Results for August 2010

Too Many Emmy Awards Reruns? Term Limits! Or Worse.
The Emmy Awards: Once again you get the sense some of the repeat winners may be tiring of carrying all the heavy metal around TV production offices. Take a look at repeat winner Comedy Central's "The Daily Show with Jon Stewart" now with eight awards for outstanding variety, music or comedy series.» 0 Comments
TV Indecency -- Fleeting or Always?
One should hope the Federal Communications Commission battle to go after fleeting indecency keeps going. Maybe some day, it'll get to the real truth and lies in our TV lives.» 0 Comments
Will Digital Entities Want To Play In The Big-Budgeted TV Game?
Where does one market TV shows in the new digital age? Do you need a big-branded network like HBO or NBC to power up pricey TV dramas and other programs, or will these traditional "brands" come to an end?» 0 Comments
TV Networks' Digital Platforms STILL Experimental, Yielding Digital Pennies
Those "digital pennies" Jeff Zucker, president and CEO of NBC Universal, complained about some years ago? They still haven't changed into "digital nickels" or "digital dimes." The bottom line is that, as one executive says, it's all an experiment; everyone is still doing "R&D." Perhaps that is too long a time for digital experimentation during anything called "the digital age."» 0 Comments
Yahoo And Hulu: Who Gets The Branding Investment Benefit?
If Yahoo buys into Hulu, does the move for the long-time search, email and content provider put it back into the bigger Internet game? Hulu would surely get some needed cash infusion -- hopefully to compete even more strongly with YouTube. At the same time, Yahoo would upgrade its profile and Internet-brand savvy, perhaps getting closer to Google-YouTube -- all by aligning itself with premium TV shows.» 0 Comments
Fewer Paid Subscribers For TV: Long-Term Worry Or Just A Hiccup?
The market for paid television -- basic cable, satellite and teleco packages -- has stopped growing for the moment. Should we be concerned?» 0 Comments
Real-Time Community, Big-Scale Events Still Desirable In TV World
One wonders if television can add more real-time community -- one where people share the same video at the same time. Is there still value there?» 0 Comments
Disruptive TV: Will Consumers Buy In After Getting Jostled?
Talk about TV disruption and you're talking about what the world of media has come to in the second decade of the millennium. Given the mass erosion of media and the explosion of content, it's no wonder media and marketers are looking for what they are calling "disruptive" means to reach their target. Who could blame them?» 0 Comments
Google And TV Networks: Each Giving Up A Piece Of Their Business To Get More From The Future
The easy question for big media companies: Do you ink a deal with Google TV or wait for something better to come along? A better question: What can you give up for the next big digital thing?» 0 Comments
Less-Obvious Movie Marketing Plan: Not Expendable, Maybe Adaptable
A summer action adventure movie featuring well-known male action actors -- Sylvester Stallone, Jason Statham, and Dolph Lundgren, among others -- would seem like a perfect choice for old and young men looking for big explosions, tough language, and perhaps a bromance or two. Yeah -- but maybe not so much. Looking at the results, the movie did very well: Lions Gate's "The Expendables" pulled in a big $35 million on its opening weekend. What doesn't make sense here? That 40% of the film's audience were women.» 0 Comments
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