Monday, October 20, 2014
Stan Macks Real MAD


People On The Move
Media Psssst
by Richard Whitman
Commenting on the increasingly fickle nature of today's high-speed advertising landscape, former Leo Burnett CCO Michael Conrad said, "Do you even remember the people who did that video where they had two people meeting for the first time kissing? Of course not. That is the point I ... More »
by Steve McClellan
Interpublic's MediaHub/Mullen retains the U.S. while sibling agency Initiative was awarded Canada and Mexico. WPP's MediaCom was awarded the audio products company's markets outside of North America including Europe and Asia. Bose spent about $275 million globally in 2012, more than $200 million of it in the U.S. More »
by Larissa Faw
The Airlines' U.S. shop Partners + Napier is orchestrating the campaign stateside. It 's centered around a mobile interactive ad that uses 3D and panoramic elements and leverages camera phone functionality to provide iconic backgrounds from popular European destinations so users, for example, can virtually place themselves in front of the Eiffel Tower without leaving home and take a selfie. More »
by Wayne Friedman
Tim Spengler has departed iHeartMedia, the radio/digital/outdoor media company. Spengler, who came to the company a year ago, was president of content marketing and revenue strategy at iHeartMedia, formerly Clear Channel Communications. He now says he will work with emerging companies, including IgnitionOne, KillerSpin, Mandalay Digital, and CoCo TV, where he has advisory roles. More »
by Larissa Faw
Fasten your seat belts--it's a long haul. The new "Blah" campaign centers on a five hour forty-five minute online video that basically simulates a cross-country flight and the annoying rigors that many if not most airlines put their passengers through. (Although in this case the passengers are pretty thick-skinned.) The concept introduces Blah Airlines as a fully-responsive brand, with a website, Twitter account, Facebook page, and working phone number, among others. "We had a lot of fun with this as well," says Bryan Houlette, Creative Director on the Virgin America account at Eleven. More »
by Steve McClellan
The French conglomerate has effectively controlled Havas since CEO Vincent Bollore staged a boardroom coup of the French ad holding company in 2005. Now Bollore Group, which has owned a little more than a third of Havas since that time, has made a tender offer to buy majority ownership of the company. The move comes amid speculation that Adland will continue to consolidate. Havas, now run by Vincent Bollore's son Yannick, said it has hired an outside expert to review the offering and that the Havas board of directors will offer shareholders an opinion on the offer after reviewing ... More »
by Steve McClellan
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones to automatically sync to TV content through watermark detection. And the watermarking technology identifies viewing of content across TV, tablet and mobile screens. The deal is expected to close by the end of the year. More »
by Larissa Faw
The selection came after a competitive pitch. A&G will handle both consumer and business-to-business responsibilities with media buying and strategy across digital and social media. Earlier this year the agency was awarded media and digital creative responsibilities for the client. More »
by Larissa Faw
This brand integration deal was struck among Jo-Ann, Lifetime and Runway producer Weinstein Company. Jo-Ann then approached Publicis Groupe's Spark Communications as a promotion partner to drive attention to the program. As part of this promotional outreach, Spark developed an online sweepstakes with Lifetime and a multi-faceted deal with Seventeen magazine. "We were brought later to the game than we usually are, but we are pleasantly surprised by the number of arms and legs we were able to build into the partnership to amplify the integration itself," says Deb Medsker, SVP Global Director, Spark. More »