TBWA\Chiat\Day New York hired Mike Popowski has joined as group account director, leading the GlaxoSmithKline account. He will report to Leigh Baker, TBWA's head of account management. Most recently, Popowski served as senior vice president, senior client partner at Moxie, where he was responsible for accounts including Cisco Systems, UPS, Wells Fargo and Georgia Pacific. Prior to Moxie, he was founder and president of Truth+Tribe, where he specialized in developing digital and social media strategies for clients like AARP. "Mike has the kind of future-forward experience we are looking for in Account Management at TBWA," said Baker. "He represents a new brand of entrepreneurial leader, grounded in technology and digital with a passion for solving real-world client problems through creativity."
Catherine East has returned to JWT New York as a global business director on the Johnson & Johnson account, leading the global Listerine account. East previously worked at JWT New York from 2001 to 2006, on Pfizer Consumer Healthcare, as well as J&J's Oral Care portfolio. In her new role, East will be responsible for building the Listerine brand globally. She will report to Lynn Power, managing director of JWT New York. East rejoins JWT from DDB New York, where she was a group account director. While there, East worked on Hertz, Philips and United Technologies, as well as projects for PepsiCo and Pfizer. Prior to her first stint at JWT, East was at Grey New York, working on the Procter & Gamble account on Jif, Crisco, Culinary Sol and Olean brands. "We're thrilled to welcome Catherine back home to J. Walter Thompson," said Power. "She is exactly the kind of leader we need to build for the future -- passionate, entrepreneurial and a great problem-solver. We know she will be an asset for us as we continue on our mission to bring pioneering creative ideas to life."
Tribal Worldwide New York tapped Heather Harrigan as head of user experience design and strategy. Harrigan will be responsible for leading a customer-centric vision, strategy, and execution of the user experience design, and report to Richard Guest, U.S. president of Tribal Worldwide. Most recently Harrigan served as senior vice president, user experience at Rokkan. Prior to that, she worked at DailyCandy, frog design and Proxicom for clients including Wellpoint, General Mills, Gain Capital, Caesars, Citi, Canon, Purina, JP Morgan, GE and the New York Times. "As I've come to know Heather, it's clear that she brings a love of problem solving as well as a passion for creating both aesthetically pleasing and intuitive digital experiences that drive business value by exceeding the needs of the end user," said Guest.
Genius Brands International hired Lloyd Mintz as vice president of consumer products, a new position.
B-Reel added Roye Segal to the company’s director roster.
The Republik hired Sarah Thornton as strategic coordinator and Sam Stejskal as public relations specialist.
Juan Vallejo was promoted to senior vice president of advertising sales at Fox Hispanic Media.
99designs hired Pamela Webber as chief marketing officer and Deborah Harkins as creative director.
The Anaheim/Orange County Visitor & Convention Bureau hired Tania Weinkle as communications director. Weinkle was most recently director of public relations at INNOCEAN USA.
Hyperactivate hired Gary Strauss as vice president of sales.
King and Country hired Lisa Miller as managing director of networks & brands.
AnalogFolk hired Fame Razak as chief technology officer. Razak joined the agency from Critical Mass where he was a technical director.
Melissa Mick joined Scripps Networks Interactive as senior vice president and corporate controller.
MEC hired Jon Hsia as managing partner, director of digital investment and activation. He will report to Shenan Reed, president of digital for MEC North America.
Criteo elevated Eric Eichmann to president and chief operating officer. Eichmann previously served as COO.
160vover90 hired creative directors Mark Cacciatore and Brian McDonald, director of client services Beth Thies, and account supervisors Kathleen Carr and Samantha Un.
Cibo hired Satish Tallapaka as vice president of technology. Tallapaka previously worked for AKQA as group technical director.
The Futures Company hired Valeria Piaggio as vice president of multicultural insights.
Jonathan Cho joined Acronym Media as executive vice president, head of agency development.
Spyglass hired Jena Hanson as its new design director.
FCB Chicago tapped FCB veteran Walter Boza as senior vice president, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.
Renee Collins joined Kinetic Social as senior account executive.
