Whether a big or medium-size growing TV-media company, the strategy is clear when working in the premium TV-movie game. Spend heavily on TV-movie production dollars for top programming and the buyers -- on any platform -- will show up.
Michael Lynton, chairman/CEO of Sony Pictures Entertainment, and CEO of Sony Entertainment -- in charge of its movie/TV and music businesses -- is departing. Is the lone-independent studio, without any traditional TV network ownership connections, in for a major shift?
With nearly 500 scripted TV shows vying for consumer interest -- and growing -- TV networks may want to reexamine different areas to get some traction.
The move by Apple, mostly now a digital device manufacturer, should be viewed therefore in a narrow context. Apple sees its Apple Music -- a $10 a month service -- as ready to take on Spotify. The motive may be to sell even more new iPhones and iPads in future years.
How much more are TV executives looking to direct-to-consumer marketing -- versus other types marketing and earned media/press attention?
Sitting in your living room, turning on your universal TV remote. You wait to watch the Golden Globes on NBC. But alas, you can't see it. A on-air message says the show is blacked out.
Fractionalizing TV ratings, a skyrocketing number of programs, more entertainment noise and "finding an audience" continue to plague TV executives.
What does the consumer do to reconcile endless news reports that Obamacare will be repealed? Republicans blame previous congressional legislators for current, ever-higher health-care premiums. But few seem to remember where we were - back in 2009 and 2010 - when we witnessed 40% premium hikes without Obamacare.
Many analysts are wondering if all this really centers on CNN. Trump had repeatedly criticized CNN for its coverage of his presidential campaign -- in addition to be angry at much of TV/press election coverage overall.
Growing TV commercialization has been a problem for some time. Now with on-demand programming, something else is changing: a traditional TV schedule.