April 7, 2015Hyatt Regency Washington on Capitol Hill, DC


The Digital Decisions of 2016

The databases have been built, the social media war rooms designed, the ad targeting mechanisms locked and loaded. Now that both political parties have stockpiled their digital arsenals, the question is not about who has the better data or technology. Now it is about execution and understanding where, how and how much to use the channel. How much money should be apportioned to digital over other channels? How is all this new multi-channel voter profile data best used, on what segments, to which goals? Now that the ad technology can target down to narrow slices of the electorate, are there messages to address that voter’s interests? And how and where can digital channels actually move people away from the screen to perform the most important political behavior turning out to vote?

Featured Speakers

2014 Attendees Included:

Blue State Digital
CEO, Co-founder
VP, Political
SVP, Political
SVP, Media Supervisor
Live Nation
Digital Strategy Manager
Group Director, Strategy
Republican National Committee
Digital Strategy
Director, Political
Scripps Networks Interactive
Senior Manager - Political & Advocacy
Targeted Victory
The New York Times
Congressional Reporter
The Washington Post
Senior Director
EVP Research

In the 2015 edition of Mediapost’s Marketing Politics we focus on the key decision points political marketers will encounter in the coming election about how best to deploy the big data and nano-focused targeting technology that will power what may be the first digitally-powered election of our time.

We will explore:

  • How did and will digital investments prove their ROI for campaigns compared to other channels?
  • How will 2016 campaign budgets accommodate data and digital ad projects?
  • Making the data matter. Best uses for the voter profiles and prioritizing data-driven projects.
  • Bridging the messaging gap: customizing content as precisely as the data and targeting parse the voter base
  • Leveraging digital to achieve the ultimate KPI – impacting turnout
  • Thinking beyond 2016 and the challenge of activating digital native Millennials

What people are saying about MediaPost's Marketing Politics conference...

"By far one of the best conferences I have ever attended.  It was a no nonsense forum, quality people, great conversation and incredible content"
- Ari Zoldan, Talk Radio News Service, Washington, DC

“This was a comprehensive view of the changing political landscape. A must attend event.”
- Daniel Hodges, Managing Director, Consumers In Motion, LLC

"All politicians in Washington need to make sure to send their campaign managers to MediaPost's Marketing Politics conference. Less than that would be pure trial and error that may cost them large sums with low ROI."
- Harun Kazaz, President and CEO, American Story Channel/American Software Works

"It's exciting times to be in political marketing -- the MediaPost Marketing Politics conference pulls the issues and players together in one place."
- Joan FitzGerald, SVP Television & Cross-Media Services, comScore

"Above all other conferences, MediaPost events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo

"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference.  Good luck with the balance of SXSW!"
- Dan Clifford, Vice President, Marketing, Victoria's Secret 


Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.