Deutsch LA hired Zach Gallagher as executive vice president, director of digital strategy. Over the course of his 18 year career in digital marketing, Gallagher has developed digital, social, commerce and CRM strategies for brands like Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony. He joins the agency from Wieden+Kennedy Portland, where he led the Interactive, Social and Data Strategy disciplines. Before joining W+K in 2011, Gallagher was general manager of the IPG Emerging Media Lab in LA. "I'm thrilled that Zach is joining our team and looking forward to his experience and interest in integrating digital and general strategy to get to big ideas," said Jeffrey Blish, chief strategic officer of Deutsch LA. Gallagher is recognized for his work at TBWA\Chiat\Day developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at Wieden+Kennedy, winning social AOR duties for Coca-Cola, Powerade, Velveeta, Herbal Essences and others. "I'm really, really excited about getting to a place where digital plays such a big role in how we affect our clients' businesses," said Gallagher. "Being able to work under Jeffrey Blish and Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario."
Publicis Seattle named Jason Lucas as executive vice president, executive creative director. An East Coast native, Lucas relocated to Seattle from VML in New York, where he was a creative director working on clients including Gatorade, Miller-Coors, Dell, Kellogg's and Colgate. Reporting to chief creative officer Andrew Christou, Lucas will be responsible for overseeing the creative department on the T-Mobile account. Prior to VML, Lucas worked at BBDO NY and Deep Focus, among other agencies. While at BBDO NY, his work for M&M's, Snickers and FedEx won him numerous awards including a Cannes Lion, One Show Pencils, ADDYs and OMMA Awards. "Jason's a bottle of lightning, a high-character guy who is uber-creative and whip smart," said Christou. "He's built a career on doing great work on great brands across every channel. His addition to an already talented team will make our agency and our work even better."
Ana Paula Castello Branco joined Huge Rio as market strategy director, a new position at the agency. Based in Rio de Janeiro, she will be responsible for driving the region's marketing efforts, including brand positioning and communications, while also improving local engagement with key clients. Ana will also work closely with Huge Rio's Business Development group to devise market strategies to drive business growth. Prior to joining Huge, she spent 19 years at Coca-Cola in Rio de Janeiro where she was most recently served as the company's communications director, responsible for strategic communications and brand positioning.
David&Goliath hired Dino Spadavecchia as group creative director, and longtime creative partners Chris Hutchinson and Driscoll Reid as creative directors. The trio will report to Colin Jeffery, D&G's newly appointed chief creative officer. Spadavecchia joins the agency from Leo Burnett, where he served as senior vice president/creative director since 2012, working on General Motors. Hutchinson and Reid join D&G from TBWA\Chiat\Day, where they created a World Cup campaign for Adidas' Brazuca. In their new roles, Spadavecchia, Hutchinson, and Reid will work on numerous brands on the agency's roster, including Kia, CA Lottery, VIZIO, and a few unannounced projects. "Our agency has experienced considerable growth over the last few years," said Jeffery. "Adding Dino, Chris, and Driscoll to our creative management team will allow us to take advantage of the momentum and continue to elevate our creative product." Spadavecchia's 15-year career in advertising includes work on Chevrolet, HP, Hyundai, Logitech, Mazda, Nintendo, Toyota, and Dew Action Sports Tour. He's worked at Goodby, Silverstein & Partners and Saatchi & Saatchi LA, among other agencies. Hutchinson and Reid met during ad school in 2004 at W+K 12 and have since worked together at many well-known shops. They spent a total of five years working together at Wieden+Kennedy's Portland and Tokyo offices, with their main focus on the flagship Nike brand. Between the two of them, they've worked on Nike, LIVESTRONG, Electronic Arts, Coca-Cola and Old Spice, and most recently, Southwest Airlines, Adidas and Gatorade.
Matthew Anderson joined FCB Garfinkel as executive vice president, director of content creation, a new position at the New York agency. Anderson joins the agency from JWT New York, where he served as director of brand production. He will report directly to agency CEO, Lee Garfinkel. Andserson has spent nearly 20 years in the industry, creating print, broadcast and digital work for clients including Rolex, Kraft, Burger King, Puma, Huggies, Miller High Life and Nestle. At FCB Garfinkel, Anderson will oversee all production efforts on accounts including the Jamaica Tourist Board, SeaWorld, Busch Gardens, FDA, Fisher-Price and NIVEA. "Matthew has a track record of fostering a culture that puts ideas and problem-solving -- no matter the challenge -- first and foremost," said Garfinkel. "He is A-class talent and highly regarded in the industry, just the kind of passionate production partner we need." Prior to JWT New York, Anderson worked at Hill Holliday, Young & Rubicam and Crispin Porter + Bogusky.
