Monday, September 22, 2014
by Bob Garfield
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took Voyager 2 to get to Uranus. Finally, with last week's announcement of a deal between Publicis Groupe and Adobe for integrated data management on a Global Marketing Platform, somebody shows signs of reckoning with reality. More »


by Stan Mack
Media Psssst
by Richard Whitman
Oh, but wait, says know-it-all Sir Martin Sorrell. "It's a temporary phenomenon. Our view is after a year or two it will change. I question whether clients will be able to apply technology successfully." What's Sir Martin talking about? The recent shift of programmatic ad buying ... More »
by Joe Mandese
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer adoption of digital media, which will account for 28.3% of total ad spending by 2016, according to the latest quarterly forecast from Publicis' ZenithOptimedia unit. At that rate, digital -- including both mobile and desktop Internet advertising -- will increase its share of ad budgets by more than seven percentage points over 2013, the year ZenithOptimedia baselines its current estimates. More »
by Joe Mandese
After years of struggling with the fundamental ad technology question -- is it best to build, buy or rent -- WPP has decided it may actually be better to divest and invest. That explains the deal announced early this morning, spinning off some of its most rigid and capital intensive ad technology -- the stacks of computer ad servers it owns -- as part of a deal to boost its stake to 15% of rapidly growing ad exchange AppNexus. More »
pharma
by Tanya Gazdik Irwin
"The journey to a complete ad campaign taught us that we need to think differently about ourselves in order to allow our customers to think differently about us," Gina Clark, AmerisourceBergen chief marketing officer, tells "Marketing Daily." More »
by Larissa Faw
In its new ad, "Dominoes," Prudential has set a new world record for the tallest domino stone ever toppled, according to the Guinness Book of World Records. More »
by Steve McClellan
The agency, in partnership with sibling firm TNS, is taking control of an advertising and research firm created by MCS Holding in 2008, making it the country's first foreign controlled agency. Mongolia's economy is expected to grow by double-digits for the foreseeable future. More »
by Steve McClellan
The former MediaCom VP has come out of retirement to join Las Vegas-based Quillin. His daughter is Donna Speciale, president of sales at Turner Broadcasting. More »
by Tyler Loechner
RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I/O conference that recently took place in New York, kicking off the roundup by noting that the balance of power between agencies, brands and ad tech providers was a leading topic of discussion at the AdExchanger event. More »
by Steve McClellan
Frogley joins the Publicis Groupe-owned Starcom MediaVest Group from Dentsu Aegis Media where she most recently was President of Commercial Operations. More »
by Larissa Faw
The M&A deal bolsters Marc's digital offering and provides an operational base in Boston which the shop says will provide enhanced business development opportunities. More »
by Larissa Faw
As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers to upload pictures, and create customized "Let Your You Out" apparel designs. More »