• Pay TV's Consumer Retention: Short-Term Or Longer?
    Media consumers continue to look for long-term entertainment price security. Unfortunately, they are not going to get it.
  • Vi The F**k?
    First Philippe Dauman. Then Larry Wilmore. Now Jim Gaffigan. Why has Viacom shown the door to three of its most talented men?
  • TV Olympics Data: Still Big -- But For How Long?
    Some Olympic viewership was down 30% at times, with TV advertisers guaranteed media deals under-delivering around 15% from 17%. Rio Games also had simultaneous live digital streaming, as well as competing Olympic coverage on NBC's cable networks -- something which London didn't have.
  • TV Stations' Political Ad Revenue Goals: Now Playing Catch-Up
    TV stations' crucial political advertising revenues aren't up to par this year -- in part due to Republican Presidential candidate Donald Trump's reluctance, so far, to make any media buys.
  • New Trump Media Hires: For Long-Term, To Start Up Cable News Network?
    With Donald Trump's new high-profile media hires, it's time to talk about his next TV project. This will come probably sooner than you think -- especially if polls continue to show downtrending for the Republican candidate.
  • The Value Of Co-Viewing TV Programs
    Traditional TV networks continue to work all advertising angles. One of those angles flying somewhat under the radar is the "co-viewing" of parents and kids.
  • Getting Viewers To Make TV: What If Networks Think Like Uber?
    Uber's current TV campaign isn't focused on people using the car service. It's about getting people to work for Uber, driving "just a few hours a day." Anyone who has used Uber and can't get a car in heavy rush-hour periods can understand this. More drivers, better service -- and, in theory, lower fares per ride. But what if TV networks did the same thing: advertising to get viewers to make shows? Yes, this is crazy. But bear with me a bit. Would there be better service? Lower costs? Hmmm.....
  • New, Longer Ads? I'd Rather Watch The Fur Channel
    The growth of cable networks in the late '80s and '90s gave TV prognosticators the chance to dream -- both good and bad -- about all kinds of channels. In the midst of this activity, Michael Fuchs, then chief executive of HBO, said in 1989 in reference to a competing comedy channel from Viacom: "If we announced we were planning a cable fur network, the next day they would announce a cable fur network."
  • Big Olympics NBC Promos For Fall Shows: But Does This Convert Into Big Sampling?
    NBCUniversal has been posting record ad revenue results at $1.2 billion during this Olympics, with another $30 million in recent ad deals since the game started. But what about the other key TV marketing component: the on-air promotion of NBCU shows during the event?
  • The CW's Netflix-Viewing Questions: Is It Cannibalization?
    Worries about traditional TV networks losing viewers to digital platforms like Netflix can be stronger for networks that cater to young TV viewers. The CW might be a poster child for this concern.
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