Friday, August 26, 2016
by Erik Sass, Staff Writer
British newspaper "The Guardian" is publicly admitting that it pays rebates to ad agencies, although it isn't sharing an actual dollar (or pound) figure. The disclosure is important because it could involve advertising and media agencies in the U.S., where the practice of media rebates is more controversial than in the U.K. More »


Media Psssst
by Richard Whitman, Columnist
The agency, R.M. Barrows, is out with its Video Enhanced Gravemaker. According to the agency's website ... More »
by Larissa Faw
The U.S. Tennis Association (USTA) is raising awareness for the U.S. Open tournament with a new campaign called "You In?" The campaign was created and activated by creative AOR mcgarrybowen Chicago, digital AOR Horizon Media and outdoor specialist Apel-Spero Media. More »
by Steve McClellan
Curtis Smith, Accenture's North America Media Lead, told a MediaPost marketing conference this week that for the most part marketers trust their media agencies. And they do so despite allegations in a recent report from the Association of National Advertisers that many agencies are not very candid in their business dealings with clients. More »
by Steve McClellan
Agency creative veteran Margaret Johnson was promoted to the CCO role and managing partner Derek Robson assumes the presidency. Several other executives were named full partners. Co-Founder Jeff Goody said the moves were part the agency's daily effort to reinvent itself. More »
by Larissa Faw
Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdown" campaign serves as a call-to-action to test Otis Spunkmeyer foods against competing products. More »
by Larissa Faw
The agency is replacing the decor of the shop--located at the Port Authority Bus Terminal. Specifically, it is revamping the cheesy, aged posters and dated headshots with new photos using its own employees. More »
by Steve McClellan
The assignment followed a three-month pitch. The agency is tasked with developing a platform with an integrated global campaign aimed at senior business and IT decision makers around the world. Interpublic's MRM/McCann was the incumbent. More »
by Steve McClellan
CE's scope of work includes brand and product positioning, creative strategy and direction and helping the client better understand how consumers experience and interact with the brand. More »
by Larissa Faw
Gorton's is consolidating much of its marketing assignment under this new partnership, although incumbent agency Burns Group will continue to work with Gorton's on creative and strategy. The other incumbent shops were Assembly for media and Rink for PR. More »
by Larissa Faw
Two new spots from 72andSunny airing in the upcoming Video Music Awards on MTV focus on the economics of smoking and how buying cigarettes can impact the wallet in ways that are relatable to teens. More »
by Steve McClellan
The Washington, DC-based lobbying arm of the pharmaceutical industry has told contenders that it plans on spending approximately $75 million on ads annually according to sources. More »
by Joe Mandese
With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany's GfK, reportedly has put itself on the block. According to a report by Germany's Wirtschafts Woche, both Nielsen and WPP's Kantar -- the No. 1 and No. 2 media research suppliers -- as well as market researcher IMS Health, are eyeing GfK, which is the parent of Mediamark Research Inc. (MRI), the dominant provider of magazine and other media-planning research data in the U.S. marketplace. More »