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FERN SIEGEL

Fern Siegel is the Editor of Media Daily News/Online Media Daily/Mobile Marketing Daily at MediaPost. You can reach Fern at fern@mediapost.com.

Articles by Fern All articles by Fern

  • TAG Heuer Continues 'Pressure' Campaign In Times Square in MediaDailyNews on 11/01/2014

    Building on the original creative, Tag Heuer is debuting a billboard in Times Square Nov. 1 with its latest brand ambassadors: Michelle DeLucca and Justin Michalski.

  • 'The Atlantic' Teams With PBS 'News Hour' For Reporting in MediaDailyNews on 10/29/2014

    In a new alliance The Atlantic and PBS' "News Hour" have teamed to air regular broadcast stories based on the magazine's enterprise reporting. Beginning Oct. 20, the two media entities will produce TV segments that run online at the Web sites of the TV show and publication.

  • Troberman Named CMO For iHeartMedia in MediaDailyNews on 10/15/2014

    After raiding Mediabrands for Tim Spengler a year ago, iHeartMedia has named Gayle Troberman, a former Mediabrand exec, to a new post: executive vice president and chief marketing officer. She reports to CEO Bob Pittman. Troberman is charged with developing a marketing plan for iHeartMedia's 859 radio stations in more than 150 markets, as well as iHeartMedia's digital radio platform.

  • 'Sesame Street' Launches Cookie Monster App in MediaDailyNews on 08/29/2014

    "Sesame Street" turns 45 this season and to sustain its digital relevance, PBS Kids and Sesame Workshop are debuting their first app, Cookie Monster's Challenge, geared to 3- to-5-year-old kids. "Sesame Street" has long utilized TV to help children build educational skills.

  • Driver Digital Teams With Judy Travis For Shows, Product Launches in MediaDailyNews on 08/25/2014

    Driver Digital, a cross-platform family company, will represent the YouTube star of "Its JudyTime" and "ItsJudysLife" for new media and product launches. Judy Travis, who made her name on YouTube with nearly a half-billion views, has moved beyond fashion and beauty tips into the lifestyle arena.

  • The Comfort Of Nostalgia TV in TV Watch on 08/27/2014

    Sometimes, you just want to pretend the world of economic turmoil and terrorism doesn't exist, that health care is affordable and the middle class still exists. For many, that means MeTV and Antenna TV.

  • Ad Council's PSA Dinner Honors Fed Ex's Smith, Colbert Hosts in MediaDailyNews on 07/29/2014

    When the Ad Council honors FedEx Chair/CEO Frederick W. Smith at its annual Public Service Award dinner, Stephen Colbert will emcee. Smith is the recipient of this year's award for his philanthropy - personal and corporate. Among the issues he's addressed are disaster relief, the environment and education.

  • Bravo Adds 3 Series, Expands 'Million Dollar Listing'  in MediaDailyNews on 07/15/2014

    Bravo is bolstering its lineup with three new scripted series and expanding its "Million Dollar Listing" to San Francisco, while renewing the Emmy-nominated "Million Dollar Listing New York" for a fourth season.

  • Legos, 'Avengers' Recast At Discovery Times Square in MediaDailyNews on 07/14/2014

    Discovery Times Square is transforming Legos and Marvel's Avengers, both media bonanzas, into artistic exhibitions. "The Art of the Brick" features the world's largest display of Lego art by Nathan Sawaya, while "Marvel's Avengers S.T.A.T.I.O.N. (Scientific Training and Tactical Intelligence Operative Network), is an interactive experience where visitors are recruited to join S.H.I.E.L.D.

  • Bloomberg Taps Bigley As Global CMO in MediaDailyNews on 06/30/2014

    Bloomberg L.P. named marketing veteran Deirdre Bigley as Global Chief Marketing Officer. She reports to Bloomberg's CEO and President Dan Doctoroff, helming all worldwide marketing strategy for the company. She worked with her predecessor, Maureen McGuire, to create an international marketing department.

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