• More Political Ad Dollars: Good For Stations, But Not Much Else
    Broadcast stations can't complain about the political process in one key regard: Political advertising has been way up and continues to climb. But what is its effectiveness -- "ROI" -- in the long term? Maybe not that much.
  • Dual Revenue Streams Don't Necessarily Even Playing Fields
    Over-the-air networks in Russia just got what would seem to be an even playing field with new-fangled pay networks like Discovery and Disney. That's because Russia has banned advertising on pay channels. If ad dollars now go into the coffers of the traditional networks, Russian marketers can expect higher ad unit prices and CPMs.
  • Native Advertising: Still Not Clear For Consumers. Better Picture On TV?
    Native advertising is good news for digital ad brands, not so much for publishers. What can TV learn from this? To tread even more lightly.
  • Rising Consumer Video Prices: No Problem For Netflix, But What About For Comcast?
    User price increases for digital video? No problem -- for Netflix. The content provider reached 50 million worldwide subscribers in the second quarter, including 36.2 million in the U.S -- despite a price increase some months ago to $9 a month for new customers (its $8 monthly price tag sticks for existing users).
  • Whither The Digital TV-Video Upfront Now?
    For all the efforts of the digital media companies during the Newfront presentations, what was the ultimate result? Listening to the traditional TV media executives, the upfront market was still a hard road to travel. In Comcast's earning call, Steve Burke, CEO of NBCUniversal, said concerning the recently concluded upfront activities: "Ad agencies decided to be less aggressive... They will show up in scatter. We may be wrong. But that's our analysis....If scatter is strong, this could be a good year for advertising."
  • Networks Should Program And Schedule As If Entering A 'Spartan' Race
    Maybe networks need a little more cross-training: more "spartan" racing thinking. Obstacle course racing, in general, is on the rise. Why? Because runners and other athletes can get bored. Some 3 million people participated last year -- up from 50,000 in 2010. If only networks and programs could get the same results. NBCSN, the NBC Sports Network, will show six races of the Reebok Spartan Race series starting July 22. Dirt, grime, sweat, warrior-paint -- and thinking out of the box -- is optional.
  • Wait! Cable's Upfront Is Also Down This Year?
    Virtually all pre-upfront TV advertising market estimates pointed to lower advertising dollars for the broadcast networks. That was almost a given. But now The Wall Street Journal is reporting what no had one predicted: cable networks' total upfront ad dollars might drop as well, partly due to pullbacks from Procter & Gamble and General Motors.
  • Digital TV Technology Is Great, But Everyone Can't Be A Producer
    Action, scene... and cut! Microsoft now realizes that participating in the TV game isn't its thing. In the middle of some 18,000 worth of layoffs for the company comes the news that Xbox Entertainment Studios, headed by long-time CBS president Nancy Tellem, will be dissolved. T
  • Time To Make Foxy Media Content Deals
    Only yesterday we were just crowning this as the time of TV distribution consolidation: Comcast acquiring Time Warner Cable and AT&T buying DirecTV, to name two examples. And before this? A rash of big TV station group deals. Now ask yourself whether you were too limited in your thinking. On Wednesday, it was revealed that 21st Century Fox has been looking to buy Time Warner for $80 billion, which many believe could spur a new wave of TV/network content company acquisitions.
  • Networks Might Now Do Deals With Aereo, And Why Not? It's 'Just Business'
    From the "just business" department: CBS Corp.'s Les Moonves says he'd now be willing to negotiate a programming deal with Aereo, the upstart Internet-delivered TV service that challenged the big broadcasters and lost in a case that went all the way to the Supreme Court. All businesses have fierce competitors. You can imagine that network executives in the past have had moments of name-calling and angry remarks behind closed doors about Aereo. That's why many might think it wouldn't make sense for CBS to now want to do business with Aereo.
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