• Local TV News Content Online: For Young Media Consumers?
    On a panel at the National Association of Broadcasters event, Blake Sabatinelli, director of digital solutions at The E.W. Scripps Co., said (by way of NetNewsCheck): "There are new audiences right now that have no idea we even exist." That's not a happy thought. Seemingly most of this gap might be due to TV news programming content, which skews generally older.
  • TV Broadcaster, Newspaper Reporter, Lumberjack: Who Provides Most Value For Your Business?
    Would you like to be a TV producer, or an on-air TV "broadcaster" -- one who delivers the news? Sounds exciting -- in theory. But in reality, perhaps, not so much. CareerCast's new 2015 Jobs Report says that out of 200 jobs, the job of "broadcaster" -- one who "prepares and delivers news and related presentations over the air on radio and television" -- is ranked 196 out of 200.
  • When Will TV Upfront Money Start Flowing To Other Times Of The Year?
    Many upfront connoisseurs are already saying traditional TV upfronts will probably show a flat to decreasing dollar volume. But don't think for a minute those exact dollars will find their way to digital video coffers.
  • TV's Most-Pirated Show Returns, With More Thieving -- And Marketing Value?
    It's another new season for HBO's "Game of Thrones," which also brings up concerns over piracy. Some still call it "marketing." According to reports, the first four episodes of season five of "Thrones" have been downloaded a collective million times. The first four seasons were downloaded around seven million times -- easily the most globally pirated TV show, according to Irdeto.
  • The Argument For More TV Episodes On VOD
    The biggest U.S. cable operator, Comcast Corp., would like to see many more episodes of TV network shows available on pay TV providers' on-demand services.
  • Ad-Free YouTube: Paying For Streaming TV/Video In A Sea Of User-Generated Content
    Google's YouTube is making another concerted effort to jump into the subscription video-on-demand market -- offering consumers an ad-free version of its mostly user-generated video platform.
  • Doing The Math: Cablevision's Dolan Figures Out What's Needed For OTT
    The coming onslaught of over-the-top TV services would seem to finally bring "disruption" to the long-time content and pay TV provider model. Still, looking closer, maybe nothing will change that much.
  • Modern Wonders Of Digital Technology Can Still Lead To Old-Style Outages
    TV providers continue to offer up the fascination of new digital technologies. But the reality can be different, with glitches rubbing the shine off TV's perfect transmission armor.
  • How Much Closer Can You Get To Your TV Programs?
    Getting closer to your favorite media content/TV programming has never been easier. For example, Nashville-based Rabble.TV allows TV watchers to create their own audio "broadcasts" commenting on TV sports, shows and events.
  • Must-Have TV Networks -- Or Just Musty Networks?
    In an age of more over-the-top (OTT) services and possible big-time disruption from consumers being allowed to pick and choose what TV networks they want, ask yourself this question as a marketer and as a consumer: What are the TV channels you need to survive -- for the long term -- and which ones do you never watch? Viewers regularly watch about 17 channels, according to Nielsen, out of a possible 200 overall U.S. channels: advertising-supported, pay TV and regional channels.
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