Unilever hired an actual professor to settle the question: Is mayonnaise an instrument? Yes -- and it has range. Read the whole story

The unlikely duet shows just how far Cheetos Flamin' Hot is willing to go to make its famous fans happy again. Read the whole story

Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover. Read the whole story

The beauty brand's new partnership taps one of college basketball's most compelling multihyphenates, right at her big moment. Read the whole story

Spots position a smile as a symbol of resilience. Read the whole story

Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries. Read the whole story

The lager leftovers are "packed with nutrients and fiber," and help "create a balanced soil base." Read the whole story

Themed "It's That Fresh," the new campaign revives an NBA partnership after 11 years while tapping its deep roots in music and street culture. Read the whole story