barrettSF hired Todd Eisner as a creative director, working alongside executive creative director, Jamie Barrett. Eisner will work on the agency's 2K WWE, 2K Mafia, Yellow Pages and Tipping Point accounts, along with new business. Eisner career began in New York, working for brands such as Oreo, Planters and Diet Coke, first as an intern at Mad Dogs & Englishmen and then as an art director at FCB. Next, he was associate creative director at Dentsu America. Eisner moved to San Francisco in 2011, working as an associate creative director at Goodby Silverstein and Partners. While there, he helped reposition Chevy trucks, worked on Cheetos commercials and ran the trader segment of TD Ameritrade and accounts for Sonic Drive-In. "It's always great to find a brilliant creative director entering the height of their career," said Barrett. "But to find a brilliant creative director who's already a good friend is beyond great. Todd will be a leader and mainstay at barrettSF for a long, long time."
The Community named Juan Cruz Vassallo as associate creative director, based in Miami. He will report to Rodrigo Butori, creative director at The Community. Most recently, Vassallo was an associate creative director at Conill Saatchi & Saatchi and LatinWorks. Before that, he was at Alma where he led the creative team on The Clorox Company, while also supporting creative efforts for McDonald's and State Farm. A native of Argentina, Vassallo began his career as a senior copywriter at Ponce Buenos Aires and as a junior copywriter at J. Walter Thompson Argentina. "When we look for a great talent, we don't just look for a great creative, but someone who also understands the importance of culture and identity," said Butori. "Juan gets the cultural fluidity of today's consumers, and will help us continue to connect with them, through fun, impactful work."
Aria Systems hired David Wittenkamp as chief financial officer and Andres Botero as chief marketing officer & senior vice president.
Turner tapped Christine Merrifield as senior vice president, ad sales strategy and monetization.
Jellyfish hired Paramjeet Sanghera as chief technology officer.
WNET named Anthony Escobar as executive director for development and Neil Herdan as research specialist.
Gyro named Rayne Chow as president of its Singapore office.
Entercom South Florida named Katerina Perez as general sales manager of Miami’s 104.3 The Shark / WSFS-FM and The Ticket / WAXY-AM.
Rebecca Al-Bannay joined nFusion as human resource specialist.
SOASTA hired Jenny Coupe as vice president of customer acquisition.
Genuine hired Caroline Steiner as creative director.
Roy Meyeringh was named vice president of business development & affiliate sales for beIN SPORTS USA.
Calise Partners named Heather Hendershott as marketing supervisor.
IBT Media named Alvaro Palacios as chief operating officer.
EPIX named Ian Puente senior vice president for business and legal affairs.
Appboy opened a new London office which will be run by vice president and general manager, Daniel Head.
Critical Mass named Bryan Jones as senior vice president of technology.
Cardinal Path named Andrew Edwards to lead its business intelligence unit.
Development Counsellors International promoted Judy Lee to vice president.
Tremor Video hired Jonathan Penn as national director of automotive.
Hector Fernandez was named CEO of Y&R Mexico and Jaime Mandelbaum was promoted to chief creative officer of Y&R Europe.
AccentHealth named Kevin Cohen as senior vice president, digital network and Oliver LeDuc as vice president, business development.
Rick Leininger and Michael Barclay have joined Walton Isaacson as vice president of the MillerCoors business and senior account director on Spalding, respectively.
Chris Evans was promoted to vice president of media at R&R Partners and Ronaldo Jardim was named interactive creative director.
Coburn Communication named Christa Boeke as vice president of licensing.
SalesFuel promoted Julie Clark to vice president of operations; added Joe Molasso-Matessa as sales development manager; Kae Denino as client services manager; and Paul Tyler Welsh as graphic artist and multimedia editor.
Turner Ad Sales named Nick Johnson as senior vice president of digital ad sales strategy.
Pivot promoted Jerry Blake to executive vice president of business and legal affairs and Carla Lewis-Long to senior vice president of distribution.
Lotame named Doron Wesly as senior vice president of marketing and chief marketing officer.
GreenGale Publishing named Lynn Scotti as executive director of strategic partnerships & business development.
Xaxis hired Jason Webby as senior vice president, client engagement.
ChoiceStream hired Matt Rosenberg as chief marketing officer.
