report to Kate Murphy, EVP, Executive Creative Director, and be based out of Arnold’s New York office. He will be part of the KAO creative team, working on the John Frieda and Jergens accounts. Most recently, Chao was SVP, North American Creative Director on the Olay account at Saatchi & Saatchi NY.
Ologie, the Columbus, Ohio-based branding shop has appointed Bill Litfin Chief Digital Officer, a new role at the agency. Litfin will oversee the firm’s digital and video groups. He joins the agency from Moxie where he was responsible for digital strategy, content marketing and channel engagement across the agency’s five offices. Earlier Litfin was owner and senior partner of Shift Global, which was sold to Enguage (which was later sold to Publicis Groupe and merged with Moxie). The appointment marks a return to Ologie for Litfin, who early in his career was the agency’s first dedicated digital employee.
Tim Scott, President of the Chicago office of Dentsu-owned mcgarrybowen is departing to take on the role of SVP and CMO at Land O’Lakes where he will lead brand strategy and execution across the company’s brands in agribusiness and food production. In addition to running its Chicago office, Scott has been the head of mcgarrybowen international business. The agency is currently looking for a new Chicago office leader and in the interim period Laurel Flatt an account executive will oversee the office. Scott’s departure follows the recent appointment of Simon Pearce as President and Chief Client Officer of mcgarrybowen’s New York office.
New York-based agency True North Inc. has hired Sarah Tucker as Client Development Manager, a newly created position. She will be based in the firm's San Francisco office working to prospect and bring new clients to True North, with focus on consumer products and services, as well as B2B clients. Tucker comes to True North Inc. from Liiv.com, a subscription service that provides health and wellness content, where she has been Director of Partnerships since November 2012. For three years before that, she was the company's Sr. Manager, Strategic Partnerships. Earlier she held positions with Blizzard Entertainment, Sega of America and Ziff Davis. A pioneer in digital advertising, True North Inc. was established in 1994 by direct marketing veterans.
Y&R has appointed a new leadership team in Shanghai, naming Kien Hoe as Executive Creative Director Y&R Shanghai, and Annie Boo as Managing Director Y&R Shanghai. With more than 18 years of brand building experience in the industry, Kien joined Y&R Shanghai as Group Creative Director in September 2013. Boo returns to Y&R after stints with BBDO China and JWT Malaysia. Prior to that Boo was Regional Account Director at Y&R Kuala Lumpur. Y&R has been China’s most-awarded agency at the Cannes Lions International Advertising Festival for two consecutive years.
Industry veteran Max Fresen is jumping from Isobar to become SVP, Creative Director of Experience Design at DigitasLBi Boston. In this newly created role, Fresen will lead client teams to define interactive vision and develop integrated strategies for brands. He’ll promote creative products across networks and will be responsible for developing and retaining creative talent, while "ensuring the quality and effectiveness of the creative output for agency clients," the agency said. He will be based in Boston and report to Andrew Carlson, head of Experience Design for DigitasLBi North America. “Max has a unique blend of talents with a passion for understanding human behavior and technology,” says Carlson. Most recently, Fresen served in a similar role at Isobar as SVP, Executive Creative Director.
Interpublic agency Lowe Campbell Ewald has named Angela Zepeda President, Chief Marketing Officer. In her new role, Zepeda, previously President, Managing Director, of Lowe Campbell Ewald’s Los Angeles office, will assume responsibility in leading the agency in new business development, focusing on the external marketing and promotion of the agency across the U.S., as well as continuing her role in fostering key client relationships. She will report directly to CEO Jim Palmer.
Tim O'Sullivan has been appointed Managing Director for the North America region of Labstore, the retail and shopper marketing network within WPP’s Y&R. Previously, O’Sullivan was VP, Managing Director CPG & Shopper Marketing at Bravo, also part of the Y&R Group. In his new role, he will continue to oversee shopper marketing for the U.S. Hispanic market shop, splitting his time between Y&R headquarters in New York and Miami, where Bravo is based. He will report to both Jon Bird Global Managing Director of Labstore and Eric Hoyt, President and CEO of Bravo. Earlier O’Sullivan worked at P&G for two decades, where he helped to launch dozens of new brands and products in the U.S. and Latin America.
