When News Twists In The Wind, TV Show Up Faster & With More Detail
Seemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This was followed by scores and scores of homes reduced to something less than rubble.» 0 Comments
Big TV Broadcast Development for 2013-2014: But Where Is The New Reality?
There some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see networks taking a chance in offering prime fall or spring time periods for new, unproven reality fare.» 1 Comments
2013 TV Upfront Conclusion: Harder For Viewers To Avoid Commercials
Streaming live video stream from TV networks will, for most, mean a full complement of non-program content: national commercials, local ads, national and local program promos. For some, this means 14 minutes an hour to as much as 17 minutes an hour.» 1 Comments
Where Do TV Broadcast Networks Fit In A La Carte Programming?
It may be no coincidence that Sen. John McCain's bill to revamp most of the modern TV business -- including a plan to give consumers the option to buying as many cable channels as they want --- comes at the same time major TV networks are offering their new fall programming.» 8 Comments
Will You Fail TV's test... Or Will TV Fail You?
Networks test shows before pickup. But any real "test" comes from the first airing of a show -- which takes into account all the stuff a test can't account for: marketing, lead-in programming, scheduling and other factors.» 3 Comments
Upfront Nerves: Digital Executives On Edge. TV Executives? Calm Before The Storm
Where is the seamless cross-platform media deal? The one one where, if you are watching an episode of NBC's "Parenthood" on TV, you can continue to see an commercial for AT&T on traditional TV, then view the same content and ad on a iPad?» 0 Comments
Can Cable Or Digital Content Networks Provide Relief For TV's 'Failure Tax'?
Failure tax? Is that what marketers continue to pay to TV broadcasters? Yes, according to Mel Berning, president of advertising sales for A+E Networks. But there are ways to defeat this -- though a tax haven in the Cayman Islands isn't one of them.» 2 Comments
McCain Bill Would Upset The TV System -- In Theory
If Sen. John McCain has his way, the whole broadcast/cable eco-system will be turned upside real soon. Nice wishful thinking by him and others who want drastic change. Except for one thing: There is no way what he wants will happen.» 2 Comments
Sharing Media Content: Still Good For Friends And Maybe Even Content Owners
BitTorrent, the file-sharing service that has a bad rap because its technology gets mentioned in the same breath as piracy, cites a studyshowing that file-sharers are four times more likely to purchase digital music than people who don't use such services. BitTorrent says its own business has around 170 million users.» 1 Comments
Old-School May Beat NewFronts For Young Viewers
Young people may watch less TV these days, but they still watch a decent amount: 23 and-a-quarter hours a week. Now the downside: 18-24 year-old viewers watched about two hours and 20 minutes less per week - or about 20 minutes less per day -- in the fourth quarter of 2012 versus a year earlier, according to Nielsen.» 1 Comments
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