Tuesday, March 3, 2015
by Valerie Vacante
The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your agency team helps to contribute to a company's success as well as the team's growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships. More »


Out To Launch
People On The Move
Account On The Move
by Bob Garfield
There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, of course, of the culture of Big Social on the one hand, and on the other hand, everyone else. More »
Media Psssst
by Richard Whitman
According to Saatch & Saatchi Worldwide CEO Kevin - aka Mr. Lovemarks - Roberts, marketing is dead. More »
by Steve McClellan
The lottery organization confirmed Tuesday that McCann and MRM//McCann along with media shop UM will handle its advertising assignments for the next five-year contract period. The creative incumbent was Omnicom's DDB while media had been handled by DDB sibling OMD. More »
by Larissa Faw
The "Pega Can. Can Salesforce?" multimillion-dollar brand awareness campaign is aimed at C-suite executives in customer service, sales and marketing. And it challenges the status quo by directly comparing its suite of Customer Relationship Management applications with the better-known Salesforce. More »
by Laurie Sullivan
Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The deal, which will cover approximately $50 million in advertising during the next year, is the latest example of Omnicom Media Group's video-neutral approach to media-buying. More »
by Steve McClellan
OMG will spend the $50 million on behalf of clients over the next year. Under the agreement, ads will appear on movie theater screens, on-site at theaters including in-lobby activations, via mobile devices and online. The deal covers NCM's FirstLook pre-show content that appears on screens just before movie trailers as well as Shazam cinema interactivity. More »
by Larissa Faw
Proof, based in Austin will oversee all creative duties, including print, digital, social and promotional events. Proof will also handle all media buying and planning for the brand moving forward. This spring, Proof and Stubb's will launch a national initiative to coincide with grilling season, featuring Stubb's Original Bar-B-Q sauce. More »
by Larissa Faw
Under the terms of the acquisition, Chicago-based Topin & Associates will be integrated into HCB Health, with Founder Al Topin serving as president of the Chicago office. He will also become a shareholder of Austin-based HCB and a member of the agency's board of directors. More »
by Steve McClellan
Chris Thomas has been named CEO The Americas, with responsibility for 21 BBDO agencies in the U.S., Canada and Latin America. Thomas is filling a post that has been vacant since 2013, when Troy Ruhanen left for an Omnicom corporate post before being named President/CEO of TBWA Worldwide last July. More »
by Steve McClellan
Cannes Lions is stepping up with a new award that recognizes work aimed at challenging gender bias. It's called the Glass Lion: The Lion For Change. It was developed with input from Sheryl Sandberg and her organization LeanIn.Org. Ad veteran and advocate against gender bias Cindy Gallop has been selected as the inaugural Glass Lions' Jury President. The first batch of the new awards will be issued at the next Cannes Lions Festival in June. More »
by Larissa Faw
The agency has promoted Paul Holman to Managing Partner to lead growth across all Rapp Media's clients. This elevation reflects his quick ascension since rejoining the agency in 2009 as a Business Director. Last year, Holman was promoted to the Rapp UK Executive Board, comprised of top managers of all three businesses: media, creative, and data. Joining the agency Business Director Suzanne Vestey and SEO head Jonathan Fink. More »
by Steve McClellan
Three directors have submitted their resignations, but two of them -- Helene Ploix and Gerard Worms -- will be nominated to the newly proposed roles of "censors," or non-voting observers who will continue to participate in board activities. Jerry Greenberg -- founder and co-chairman of Sapient, which was just acquired by Publicis Groupe -- is joining the holding company's board, subject to confirmation of shareholders at the firm's upcoming annual meeting. More »
by Steve McClellan
A 30-year industry veteran, Brien, 53, most recently was a consultant, board advisor and investor in advertising technology start-ups. Previously, he spent seven years at IPG, including two stormy years as CEO of McCann Worldgroup from 2010 to 2012, when he was replaced by Harris Diamond. More »
by Larissa Faw
Sparks & honey examines technology's impact within the healthcare space, as well as the wider implications on brands, culture and patients. Among other topics that the report examines is how seamlessly people are beginning to integrate technology in new ways to augment their bodies. More »
by Wayne Friedman
CBS Interactive has started a new group, Studio 61, to create custom-branded content for marketers. The dedicated in-house team is charged with producing custom content running on CBS Interactive platforms -- including short- and long-form video, social media content, infographics and custom data integrations. More »
by Larissa Faw
The iconic beer brand is leveraging its history as part of a new campaign called "Respect," which is being developed by its new agency Allen & Gerritsen (A&G). A&G, whose Philadelphia-based office will lead the account, replaces Harrisburg, PA-based Pavone. More »