• Social Media Posing As TV Journalism: Who's Your Editor?
    Once again we come to an example of how social media isn't about journalism, but about the average person/average celebrity's viewpoint -- sometimes snarky, sometimes lame. It isn't necessarily about facts -- though that may be part of the equation. Seems that Canadian sports network TSN ran an automated scroll of tweets about the NHL. And one tweeter decided to blurb out an alleged extramarital affair concerning two Toronto Maple Leafs players and one celebrity actress. Nice. Now, all parties are angry -- not just about the massive untruth in it all, but that TSN would let this content make ...
  • Stand-Alone TV Services: More Choices, Better Prices, Lots Of Confusion
    NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-based TV services, with one featuring comedy shows and content. This one will cost around $3.50 a month and feature daily content from the likes of "Tonight Show Starring Jimmy Fallon" as well as clips from "Saturday Night Live." This announcement comes on the heels of news that Nickelodeon is starting up a kids-based streaming service.
  • Your TV News Platform -- In Terms Of Viewership And Voyeurism
    Worried about Brian Williams at NBC? How about the whereabouts of Fox's Bill O'Reilly during the Falklands War? Don't worry. Advertisers will still go where viewers head -- in spite of anything else.
  • Better Off-The-Field Ad Exposure For Athletes Coming For Next Olympics
    Big-name Olympic athletes will probably be seen more off-the-field during the 2016 Summer Olympics in Rio de Janeiro. That's because the International Olympic Committee is softening its rules about advertising, which previously prohibited athletes from being part of "generic" or "non-Olympic" TV advertising during the games. That will mean more promotion and compensation for athletes, possibly even more so for big TV advertisers such as Coca-Cola.
  • YouTube's $4 Billion In Revenue Still Doesn't Add Up To Profit: Would TV Networks Stand For This?
    Google's YouTube still doesn't make a profit, although it pulled in a big $4 billion in revenue in 2014, up from $3 billion in 2013. Which begs the question: Would a traditional TV network/station group survive investor criticism with these kind of bottom-line results?
  • Not Good: TV Ad Rev Growth No Longer Beats GDP Growth Rate
    Used to be that TV advertising revenue changes -- growth, declines, and everything in between -- would have a specific relationship to gross domestic product. Now that's no longer true.
  • What Other Popular TV Programs Are Not Fully Monetized?
    NBC says money is being left on the table for one of its biggest shows. While "The Tonight Show with Jimmy Fallon" continues to dominate viewership numbers in traditional TV late-night programming, a majority of the show's overall viewing -- including digital - is not being paid for by advertisers (or perhaps subscribers).
  • Political Advertising: More Revenue, Still Some Headaches For TV Stations
    Political advertising continues to be the real wildcard for TV stations' advertising results -- especially in that every-other-year cycle of mid-term/presidential elections. So far, the best year was the presidential election year 2012 , when $3.1 billion was spent.
  • Why Sports Teams Should Move On
    Pick up and move to a bigger market if you are with a sports team. That's a key way to lift the value of the entertainment franchise, including NFL teams.
  • In A Panic Over TV Everywhere? Think About Three Years From Now
    To be frank, TV Everywhere may be just TV Somewhere. In any event, it isn't ubiquitous; not what traditional TV executives want to see right now. And -- despite what many have said -- why do you see major media companies looking to strike out on their own with their own stand-alone cloud-based TV service? Protection for the future, seems to be the quiet answer.
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