Cameron Wilson was named creative director for Tribal Vancouver. Wilson will work closely under Dean Lee, executive creative director, DDB Canada Vancouver. Over the course of his 17-year career in Montreal and India, Wilson has led creative teams for clients like Royal Canadian Mint, Aeroplan, Loto Quebec, General Mills, IBM, Yoplait, Fido, Rona, Budweiser, Cirque du Soleil and Bell Canada. "One of his strong suits is his ability to combine creativity and strategic thinking with the latest technology to build modern brands that resonate with consumers," said Lee.
Omelet named Ricardo Diaz as executive digital director. Diaz joins the company from the leadership team at Zambezi, Inc. and more than six years as director of creative technology at TBWA\Chiat\Day Los Angeles. At Omelet, Diaz will help the company grow and shape its digital discipline while also working closely with the creative and strategy teams to continue to inspire innovative ideas for the digital world. "Omelet has always been very successful in helping clients innovate brand campaigns in the digital space," said Don Kurz, chairman & CEO of Omelet. "Ricardo is a world-class technology thought leader and we're very excited to bring his unique expertise on board so that we can accelerate our growth serving clients in the ever-changing digital world." Added Diaz: "I've had my eye on Omelet for many years. With their brave creative work and bold personality -- both internally and externally -- they emerged quite a few years ago as a serious contender in the industry. Their mere energy is palpable and I'm excited to work with a team that's going to continue pushing creative and technology to bigger and better heights."
Simon White has been appointed chief strategy officer of FCB West. White currently oversees strategy for FCB Inferno, located in London. Beginning in March, White, who is relocating to California, will work with CEO Joe Oh, Chief Creative Officer Karin Onsager-Birch, and Chairman Dominic Whittles to lead the agency's West Coast operations. White joined FCB after a 10-year stint at Grey London. He began his career in brand management working for advertisers spanning Mars, Clairol, Durex and Unilever. Since joining FCB Inferno in 2012, White has led the strategy teams behind many of the agency's new business wins, including BMW and government-roster pitches such as Sport England and the state-run National Savings & Investments bank. He also developed campaigns for marketers including Nivea and Mondelez. "Simon is that rare, one-of-a-kind planner who knows and values the impact of strategy -- rooted in uncovering and deciphering human behavior -- to drive positive consumer change on behalf of brands," said Nigel Jones, chief strategy officer of FCB Global. "This is a wonderful example of cultivating and retaining talent across our global network." Replacing White at FCB Inferno will be Giles Hedger, who starts in April, and most recently served as global chief strategy officer for Leo Burnett Worldwide.
Arnold Worldwide tapped Ed Castillo as global chief strategy officer, a new position. Castillo will report to Arnold global president Pam Hamlin. Most recently chief strategy officer of TBWA\Chiat\Day New York, Castillo played a key role in driving new business to the agency. In his last year there, he shepherded pitches with brands including GoDaddy (globally), Thomson Reuters (globally) and Travelers Insurance. Prior to TBWA\Chiat\Day, Castillo served as senior vice president, global strategy director at McCann Worldwide, where he led strategy on the brand reinvigoration of American Airlines, following Chapter 11 reorganization. Castillo first collaborated with Arnold Worldwide on the "truth" initiative, while serving as senior vice president, director of account planning at PHD. "Ed is an exciting and critical addition to Arnold's leadership team," said Hamlin. "What really impressed us about Ed is his multifaceted experience, including research, media and brand strategy. I am pleased to welcome him to Arnold, and know he will be a wonderful fit at the agency. Ed will play an important role in continuing to fuel Arnold's momentum." Added Castillo: "As the world changes, the meaningful integration of art and science in communications becomes ever more important. Arnold accomplishes this every day."
Carat promoted Fiona Lloyd from executive client officer at Carat UK to network development officer for Carat Global, a new position. Lloyd will report to Will Swayne, global president of Carat. Both are based in the London office. A 10-year Carat veteran, Lloyd will be tasked with delivering an aligned strategy for the 150 countries served by Carat around the world. "I am delighted Fiona will be joining the Carat Global team," said Swayne. "She knows our network intimately and has extensive global and local management experience. Fiona is passionate about our clients, our talent and embodies the values of our organization. She is perfect for the role and will enable Carat to continue to redefine media for our clients around the globe." Added Lloyd: "I am delighted to be taking on a new challenge and returning to the Carat Global team. It is a very exciting time: Carat has leaned in to the digital economy and refocused our capabilities, not only in how we lead our client's business through change and redefining what good work looks like, but also in how we structure ourselves, develop our talent, support the right culture and deliver for clients around the globe."