Monday, February 8, 2016
by Tom Denford, OpEd Contributor
When the ANA announced a joint media transparency task force with the 4As last year, many of us were hopeful of some positive collaboration, but were privately fearful that they would not be able to remain aligned on what was likely to be a rather bumpy road. New guidelines on media transparency from the 4As leave the door wide open for rebates to continue. Advertisers deserve better. More »

by Stan Mack, Featured Contributor
Media Psssst
by Richard Whitman, Columnist
Now here's something a bit more substantive than the USA Today Super Bowl Ad Meter. Performance marketing ... More »
by Steve McClellan
With the theme #OnMyPath, the Company's new campaign is comprised of two phases. The first phase kicked off in January with a national TV spot and a contest offering a chance to win one of three national park adventure tours celebrating the National Park Service Centennial and supporting the National Park Foundation. The TV spot was developed by agency Macias Creative in partnership with Relsen+. More »
by Larissa Faw
Sanghera joins Jellyfish from iCrossing, where he was svp technology since 2008. Over his 20-year career, he has worked with brands including Toyota, LG Electronics, Putnam Investments, Marriott and Volkswagen of America. More »
by Steve McClellan
The upgrade comes just weeks after the influential Wieser upgraded Publicis Groupe to a "buy," based on the belief that the ad holding company had been "overly punished" by investors for its weak business performance in recent quarters. More »
by Steve McClellan
It's the latest in a recent buying spree of mobile specialists by agencies. The deal is part of Mediabrands' ongoing effort to expand the global footprint of its mobile unit Ansible. More »
by Larissa Faw
The agency says the New York expansion is designed to provide an American home base to service the needs of its expanding global roster, including Converse, LG, Asus, and Heineken. In a practical sense, it serve as a bridge for European and Asian clients into the U.S. More »
super bowl
by Sarah Mahoney
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback Peyton Manning said he intended to spend the big night drinking a bunch of Budweiser. More »
packaged goods
by Karlene Lukovitz
The NFL and lucky football pool bettors aren't the only ones that clean up during Super Bowl season. For certain CPG categories, the days leading up to the big game drive a substantial share of overall annual sales. More »
by Larissa Faw
The effort includes exclusive integrations on weekly ESPN sports segments, along with a significant brand presence in TNT's sports programming. "Sports ignite passion in consumers, and insights have proven that sports fans are also committed to seeking out aspirational travel experiences," stated Martin Cass, CEO of MDC Media Partners and Assembly. More »
by Larissa Faw
While the odds makers are predicting Cam Newton and the Carolina Panthers will beat the Denver Broncos in Super Bowl 50, Twitter users clearly prefer Peyton Manning and the Denver Broncos. More »
by Larissa Faw
The high-end audio gear marketer isn't buying time in the game. But it is the official headphone sponsor of the NFL and wanted to create a program tied to the 50th anniversary of the Super Bowl contest. More »
by Wayne Friedman
Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total ratings. Nielsen estimates this comes to roughly 11 million viewers for the past five years, on average. More »