Colle+McVoy added John Doyle as executive director of brand experience, a new position at the agency. Doyle will be responsible for inventing and reinventing new mediums to drive business growth for clients. He will report to Christine Fruechte, CEO of Colle+McVoy. Doyle most recently served as senior vice president/managing director at LiquidThread USA, where he led a team across multiple content initiatives for brands such as Honda, Aflac, Bank of America, Jack Daniel's and Coca-Cola. Prior to that, he was senior vice president, director of experience design at Starcom MediaVest Group, and vice president and interactive strategy director at Cramer Krasselt, where he led the agency's digital practice. "John's expansive expertise in strategy, digital, social, media, experiential and content creation is a unique and rare combination," said Fruechte. "His pedigree and visionary thinking will further fuel the innovative ideas we bring our clients and drive consumer engagement and business growth."
DigitasLBi named Alvaro Cabrera as chief strategy officer for North America. He will report to Tony Weisman, CEO of DigitasLBi North America. Most recently, Cabrera was managing director and head of engagement planning at OgilvyOne New York. Cabrera was also the global lead for OgilvyOne's proprietary planning methodology and tool. While there, he led a group of 40 engagement planners and strategists with clients such as IBM, Aetna, BlackRock, Coca-Cola, UPS, E*Trade and American Express. Before OgilvyOne, Cabrera was chief idea officer at both The Bakery in New York and NXT, a division of GlobalHue. "Alvaro has the ability to find the key insights only human analysis uncovers from data," said Weisman. "He is an award-winning strategist and creative thinker who takes that information and uses it to build the innovative strategies marketers need to engage consumers today. Alvaro is respected among his peers, and his leadership inspires colleagues to do the same. We couldn't be more excited to have him join us."
Dan Donovan rejoined McCann New York as executive creative director. Donovan spent the past several years at CP+B Boulder where he served as vice president, executive creative director. Donovan began his advertising career at McCann NY, rising from creative assistant to senior vice president, group creative director and working on the Verizon Fios, U.S. Army and Nikon accounts, to name a few. While at CP+B, Donovan led creative teams on Microsoft and Charles Schwab and was responsible for the award-winning "Captain Obvious" Hotels.com campaign. "Years ago, when Dan left McCann, he quickly became 'the one that got away,'" said Sean Bryan, co-chief creative officer of McCann NY. "He's a great creative with brilliant ideas and we watched his work get better and better over the years. To welcome him back to the McCann family is really exciting for all of us."
Global production house Believe Media launched an in-house sales and marketing arm, Apostle. Carl Forsberg will head up the organization, which will operate out of the New York offices of Believe.
WizRocket hired Malcolm Friedberg as chief marketing officer/head of customer acquisition.
E-hydrate, maker of natural Protein On-The-Go, hydration drink mixes and energy gels, hired Peter Evans as chief marketing officer and Jim Kayser as chief sales officer.
WoodWing Software tapped Scott A. Smith as senior vice president, North America.
Conversion Logic hired Dan Cox as head of product.
Corey Elliott was promoted to vice president of research at Borrell Associates.
YayBig signed director Gary Turk for commercial work.
Edelman named Ted Smyth vice chair and chief of staff to Richard Edelman, president & CEO of Edelman.
The 4A's tapped Al Benoit as industry education liaison for its High School Initiative.
Gen Media Partners hired Sharon Kitroser as vice president, integrated sales for Gen Media Connect.
Fjord hired Steve Weinswig as managing director, national strategic accounts and John Jones as senior vice president of design strategy.
StyleHaul named Dick Porter as chief revenue officer.
Benchworks promoted Sally Reed to vice president, digital services.
Jenny Ramirez joined Irwin Entertainment as senior vice president, development.
Theo Yang joined PK4 Media's Los Angeles office as an account executive.
BeyondCurious named Rich Kang as chief product officer.
Cut+Run hired Robert Ryang as editor.
Kaboom Productions signed director Sarah Lange for exclusive Southeast representation.
AppsFlyer hired Paul Grueber as U.S. general manager and Sunil Bhagwan as vice president of sales, North America.
Moviepilot hired Chad Bowman as vice president of sales to oversee a growing sales division out of its Venice headquarters.
Penton named Barbara Couchois as vice president, marketing monetization and George Assimakopoulos as head of client services.
Proximity Canada added Michael Kasprow as executive creative director.
Johannes Leonardo hired Andrew Dawson as chief strategy officer.
Trisect hired Chris Hunter as executive creative director and Chris Vandette as creative director, digital innovation.
Kwittken, an MDC Partners agency, named Shanee Goss as managing director of the New York office, a new position.
Butler, Shine, Stern & Partners (BSSP) hired Susan Noonan as executive director, media & analytics, a new position.
GSD&M hired Carter Nance as chief client officer. Nance joins the agency from Crispin Porter + Bogusky in Miami, and will oversee the account leadership department at GSD&M's Austin, Texas office.
