Friday, October 2, 2015
by Sean Hargrave
Enough independents have raised the issue, so it's worth wondering aloud whether costs slashed in one area are replaced by fees or rebates via programmatic display. More »

Out To Launch
Account On The Move
People On The Move
by Barbara Lippert
"(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week -- it's an industry in transition, after all! Still, lifting the lid on tough issues in a communal atmosphere can't hurt. More »
by George Simpson
Silicon Alley tech startup used New York's schizophrenic Advertising Week to announce that it has launched a browser-based program that blocks all online content except ads. More »
by Laurie Sullivan
Sridhar Ramaswamy, Google's top advertising executive, told Advertising Week attendees that "crappy ad experiences" are behind the increase in ad-blocking tools -- and that Google, along with the advertising and publishing industries, must fix it. More »
Media Psssst
by Richard Whitman
Fortunately, the world didn't "universally vomit when we put this thing out there," the exec told an ... More »
by Steve McClellan
J. Walter Thompson has appointed Brent Choi chief creative officer, JWT New York and Canada. Choi had been the agency's top creative in Canada, and adds New York to his remit as Adam Kerj leaves the agency for what it termed were personal reasons. More »
by Steve McClellan
Word of the creative agency review follows last month's decision by the company -- formed by the merger of Kraft Foods and Heinz -- to consolidate its $600 million media assignment with Publicis Groupe's Starcom without a review. More »
by Larissa Faw
The Barbarian Group did it with a documentary-style film in which they invited a group of 8-9 year-olds to test out "an under development realistic video game." The intent was to get them to appreciate the great outdoors. More »
by Larissa Faw
The shop created a line of bourbon that did so well Bacardi decided to buy it. The lessons learned from creating and marketing its own products also help staffers at the agency do their day jobs better. More »
by Steve McClellan
The former CEO of ad shop Olson will focus on elevating Screenvision's position in the broader video media landscape, integrating new and emerging technology, strengthening the preshow advertising platform, and creating additional content for brands. More »
by Laurie Sullivan
Fieldy Arvizu, Korn's bass player, marvels at the intimate connection smartphones create between the band and the fans. This month for the first time the band kicks off a mobile campaign to coincide with its national tour, engaging fans through free, exclusive content during the tour such as videos, photos and backstage sneak peeks. More »
by Karl Greenberg
The automaker is launching the new effort on the heels of "Unstoppable," its effort this spring for SUVs. The new campaign kicks off with a series of 15-second spots, with print, digital, and out-of-home placement -- including in New York's Times Square -- to follow. More »
by Larissa Faw
Well, some Los Angelenos speaking at an Advertising Week panel certainly think so -- given its diversity, open spaces and the ability of agency types to work and live in a city and have a backyard too. Poll New Yorkers and you'll probably get a different POV. More »
by Steve McClellan
That was the consensus at one Advertising Week panel where the model now embraced by most agencies was described as antiquated, dehumanizing and destructive. More »
by Steve McClellan
Two of the agency's senior managers, Scott Friesen and Audrey Berger, will jointly run the reorganized operation, now called Quadratic. More »
by Larissa Faw
The demand for content increasingly drives players with conflicting interests to become venture partners, and friction often results. At an Advertising Week session, WPP CEO Martin Sorrell pointed out that control is often the issue driving the tensions. More »