• by Fern Siegel , April 15, 2024

Fuse Create has selected Jon Crowley as senior vice president, head of strategy. This is a new role at the Toronto agency.

Crowley will oversee a team of five strategists and work closely with Aleena Mazhar Kuzma, senior vice president, and Steve Miller, executive creative director.

Previously, Crowley worked at Diamond as senior vice president, strategy. Before that, he worked at Publicis, Cossette and Sid Lee. His client experience includes McDonald's, PC Financial, Molson, OLG and Skip the Dishes.

“Four years ago, we set out to redefine our agency by way of our creative product. Now, as we embark on the next phase of our growth journey, this new role underscores our commitment to building on our strategic capabilities,” said Stephen Brown, CEO, Fuse Create.

New client projects for the agency include Canada Protection Plan, Purolator and Canada Royal Milk. Its latest assignment is from UK-based Grenade, where Fuse will lead brand marketing and a new product launch in Canada.