August 16 - 19, 2015The Resort at Squaw Creek, Lake Tahoe, CA

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Is Programmatic Ready For Its Close-Up?: Creativity and Automation Across Screens

The machines are migrating. No screen will be left behind. Mobile and video channels are now the key growth drivers for programmatic media buying, as data driven targeting and automation move outside of simple display and social media. The great   promise to advertisers is the ability to tell richer stories to just the right audiences on the media they most enjoy – video, tablets, phones and even TVs. But these channels each pose discrete challenges to buying, execution, accountability and targeting.  Old questions need new answers as programmatic takes different shape on every screen.
 
At Mediapost’s Programmatic Insider Summit we zoom in on these areas of greatest growth in programmatic to ask the right questions.   
 
  • How are media buyers cracking the programmatic code on mobile – mapping customers across Web and phone with any confidence in a post-cookie environment?  
  • How is viewability being defined and measured differently in video formats and on mobile screens?  
  • As video CPMs attract more sophisticated ad fraudsters, how are buyers defending themselves?  
  • What does “programmatic” really mean in the TV buying context? 
  • Is mobile really “fraud-resistant?”   
  • As TV, video, display and mobile migrate towards common platforms, data, and technologies, how will it impact measurement and attribution?  
  • How can messaging and creative keep up with advances in targeting?  
  • Can private exchanges provide advertisers with the quality and safety they want at the scale they need in video and mobile?
Data-driven and automated media buying are growing up and evolving as they also grow out to embrace new channels. At Mediapost’s Programmatic Insider Summit we engage the new definitions and forms programmatic will take in its second five years.    
 
 
Previous MediaPost Programmatic Insider Summit Attendees Included:
Amazon
Sr. Product Manager, Free Search
Barclaycard
Digital Acquisitions Marketing
Carat
Senior Director
CareerBuilder
Senior Director, Marketing
Coca Cola
Director of Data Strategy
DataXu
Chief Revenue Officer
Digitas
VP, Group Director, Media
DigitasLBi
SVP, Strategy & Analysis
Dstillery
Chief Scientist
eTrade
Marketing Manager, Online Media
Grainger
Manager Interactive Media
La Quinta Inns & Suites
Director, Media and Digital Marketing
Lufthansa
Head of Marketing, The Americas
MEC
Activation Director
MediaVest
VP, Director of Analytics
Merkle
Head of Emerging Media
OpenX
Co-Founder
R/GA
Senior Media Buyer/Planner
Resolution Media
Managing Director
Rubicon Project
Head of Seller Cloud
Vindico
President
VivaKi
Associate Director, AOD
Xaxis
SVP Business Development
Zagg
PPC Director
Summits are complimentary to Brand Marketers who meet our requirements. 

To qualify, you must:
* Agree to attend the entire Summit
* Control the Mobile initiative and budget at your company
* Work at a well-known brand
* Serve as Senior Level Management or above

Complimentary Brand Marketer pass includes:
* Free Summit registration ($2895)
* Free hotel accommodations for three nights 
* Free activities (Day 1 and Day 2)
* Free meals, drinks and cocktail parties over three days

Due to high demand, space is limited. If you meet the requirements and would like to join us, please send an email with your qualifications to Jon Ronga.


“MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network.”
Megan Goett, Vice President, JP Morgan Asset Management

"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable.  Very well done!"
Patricia Morrow, Project Manager, Bacardi

“I've been to many conferences over the years but really appreciated the size and scale of these Summits.  When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts.  A very well-done event series.”
Jeff Day, VP Search Marketing, Barnes & Noble

"The perfect mix of retailers, agencies and vendors to generate a lot of ideas and gain a better understanding of the role social media plays in business today. I look forward to attending again next year! "
Carri Lukasik, Marketing Manager, The Walt Disney Company

”The atmosphere is incredible. I was surrounded by some of the smartest people in the industry and I had a chance to network and talk to everyone.”
David Goldman, Senior Marketing Specialist, MRM Worldwide

 

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

 

 
Conference Content Programmers

Steve SmithSenior Editor, MediaPost

What people are saying about MediaPost's "Insider Summit" series...

“This Summit from MediaPost was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event I've attended.”
Dan Fleetwood, Digital Marketing Director, SAP Global

"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Gary Milner, Director, Global Digital Marketing, Lenovo

"This Summit was one of the most inspiring and insightful events I've ever attended.  So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

“As I sat at this Summit with top thought leaders and marketers from some of the top companies in the world, I gained perspective on opportunities we have yet to leverage. The discussions and conversations, both during the sessions and offline, extended the value of the event and were just as valuable as the sessions themselves.  One cannot help but come away from this Summit with a renewed invigoration for this channel along with a list of action items to bring back to their programs.”
Ryan R. Sagan, Senior Marketing Consultant, InterContinental Hotels Group

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Dan Sundgren, Senior Director, Merkle

“I rarely attend conferences but this day was worth its weight in monthly user visits.  The keynotes, multiple panels and round table lunch all had me getting more and more engaged.  The event was perfectly timed and right in my wheelhouse.  Thanks MediaPost for a great conference.” 
Jeff Taylor, Founder, Monster.com

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Nick Hulse, CRO, Rubicon Project

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Leila Mabourakh, Technical Account Manager, Google Ad Exchange

"Without a question, one of the must-attend shows for brand marketers looking to learn from their peers & industry leaders how to execute the fast evolving best practices in this space.  Outstanding conference!"
James Citron, President, Outspoken

"I learned a lot from brands I don't normally hear from at this Summit.  It was great to learn fresh new information and hear perspectives I hadn't before. I felt the vendor presentations were especially useful. I partnered with a vendor from the Summit based on conversations and presentations they showed attendees."
Chelsea Marti, Social Media Manager, TurboTax (Intuit, Inc.)

"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
Barret Roberts, Senior Manager, Unilever

"I’ve never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we’d certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later.  Believe me, I’m adding this Summit to the annual must-attend list."
Marty Weintraub, President, aimClear


“MediaPost's Summits are first-class events that successfully balance healthy debate around market strategy & the future of the Summit's specific industry - with plenty of time to mingle with other leading marketing and agency professionals. I highly recommend it for those who care to take the industry to the next level.”
Olivier Lemaignen, Director, Consumer Marketing, Invisalign

“MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network.”
Megan Goett, Vice President, JP Morgan Asset Management

"This Summit from MediaPost was the best conference I've attended in my six years in marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really knowledge attendees.  A very well done event!"
Rosanna Martinez, Sr. Database Manager, National Instruments