Results for January 2011

Young Consumers: Cutting Cable Costs & Splurging on Movies May Not Be Contradictory
What happens with theatrical movies never seem to be a predictor for what happens to the rest of entertainment media. But when ticket prices continue to rise, you have to wonder -- what about the traditional financial model of supply and demand? Entertainment options are voluminous these days. So it's incredible that one of the older, more traditional entertainment platforms still finds a way to increase ticket prices 5%, to an average of $7.89.» 0 Comments
Hulu Ponders Pay TV Model as NBC Pulls Back; Where Does That Leave Comcast?
Pushed around by the still-hot media commodity that is Netflix, the rumblings are that Hulu needs to step up its game by moving more strongly into a pay-TV model. No, Hulu Plus won't cut it. That is just a little sideline business and consumers can't really distinguish much between it and regular old Hulu.» 0 Comments
Syndication & TV Stations: A Missed Revenue Opportunity?
Television stations and the syndication industry continue to be a steady business partnership. But could it be better? Take Hearst Broadcasting's David Barrett. He says Hearst stations grab 40% of ad revenues from local news, 24-30% from network programming, and the rest from syndicated shows.» 0 Comments
Blandness Doesn't Win In TV's New Sports Content Arena
With all the sports on television, you would think TV critics, viewers and journalists would have their fill. But we all bore easily. Worse still, familiarity breeds contempt. Apparently, there are aspects of TV sports that might be called dull. Examples include the current number-one player in women's tennis and the length of NASCAR races.» 0 Comments
With Brand-Builder Olbermann Gone, MSNBC Heads Into Uncertain Territory
It wasn't called The KOTV News Network: Keith Olbermann TV. But no single news personality was more associated with MSNBC than Keith Olbermann. Brand association? MSNBC = Keith Olbermann. Recent ratings data may suggest otherwise, but for much of MSNBC's ascent, the network rode on Olbermann's back to big ratings, notoriety, and, yes, controversy.» 0 Comments
MTV Programming: Always Looking For New Ways To Get Some Skin In The Game
The scandal around "Jersey Shore"? All that seems quaint now -- especially looking at what "Skins" is going through. Concerned that "Skins" may have gone over the line, maybe breaking child pornography laws, five major advertisers at last count -- Taco Bell, Subway, H&R Block, G.M. and Wrigley -- have pulled their advertising from the program.» 0 Comments
'American Idol' Returns: Still Big With Viewers, While Fox Looks Long-Term
The first episode of "American Idol" is down a lot, ratings-wise. Does that change anything? For Fox, not really, especially looking at the bigger picture going into next season.» 0 Comments
Piers Morgan Adds Zip To Self-Marketing With Twitter Plea To NYT Reporter
Piers Morgan didn't wait for the marketing machine at CNN to take its normal course. The new digital world perhaps forced this. Twitter also had a hand.» 0 Comments
Comcast And NBC Approval: There's Hulu, The Clouds, And 2018
With all the details of the Comcast-NBC Universal deal now set, a big change will affect Hulu, one of the new venture's possibly major future business areas. The Justice Department demanded Comcast give up management rights to the digital video service, rights it shares with its two other major partners, News Corp. and Walt Disney Co.» 0 Comments
A Racy And Frank Golden Globes: Reality Show, Friar's Roast, And A Big Marketing Vehicle
Wait a second! Was that Golden Globes Awards Show on Sunday night a rerun? Yes, if you are going to get Ricky Gervais as host of that particular award show, you know what you are getting -- a Friar's Roast, celebrity-skewing show for the masses. You once had a drug problem? You have a current drug problem? You allegedly took a bride and became a Scientologist? Were once married to Demi Moore? All material for Gervais. This was his second time as a host -- and the second time some TV executives groaned.» 0 Comments
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