Havas Worldwide has appointed Beth Pasciucco Managing Director, Global Financial Services Practice Leader, and Global Client Lead. Pasciucco will focus on developing innovative growth strategies, acquisition marketing, and brand and customer experiences across the financial sector and other categories, and will also have responsibility for undisclosed key client relationships. Based in New York, Pasciucco will report to Andrew Benett, CEO Havas Creative Group and Havas Worldwide. Prior to joining Havas, Beth was Managing Director and Head of Brand Management and Customer Experience at insurance and financial services firm AXA. Earlier she was CMO of the Global Wealth Management Group at Morgan Stanley and a Managing Director, Director of Institutional Marketing at Putnam Investments.
Barkley hired Jason Elm as executive creative director, responsible for the final product of every creative asset of the agency as well as the overall leadership of Barkley's creative team. He will work directly with Tim Galles, chief idea officer. Elm's prior experience includes creative leadership roles at DDB California and Deutsch LA, where Elm spent 15 years and played a large role in the agency growth. At Deutsch LA, he spearheaded accounts and creative campaigns for Sony PlayStation, Diamond Foods, Expedia.com and TGIFridays. "We are building Barkley into one of the most sought-after creative companies in the world," said Jeff King, CEO, Barkley. "Doing that means that we need the most talented people in our industry to make their homes in Kansas City and at Barkley. Jason is proof that what we have built at Barkley is working."
Horizon Media promoted Jason Smith to vice president of digital activation. Smith joined Horizon nine years ago as supervisor of Horizon's Out of Home (OOH) practice before spending time as group OOH director, associate director, digital, and digital media director. Now, as vice president, Smith will lead digital activation for blue chip retail and financial service brands while also assuming broader team responsibilities including the development of strategic partnerships across digital media companies. He will join Horizon executives Ray Romero and Kyung Kim in co-managing digital strategy across Horizon clients. "Jason brings unparalleled energy and enthusiasm to work and has never shied away from a challenge," said Donnie Williams, Chief Digital Officer at Horizon Media. "He has continued to effectively lead the most sophisticated digital video advertisers at Horizon, creating inventive first-to-market opportunities for brands to engage with their consumers."
180LA named Rafael Rizuto and Eduardo Marques as the agency's first-ever executive creative directors. Rizuto and Marques most recently worked as creative directors at Pereira O'Dell San Francisco, and before that spent two years at Ogilvy & Mather Brazil. The pair will report to chief creative officer William Gelner. Rizuto and Marques have led campaigns like Hellmann's Recipe Receipt; Coke's Happiness Refill; Whopper Face for Burger King, AirBnB's #Birdbnb (Home to You), Solving #SochiProblems and Views (Airbnb's first global campaign). "Besides being two of the most highly awarded creative directors in the world, they bring an amazing amount of passion and energy to everything they touch," said Gelner. "Their unique global perspective will be invaluable to us as more and more of our clients are looking for big, international ideas that travel and get the world talking."
Pitch hired Rob Goldenberg as executive creative director and Helena Skonieczny as executive design director and creative director. The pair will work separately and as a creative team and report to Xanthe Wells, chief creative officer of Pitch. Goldenberg spent most of 2013 and 2014 as director of brand marketing for Beats Music where he helped create and oversee all of their messaging. He began his career with a 7-year stint at Secret Weapon Marketing in L.A. working on Jack in the Box campaigns, compiling more than 250 TV commercials and radio spots. Skonieczny comes to Pitch from TBWA/Media Arts Lab (MAL), where she was associate creative director. Through MAL's newest division, Audience Behavior Lab, Skonieczny recently helped launch Nature is Speaking, an environmental campaign for Conservation International featuring Kevin Spacey, Julia Roberts, Harrison Ford, Penelope Cruz, Lupita Nyong'o and Edward Norton. "Helena will oversee all of our design and partner with Rob overseeing all things conceptual at Pitch," said Wells. "We are thrilled to have this incredible duo on the Pitch team; they deepen our bench tremendously."