GlassView hired Jeff Stevens as account director.
Univision Local Media named Leonardo Ruiz as vice president, general manager of the Univision station in Salt Lake City.
IBT Media named Thomas Hammer as senior vice president of sales.
Christina Ramos joined O3 World as lead UI/UX designer. Ramos joins O3 World from Lutron Electronics, where she was lead UI designer.
Communicus named Kathleen Coll as senior account director to lead client efforts throughout the U.S. in consumer packaged goods and related categories.
Magnetic hired Morgan Simonson as senior vice president of enterprise sales.
Melyssa Brown joined Rise as PR + events manager.
The Refinery AV tapped Josh Olson as senior vice president of theatrical/creative director.
M&C Saatchi LA hired Mandy Graham as director of strategic planning and promoted Maria Smith to creative director, up from associate creative director. Graham previously served as planning director for 180 Amsterdam, where she managed the global brand identity campaign for DHL Express and led projects for Opel, SIRE, ASICS, as well as new business assignments. Prior to that, she was vice president, planning director for Leo Burnett, where she led the Special K strategy team in the US before taking on Special K and All Bran globally. Smith has been a copywriter and associate creative director for 10 years, eight with M&C Saatchi LA, working on campaigns for San Diego Zoo, Epson, The Getty Center and Three Olives Vodka, among other brands. Prior to M&C Saatchi, Smith was a copywriter at TBWA/Chiat/Day, where she worked on Nissan, Infiniti, Sony and Energizer.
Devin Reiter rejoined CP+B Boulder as managing director. Reiter will work with existing managing director Danielle Whalen, who has held the position since it was created in 2014. Recent new business wins created the opportunity for an additional managing director. Together, Reiter and Whalen will focus on CP+B's clients, employees, new business, culture and overall management. Reiter returns to CP+B from McCann Erickson, New York, where he was executive vice president, executive account director, overseeing the Verizon FiOS, USPS and the New York Lottery accounts. During his tenure at CP+B Boulder, Reiter led all efforts for Microsoft, most notably Windows Phones and Bing. In addition, he worked with American Express on the brand's Small Business Saturday program, Open Forum and travel segment. "Each of our 9 offices is run by entrepreneurs who have a passion for building CP+B in their markets," said Lori Senecal, global CEO o CP+B. "With Devin's understanding of our unique culture, and his dedication to creativity, innovation and integration across a great breadth of categories and businesses both domestic and global, he is the perfect complement to Danielle and we are thrilled to have him back at CP+B Boulder."
David Duncan joined BBDO MPLS as chief strategy officer. He joins the agency from Smiths Communications in New York, which he helped found and manage. While there, Duncan managed clients including IHOP, Hershey's EGShares, Shaklee and Everlast. His prior experience includes serving as managing partner, Grey Worldwide, global planning director for Leo Burnet New York, and strategic leadership roles at Publicis and McCann. He also served as marketing director for Choice Hotels International and as advertising manager for Canadian Airlines. "Uncovering brilliant strategic insights is what leads to brilliant creative," said Neil White, president and CEO, BBDO MPLS. "In Dave, we have a chief strategy officer with a proven ability to uncover true, bankable, original insights. He will be focused on helping us create better processes and tools to identify and incubate innovation, the true heart of business growth today."
Moroch Partners hired Yolanda Alarcon Cassity as chief integration officer for McDonald's account. Cassity joins the agency from KFC, where she served as global marketing, chief advertising officer. Prior to that, she worked agency-side at FBC and DIESTE on brands like Taco Bell and Pizza Hut. "We are thrilled to welcome Yolanda to our Moroch family as she is sure to be a major force in driving success for our client of over 35 years," said Rob Boswell, CEO of Moroch Partners. "With our agency servicing 60 McDonald's markets around the country, Cassity will serve as the team's eyes and ears at our Dallas headquarters, uniting our on the ground teams on strategy and making sure we continue to deliver the McDonald's consumer with a more meaningful, intimate experience."
Campbell Ewald named Jo Shoesmith as executive creative director of the Los Angeles office. Shoesmith will lead creative for Covered California, Energy Upgrade California and Kaiser Permanente. She will report to Mark Simon, chief creative officer. Prior to Campbell Ewald, Shoesmith was senior vice president, creative director at Leo Burnett Chicago and also held positions at Leo Burnett Melbourne and Clemenger BBDO Melbourne. Shoesmith has worked on brands in CPG, automotive, financial, insurance, entertainment and retail categories, such as General Motors, Mazda, Allstate, Esurance, Hallmark, Heinz, Nintendo and Black & Decker. "Jo’s years of award-winning work on some of the world’s most recognizable brands will be a strong asset to our growing Los Angeles team," said Simon. "Her breadth of experience will be instrumental in delivering creative excellence to our clients."