ABC News says it won't pay for interviews -- er, make licensing deals for video or photo content surrounding those interviews. Recently we have found that Rupert Murdoch was horrified to find out that some of his News Corp. editors got their news stories in inappropriate and downright illegal ways. All that has stopped, he says.
All this signals good news for journalism. But will this yield mundane, less glamorous journalistic stories? Will advertisers buy into this?
Back in April, NFL TV advertisers -- who target male viewers -- believed their fall marketing plans might be in big trouble, due to a possible league shutdown. The concern was big, said those executives, because there were few alternatives to run their media and make business hay.
Now the league is seemingly good to go this season. But the frantic thinking that beset the business for months might reveal a seemingly underlying problem in the growing entertainment and marketing ...
High on the list here is the obvious: CBS' "Two and a Half Men."
What better to get our attention than an outdoor and print campaign showing -- what else -- three men, including new cast member Ashton Kutcher? Oh, by they way, they are naked behind a sign touting the start date of the new season.
Say what you will about Sheen. But Lionsgate's effort to star him in a sitcom titled "Anger Management," riffing off the 2003 theatrical movie starring Adam Sandler and Jack Nicholson, makes perfect popular culture sense.
The scene then shifts into the real Cowell, calling people "horrific," "total rubbish" and the like. It delivers what we want to see with Cowell -- complete with an occasional rolling of eye in light of a ...