Monday, January 26, 2015
by Maarten Albarda
Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. The current media agency income model heavily relies on fees. This model is being challenged by fast and furious changes in the media world. More »

Out To Launch
People On The Move
Account On The Move
by Stan Mack
Media Psssst
by Richard Whitman
So "Advertising Age" is out with its Agency A-List list. You know, yet another industry self-esteem award. More »
by Steve McClellan
So far, more than 80% of Sapient's outstanding shares have been tendered. The deal can close after sign-off by a U.S. regulatory body-the Committee on Foreign Investment in the United States (CFIUS)-which looks at the national security implications of certain transactions involving foreign entities. More »
by Steve McClellan
The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo also to help it market to the college millennial market. More »
by Larissa Faw
The percentage of Americans who say advertising helps them learn about products and services has dropped from 52% in 2005 to 41% in 2014, according to a new Mindshare study. Likewise, those that say they read ads in magazines out of curiosity has dropped from 31% in 2005 to 23% today and people who like TV ads that make them laugh has declined from 74% to 62% over the same time frame. More consumers are looking for a "trusted company to help simplify my daily life." More »
by Larissa Faw
FirstBank had no at-game advertising plans, but the New England Patriot's scandal was too much of a perfect opportunity to ignore. The Colorado-based company is currently expanding its home loan business in Arizona and has 15 branches in the Glendale/Phoenix/Scottsdale metro area, the region hosting the game. It's "Deflate Mortgages" outdoor campaign launches today and will run for four weeks. More »
by Larissa Faw
The start-up brand is taking on the established players in the category-Gatorade and Powerade by positioning itself as not just an alternative to other sports drinks, but rather, as an entirely new experience. The agency is tasked with creating a "cultural movement" for the new brand. More »
by Larissa Faw
The Selfie For A Civic sweepstakes leverages the selfie craze by inviting people to visit their local TriHonda dealership and snap a selfie with a Civic. Then they post the photo to Instagram or Twitter with the hashtag #SelfieForACivic as well as dealership's associated hashtag. More »
by Sarah Mahoney
Euromonitor International's Daphne Kasriel-Alexander says that this year, the trend is likely to get a slightly different twist and importance, "resurfacing strongly both in terms of expression through product consumption and corporate responsibility." More »
by Steve McClellan
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report for that year. That's about $7.6 billion at today's exchange rates. Incumbents include Mindshare, Initiative and PHD. More »
by Karl Greenberg
Most advertisers will lose money on their investment in the Super Bowl, per Brand Keys' 13th annual "Super Bowl Ad Engagement Survey." The firm said consumers found that only 46% -- or 12 of the 26 Super Bowl-advertising brands examined -- were both engaging and entertaining, which is lower than the 12-year historical average of 50%. More »
by Larissa Faw
Current Chief Creative Officer John Patroulis has been named to the newly created Creative Chairman position and Executive Creative Director Ari Weiss is promoted to CCO. Meanwhile, after 20 years at BBH, current Chairman Emma Cookson will leave the agency to pursue unspecified new opportunities. More »
Russ Lidstone, the chief executive of Havas Worldwide London, is leaving the agency amid a restructuring designed to increase collaboration with its sister agency, Havas Work Club. Havas Worldwide London and Havas Work Club will come together in the newly formed Club Havas Partnership in London. The new structure is being put in place to make it easier for Havas Worldwide London and Havas Work Club to organise themselves into client-centric teams. More »