• User-Generated Video: Not For Everyone To Watch -- Or Even To Produce
    User-generated consumers and makers, it's time to graduate. YouTube's Red service looks to appeal to millennials. But unlike YouTube free service, with limited advertising support, YouTube Red is a subscription-video-on-demand, no-advertising service, costing $9.99 a month.
  • Super Bowl Almost Here: Where Are Ads For Draftkings And Fan Duel?
    Fantasy sports companies DraftKings and Fan Duel bought a lot of airtime in the regular season NFL games -- and grabbed a lot of headlines. But don't look to either of them buying any advertising time in the Super Bowl.
  • Time Warner To Hulu: Be More Like Netflix & Just Run Older Shows
    Hulu may be much smaller than Netflix as a digital video service. But it always had this slight advantage: On Hulu, you could watch some episodes from a show's current season.This troubles Time Warner, who is considering taking an equity position in the digital video service. Seems that Time Warner wants Hulu to be more like Netflix, which typically strike deals with networks for less valuable episodes of previous seasons of TV series.
  • When Big Media Makes Big Cost Cuts & Claims Business Is Good
    U.S. TV and movie companies are doing great. So - why are big U.S. media companies continuing to make cutbacks?
  • Higher NFL TV Viewership For New L.A. Teams -- But Think More Long-Term
    The trend line for TV sports dollars goes in pretty much one direction: higher, for TV networks and advertisers. But there's more to it. The new Los Angeles Rams will get pretty much the same share that the St. Louis Rams did. NFL teams split equally its share of the money from national TV contracts. In 2015, that came to $226.4 million per team. That's right, all teams get the same money.
  • Guiding On-Air Sports Journalists On Sponsorship: Complex Future?
    For weeks now, there has been coverage of ESPN's most high profile reporters, Chris Mortensen and Adam Schefter, being paid to tweet about Domino's Pizza during the College Football Playoff. The biggest problem was, there was no indication that these tweets were sponsored. Domino's said it was a mistake. Fair enough.
  • Reeling In Your Reality TV Star! You Know, The One Running For President
    The biggest star of your high-rated TV series doesn't show up for work -- for a specific episode. Good and bad news, here: He's not a paid employee. Fox News Channel essentially has this problem for Thursday's Republican presidential debate now that Donald Trump, the leading candidate, says he won't participate.
  • Ad Blocking's New 'For Profit' Efforts: Aren't You Glad You're Buying Good Old Linear TV?
    For all the problems traditional linear TV has -- measurement issues and shifting TV content to new platforms/devices -- just look at the growing-even-more-complicated digital world of ad blocking. Maybe things aren't so bad. The scatter TV marketplace has seen some resurgence -- in large part due to traditional TV marketers holding back spending in the previous upfront and other media buying periods. But perhaps there is another reason: lack of confidence in specific digital media arenas.
  • Give Me Heat, Air-Conditioning -- And Occasionally, TV
    The pay TV business remains "the widest household service in the country after heat and electricity," according to John Skipper, president of ESPN, speaking to the Wall Street Journal. To which I say: Someone hand me those solar panels!
  • Will Diversity Issues Be Hindrance Or Draw For Upcoming Oscars Broadcast?
    Controversial TV shows, most times, result in double-edged sword issues -- for advertisers and viewers. And for big-time popular TV shows? Double that. More than a few TV and film actors have been concerned and angry about the lack of diversity in actor nominations for the Oscars, including film director Spike Lee, and actors Will Smith and Jada Pinkett Smith. But the main question -- at least for TV advertisers -- is, what should one expect from this big, glitzy TV event this year? How does one plan -- or not -- for controversy?
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