CP+B LA hired Mollie Partesotti as global group strategy director and Alison Kaplan as group account director to work on the global Infiniti account. Partesotti joins the agency from TBWA/Media Arts Lab where she was group strategy director across Apple products and services, specifically iPhone, iPad and Mac. While there, she led strategy for global product launches and brand communications efforts spanning more than 20 markets and six global Media Arts Lab offices. Last year, her work on the "Shot on iPhone" campaign was awarded a Cannes Grand Prix. In addition to the tech sector, Partesotti has worked in and led strategy, research and insights across automotive, travel, financial services, CPG, beauty, sports, entertainment, fashion and media, for brands such as MTV, ESPN, Nike, Delta Air Lines and Bank of America. Kaplan comes to CP+B LA from MullenLowe in Los Angeles, where she was vice president, group account director, leading the Patron Spirits portfolio of products. In 2013, she was part of the Mullen pitch team that won the Acura business. Kaplan began her career working on Lexus at Team One Advertising, before working at agencies across the country on brands including Jaguar, Walmart and the American Cancer Society.
LAPIZ tapped Luciana Cani as senior vice president, executive creative director, overseeing the agency's creative team. Cani will lead creative output for clients that include Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board. Most recently, she spent the past nine years spent at Leo Burnett Lisbon overseeing creative work for clients like Samsung, Atlantico Bank and the Portuguese National Railway. Prior to Leo Burnett, the Brazilian-native worked as an art director at agencies in Sao Paulo, Brazil including Leo Burnett, Ogilvy & Mather and Grey. "Luciana's collaborative and transformational leadership is a perfect fit for LAPIZ," said Gustavo Razzetti, managing director of LAPIZ. "Her innovation-forward approach will boost our outsider thinking to continue driving great results for our clients."
CP+B Boulder named KT Thayer as creative director, where he will work on a variety of accounts. Thayer joins the agency from ViTRO in San Diego where he spent the past 14 years, most recently as executive creative director. While there, he worked on ASICS athletics, Taylor Guitars and Newcastle Brown Ale, among other accounts. "CP+B has always been known for swinging for the fences and right now the agency seems to have a special kind of momentum," said Thayer.
Rachel Mercer will join Deutsch New York on May 31 as vice president, digital strategy director. She will be charged with helping to grow the agency's digital, social and innovation strategy practice. Mercer will report to Andrew Dawson, chief strategy officer of Deutsch New York. She replaces Scott Lindenbaum, who is transferring to the LA office as senior vice president, director of digital strategy, products and platforms, beginning June 6. Most recently, Mercer was the strategy & innovation director at The Upside and, prior to that, she was with Made by Many in London, leading development, user insights, strategy and multipartner relationships. Before that, Mercer worked in Deutsch's LA office. "Rachel's talent was so immediate, my first thought was, 'I wish she started yesterday,'" said Dawson. "She has diverse strategic experience, ranging from innovation consulting work to both digital and traditional strategy, as well as being a genuinely multifaceted thinker, collaborator and leader."
PMK•BNC hired Ross Brown as group editor in chief and vice president; Tom Usher as creative director and Clare Cooke as director of influencer relations and special projects.
Active Interest Media named Collin Stewart as director of consumer marketing for its Healthy Living Group.
Bryson Gordon was promoted to executive vice president of data strategy at Viacom.
Alphonso named Mark Gall as chief revenue officer; John Gee as senior vice president of business development; Joe Zachariah as vice president of engineering; and Nikhil Sahasrabudhe as general manager.
Gurucul named Steve Moscarelli as vice president of sales.
Tina Exarhos joined NowThis Media as chief marketing officer.
Conde Nast Entertainment promoted Nathan Guetta to vice president, product and technology.
WHITE64 named Alicia Gehring vice president, media strategy.
Grapeshot named Daniel Oakins as global director of publishing.
Diane DePaul was named associate publisher of Southern Living.
Discovery Communications promoted Robert S. Scanlon to executive vice president and general manager of velocity and automotive content.
Lois TransMedia is a new advertising agency in New York City, headed by George Lois.
Endurance International Group named Lark-Marie Anton as executive vice president of branding and communications.
Harmelin Media named Brian Chu as data scientist.
Dr. Stephan Vogel, chief creative officer of Ogilvy & Mather Advertising Germany, has been named as the TV/Cinema/Online Film Jury president for the 2016 London International Awards.
RAIN named Neal Chamberlain as a senior digital producer and Meg Kimball as a digital producer.
Cone Communications hired Imelda Suriato as vice president in the agency's Planning and Integrated Solutions group.
Miles Pritchard was promoted to head of marketer & agency solutions in Lotame's London office.
Feel Films added commercials director Mehdi Norowzian to its roster for UK and international representation.
Rocket Fuel named David Gosen as senior vice president and managing director, international.
Jeff Steinhour and Markham Cronin have launched Markham & Stein, based in Coconut Grove, Florida. Steinhour is one of the four original partners of Crispin Porter + Bogusky, having spent the past 23 years there, most recently serving as vice chairman. Cronin spent a decade alongside Steinhour at CP+B before moving to leadership roles at Carmichael Lynch and Brighthouse, ultimately founding his own shop, Markham Unlimited in 2005.
Labs, the digital production division within Framestore, hired Adam Jenkins as executive producer for North America.
Clifford (Cliff) E. Marks was promoted to president of National CineMedia and National CineMedia.
