Friday, September 23, 2016
by Barbara Lippert, Featured Columnist
He has weird, wayward hair, a bottomless need for attention, and lives to be politically incorrect. So in some ways, even more than as the host of his "Between Two Ferns" show on Funnyordie.com, Zach Galifianakis could also perhaps stand in for Hillary Clinton's opponent in debate prep. More »


by Daniel Black, Op-Ed Contributor
Getting their attention can be a daunting task. Today's consumers are constantly bombarded with marketing messages, from commercials and billboards to guerilla marketing tactics. Brick-and-mortar retailers face an extra challenge, as they're not only competing with other physical elements - they're competing with digital messages as well. Omnichannel strategies are now more important than ever. More »
by Sean Hargrave, Staff Writer
Hot on the heels of brands vowing better ads to tackle an ad-blocking crisis they did not create, we now have creatives doing exactly the same. More »
by Dan Raffe, Op-Ed Contributor
Advertisers trying to bring programmatic advertising in-house are a lot like college freshmen easing into their first semester. Parents aren't around to do dinner prep, laundry service, and wake-up calls, and ad-tech vendors aren't there to run campaigns. Like college kids learning essential life skills, agencies must adopt a way of advertising that will preserve their survival. More »
Media Psssst
by Richard Whitman, Columnist
The award recognizes a distinguished member of the Chicago advertising community for his or her career contributions and ... More »
by Larissa Faw
This unique creative partnership between London in New York and the Met is a first for the Met Opera and is a new collaborative approach for the almost 50-year old cultural institution, where the agency is housed behind a stage door. Carolyn London and Michael Ladino serve as the shop's co-creative directors. Previously the duo led the New York office for the Liquid Agency, working on NASDAQ, Lexus Nexus and Keurig. More »
by Joe Mandese
Mediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association of National Advertisers' media-buying transparency recommendations. The move marks the second agency to do so, following Cincinnati-based Empower Media's withdrawal. More »
by Steve McClellan
The Tokyo-based holding company is still investigating but said some of the faulty transactions appeared intentional and others were due to 'human error." So far all of the transgressions appear to be contained to its Japanese operations, the firm said in a statement released Friday. More »
by Larissa Faw
Toyota is teaming with NASCAR driver Carl Edwards for the automaker's second sports-themed broadcast campaign this year. Developed with agency Saatchi & Saatchi LA, the concept is designed to highlight the love of tailgating rituals by dedicated NASCAR fans. More »
by Steve McClellan
The UK holding company has made an investment in LNEI, a leading French media group with stakes in such well-known publications as "Le Monde" and the French edition of the Huffington Post. WPP said it will focus more on developing assets in Western Europe given the UK's decision to exit the European Union. More »
by Larissa Faw
Horizon will be responsible for media planning and activation across all channels in the U.S., including TV, radio, digital, print, and out-of-home. The shop will work with creative agency JWT, with the first campaign set to debut this month. More »
by Steve McClellan
The poultry producer recently kicked off a new campaign created with Deutsch, which the firm appointed as its new creative agency earlier this year. The New Comfort Food campaign focuses on fresh, healthy ingredients. Gone (at least for now) are the so-called "Foster Imposter Chickens," which have been featured in Foster Farms campaigns for the last 20 years. More »
by Larissa Faw
Since the billboards debuted in March around its New York office, several have been stolen from their posts. The agency says it doesn't know whether the culprits are admiring fans or envious agency competitors. More »
by Larissa Faw
Arthur Sadoun, CEO Publicis Communications, continues to put his stamp on the newly minted group with the creation of new executive roles that affect many of the biggest agencies in the unit. More »
by Larissa Faw
Horizon will handle all media planning and activation for the brand including digital, print, OOH, audio, and television with the exception of search and e-commerce. The business will be managed out of the agency's New York headquarters, effective immediately. More »
by Steve McClellan
The role was previously unfilled and Irwin Gotlieb remains global chairman of the unit while Dominic Proctor, who has been global president is stepping down from that role but will remain with WPP to work on undisclosed strategic projects, according to the company. More »
AROUND THE NET
automotive
AdNews was the first to report that Dentsu Japan has acknowledged that it has been overcharging Toyota--one of its biggest clients--for digital media for years. The publication followed with a story that the news could get worse for the Tokyo-based holding company and that other clients both inside and outside Japan might have been overcharged as well.  More »