MAD Agency
by Sasha Savic, Jennifer Statham
Is your brand a champion of customer experience? Not just customer service but experience. If not, think about how to become one--Dell's Jennifer Statham says it will be a must for successful brands by 2020. Of course service is important too. In fact, a "maniacal focus on the customer" will be one of the keys to success for the "CMO of tomorrow." More »


Account On The Move
Out To Launch
People On The Move
Media Psssst
by Richard Whitman
Wait, didn't we say just the opposite in a headline yesterday? Yes we did, and guess what? We were wrong. An IPG rep wrote us a nice but firm response which you can read in today's column. Also, we'll tell you about The Good Report. And Mixpo CEO Jeff Lanctot sounds off on how agencies must change. And there's some new talent at Bonfire Labs. More »
by Larissa Faw
The campaign is being developed by the brand's creative AOR Terry & Sandy Solution and others and will focus on the brand's fresh ingredients. More »
by Larissa Faw
A roster of agencies is working on the new campaign and basketball legend Nancy Lieberman has been tapped as brand ambassador for the effort. Media includes 30-second TV spots, print ads, online and a social media presence. More »
by Larissa Faw
Spark is using social media tool Thurderclap to give ConAgra's fight against child hunger a boost. It's part of an effort to donate 7 million meals to hunger relief organization Feeding America. More »
by Steve McClellan
The agency said that it would work with Dave & Buster's on a comprehensive strategy that spans digital touch points, including mobile, Web and social media, with the work being led out of its Dallas office, where the restaurant and arcade chain is based. D&B, founded in 1982, is also in play with a reported $1 billion-plus offer on the table. More »
by Larissa Faw
Tribeca Film Festival Sponsor AT&T and creative agency Partners + Napier New York want to add a little people-power this year to the festival's red-rope reputation. This fully integrated Film for All campaign aims to connect more people to the power of film and honor its iconic New York roots, as well as leverage AT&T's mobile, retail and service platforms. More »
by Mark Walsh
Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the test are online video ad firms BrightRoll and TubeMogul, which have both been in using OCR on a fully-integrated basis for the past 18 months. More »
by Larissa Faw
Publicis Groupe said Thursday it believes hurdles will be dealt with in time for a shareholder vote at its upcoming May 28 meeting. But, sounding a cautionary note, company CEO said the agency is well positioned, even if the merger doesn't go through. First-quarter organic growth was 3.3%, a marked improvement over the previous quarter and prior year period. More »
by Steve McClellan
The Tokyo Organizing Committee has pledged to spend about $104 million to advertise and promote the games, which will take place in 2020. The stakes are always high for the host Olympic city, and marketing is seen as a critical component to success. More »
AROUND THE NET
Advertising Age on Thursday wrote that Twitter will use MoPub, the mobile ad exchange it purchased last year, to "allow Twitter advertisers to buy mobile app install ads through the exchange." More »

Initially announced in December, +Post ads are pieces of content that brands place in Google Plus profiles, such as videos and photos, which gets repurposed in ads and served across the Google Display Network. Toyota reported working with the sharing ad format. The company generated a 50% higher engagement rate with the +Post ad, compared with traditional advertisements. Larry Kim tells us how the ad drives engagement, how to create one, and how the ad unit competes with Facebook. More »