To some TV pressure groups, we are a society growing indecent, filled with raw images of stripper clubs, foul language, and whipped cream over strategic body parts. Yet why do TV ratings keep falling for specific TV shows? Perhaps people are tuning out anyway. At the same time, there is growing dissatisfaction , not the least of which is how TV is delivered. The majority of TV viewers, who get their TV stations and network through local cable systems, are increasingly dissatisfied with the service.