August 21 - 24, 2016The Resort at Squaw Creek, Lake Tahoe, CA


Programmatic And The Next User Experience

Efficiency? Check! Reach and Targeting? Check and double check! Quality and depth of user experience? Well, maybe not so much. Consumers are ignoring and blocking advertising of all kinds –signaling the industry it craves better media environments.  But is the new ad and targeting machine really up to the task of driving better experiences? 

Now that programmatic platforms have become the infrastructure for much of digital display inventory, marketers are turning their attention to quality. How can this sophisticated targeting engine really drive rather than erode greater confidence among media buyers in their digital buys and at the same time build better creative experiences for brands and consumers? 

At the annual summer Programmatic Insider Summit we test for quality. How are marketers, trading desks and publishers beating back the the bots and fraudsters? What best practices are emerging not only to track users across devices but to craft messaging that fits the contexts? How can the creative finally feel less robotic than the delivery mechanisms? And are traditional notions of editorial context finally reasserting themselves after years of data-driven buying focused obsessively on audience? 

The new watchwords for 2016 and beyond are quality, user experience, content. At the Programmatic Insider Summit we ask the big question: whether and how data-driven and automated advertising is up to the assignment.

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Previous Programmatic Insider Summit Attendees Include:

Summits are complimentary to Brand Marketers who meet our requirements. 

To qualify, you must:
* Agree to attend the entire Summit
* Control the Mobile initiative and budget at your company
* Work at a well-known brand
* Serve as Senior Level Management or above

Complimentary Brand Marketer pass includes:
* Free Summit registration ($2895)
* Free hotel accommodations for three nights 
* Free activities (Day 1 and Day 2)
* Free meals, drinks and cocktail parties over three days

Due to high demand, space is limited. If you meet the requirements and would like to join us, please send an email with your qualifications to Jon Ronga.

“MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network.”
Megan Goett, Vice President, JP Morgan Asset Management

"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable.  Very well done!"
Patricia Morrow, Project Manager, Bacardi

“I've been to many conferences over the years but really appreciated the size and scale of these Summits.  When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts.  A very well-done event series.”
Jeff Day, VP Search Marketing, Barnes & Noble

"The perfect mix of retailers, agencies and vendors to generate a lot of ideas and gain a better understanding of the role social media plays in business today. I look forward to attending again next year! "
Carri Lukasik, Marketing Manager, The Walt Disney Company

”The atmosphere is incredible. I was surrounded by some of the smartest people in the industry and I had a chance to network and talk to everyone.”
David Goldman, Senior Marketing Specialist, MRM Worldwide


Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.



Join the conversation #MPProgrammatic

Conference Content Programmer

Steve SmithSenior Editor, MediaPost

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