Tuesday, May 26, 2015
by Brian Wieser
An unprecedented number of major media agency accounts have gone up for review since much of the industry became aware of practices related to undisclosed agency compensation. On our count the reviews announced in the last eight weeks alone amounts to $13 billion in annual media spending. This approaches amounts that might be awarded in a typical full year, on our analysis of data from RECMA. As it is, the $25 billion of media agency accounts awarded and likely to be awarded before the year ends - only including accounts currently in review - is in record territory. More »


Out To Launch
Account On The Move
People On The Move
by Stan Mack
Media Psssst
by Richard Whitman
It's not a surprise that many brands are shifting their marketing budgets away from traditional media and ... More »
by Steve McClellan
In the new position Ingram will oversee all of WPP's global accounts and continue to serve as President and CEO of Team P&G across WPP. Another top P&G account executive at the company, Debby Reiner, has been promoted to President Grey/Global P&G, overseeing the agency's entire portfolio of P&G brands. More »
by Steve McClellan
Formerly known as Gotham Direct, the media agency has grown significantly in the nearly two-years since it rebranded to attract more mainstream brand marketer prospects. This year, the firm has already added nearly $50 million in new business with wins, including start-up airline La Compagnie, healthcare company Clarion Brands, Moberg Pharmaceutical, Absolute Software and SuperPretzel. More »
by Joe Mandese
Deutsch has hired Ogilvy intelligence chief Madonna Deverson to oversee its brand intelligence. Deverson, who will serve as executive vice president-brand experience will be based out of Deutsch LA, but will service both its East and West Coast operations, reporting to strategy chiefs in New York and Los Angeles. More »
by Larissa Faw
Travel media company AFAR Media is launching AFAR Journeys, a new digital marketing platform that enables advertisers to develop sponsored content that provides customized itineraries and then enables visitors to book these trips through AFAR's Travel Advisory Council (TAC), an exclusive board of travel advisors and other travel experts. More »
by Steve McClellan
In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant Johnson & Johnson, Volkswagen and Sony Pictures. More »
by Wayne Friedman
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks declined for the month. Cable TV networks were down 7%, with broadcast networks off 8%. More »
by Larissa Faw
Based in Los Angeles, Cultura United Agency is headed by Anita Alban Gastelum, who will be responsible for managing strategy and operations. The agency launches with 12 staffers, including creative and account services people. And although Cultura United will operate as a standalone shop, it will draw upon Doner's resources. More »
by Larissa Faw
Dentsu Aegis Network is expanding its involvement with the "Read To A Child," organization. The company and some of its agencies along with Clear Channel and Outfront Media are donating marketing and media services for the campaign. Other top sponsors include Pitney Bowes, Arclight Capital, Baron Funds, and the Tarini Family. More »
by Larissa Faw
For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It's Over." Developed by lead creative agency Doner, the campaign is Serta's biggest effort to support the Perfect Sleeper mattress and includes advertising, social promotion, and public relations. More »