Tuesday, February 21, 2017
  • How You Can (And Should) Spend Less Time On Twitter
    I see many marketers struggling to maintain handles they started years ago, spending way too much time filling up content calendars and trying to come up with things to say. Meanwhile, they don't spend nearly as much time on more active established platforms, or testing and learning on newer ones.
  • Kinetic's New Social-Mobile Approach To OOH Planning
    The model was developed by Lilliana Caro, Global CMO at Kinetic. In part it's a response to the era of ad fraud and ad blocking, said Caro. "We believe we need to reinvent the strategic planning process in order to ignite real-world actions," she said.
  • MORE TOP NEWS
  • Publicis Groupe Has High Expectations For Viva Technology II
    The goal is to welcome more than 50,000 visitors including 5,000 startups during the three-day event held June 15, 16, and 17 in Paris, at the Porte de Versailles. Last year's inaugural event attracted 40,000 attendees.
  • WPP's Kantar Hires Marketing Vet Julie Kollman As Chief Research Officer
    Kollman was most recently global head of insights at SABMiller. At Kantar, Kollman will work internally and with the company's global clients on a variety of research and methodology, innovation and best practices issues. She succeeds Efrain Ribeiro in the role.
  • McDonald's Lampoons Hipster Coffee Culture
    While McDonald's is the dominant player in the fast food world, it remains an upstart when it comes to its coffee. Now, the chain is introducing a new campaign in the UK to differentiate itself from the complicated, expensive and sometimes intimidating world of hipster cafe culture.
  • Marita Scarfi Departs 72andSunny For PebblePost
    PebblePost has appointed agency veteran Marita Scarfi Chief Financial Officer. In this newly created role for the direct mail specialist, Scarfi, in addition to finance duties is also tasked with overseeing the launch of the startup's West Coast office in San Francisco.
  • Omnicom Media Group Tops In New Business In 2016
    That's according to a new report from media agency tracker RECMA, which found that the Group -- whose agencies include PHD, OMD and Hearts & Science -- turned in the best net new business performance based on billings. Major wins included AT&T and Volkswagen. The report tracked more than 900 account pitches globally.
  • Accenture Acquires Germany's SinnerSchrader
    SinnerSchrader co-founder and CEO Matthias Schrader will retain his role and, after a transition period, will lead the joint digital agency business of Accenture Interactive in Germany, Austria and Switzerland. The 500-staff office will expand the existing Accenture Interactive team's expertise in consulting, design and digital technology.
  • Kantar Watermark Moves Step Closer To Becoming 'UPC Code For Media'
    A promising "watermarking" technology that would bind the ad industry's Ad-IDs with commercials and the programming content they run in has passed an important technical hurdle and is moving toward becoming an industry standard. The method, an audio watermarking technology developed by WPP's Kantar Media unit, has been selected by the Society of Motion Picture and Television Engineers (SMPTE) to move on to the next stage of standardization, which would effectively make it the "UPC code" for media.
  • Haribo Imports UK Campaign To America
    Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the message will resonate with American audiences as well as Scandinavia, Holland, France and Spain.