• When To Stop Believing In TV Authentication
    Authentication. Do you need it? Do you hate it? More importantly, will the word be passe in TV's future lexicon?
  • Hacking Entertainment Data In A Delicate Media World
    We know what effect the stolen data has had on Sony Entertainment -- at least from a business/marketing perspective. It's not just what was said among emails and other pieces of information pulled from Sony Entertainment, it's the loss of trust among producers, directors, and talent -- as well as perhaps the leaking of into of media campaigns -- that could dramatically shift business.
  • Mega-Media Mergers -- Just For Content -- Might Be In Vogue
    Out of the media fire, into the media fire. Jeff Bewkes, chairman/chief executive of Time Warner, teased about a potential mega-media merger, floating names like CBS and Viacom as possible merger partners with his company -- or possibly with each other. The two companies had previously been together as one publicly traded entity. Bewkes claimed some knowledge about a certain mega-media merger -- but couldn't offer details.
  • Dish Wants To Put Broadcast Shows On Separate Tier Of New Digital Service
    Generally TV broadcasters still reign supreme in viewership numbers -- which is why Dish Network, as well as other pay TV companies, needs to have them as part of their programming portfolio. Now Dish wants to change the game for new digital offerings. The company might not want TV broadcast stations to be included in the basic plan of its upcoming cloud-based TV service, according to the Wall Street Journal.
  • What Would Big Media Gain From Selling Broadcast Spectrum?
    About a year and a half ago, some broadcast networks threatened to become cable networks due to over-the-top services like Aereo transmitting their stations' signals without paying for them. The Supreme Court's subsequent ruling against Aereo took care of that threat and issue. Now the Federal Communications Commission wants to set up an auction to sell -- for a good deal of money -- some of the broadcasters' over-the air spectrum. That has broadcast executives again mulling a move, from a different financial perspective.
  • Lower TV Ratings? No Problem, We Sell To Netflix
    Some TV executives aren't interested in ratings, while many others will tell you TV viewership shifts are very important. Digital streaming video is on the rise, especially from subscription video operators like Netflix, with just under 40 million U.S TV homes. Now David Poltrack, chief research officer of CBS Corp., says Netflix has had a hand in why there has been 3% decline in TV ratings - an idea that also jibes with other analyst's theories.
  • Networks Won't Talk About 'Viewability' Because High Percentage Of Commercials Aren't Viewed
    A Google study of its display advertising platforms revealed that 56.1% of impressions were not seen; the average publisher's viewability rate came in at 50.2% TV advertisers would have a fit if networks revealed similar data.
  • Marketers Try To Get Closer To Content
    Here's a key marketing question: Are you creating content for your advertisers or viewers? Or are you just doing good "art"? Think about the rise of content marketing, especially with the wide-open platform of digital media. What's the goal? TV seems a more traditional, but workable, platform for marketers.
  • Time-Shifting Promises Ad Revenue Gains Soon, Streaming Video Perhaps Down The Road
    A little less than half the country, 49%, has DVR time-shifting technology, according to Nielsen. The number has barely moved in the last few years. Still, the penetration number is not insignificant. Nielsen says time-shifting was 30 minutes a day on average in the third quarter, up from 28 minutes in the same quarter last year. That will help TV networks attain their goal of gaining 1% to 3% more advertising revenue from time-shifters. They will do that by using commercial ratings metrics that extend to seven days or more of time-shifted viewing.
  • Baylor's PR Push For Football Playoffs: No Amateur Effort
    Nothing conveys "the honorable pursuit of excellence in college athletics" more than hiring a PR agency -- unless it's a television contract worth millions.
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