• OTT Vs. Traditional Pay TV: Digital No Longer A Supplement
    OTT now looks to "replace" those traditional pay TV services -- cable, satellite or telco. Estimates are Sling TV has more than 1 million subscribers now. Overall, the company says it now has 13.7 million pay TV subscribers -- from both its satellite pay TV business and its OTT pay TV business.
  • March Madness Viewership Up, Question Of Paying Players A Nonstarter
    NCAA's men's basketball tournament had its best opening-weekend numbers in 24 years -- but the question of paying its players remains unpopular. A new poll of college students believe college athletes should not be paid - scholarships are a sufficient benefit.
  • Amazon Lets Viewers Pick TV Shows
    Amazon sent an email around asking customers to decide on TV pilots it is considering for its Prime Video streaming service. That's nice. But in the end, we all know its Amazon executives who really decide.
  • If President Trump Likes Disruption, He Should Try a New Career: Reporter
    President Trump, if you listening, I have three words for you: Don't be greedy. C'mon, you're president! You won the election. Now, it's time to learn a new skill.
  • Maddow's 'Tax Scoop' Delivered Higher Ratings For Marketers
    Despite the praise -- and some ridicule -- of MSNBC's Rachel Maddow's scoop about getting President Donald Trump's 2005 tax return, perhaps we should look a little deeper at news networks.
  • What Is PBS' Future In A World Of Cord Cutting, Budget Cuts?
    TV consumers are still deciding how much media they should pay for -- and what channels they want -- in the new digital media age filled with seemingly lower cost options. But in a new TiVo study of 100 networks, PBS was in the top 10.
  • TV Station Cos. Big Deals Mean Bigger Business Arrangements
    TV stations group have a big wish -- to be a bigger TV entity. Not just focusing on local TV consumers, but a national TV audience -- and marketers.
  • Lower Viacom TV Ratings? Think Bigger
    If you are wondering where Viacom is going as a company, you might want to focus on this high profile stuff going forward -- iconic shows that have some history with viewers and marketers.
  • Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
    Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest in all things media -on a non-stop basis - you have a good audience.
  • Is Trump Still Looking For Ad Revs From CNN?
    While Donald Trump claims to hate the media -- he is a major consumer. He's an avid reader of print publications -- The New York Times, Washington Post, The Wall Street Journal, The Financial Times, and watches CNN and MSNBC, as well as his favorite: 'Fox & Friends.'
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