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FERN SIEGEL

Fern Siegel is the Editor of Media Daily News/Online Media Daily/Mobile Marketing Daily at MediaPost. You can reach Fern at fern@mediapost.com.

Articles by Fern All articles by Fern

  • Emmis Names Top Management For 'Texas Monthly,' 'Cincinnati' in MediaDailyNews on 01/26/2015

    Emmis Publishing, which owns regional magazines nationwide, has announced major hires for "Texas Monthly" and "Cincinnati" magazines. Longtime "Texas Monthly staffer" Elynn Russell, most recently president of the magazine, is retiring. John Lunn will replace her.

  • Premiere Networks Tap Shapiro As VP Sports Programming in MediaDailyNews on 01/20/2015

    Premiere Networks named Scott Shapiro vice president of sports programming. Shapiro will oversee sports programming and content, including the Fox Sports Radio Network, a division of Premiere.

  • GoDaddy Names Initiative As Media Buy AOR in MediaDailyNews on 01/08/2015

    GoDaddy, a company known for its Super Bowl ads, just named Initiative, as its media buying agency of record. The tech provider is asking the IPG Mediabrands company to handle brand media strategy, video and analytics duties.

  • TabletTV Launches In San Francisco, National Rollout Scheduled In 2015 in MediaDailyNews on 12/26/2014

    TabletTV has beta launched in San Francisco, in partnership with the KOFY-TV station, owned by Granite Broadcasting. Bay Area tablet owners can receive 50 digital broadcast network and local channels. A national rollout is expected next year.

  • SiriusXM Now Carries 'NBC Nightly News' in MediaDailyNews on 12/24/2014

    "NBC Nightly News With Brian Williams," which the network says is the most watched evening newscast in the U.S., is now available to SiriusXM subscribers. Williams' broadcast is averaging slightly more than 9 million viewers this TV season, which NBC notes is its biggest audience for the start of a season in nine years.

  • Media General Names McCarus Chief Strategy Officer, Extends Affiliate Agreements in MediaDailyNews on 12/23/2014

    Media General has tapped John McCarus as chief strategy officer for its digital media business. The company operates or services 71 television stations in 48 markets. Separately, CW, a joint venture between Warner Bros. Entertainment and CBS, and Media General announced long-term network affiliation agreements in 16 markets nationwide.

  • The New Appointment TV: YouTube in TV Watch on 01/05/2015

    As technology changes, so does consumer behavior. From the original 13 broadcast channels to nearly 300 on cable to the phenomenon of streaming, "appointment TV" has been radically altered.

  • TAG Heuer Continues 'Pressure' Campaign In Times Square in MediaDailyNews on 11/01/2014

    Building on the original creative, Tag Heuer is debuting a billboard in Times Square Nov. 1 with its latest brand ambassadors: Michelle DeLucca and Justin Michalski.

  • 'The Atlantic' Teams With PBS 'News Hour' For Reporting in MediaDailyNews on 10/29/2014

    In a new alliance The Atlantic and PBS' "News Hour" have teamed to air regular broadcast stories based on the magazine's enterprise reporting. Beginning Oct. 20, the two media entities will produce TV segments that run online at the Web sites of the TV show and publication.

  • Troberman Named CMO For iHeartMedia in MediaDailyNews on 10/15/2014

    After raiding Mediabrands for Tim Spengler a year ago, iHeartMedia has named Gayle Troberman, a former Mediabrand exec, to a new post: executive vice president and chief marketing officer. She reports to CEO Bob Pittman. Troberman is charged with developing a marketing plan for iHeartMedia's 859 radio stations in more than 150 markets, as well as iHeartMedia's digital radio platform.

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