Friday, May 27, 2016
by Barbara Lippert, Featured Columnist
Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen Trade," William Goldman famously summed up Hollywood -- and also pretty much every other business entity around -- by saying "Nobody knows anything." Nowhere is that case made more transparent (to use another meaningless buzzword) than in "Disrupted: My Misadventure in the Start-Up Bubble," by Dan Lyons, which was released last month and is already a bestseller. More »

by Luciana Gomez, Op-Ed Contributor
Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple categories. The power and magnitude of this group makes success in any field requiring consumer support virtually impossible if not engaged appropriately. Yet, while the need to market to Hispanics increases the appeal for Hispanic marketing agencies is declining. More »
Media Psssst
by Richard Whitman, Columnist
As of this writing, the ad has been viewed 8,223,543 times on YouTube. More »
by Larissa Faw
180LA is naming Karan Dang as its first digital creative director to push a digital-first approach within the agency and for clients. More »
by Steve McClellan
The Hollywood legend means many things to many people. Now, you can also think of him as a greeting card personality-a new profession he's just taken up in a partnership with American Greetings, which was crafted by agency MullenLowe. More »
by Larissa Faw
The campaign represents JanSport's first time developing custom content for Snapchat and YouTube's VR platform "YouTube 360." The focus is on a celebration in Rio de Janeiro where a giant mural is created by renowned artists from the region. More »
by Larissa Faw
The campaign is for Midwesterners by Midwesterners. It plays off Minnesota's iconic Loon bird which is the beverage brand's mascot, logo and namesake. It's also the centerpiece for all point-of-sale signage and event materials. More »
packaged goods
by Tanya Gazdik
"The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "The lawsuits will likely continue to mount." More »
by Steve McClellan
Agency veterans Doug Hecht and Chuck Phillips have created a new app called Lymber that they believe will do for the fitness business what Expedia and others have done for the travel industry. The app is in beta test now and will launch next month on the west coast. Plans call for a rollout to about 15 major markets including New York, Chicago and Denver by year's end. More »
by Larissa Faw
WPP's Geometry Global Toronto and sibling shops Ogilvy & Mather, Neo@Ogilvy and OgilvyOne and PR firm Neat Marketing Communications are introducing the first-ever, agency-led awareness campaign for Mercy Ships, an international charity that uses medical ships to provide free medical care. More »
by Larissa Faw
Toyota recently invited 80 guests to the Hualapai Arizona desert on a journey that included mountain biking, rock climbing and ATV rides, nicknamed Hotel Tacoma. The experiential effort, orchestrated by its AOR SaatchiLA, is an extension of the Tacoma truck "Play Now" campaign, which is backed by the brand's biggest ad budget in 10 years. More »
by Steve McClellan
As more attention and resources are being directed toward cross-device marketing campaigns, GroupM advanced TV unit Modi Media is aligning with Innovid the video marketing platform to deliver cross-screen video content with a focus on living room devices. More »