Friday, January 20, 2017
by George Simpson, Featured Contributor
For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my desktop -- or increasingly, on my phone -- to provide answers to burning questions like "What time will the NFL playoffs be televised today?" So, in the few weeks she has been in our kitchen, I have found little to no reason to interact with Alexa. That has bothered me greatly, so I have been trying to think of the MOST important questions to ask, perhaps all in one cosmic seating. More »


Media Psssst
by Richard Whitman, Columnist
Omnicom Health Group has relaunched CDMiConnect, its patient-focused marketing agency, as Patients & Purpose, with some new services designed ... More »
by Larissa Faw
Cooke is joining FCB as Global Chief Communications Officer will play a lead role in defining and driving the agency's "Never Finished" positioning with clients and all other communications touch points. Based in New York City, Cooke reports to FCB Worldwide CEO Carter Murray. He replaces Stephen Martincic who joined Ascential, the holding company of Cannes Lions. More »
by Larissa Faw
Teresa Herd, VP/global creative director for Intel, and Marianne Besch, managing director, ECD, mcgarrybowen San Francisco -- are lending their talents to send a bold message to the Trump administration and the world: Women's rights are human rights. More »
by Larissa Faw
Lieberman has been appointed Chief Strategy Officer at the agency, a new role there. He joins from sibling firm tenthavenue. Both units are part of WPP. He'll now oversee client services based out of the agency's New York office and is tasked with evolving the offering of Kinetic North America. More »
by Steve McClellan
The win quickly fills an open category for the agency which parted ways with US Bank last month after a 23-year run. Empower will lead media planning and buying efforts including social media and content marketing for Fifth Third. Both agency and client are based in Cincinnati. The incumbent was Publicis Groupe's Mediavest | Spark. More »
by Larissa Faw
Digital agency DEG is acquiring the Kansas City-based creative content and experience design shop Hint Studios. Terms of the deal were not disclosed. Formerly Take Two Productions and T2, the 11-person agency focuses on video and creative content, experiential design, and digital development for clients including LinkedIn, Uber, Sprint, and Puma. More »
by Steve McClellan
Dentsu confirmed today that a 36-year veteran of the holding company, Toshihiro Yamamoto, will become the next president and CEO of the firm, effective January 23. Yamamoto will succeed Tadashi Ishii, who said in December he was resigning as a way to take "full responsibility" for the death of a young Dentsu employee whose apparent suicide in December of 2015 has been linked to the excessive amounts of overtime she had been logging in the months leading up to her death. More »
by Larissa Faw
Ryan Haskins, former group media director at Wieden + Kennedy (W+K), is joining Figliulo&Partners (F&P) to head up its new in-house media and communications planning department. Based in New York City, he will report to Judith Carr-Rodriguez, president and partner, F&P. More »
by Larissa Faw
CEO Dana Arnett is shifting to the new position of vice chairman and founding partner. After five years at the agency, William Rosen is being promoted to CEO after leading the agency's marketing and data science departments and helping to land clients AB InBev, Beam Suntory and Kimberly-Clark. More »
by Steve McClellan
The restaurant chain wrapped up a four-month review and has selected MullenLowe Mediahub for planning and buying chores and Venables Bell & Partners for creative ad duties. Omnicom's GSD&M was the incumbent for both creative and media duties and participated in the review. More »
by Chase Martin
One agency has developed a structured approach to creating augmented reality and virtual reality experiences for clients and encourages other agencies to adopt the same strategy. The 'VR Content Pyramid' was a central component in a presentation by Isobar's Leigh Christie at the AR In Action summit, a two-day event that just concluded at MIT. Here is the breakdown of the three tiers in the VR Content Pyramid: More »