Young & Rubicam Group Seattle added Jennifer Patterson as chief strategy officer, tasked with leading and growing the strategic planning discipline across the agency. Patterson most recently served as executive vice president, director of planning at Deutsch where she crafted long-term vision for clients including DIRECTV, HTC, California Milk Advisory Board, and Target. Before that, she was head of planning at la comunidad and worked at Weiden+Kennedy for ten years. "Jennifer's innovative mindset and pioneering spirit will bring a forward-thinking perspective to the Seattle team," said Julie Rezek, Y&R Group Seattle's managing director, to whom Patterson will report. "Her ability to build relationships and provide creative solutions combined with her expertise in strategic leadership means that Jennifer can hit the ground running."
Omelet named Shannon McGlothin as group creative director. In this position McGlothin will help lead creative efforts for the company's roster of clients, and will report to Sarah Anderson, Omelet's partner and chief creative officer. Since joining Omelet, McGlothin has been a lead on several projects, including global and integrated campaigns for Microsoft as well as upcoming work for Red Bull. McGlothin most recently served as the global executive creative director on Samsung at Leo Burnett. Prior to that, he worked at Wieden + Kennedy and Crispin Porter + Bogusky, on brands like Coca-Cola, Nike, The GAP and Electronic Arts. "Shannon is an outstanding addition to Omelet's creative leadership and will be a key player as our company continues evolving into the future," said Anderson. "His background in creating award-winning global campaigns along with his passion for visual storytelling makes him a powerful addition to our team."
Tribal Worldwide, part of Omnicom Group's DDB Worldwide Communications Group, promoted Amy Elkins to head of client services. Tribal's Account Management, Project Management and Engagement Management departments will continue to operate independently but will all now report directly to Elkins, who is based in New York. Elkins has worked at Tribal for the past eight years and previously held the title of head of engagement management. Prior to Tribal, Elkins worked at agencies including DDB New York, ATTIK San Francisco, Euro RSCG and JWT as well as within the marketing organization at Mercedes-Benz USA. "Amy has been at the agency for almost a decade and her expertise and leadership skills will ensure that Tribal New York is best able to exceed its client's expectations, while growing into the vision that has been established for Tribal over the years" said Rich Guest, U.S. President of Tribal Worldwide. "I believe that Amy will help us to drive greater collaboration and partnership between these three departments while increasing overall client satisfaction."
Global digital agency Essence, hired Rob Reifenheiser as North American head of media, charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment and advertising operations teams across its New York, San Francisco and Seattle offices. Reifenheiser will work out of Essence's New York office and report to Christian Juhl, global chief executive officer of Essence. Reifenheiser most recently served as executive vice president, managing director at MediaVest. While there, he led the businesses for Wal-Mart, Heineken, Turner Broadcasting System, TD Ameritrade and Microsoft's Windows Phone. He began his career at Saatchi & Saatchi, where he was a group planning director for Procter & Gamble. He also previously served as managing partner, account director of the American Express and Sprint/Nextel accounts at Mindshare. "Rob's experience managing multiple accounts with budgets in excess of $1 billion is exactly the kind of expertise we were looking for to lead our rapidly growing business," said Juhl. "But what's even more impressive than his well-pedigreed resume is his obvious passion for implementing innovation on behalf of clients. I expect our partners will see immediate impact."
Starcom USA hired Dan Mitz as vice president, director of deliver practice, which optimizes plans against paid, owned and earned media, manages negotiations in the marketplace and provides direction to bring ideas to life in the market, for the Allstate and Esurance accounts. Based in Chicago, Mitz joins Starcom from Initiative, New York where he oversaw the Hyundai/Kia account in the Investment Group for the past six years. While there, Mitz also served as lead Sports consultant across clients because of his passion and expertise in the sports and broadcast realm. Mitz negotiated cross channel sponsorships tied to the Super Bowl, The Walking Dead, The Voice, VMA's and the World Cup. Prior to Initiative, Mitz worked at Mindshare on the Domino's and Marines accounts. He reports to Karla Knecht, executive vice president, managing director at Starcom. "I'm excited to have Dan join the team as he embodies the perfect combination of expertise, passion and partnership to propel our clients business," said Knecht. "I know he will be a great lead for both accounts."