Thursday, December 18, 2014
by Barbara Lippert
It's hard to believe that the backstory surrounding "The Interview," the dimwitted bro-mance road movie that Sony Pictures ended up pulling from theaters Wednesday, could have achieved such levels of worldwide crisis and stupidity. Yet it did. More »


Out To Launch
People On The Move
Account On The Move
by Steve McClellan
There's one more frantic weekend of shopping for all of you last-minute holiday gift seekers. That's for Christmas anyway. Which is kind of what this column is about. And the shopping experience. It features a poem called "Just Before Christmas (A Shopper's Wish List)," from the clever folks at Geometry Global. More »
by Gord Hotchkiss
Dynamic tension can be a good thing. There are plenty of examples of when this is so, but online publishing isn't one of them. Publishing's plunging transaction costs and its increasingly desperate attempts to shore up some sort of sustainable revenue model are creating a tug-of-war that's threatening to tear apart the one person this whole sorry mess is revolving around: the reader. Somebody had better get their act together soon, because I'm one reader that's getting sick of it. More »
Media Psssst
by Richard Whitman
Well -- here's some good news regarding the outlook for 2015. The Creative Group is out with a ... More »
by Steve McClellan
The media agency, part of WPP's GroupM has been selected by L'Oreal USA as lead communications planning agency for Lancome and select designer fragrance brands, including include Giorgio Armani, Yves Saint Laurent and Viktor & Rolf. More »
by Steve McClellan
The Interpublic agency has been awarded global creative advertising duties for RB's (formerly Reckitt Benckiser) VMS Division (Vitamins, Minerals and Supplements). McCann joined the RB agency roster earlier this year after winning ad duties for the company's Mucinex and Delsym brands, also on a global basis. More »
by Steve McClellan
The win came after a formal review that began in October. The incumbent was BBH, which had the assignment for 15 years. The Diageo brand spent $22 million on ads in the U.S. last year according to Kantar. More »
by Larissa Faw
Essentially, because the Kelty brand has been around for a long time, it's more familiar to an older audience," says Bryan Judkins, Creative Director and Principal at ad shop Young & Laramore. "This effort is to re-energize the brand by tapping into its inherent youthful spirit, while continuing to reinforce the construction and durability of the gear itself." More »
by Larissa Faw
Six in 10 survey respondents choose it as their key information source, beating out friends and family (42%), store websites (41%), search engines (30%), and TV ads (28%). More »
by Steve McClellan
The UK executive will join the WPP board on Jan. 1 as non-executive director and Chairman-designate. In June at the company's annual meeting he will stand for re-election and succeed Philip Lader, who has been WPP chairman since 2001. More »
by Larissa Faw
The agency is expanding its talent pool by hiring three new executives: Michael Beller as VP Emerging Technologies, Matt Luem as VP Content Creator and Alfredo de Villa as VP Content Creator. More »
by Larissa Faw
Ad campaign efforts for the family restaurant chain will focus on "breakthrough creative with strong consumer relevancy," the agency says, including promotion of its pies which the company has positioned as "The Best Pies In America." The first work from the new shop is expected in the first half of 2015. More »
by Larissa Faw
That's according to Horizon Media which examined the value of sponsored live-event brand experiences.The research found that fans that are open to posting on social media about the events they attend are twice as likely as non-posting spectators to consider purchasing a product from the event sponsor. More »
by Steve McClellan
Global marketing firm Epsilon has promoted Andy Frawley to CEO. He succeeds Bryan Kennedy who the company said is stepping up to lead the combined Epsilon-Conversant entity. Epsilon agreed to acquire Conversant (formerly known as ValueClick) for $2.3 billion in September. Kennedy's immediate task is to orchestrate the integration of the two companies. More »
by Joe Mandese
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit has acquired a controlling stake in IBOPE, which is to Latin America what Nielsen is in the U.S. Terms were not disclosed, but WPP said it acquired a majority of IBOPE's shares. More »
by Laurie Sullivan
Connexity has begun rolling out a media agency within the company. The offering supports search managed services for product listing ads, paid-search ads, and search engine optimization. The company plans to announce the services Wednesday. More »
awards
by Larissa Faw
It used to be that winning in mobile meant merely being active in the channel. Clients were satisfied as long as their campaigns could check off that they incorporated text-based codes, QR scans, activated instant responses or collected user data. More »
awards
by Christine Champagne
David Droga's Droga5 has always been ahead of the curve when it comes to the digital space. To wit: When it was launched in 2006, the indie shop made a splash with that famous video for fashion designer Marc Ecko that fooled people into thinking Air Force One was tagged with graffiti. Remember that clip? It went viral before people even understood what it meant to go viral, and before long, Droga's New York City-based startup was growing and competing with the established players in the advertising industry. Today, Droga5's client roster includes the likes of Diet ... More »