Wednesday, July 1, 2015
by Barbara Lippert
Let's face it: With the (crushingly disappointing) ending of "Mad Men" (apple trees and honey bees, anyone?) lo those many weeks ago (not that I'm bitter), I found it hard to light upon a replacement that would be worthy of the kind of monomaniacal devotion that we paid to Weiner's Men. More »


Out To Launch
Account On The Move
People On The Move
by Bryan Noguchi
Agencies, vendors and clients all benefit differently from the promise of programmatic. Analysts and industry insiders agree that Programmatic TV buying is still in its infancy, but I would posit that delivery on the promise of programmatic TV buying has been in place for years. It's just that its handful of practitioners and adherents didn't realize that there was a fancy "two-dot-oh" name for it. More »
by Larissa Faw
Soares will be responsible for leading Rosetta's North American business and will be tasked with working closely with Razorfish to bring the capabilities of its Nexus Operating System to clients across the Razorfish Global network. She will report to Shannon Denton, chief executive officer of Razorfish Global North America, and will be based in Rosetta's San Luis Obispo, CA office. More »
by Tyler Loechner
Mergers and acquisitions within digital media and technology continue to dominate the newswires. M&A activity in these sectors increased 24% in the first half of 2015 compared to the same time period in 2014. The data comes from Coady Diemar Partners' first-half 2015 M&A report. More »
by Steve McClellan
Less than 10% of all entries made it to a short list, while less than 5% went on to win a medal, according to an analysis by Omnicom Media Group. But 42% of shortlisted entries won Lions. Media agency holding companies took home 342 of the 1,688 awarded medals. More »
by Larissa Faw
Two upstart brands -- Casper and Safavieh -- are introducing new campaigns in an effort to capture a greater share of the estimated $14 billion mattress market. Although each brand is utilizing different approaches, both companies aim to disrupt the industry by selling mattresses-in-a-box that can be delivered right to the doorstep for less than $1000. More »
by Larissa Faw
The project was designed to bring IdeaPaint's dry erase paint into the digital world. With more than 150,000 installations worldwide, the company's dry erase paint transforms virtually any smooth surface into an erasable canvas. Both Hill Holliday and IdeaPaint think this new app has potential to "disrupt" the workplace, as well as challenge the $53 billion mobile enterprise app market. More »
by Steve McClellan
In his new role, Garbutt will oversee the creative direction for TBWA's global clients including Nissan, McDonald's, Adidas and Pernod Ricard, among others. He will also serve as Chief Creative Officer at the agency's flagship New York office, which he will help run with newly-appointed CEO Rob Schwartz. Garbutt will report to Ruhanen and to Worldwide Creative Director, John Hunt. More »
by Steve McClellan
From October 2014 until last April, TD Ameritrade ran a campaign devised by Havas Worldwide, featuring a man holding a piggy bank over his head with the tag line "Nobody Puts Your Old 401(K) in the corner." In April, the companies were accused of trademark infringement by Lions Gate Entertainment. They are now asking the U.S. District Court in New York to rule that no infringement occurred. More »
by Larissa Faw
Heineken has extended its relationship with roster shop Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1. The decision comes just weeks after the beer brand and its former lead ad shop, Wieden+Kennedy, abruptly parted ways after a five-year relationship. The decision to promote Publicis to lead agency came without a formal competitive pitch. More »
by Laurie Sullivan
Google is testing a feature in sponsored Product Listing Ads that informs shoppers of the percentage they save from specific retailers and brands. The comparison shopping tool appears to augment features such as Special Offer in PLAs, but it's not clear whether it alters the placement of the advertisement. More »
by Steve McClellan
Goldmacher joins 360i from R/GA in New York, where he is credited with shaping the agency's approach to client relationships as managing director and head of client services, while leading digital and fully integrated teams and accounts. More »
by Larissa Faw
The Greeley, CO-based marketing shop is responsible for sales, marketing and in-store distribution and has hired Bender Group for PR and social media. The multifaceted campaign being orchestrated by PopThink includes social media outreach, in-store displays, as well as Web site and banner ads. More »
AROUND THE NET
iProspect announced Wednesday a tailored version of the Squared Online digital marketing program, developed with Google and powered by Home Learning College, as part of a global talent initiative it calls NEXTGEN. The focus on learning and development aims to train the next generation of digital talent. The initial roll out will see the course offered to more than 150 iProspect employees from 28 countries, with it eventually becoming available to all 2,600 staff from iProspect’s 74 offices worldwide. More »