• Can TV Everywhere Proponents Face Down Stand-Alone Internet Services?
    Some consumers feel tethered to their pay TV providers in accessing traditional networks over new digital services. That's why TV Everywhere platforms may not be gaining big traction, according to some studies. But another report elicits a picture of somewhat happier pay TV consumers. Adobe says the amount of online TV authenticated video starts soared 388% in the second quarter versus a year earlier. The improvement came specifically from the Winter Olympics, March Madness and World Cup events. There may also be some cracks in the TV Everywhere movement among specific companies -- like Time Warner.
  • Media Plans Need A Targeted Fix For Tight Political Avails
    True-blue conservatives are likely to go to one source for news.True-blue liberals are likely to search around the dial a bit more. Forty-seven percent of "consistent conservatives" go to Fox News, according to the Pew Research Center. But "consistent liberals" spread the wealth around -- spending 15% of the time with CNN; 12% with MSNBC; 13% with NPR; and 10% with The New York Times.Is this good news? A better question is, what political candidates and political-minded organization should do with their media plans. Do they have enough alternatives in traditional TV advertising inventory?
  • Will The Commercial-Skipping Train Pick Up Steam?
    Remember how Dish Network's Hopper lets its customers skip -- in mass -- prime-time commercials from the four broadcast networks? Other companies, like Apple, could be looking to make hay in this area. But, a year and half after saying it was still working on ad-skipping technology, Apple has had no recent updates.
  • Streaming A La Carte: Paying Even More For What You Really Want
    Rejoice! A la carte programming has finally arrived in a purely digital form: streaming on the Internet. You can get exactly the TV networks you want -- in theory. Trouble is, you'll also be paying for them. And the numbers will start to add up there's CBS, $5.99 a month; Netflix, $8.99 a month. And HBO? We don't have a clue yet -- maybe $7.99 a month.
  • Does Branded Entertainment Sing To Viewers? Poo-ey!
    Time for another talk with branded entertainment TV professionals. My nine-year old daughter is now booing a segment on NBC's "The Voice in which Kohl's dresses up a contestant. "It's poo-ey!" she says.
  • Will HBO Streaming Service Be Modest Niche In Changing SVOD Business?
    HBO's stand-alone streaming service might start out very different than some nervous cable operators might believe -- it could be a more of a niche-like operation. Only the marketing of that new service will tell the true story -- at least initially.
  • Google's YouTube Succeeds With An Old Upfront Tactic: Scarcity
    Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. Google, which has been offering a limited amount of premium inventory -- called "preferred" inventory -- for YouTube, says it essentially "sold out" those avails in "upfront" deals this summer after the traditional TV upfront market ended. Now, Google is perhaps taking another page from traditional TV networks: selling a few bits and pieces of more YouTube inventory in "scatter" market deals.
  • The 'Value' of A TV Image May Not Be Cash
    Some former NFL players want compensation from the league for using video footage of them playing football in old NFL Films productions - like the "1973 Houston Oilers Season Highlights" and "Cliffhangers, Comebacks & Character: The 1981 San Diego Chargers." So far, a Minnesota judge has ruled against former Los Angeles Rams defensive end Fred Dryer, former Houston Oilers defensive end Elvin Bethea and former Minnesota Vikings offensive guard Ed White.
  • Even Before Nielsen Revelations, New Broadcast Shows Weren't Doing So Well
    Where's the growth going to come for broadcast networks? In the past, many analysts said they should look to new shows. But it's a more complicated story. Looking at Nielsen's live plus same day 18-49 ratings for the first two weeks of the season, this year's new broadcast shows have been performing worse than new shows did last season.
  • With Iffy TV Ad Market, Digital Video Tries To Entice Traditional TV Marketers
    The TV advertising market may have been wavering a bit in recent months. Some warning signs exist, especially when it comes to falling viewership -- not just among broadcast networks but, more alarmingly, cable networks.
« Previous Entries