• Sounds Of Change For TV Industry: Squealing Wheels On A Curve
    Can you hear that? Brakes are squealing; steering wheels are turning. TV executives are trying to get ahead of the curve -- or of accidents. A rush of newfangled Internet-connected TV services have been introduced from Sony, Dish and Verizon. Others will possibly be coming.
  • What's Your TV Name? Or Are You Just 'CATV'?
    Legend has it that none other than Ted Turner believed the budding CATV industry in the 1970s needed a cleaner, more identifiable, name: "cable" sounded better -- and he pushed that concept. CATV (which stands for Community Antenna Television) surely would have been a harder name to say, interpret, or make its way onto a cool-looking logo. Now the cable industry's main annual conference, "The Cable Show," is getting a new name: INTX, The Internet And Television Expo. See any mention of cable in that name? I thought not. (Wonder what Ted Turner thinks now?)
  • Marketers To NFL: 'Do We Have Your Attention Now?'
    Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season," said a company statement on Tuesday.
  • So What's A Hit TV Show?
    There really needs to be a new definition of a hit show -- primarily because they don't really exist anymore. Perhaps an "ok" show is... okay. .Some cable network executives say that increasingly, the goal isn't to get hit shows, but just ones that perhaps work fairly well, with a modicum of profitability -- no more; no less.
  • Networks Should Help Viewers Dump Their TV Trash
    As a service to viewers, the next generation of TV networks and distributors should help viewers delete more of their recorded programming -- especially those short-lived series with limited entertainment or marketing value.
  • How Much Do Marketers Really Need The NFL?
    A lot has been made of the Baltimore Ravens' Ray Rice travesty -- with a hint that the NFL might have been covering up the vivid crimes many have seen on their TVs and other screens thanks to TMZ Sports. Some wonder if marketers might be itchy to step away as a result of the NFL's activities -- or lack thereof.
  • Will Young Viewers Reject The Traditional TV Commute?
    Looking for a new on-ramp to traditional broadcast and cable networks? Or would you rather take the side streets? Jeff Bewkes, chairman/chief executive officer of Time Warner, believes cloud-based Internet-delivered services offering scores of networks are a good way to attract Millennials and other young media consumers to the traditional TV ecosystem.
  • Can TV Learn From U2's Recent 'Free' Deal With Apple?
    Despite growing pay TV and other OTT services, consumers always believe a lot of TV is still "free" -- especially when it comes to advertising-supported programming. The music industry is increasingly going this way, whether with free single song downloads from special promotions, or digital music services such as Pandora and Spotify Now the legendary band U2 is giving away its new album to Apple consumers for a limited time through iTunes Store -- all to promote Apple's new iPhones and its new Watch. The question is, what can TV learn from this?
  • TV Disruption Now Coming In-House
    Lately U.S. TV viewers not only have to negotiate a blithering array of new media and video from all platforms, but an increasing number of last-minute schedule changes.
  • NFL Markets One Image -- But TV Viewers Might See Another Picture
    Football, the biggest sport in the U.S., continues to bring in major ratings via gridiron action on the TV screen. But some off-the-field activity has become public -- like the Baltimore Ravens' Ray Rice cold-cocking his fiancee in an Atlantic City casino elevator. An on-screen video of the action surfaced on Monday.
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