The Lively Group hired Chloe Sedelmaier as senior sales agent, representing The Lively Group's three distinct company brands: Spontaneous, Scarlett and BlueRock.
Klara Tomkins joined MBMG as an assistant planner on the Digital team in Los Angeles.
Suzanne Wilson joined the New Republic as director of sales.
Cari Bucci Hulings, currently executive vice president/general manager of MARC USA Chicago, has been promoted to executive vice president/general manager of both the Pittsburgh and Chicago offices.
Melissa Chambless was promoted to senior vice president of brand marketing for TBS & TNT, and Peter Sherman joined Turner as senior vice president of marketing strategy for the networks.
Foursquare added Chad Jeskewitz as regional director, Midwest office; Kimberly Smith as regional director, West Coast regional office; Nikki Wegner as regional director, East Coast; Kristine Bonds as senior brand partner, opening the Detroit office; Jeff Reine, head of business development, platform partnerships; and Jeremy Geiger, who will lead business development from his post in Shanghai.
Consumer Reports named Laura MacCleery vice president of consumer policy and mobilization.
The Weather Company hired Julie Michalowski as vice president of corporate sales partnerships and development.
Big Block added Jonathan Zames to its directorial roster.
Golden added director Justin Harder to its roster.
WNET named Ty Young as director of business development for the Interactive Engagement Group.
Jay Giesen was named executive creative director at Gatesman+Dave.
Frank Mulcahy was named director of media solutions at Wayfair.
Competitor Group tapped John Bradley as senior vice president of media.
FCB Chicago promoted Kelly Graves to chief marketing officer, a new position at the agency. She most recently served as executive vice president, group management director, leading clients like Kmart, Fiat Chrysler and BMO Harris. In her new role, Graves will be charged with identifying and developing new business opportunities and creating sustainable growth. Graves will report to Michael Fassnacht, president of FCB Chicago. "As our full service offering continues to evolve, there has never been a better time to coordinate all of our outward facing communication under one smart, strategic leader," said Fassnacht. "Kelly has a fundamental understanding of what clients want, what drives growth, how to win new clients and tell our agency story."
Bruno Bertelli was promoted from executive creative director of Publicis Worldwide Western Europe, and CEO of Publicis Worldwide Italy, to the newly created position of global chief creative officer at Publicis Worldwide. He will report to Arthur Sadoun, CEO, Publicis Communications and will be part of the Publicis Communications creative board, chaired by Mark Tutssel. Bertelli will oversee work for clients including Heineken, Renault and Nestle. He was part of the team responsible for winning the Global Heineken account. Along with his new position, Bertelli will retain his role in Italy, alongside executive creative director Cristiana Boccassini. "Bruno is an exceptional creative leader who has the ability to inspire and the capacity to tackle major client challenges successfully," said Sadoun. "His commitment to lead the change and his outstanding global client work is testament to this and the business we are building."
TBWA\Chiat\Day Los Angeles tapped Erin Riley as president. She joins the agency from San Francisco-based Old Navy, where she served as vice president, marketing and brand engagement. She will report to Troy Ruhanen, president and CEO of TBWA\Worldwide. Prior to joining Old Navy in 2015, Riley was vice president, global marketing for Cole Haan, responsible for overseeing all marketing efforts, including brand strategy, creative development, media and content strategy, agency management, retail/wholesale marketing, social media, PR and direct response. Before that, she spent almost ten years at BBH New York, beginning in account management and eventually rising to lead the department. Riley began her career in advertising as an account executive on L'Oreal at McCann and D'Arcy. "I've been hoping to recruit Erin for the last five years, as she was one of the standout brand thinkers in the New York market," said Ruhanen. "I'm even more pleased to have her join now with her additional years of client experience."
We Are Social named Stephanie Levy as director of content, a new position in the agency. Levy will lead the agency's US creative department, overseeing a team of designers and writers. She most recently worked for Clinique as director of creative for social media/online editorial content and before that she helped build out the social media team at Macy's. Levy also held similar positions at Jack Morton Worldwide, Geometry Global, HarperCollins Publishing and Situation Interactive. "In addition to her breadth of experience and track record, Stephanie perfectly mirrors our roll-your-sleeves-up and collaborative culture," said Rob FitzGerald, president of We Are Social.
CP+B LA added Rob Palmer and Mike McCommon as creative directors on the Infiniti global account. Most recently, Palmer was chief marketing officer/chief operating officer at Fuhu, a technology company for kids and families. Prior to that, he was executive creative director at Razorfish. Before that, Palmer was a creative director at Goodby, Silverstein & Partners, Wieden+Kennedy and BBDO, where he worked on clients like Nike, Coca-Cola, ESPN, Levis and eBay. McCommon joins the agency from Mutt Industries, a Portland-based agency which he co-founded nearly eight years ago. As executive creative director, he worked for clients like Nike, Ford, Mello Yello, Los Angeles Dodgers, Tampa Bay Buccaneers, Gerber Knives and Sony PlayStation. Before that, he was creative director at Wieden+Kennedy, Portland, working on Nike and Electronics Arts. "The CP+B LA office has some great momentum, most recently with the addition of the Infiniti global account," said Kevin Jones, chief creative officer, CP+B LA. "We feel very lucky to be able to tap such notable creative talents as Rob and Mike to help us out with such a high-profile account."