Monday, July 21, 2014
Stan Macks Real MAD


Out To Launch
Account On The Move
People On The Move
Media Psssst
by Richard Whitman
Jumping aboard the whole used car ad trendlet, Australian ad man David Johns has created a dubstep infused, pulse-pounding ad for his old 1999 Holden Barina which borrows heavily from every car ad cliche you have ever seen. The video, with over one million views since its launch ... More »
by Steve McClellan
Peter Sherman, who rejoined Omnicom after a brief stint North American CEO at JWT, will have responsibility for driving innovation and cross-agency collaboration for the company's largest clients. He succeeds Troy Ruhanen who was appointed President and CEO of TBWA Worldwide earlier this month. More »
by Larissa Faw
With the acquisition Omnicom continues to expand its footprint in Brazil, seen a key growth market. Earlier this year Omnicom agency TBWA bought a majority interest in ad shop Mood. More »
by Steve McClellan
The indie shop, formed last year by former OMD USA President Alan Cohen and three former OMD managers, has hired senior strategists Mikael Greenlief and Caleb Smith. More »
by Steve McClellan
A three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA has concluded, as the U.S. District Court in Manhattan tossed most of TRA's claims. Earlier this month, the parties agreed to a final judgment awarding TRA $1 for nominal damages although the WPP companies did not admit to liability. Both sides are free to appeal any orders issued throughout the case. More »
beverages
by Steve McClellan
Starcom has assisted with media planning and research duties in the U.S. since 2011. The U.S. review is the latest in a series of media agency assessments that the brewer has conducted around the world, including a pan-European review that began in June. More »
by Steve McClellan
Starcom has assisted with media planning and research duties in the U.S. since 2011. The U.S. review is the latest in a series of media agency assessments that the brewer has conducted around the world, including a pan-European review that began in June. More »
by Mark Walsh
Travel has been among the first industries to feel the full impact of the mobile shift as customers increasingly make smartphones, tablets and apps part of their travel tools. At the forefront of this trend is what a new report from travel information startup Skift calls the "silent traveler," eschewing traditional modes of customer service in favor of digital options. More »
by Larissa Faw
DigitasLBi's contribution came from redesigning Cessna's website last year, leading to millions of dollars in sales. The effort is being showcased in a new exhibit, "Better Business By Design" at the Design Museum Boston. More »
by Steve McClellan
Interpublic Group's McCann Worldgroup has appointed Mark Lund as CEO of UK opereration, a new position at the agency. Lund is tasked with integrating McCann Worldgroup's operations-comprising more than 1,500 staffers-throughout the UK across advertising, customer relationship management, promotion/event/shopper marketing, design, PR, healthcare, and digital marketing. More »
by Steve McClellan
IPG reported 4.7% organic revenue growth for the second quarter with 5.6% growth for the first half. Profits nearly tripled in that time to $81.3 million. The company cautioned that second-half results will be "tempered" compared to the first half, due to some 2013 client losses that have to cycle through. More »