Friday, July 29, 2016
by Matt Berriman, Op-Ed Contributor
With the lessons of the 2000 dot-com crash still top of mind, startups are having to work harder than ever to prove their worth and secure capital in an ultra-competitive environment. As venture capitalists become more cautious with how they dispense funds between thousands of tech firms with very similar product offerings, the funding market is increasingly difficult. More »


Media Psssst
by Richard Whitman, Columnist
Ad agencies love to play around with the internship hiring process. After all, it's really just another ... More »
by Larissa Faw
Company shares fell 30% Friday to $12.76 after the firm disclosed second-quarter financial results late Thursday that missed analysts' expectations and disappointed investors. More »
by Steve McClellan
Walrus will help The Trade Desk create a unified brand and develop initiatives that drive awareness of its range of products - including Advanced TV, Cross Device, Data Management Platform, Enterprise APIs, Audio Programmatic, FBX, and other offerings. More »
by Larissa Faw
The liqueur brand's agency, Sew, partnered with Funny or Die as a production partner because the company has a strong appeal to the millennial market and a legacy of success in creating original content that is engaging and shareable, the agency said. More »
by Steve McClellan
The flagship client at the new office is the U.S. Navy which awarded Y&R its new ad contract last year. Ken Dowling, Global Client Leader on the Navy account will head the new office, which is expected to add new clients over time. More »
by Steve McClellan
The 4As has rejected the guidelines issued last week by the ANA and Ebiquity on how to proceed in business relationships with media agencies. Instead, the 4As is urging its members to rely on the guidelines it issued earlier this year, which the ANA has already rejected. More »
by Larissa Faw
The agency's office has been considered a satellite outpost up to now. But according to CEO John Noe, "the path forward is to establish LA as a true standalone agency." More »
by Larissa Faw
"This was a challenging quarter for our business," said company CEO Scott Kauffman. "While our financial results in the second quarter were below our expectations, there's no doubt that we have a very strong underlying business that is positioned for meaningful growth in the second half of the year and beyond." More »
by Larissa Faw
This new Flip2C division will specialize in websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled video capabilities and best practices to serve diverse platforms like Vine, Snapchat, Facebook and Instagram. More »
by Steve McClellan
The firm has focused on trimming and optimizing its ad and media budget for the past several years, and the review is seen as an effort to reduce the number of agencies on its U.S. roster. More »
by Larissa Faw
It's critical for marketers and advertisers to understand what matters to modern parents and to accurately reflect this in their messages and campaigns, according to the Engine Group's Cassandra. More »
by Larissa Faw
To celebrate this week's Democratic National Convention, the Philadelphia-based Red Tettemer O'Connell + Partners (RTO+P) changed its name to "Blue Tettemer O'Connell + Partners." Agency president and chief creative officer Steve Red is keeping his last name however. More »
by Joe Mandese
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they held a review in the next 12 months, according to findings of a pilot study by Advertiser Perceptions measuring agencies in various categories. The study, which also found that 58% of marketers surveyed are likely to review their agency roster in the next 12 months, also identified to top "digital," "search" and "creative" agencies marketers most want to work with. More »