• Live-Scripted TV Programming: Maybe Not Such A Big Deal
    Amid all the declining ratings, TV executives cling to hopes that live productions of shows may lead to premium ad inventory. While prime-time scripted TV programming has toyed -- on and off -- with isolated "live" episodes, NBC has stepped up its efforts. Its comedy on Fridays, "Undateable," will run an entire season of live episodes.
  • Could TV Show Fantasy Leagues Trade In Real Money?
    What would happen if there were real money-losing entertainment fantasy leagues -- like those sports leagues? Stories about sports daily fantasy leagues have occupied the headlines recently because of "insider trading" accusations, fostering some real consumer concerns. Entertainment fantasy sites have been around for some time, but the trading is generally done with virtual dollars.
  • Facebook Copying Playbook Of Other Media Companies -- Like Viacom?
    Facebook believes it can outperform TV networks when it comes to Millennials and Hispanics -- and that marketers, especially those who also advertise on TV, will come running. This has been corporate media thinking for a long time. You get them young; you should have them forever (or at least as long your TV/media executive contract holds out). Viacom always believed this to be case.
  • Strategy: Wait For All Ratings - And Lose Some Program Buzz?
    Happy with the new broadcast TV season and your new shows? Or do you need to wait three days? Maybe seven? Or perhaps 35, to find out how popular the shows really are?
  • Fantasy Scandal: Will Draftkings And FanDuel Change Their TV Advertising?
    The NFL and other sports leagues have always had an uneasy relationship with businesses promoting gambling and/or "gaming"-- in Las Vegas and other places. Perhaps now that might extend to include "fantasy" sports leagues. DraftKings and FanDuel, two of the biggest sports fantasy platforms, where the average consumer can win thousands -- if not, a million -- dollars, have been hit with an "insider trading" scandal, according to a story that broke in the New York Times.
  • Is TV Branded Entertainment Ahead Of Digital Native Advertising?
    Many media executive believe native advertising on digital sites is a close relative of brand entertainment marketing efforts on traditional TV. But if you are in the TV brand entertainment business, you may be breathing a sigh of relief when you read a story about how ad blockers could be stopping native advertising on digital platforms. In TV, fast-forwarding and commercial skipping may still be a challenge. But then some areas -- like video on demand, where viewers can't commercial-skip -- have marketers feeling they may have a leg up on the whole ad-avoidance issue.
  • If You Rebrand Advertising, Would Creatives Or Consumers Be Impressed?
    Sir Martin Sorrell has a strong point of view on the names of things. Here he is on linking his own company with the term "advertising": "We need to rename it because it encourages people to think that creativity is the preserve or reserve of that creative department, of that creative director in that so-called ad agency," said the WPP Group chief executive at an Advertising Week event.
  • Are TV Networks Making A Mistake With Netflix?
    Maybe major media companies have dipped their toes too deep into the waters of subscription video-on-demand operators like Netflix and Amazon. In an investor meeting, David Zaslav, president/chief executive officer of Discovery Communications, said this practice doesn't make sense. "It's just not rational that all of us in the content business sold our content to a distributor and have allowed that distributor to gain so much share and offer it without our brands ... Ultimately, content is what sells every platform."
  • Trump This News Channel -- And Answer Some Questions!
    Scratching your head over why Fox News has continued senior-level off-air meetings with Donald Trump -- especially after he said he won't appear on the cable news network? It's been no secret Trump believes he hasn't been treated well by the network, going back to misgivings over Megyn Kelly during the first Republican Presidential Debate. And then.. surprise! Trump is now back on the network, most recently on "The O'Reilly Factor." So, what was said on the QT? We might never know.
  • Nexstar Looking To Media General For Leverage And Improved Ad Results
    Profits margins are still strong at TV stations -- but leverage is better for the long term. Nexstar Broadcasting realizes this. So it made a 30% better offer than Meredith Corp recently made for Media General: $4.1 billion.
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