Thursday, August 28, 2014
by Skip Brand
Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into the area. Despite all of the good, the industry is now seeing some of the bad and the ugly by trying to put forth the financial stock exchange model as the primary method for purchasing online advertising. The problem with this is that the financial exchange and ad marketplace are fundamentally different. An ad impression is simply not a stock. More »


Out To Launch
Account On The Move
People On The Move
Media Psssst
by Richard Whitman
Lending some credence to the fact that "old people" still have a place in the world of advertising agencies, FCB Global Chief Creative Officer Jonathan Harries said: "If you can retire in this business, that's as big an achievement as anything, since very few people make it ... More »
by Steve McClellan
The agency veteran and former spirits marketer will manage the Austin and Chicago offices which have a combined 400 staffers and clients such as Car2Go and Kraft. More »
by Larissa Faw
Others participating in the review included incumbent Horizon Media, as well as UM, the IPG Mediabrands shop and Los Angeles-based independent Palisades Media, according to sources. More »
by Steve McClellan
In the newly created position, Barlow will lead financial oversight, acquisitions, corporate partnerships, and operational efficiencies across the company. He will also contribute to the oversight of trading operations. More »
by Larissa Faw
That's according to a new study, "Living Loyal," from Chicago-Based The Marketing Store. More »
by Joe Mandese
The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street analysts are advising investors to take following WPP's second-quarter earnings report, and the emphasis it has been putting on the role of its programmatic media unit Xaxis, which it sees less as a "trading desk" and more of an "audience buying model." That might seem like a subtle difference to some outsiders, especially since agency trading desks fundamentally buy audiences on open exchanges and in private market deals by using data and ... More »