Tuesday, May 3, 2016
by Maarten Albarda, Featured Contributor
Here is one of the world's leading media agency holding companies effectively telling us that the massive and growing digital investment is largely not effective. More »


Media Psssst
by Richard Whitman, Columnist
One such toy, the R/C Car, is controlled by blowing into a straw to make the car ... More »
by Steve McClellan
Bower will oversee the continuing evolution of Initiative's client offerings, products and tools, and will partner with the new business team to drive growth efforts for the agency. She will be based in New York, reporting into Jim Elms, Global CEO, Initiative. More »
by Larissa Faw
"We remain on track to achieve our annual financial guidance despite uneven organic revenue growth in the first quarter," said MDC CEO Scott Kauffman on a analyst and investor Tuesday to discuss first quarter financial results. "We take strong issue with every single element of this report," said Kauffman, referring to the Gotham City Research report issued last week. More »
by Steve McClellan
Based in London, Liveposter has outposts in New York, Germany, Australia and Singapore. The firms have worked together since forming a strategic partnership in 2013. Posterscope said the Liveposter platform will enable it to deliver dynamic content to screens around the world. More »
by Larissa Faw
The concept features artist and barber Rob The Original working on different men by shaving likenesses of Head & Shoulders' celebrity ambassadors Giovanni Dos Santos, Sofia Vergara and Odell Beckham on their scalps. More »
by Larissa Faw
The concept behind "Endangered Love" is that the most effective way to avoid extinction is to have sex. And instead of simply creating a campaign that encourages donations, "Endangered Love" takes a different approach by selling merchandise. The e-commerce site www.endangered.love offers an array of merchandise depicting humorous, slightly risqu illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style. More »
by Steve McClellan
Thorsen was previously Managing Director of the shop. He will continue to oversee day-to-day operations such as business development, mentoring the agency's talent and managing client relationships. His expanded duties will include helping define and lead the future vision for the 16-year-old agency. Also, he'll now be spearheading innovation initiatives across its disciplines. More »
by Steve McClellan
Just as the company is opening its sixth U.S. office (in Dallas) it has also appointed a new president-George Manas, previously the firm's Chief Strategy Officer. He succeeds Alan Osetek who left to become CEO of programmatic operation Digilant in March. More »
by Larissa Faw
Ogilvy New York is teaming with #Unite4Heritage to launch an interactive site, to develop a crowdsourced online museum. The concept will allow people to come together to learn, share and digitally recreate monuments that have been lost or destroyed. More »
by Larissa Faw
The 40-page Gotham Research report, issued Friday, claims, among other things, that MDC will be exposed for additional "wrong-doings" by the ongoing SEC probe of the company and that its stock is overvalued by 96% and worth less than a dollar per share. More »