Wednesday, July 30, 2014
by Barbara Lippert
"This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there anything more awkward and poignant, more can't-win-for-losing, than showing these winky male actor-types preparing for a little "action" in a Viagra ad? More »

Out To Launch
Account On The Move
People On The Move
by Joel Nierman
GroupM's public departure from the Open RTB market was a big discussion topic at the OMMA RTB Conference. In a more general discussion but with (tacit) reference to GroupM, I said that any large advertiser that does not participate in Open RTB is making a big mistake. GroupM cited two major factors motivating its (alleged) imminent departure from the Open RTB world: 1) fraud, and 2) controlling price via scale. Fraud has been discussed plenty by others, so I'm here to talk about scale. More »
by Jon Hamm
The discipline of shopper marketing is being made redundant by technology. Or to be more precise, it's being made redundant by the ubiquity of technology, changing the way we shop from behavior defined by a place and time, to one that is defined as always on, always shopping. In this world, the concept of shopper vs. consumer - or distinct digital or physical shopper environments - is ridiculous. And to build a discipline in our agencies that treats it as a separate world is simply madness. More »
Media Psssst
by Richard Whitman
CEO of Naspers calls media houses clueless. BLT launches a new division, BLT+. CEO of Edelman China reported missing. More »
by Amy Corr
GroupM named Harvey Goldhersz as chief data officer and CEO of GroupM Analytics, and Phil Cowdell as North America CEO of MediaCom, a GroupM agency. Goldhersz joins GroupM from MediaCom, where he has served as vice chairman and worldwide COO for the past ten years. Goldhersz has also been CEO of MediaCom North America since 2011, a role that will now be assumed by Phil Cowdell, currently president of client services at GroupM. More »
by Larissa Faw
Br4ss, a lifestyle men's brand that sells socks, cologne, and underwear, is forming a strategic media partnership with California-based The Go Big Project production company that specializes in developing content for leading-edge brands such as 20th Century Fox, Oakley, GoPro, HBO, Red Bull, ESPN and Volcom. More »
by Tyler Loechner
GroupM this week announced the appointment of Harvey Goldhersz as chief data officer and CEO of GroupM Analytics. The company also announced the appointment of Phil Cowdell as North America CEO of MediaCom, a GroupM agency. More »
by Larissa Faw
Advertising veteran Suhaila Suhimi Hobba is jumping to the media side of the industry as Head of Independent Agencies, a newly created role at AOL.Suhaila will oversee deepening AOL's strategic relationships with Independent Agencies to help address their clients' needs on both premium and programmatic sides. More »
by Joe Mandese
In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies and their trading desks can now buy and sell Wall Street traders. In a deal announced Tuesday, Targeted Victory, a data management platform (DMP) specializing in political media campaigns, said it is licensing data from Dean Media Group that will enable it to target online users who are financial professionals, including Wall Street traders.The data, which is derived from financial website publishers, targets Wall Street pros based on what types of financial instruments they trade ... More »
by Fern Siegel
When the Ad Council honors FedEx Chair/CEO Frederick W. Smith at its annual Public Service Award dinner, Stephen Colbert will emcee. Smith is the recipient of this year's award for his philanthropy - personal and corporate. Among the issues he's addressed are disaster relief, the environment and education. More »
by Tyler Loechner
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where all online advertising is headed. More »
by Larissa Faw
Fewer than half of parents and caregivers in Oakland, CA report reading to their children every day, and even fewer report talking about their day and singing to their children.Goodby Silverstein & Partners (GS&P) and non-profit Bay Area Council are introducing the "Talking Is Teaching: Talk, Read, Sing" initiative to highlight how simple actions done every day from birth - such as describing objects seen during a bus ride, singing songs, reading aloud or telling stories - can significantly improve babies' ability to build vocabulary and can boost their brain development. More »
by Larissa Faw
Inspiration can come from anywhere, from Chef Dominique Ansel's croissant-doughnut mashup, "the Cronut" to tactics that turn awkward elevator banter into entertaining comedy. To inspire its employees to re-ignite that creative spark, Horizon Media created "The United State of Story" series that invites people from the world of cinema, photojournalism, comedy, art, and the culinary world to come and share their stories, their creative processes and their personal opinions on communicating effectively. More »
WPP's newest media network, Maxus, is the fastest-growing media agency network over the last five years, according to Recma. Sibling agency MediaCom is still the biggest, with Carat in second place. In the UK, Maxus can claim to have the most sustained growth of the Top 10 media agencies (20%), propelled by winning L'Oreal's GBP135m media account. Set up in 2008,Maxus now operates in 55 countries and employs 2,500 people. Top-spending clients include BT and ABF in the UK. More »