Programmatic And The Next User Experience
At the annual summer Programmatic Insider Summit we test for quality. How are marketers, trading desks and publishers beating back the the bots and fraudsters? What best practices are emerging not only to track users across devices but to craft messaging that fits the contexts? How can the creative finally feel less robotic than the delivery mechanisms? And are traditional notions of editorial context finally reasserting themselves after years of data-driven buying focused obsessively on audience?
The new watchwords for 2016 and beyond are quality, user experience, content. At the Programmatic Insider Summit we ask the big question: whether and how data-driven and automated advertising is up to the assignment.Read More
Programmatic Insider Summit 2016 Participants Include:
“MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network.”
- Megan Goett, Vice President, JP Morgan Asset Management
"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable. Very well done!"
- Patricia Morrow, Project Manager, Bacardi
“I've been to many conferences over the years but really appreciated the size and scale of these Summits. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts. A very well-done event series.”
- Jeff Day, VP Search Marketing, Barnes & Noble
"The perfect mix of retailers, agencies and vendors to generate a lot of ideas and gain a better understanding of the role social media plays in business today. I look forward to attending again next year! "
- Carri Lukasik, Marketing Manager, The Walt Disney Company
”The atmosphere is incredible. I was surrounded by some of the smartest people in the industry and I had a chance to network and talk to everyone.”
- David Goldman, Senior Marketing Specialist, MRM Worldwide
"This Summit was one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness
"This Summit is one of the best conferences I've attended. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the marketing efforts for FedEx."
- Andrew Bailey, Senior Marketing Specialist, FedEx
Conference Content Programmer
What people are saying about MediaPost's Programmatic Insider Summit event series…
"MediaPost's Programmatic Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss industry hottest topics which provided valuable insight."
- Ashley Evenson, Digital Media Strategist, Ciceron
"MediaPost does an amazing job combining quality content, expert attendees, and fun networking events. Their shows are a can't miss for anyone in the space."
- Geoff Troidl, Digital Marketing Manager, GEICO
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"I thought MediaPost's Programmatic Insider Summit combined an excellent group of execs who shared highly thoughtful & insightful information. I was able to speak and spend time with a solid group of thought-leaders, and I’m looking forward to continuing the conversations over the next couple of weeks. I know a significant amount of time, effort and resources were invested in making the Summit a success. I’m glad I was able to participate, and plan on attending other MediaPost events in the future."
- Katie Szumowski, VP, Media, Vonage
"The small size with a strong attendee list is the single most important part of these Summits. The content is always good, but the opportunities that are offered to converse with intelligent & highly influential industry people is key. Lunch conversations & time spent during the afternoon events is more productive than the "all day in a room" conferences that plague the industry. Don't change the model!"
- Clayton McLaughlin, VP, Group Director, Havas Media
"The intimate setting was perfect for forging relationships with great professionals from across the industry landscape."
- Ryan McBride, Director, Platform Sales, Grapeshot
"MediaPost's Programmatic Insider Summit features smart panelists and strong topics, yielding great insight and information that is both enlightening and actionable!"
- Joel Nierman, Marketing & Media Director, Critical Mass
"The Programmatic Insider Summit was without a doubt one of the better conferences I've been to in years. The editorially crafted content made for great discussions for new and seasoned veterans of digital media alike, and the networking opportunities were second to none. A fantastic 3 days!!
- Rodney Mayers, SVP, comScore
"Without a question, one of the must-attend shows for brand marketers looking to learn from their peers & industry leaders how to execute the fast evolving best practices in this space. Outstanding conference!"
- James Citron, President, Outspoken
"I learned a lot from brands I don't normally hear from at this Summit. It was great to learn fresh new information and hear perspectives I hadn't before. I felt the vendor presentations were especially useful. I partnered with a vendor from the Summit based on conversations and presentations they showed attendees."
- Chelsea Marti, Social Media Manager, TurboTax (Intuit, Inc.)
"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
- Barret Roberts, Senior Manager, Unilever
“MediaPost's Summits are first-class events that successfully balance healthy debate around market strategy & the future of the Summit's specific industry - with plenty of time to mingle with other leading marketing and agency professionals. I highly recommend it for those who care to take the industry to the next level.”
- Olivier Lemaignen, Director, Consumer Marketing, Invisalign
"This Summit from MediaPost was the best conference I've attended in my six years in marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really knowledge attendees. A very well done event!"
- Rosanna Martinez, Sr. Database Manager, National Instruments