• Maybe Before Its Next Big Buy, Comcast Will Make Happier Customers
    Comcast Corp. says its cable business need better customer service -- way better. So now the company will offer customers an "on-time" guarantee for service and a $20 credit if service personnel shows up late.
  • Cable Versus Broadcast: One Step Forward, One Step Back?
    Cable TV operators -- now facing stuff competition from new digital platforms -- might find their job easier if a new Federal Communications Commission proposal goes through, according to a report in Bloomberg. Not only would cable companies be free of regulatory pricing constraints, but cities, states and other localities would lose regulatory purview over basic programming packages. Additionally, providers might be free to jettison TV stations from the basic cable package.
  • Waiting For The Next Media Advertising 'Bureau' Change
    In the '90s, the broadcast networks wanted to start up their own advertising lobbying organization to combat cable TV, which was viewed for many years as the main competition. That organization -- the Network Television Association -- didn't last long. The membership roster was slim, after all. Another reason for the group's short life: It was around this time that those same broadcast networks starting buying big cable networks. Today all broadcast networks and their media holding companies have some cable network assets. So it makes sense then that the Cabletelevision Advertising Bureau now becomes the Video Advertising Bureau: a ...
  • Measuring Link Between TV And Social Media
    A Nielsen study measured average Twitter activity for new episodes of 457 English- and Spanish-language prime-time series programs. It found that eight program characteristics - whether a show was broadcast or cable, drama or non-drama, etc. -- "proved to be statistically significant" in determining "the average volume of program-related Tweets sent each week for any given program," according to the study.
  • What Happened To All That Talk About C7 Guarantees?
    Upfront trends aren't poised to change much this year: Another down market is forecast. But one thing that has changed in the just-completed upfront presentations: Network executives are not touting efforts to include more time-shifted traditional TV viewing and expand to the C7 metric (average commercial ratings plus seven days of time-shifted data) from the current C3 (with three days of time-shifted data).
  • Should Today's Network Exec Be Worried About Tomorrow's Water-Cooler Digital Shows?
    Big TV viewing still revolves around well-known brand names: "Big Bang Theory," "Scandal," "The Voice," and "Modern Family." But will they or others translate to digital platforms of the future?
  • Marching To The Tune Of A Different Patriotic TV Drummer
    Government advertising: your tax dollars at work. I always figure that when advertising of any sort occurs -- even subtle messaging -- someone gets paid.
  • TV Networks Make Case Against Digital Ads
    TV continues to make its case against digital video: Commercials run on the big screen in full -- not below or partially below the screen such as with online. TV marketers don't have to worry about their TV commercials being subjected to possible erroneous inflated media data because of "bot" activity or other screwy measurement/ad network snafus.
  • How Much Does On-Air Talent Mean To A Network -- Any Network?
    "In many ways, Jimmy Fallon is the face of NBC," said Bob Greenblatt, chairman of NBC Entertainment, during its upfront presentation on Monday. What does this mean exactly -- in ratings, ad dollars or some "big data" metric? Typically, we really don't know this kind of value until a big talent leaves.
  • Your 18-49 Demo Guarantee: When Will You Sing A Different Tune?
    The 18-49 demographic will still drive a lot of advertising business this upfront. But how long can this last? Age and gender will really matter less in future years -- especially when we can measure consumers' very different purchasing behaviors. And perhaps other data.
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