Seemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This was followed by scores and scores of homes reduced to something less than rubble.» 0 Comments
There some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see networks taking a chance in offering prime fall or spring time periods for new, unproven reality fare.» 1 Comments
Streaming live video stream from TV networks will, for most, mean a full complement of non-program content: national commercials, local ads, national and local program promos. For some, this means 14 minutes an hour to as much as 17 minutes an hour.» 1 Comments
It may be no coincidence that Sen. John McCain's bill to revamp most of the modern TV business -- including a plan to give consumers the option to buying as many cable channels as they want --- comes at the same time major TV networks are offering their new fall programming.» 8 Comments
Networks test shows before pickup. But any real "test" comes from the first airing of a show -- which takes into account all the stuff a test can't account for: marketing, lead-in programming, scheduling and other factors.» 3 Comments
Where is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can continue to see an commercial for AT&T on traditional TV, then view the same content and ad on a iPad?» 0 Comments
Failure tax? Is that what marketers continue to pay to TV broadcasters? Yes, according to Mel Berning, president of advertising sales for A+E Networks. But there are ways to defeat this -- though a tax haven in the Cayman Islands isn't one of them.» 2 Comments
If Sen. John McCain has his way, the whole broadcast/cable eco-system will be turned upside real soon. Nice wishful thinking by him and others who want drastic change. Except for one thing: There is no way what he wants will happen.» 2 Comments
BitTorrent, the file-sharing service that has a bad rap because its technology gets mentioned in the same breath as piracy, cites a studyshowing that file-sharers are four times more likely to purchase digital music than people who don't use such services. BitTorrent says its own business has around 170 million users.» 1 Comments
Young people may watch less TV these days, but they still watch a decent amount: 23 and-a-quarter hours a week. Now the downside: 18-24 year-old viewers watched about two hours and 20 minutes less per week - or about 20 minutes less per day -- in the fourth quarter of 2012 versus a year earlier, according to Nielsen.» 1 Comments
Wayne Friedman is West Coast Editor of MediaPost.