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Fern Siegel is Deputy Editor, MediaPost. You can reach Fern at

Articles by Fern All articles by Fern

  • CBS Radio, Wrapify Drive OOH Ads In D.C. in MediaDailyNews on 01/31/2017

    The out-of-home ads match a driver to the campaign in their location. It's hyper-local advertising on wheels, which can be site- or neighborhood-specific, with full and partial wraps, depending on need.

  • Election 2016: Rigged Or Reality Show? in MediaDailyNews on 10/18/2016

    It's too easy -- and too whiny -- to scream "rigged election" when your side might lose. Politicians cannot claim the United States is the best system in the world, then assail it if voters select their rivals.

  • iHeartMedia Taps Santos As CCO Of New iHeartLatino Unit in MediaDailyNews on 09/09/2016

    The mainstream radio company, with a quarter of a billion monthly U.S. listeners, has teamed with Hispanic radio personality Enrique Santos to jump-start a new Latin unit.

  • Art At Viacom Champions Creativity, Impactful Public Art in MediaDailyNews on 07/29/2016

    Viacom isn't just on the cutting edge of technology and fan engagement, as evidenced in its Media Lab. Manhattan HQ is redefining the aesthetics of the workplace.

  • Stream Me in TV Watch on 07/01/2016

    Truthfully, how many of us check our streaming options, including Hulu, HBO Go, Acorn TV, PBS Kids, etc. before checking what's on TV? If we even channel-surf at all.

  • Elections, Debra Messing And TV News in TV Watch on 06/13/2016

    For the most part, TV is becoming all Trump, all the time -- to the consternation of conservatives and liberals alike. There is cognitive dissonance -- and there is lazy reporting. And then there is Debra Messing's Detective Laura Diamond.

  • Will Trump Voters Be Trumped By GOP Establishment? in MediaDailyNews on 03/03/2016

    At issue is the fear that Donald Trump, who has racked up 10 primary victories, and isn't owned by lobbyists and big donors, will be uncontrollable. However, love him or hate him, his supporters are Americans who legally voted.

  • The Press Should Be A Watchdog, Not Spinmeisters in MediaDailyNews on 02/03/2016

    The founders envisioned the press as a watchdog. When it becomes an attack dog, shilling for one candidate or subverting realities in favor of election drama, it fails to protect the public or fulfill its charge.

  • AMI, Weinstein Co. Team For Cross-Platform Shows in MediaDailyNews on 12/21/2015

    American Media, which publishes celebrity and lifestyle magazines, is teaming with the Weinstein Company to develop original TV, film and digital efforts. Stephen Land, chief executive of Jupiter Entertainment, along with AMI's Dylan Howard, will handle distribution and production.

  • TV: Wasteland And Wonder in TV Watch on 11/24/2015

    TV comes in for its share of bashing, since channel surfing can be a soul-crushing experience. But there is also intelligent, sophisticated fare worthy of attention.

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