Friday, August 28, 2015
by Laurie Sullivan
Cybercriminals behind the Yahoo and Azure malvertising attacks are back -- this time using MSN. It's the same group behind the attacks on the ad network, the one recently abused in malicious advertising attacks against other top media sites. More »

Out To Launch
Account On The Move
People On The Move
by Adam Simon
Apple is expected to announce a new Apple TV set-top box soon, but this will be more impactful than just an upgrade to their "hobby." The new device will serve as the cornerstone in Apple's emerging IoT strategy. There's a mounting battle for control of our homes, and entertainment plays to Apple's home field advantage. More »
by Tyler Loechner
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the tech properly executes ad buys. More »
Media Psssst
by Richard Whitman
Deez Nuts, the 15-year-old Iowa farm boy, Brady Olson, who thought it'd be hilarious to enter the ... More »
by Larissa Faw
"Welcome to the Big Time" is the new theme for the fantasy sports league, likening fans to athletes on the field who are competing to win. Unlike previous ads, these spots showcase its diverse user base. More »
by Steve McClellan
The newly merged company has consolidated its media agency assignment with Publicis Groupe's Starcom without a review, the company confirmed Friday. The win caps a huge week for Starcom, which earlier won the $200 million global Visa media AOR assignment. More »
by Larissa Faw
"Experience Your Future Now" is the new umbrella messaging and brand positioning for the university's four campuses in New England, North Miami, Denver, and Charlotte. More »
by Larissa Faw
Hundreds of QuickBooks Online Accountant customers took part in mass feedings in San Francisco and Los Angeles. Cloud Cocktail, anyone? More »
by Steve McClellan
The selection comes after a review that began in February. At least one incumbent, MediaCom, also participated in the pitch. The client's portfolio includes Century 21, Coldwell Banker, ERA and others. More »
by Larissa Faw
It's not a merger, but the two shops will approach clients together to provide a fuller suite of services. RCM is also launching a new unit to provide a slimmed-down version of its offerings. More »
by Steve McClellan
With the help of favorable currency fluctuations, Havas reported 6.3% organic revenue growth (which strips out those swings) for the first half of the year -- up from 5.7% for the first half of 2014. More »
by Steve McClellan
The digital shop will serve as agency of record for the business software giant's small business group including the QuickBooks Ecosystem of offerings. More »
by Steve McClellan
As part of the agreement, WPP units will enter into the first "beta partnership" with Pound, a BuzzFeed offering that analyzes how content shares across the social Web. More »
CEOs wants to see results. Measurement tools don't always tell the story. The data needs people to analyze the story. With input from marketing and analytics leads at Google, Comcast, and Carat USA, a white paper reveals what and who it takes to become successful. More »