JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
- PMG Taps IPG's Gandhi As Content, Studio Head in
MediaDailyNews on
11/21/2025
The move deepens PMG's expansion into creative and content marketing services, albeit on the backbone of its proprietary Alli tech stack.
- What If TikTok Was A Mid-Size Cable Network? in
Planning & Buying Insider on
11/20/2025
What if it was a mid-size cable network that indexed five times greater among younger viewers?
- WPP Reimagines Henkel's Media Future, Consolidates European Markets in
MediaDailyNews on
11/20/2025
The review, which began in June, centered on the future of media and driving growth in an AI-powered landscape, the companies said.
- Ethics Institute Expands Its Influence, Certifying Influencer Integrity in
MediaDailyNews on
11/19/2025
Four years and four pro certification programs after its launch, the Institute for Advertising Ethics is adding a fifth one focused on the integrity of influencer marketing.
- The AIAOR in
Planning & Buying Insider on
11/18/2025
It's already the "best-kept secret" among 800 agencies - including biggies like Dentsu, Havas, IPG, Publicis and Omnicom - that have quietly been outsourcing their work to an AI shop called The
Brief, which this morning rolled out an "agency package" to service even more.
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes in
MediaDailyNews on
11/18/2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of the new company, which will use its proprietary "AI vision" tech to measure the performance of advertising creative.
- An AI Journalistic Code Of Ethics (Proposed By An AI) in
Media 3.0 on
11/17/2025
"It's becoming increasingly difficult to distinguish between images, videos and words that have been created with AI and those that haven't. And there's a critical need for more guidance on the ethics
of using AI to do journalism," SPJ Ethics Chair Dan Axelrod tells "Media 3.0."
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys in
Planning & Buying Insider on
11/11/2025
The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys.
- PMG's Final Frontier: Data At The 'Speed Of Thought' in
MediaDailyNews on
11/11/2025
The agency claims the recently acquired data enables its homegrown Alli system to operate light years ahead of other commerce analytics platforms.
- From H2H To A2A, A New Marketing Framework in
Media 3.0 on
11/10/2025
Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be
reorganzed.
- When TV Was Really Good: The Old Normal Of Alan Cohen
by
Joe Mandese
(TV Watch on
11/10/2025)
@Tim Spengler: Great anecdote. I did not know that. Thank you for sharing. I'm only surprised that Alan didn't use something from the Boss.
- It's Moron Again In America
by
Joe Mandese
(Red, White & Blog on
10/24/2025)
@Andrew Susman: I'm proud to say I broke the story that the Tuesday Team had created "There's A Bear In The Woods" spot, and got to interview Hal Riney after it broke. If he were updating it today, it would probably be more like, "There's an unbearable in the woods..."
- It's Moron Again In America
by
Joe Mandese
(Red, White & Blog on
10/24/2025)
@Joshua Chasin: Tough to beat the NY Post. Thrilled to be a runner-up.
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
by
Joe Mandese
(MediaDailyNews on
10/22/2025)
@Ed Papazian: Oh you were talking about Aquila's calibration panel, not the Samba TV data that will be used to measure the reach/deduplication of the streaming component of its cross-media measurement platform. To be clear, the calibration panel is just a small panel Big Data-plus measurement services are using to calibrate their massive Big Data sources. It's the same model being used by Nielsen and other Big Data-plus panel services. In Nielsen's case, the calibration panel is bigger -- about 42,000 homes/100,000 individuals, but it's not the same as a conventional audience measurement panel. It's just their to tune the massive Big Data sources that go into the hybrid service. I have no idea whether Aquila's 5,000 household calibration panel should be deemed small, but it's not intended to be used as currency-grade measurement for media-buying. It's intended so marketers can understand their audience reach, deduplicate audiences, minimize excessive frequency and inform their marketing mix models. Maybe another reader can weigh in on whether a 5,000 household calibration panel is small to do that? I'm just a journalist.
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
by
Joe Mandese
(MediaDailyNews on
10/22/2025)
@Ed Papazian: Small sample? I just did a cursory search and found that Samba TV collects data from about 28 million TV devices in the U.S. and 46 million globally and that its weighted research panel is more than 3 million households.What's your definition of a small sample?
- Saying The Suddenly Quiet Part Out Loud
by
Joe Mandese
(Red, White & Blog on
10/21/2025)
@Anna McAlister: Thank you for confirming. Updated now.
- Synthesizing Human Experience
by
Joe Mandese
(Planning & Buying Insider on
10/13/2025)
@Joshua Chasin: I can't wait until the MRC releases standards for filtering invalid human traffic.
- Red, Purple & Blue: The History Of American Media Political Bias
by
Joe Mandese
(Red, White & Blog on
10/10/2025)
@Leo Kivijarv: Thank you. I will check it out.
- State-Level Ad Spend Predicts Economic Downturn
by
Joe Mandese
(Planning & Buying Insider on
10/02/2025)
@Dan C. from MS Entertainment: Rude? Your inference, not what I was implying. I was merely setting the record straight on a false assertion. I don't know where you are drawing it from, but what you are asserting is NOT how Guideline does it. I suggested you contact them to find out for yourself, because you appear to be misinformed. If you make false statements we only have two options to deal with them. One is what I'm doing here: fact-checking and setting the record straight. The other is deleting your false comment. Which would you prefer going forward? I don't want to upset you, but I don't want other MediaPost readers to be misinformed either. You are welcome to share your opinions here, but you can't state false facts.
- State-Level Ad Spend Predicts Economic Downturn
by
Joe Mandese
(Planning & Buying Insider on
10/02/2025)
@Dan C. from MS Entertainment: Classic supposition. But you're wrong. Guideline's data comes right out of MediaOcean's data pack of invoice-level media buys made by the world's biggest ad agencies -- $100 billion+ actual spending -- including digital (including local, etc.). If you really want to know how they tabulate data you should contact them. They'd be happy to explain.https://www.guideline.ai/contact