Monday, March 30, 2015
Stan Macks Real MAD


Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
For the past week, the agency has had thousands of people tweet at its @Periscope Twitter handle which ... More »
by Larissa Faw
Since the start of 2015, there have been over six million conversations related to Electronic Dance Music (EDM) in the U.S. As for what these fans are talking about, Nike and Corona (AB InBev) led brand discussions with each receiving 15,000 mentions in discussions related to EDM. More »
by Steve McClellan
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be rolled out to Xaxis clients in all global regions in the coming months. ActionX clients include e-commerce and media subscription companies such as Forbes, JackThreads and Hearst. More »
by Steve McClellan
Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and Expedia. The New York office will be managed by Melissa Greenberg, who most recently was a vice president with social advertising platform SHIFT. More »
by Larissa Faw
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, followed by 4% in 2016, with a boost from the Summer Olympics and the U.S. Presidential elections. More »
by Steve McClellan
With the move Troy Ruhanen, who was appointed worldwide president of the Omnicom agency last July, redraws the shop's organizational blueprint. He will personally lead fifteen core global markets. The agency's Digital Arts Lab is also getting new leadership. More »
by Larissa Faw
Golf Pride and ASO are introducing a new evolution of the Hands campaign to support several new grip products launching in time for golf season. More »
by Larissa Faw
Starting in May, HSUS and ad agency Rokkan are introducing an educational campaign that calls out the consequences of puppy mills that includes strategy, creative, paid media and other above and below-the-line activations. Rokkan was selected after winning a formal pitch review. More »
by Steve McClellan
The move follows the decision to bring sibling car brand Jaguar in house in 2011 as both brands (now owned by India's Tata Motors) have major expansion plans over the next several years. Land Rover incumbents Y&R, Ogilvy, Wunderman and Cogent Elliott are leaving the Land Rover agency roster as a result of the move. More »