Mastering Multi-Screen Democracy
The power of digital marketing for political campaigns is no wonky secret anymore. And as unprecedented mountains of cash drive TV prices ever higher, every other available screen will become contested terrain in the coming political battle. The question is not whether to work digital as hard as you can. On the eve of the first caucuses of the 2016 cycle, the key questions now are how best to organize your people around digital? How and where to allocate paid, owned and earned media across display, search and countless social platforms? How can you bring online precision and efficiency to offline efforts? How do you track and target your base and your prospects not only across screens but across their mail boxes, neighborhoods and front stoops? And how do you fact check the claims of vendors with all of those new and improved political marketing tools that have taken aim at your campaign budgets?
At the 2016 edition of Mediapost’s annual Marketing Politics event we assess the tactics and strategies – red, blue, local, national, up and down ballot. What shape could and should digital democracy take?
Marketing: Politics 2015 Participants Included:
In the 2015 edition of Mediapost’s Marketing: Politics we focused on the key decision points political marketers would encounter in the coming election about how best to deploy the big data and nano-focused targeting technology that would power what may be the first digitally-powered election of our time.
- How did and will digital investments prove their ROI for campaigns compared to other channels?
- How will 2016 campaign budgets accommodate data and digital ad projects?
- Making the data matter. Best uses for the voter profiles and prioritizing data-driven projects.
- Bridging the messaging gap: customizing content as precisely as the data and targeting parse the voter base
- Leveraging digital to achieve the ultimate KPI – impacting turnout
- Thinking beyond 2016 and the challenge of activating digital native Millennials
What people are saying about MediaPost's Marketing Politics conference...
"By far one of the best conferences I have ever attended. It was a no nonsense forum, quality people, great conversation and incredible content"
- Ari Zoldan, Talk Radio News Service, Washington, DC
“This was a comprehensive view of the changing political landscape. A must attend event.”
- Daniel Hodges, Managing Director, Consumers In Motion, LLC
"All politicians in Washington need to make sure to send their campaign managers to MediaPost's Marketing Politics conference. Less than that would be pure trial and error that may cost them large sums with low ROI."
- Harun Kazaz, President and CEO, American Story Channel/American Software Works
"It's exciting times to be in political marketing -- the MediaPost Marketing Politics conference pulls the issues and players together in one place."
- Joan FitzGerald, SVP Television & Cross-Media Services, comScore
"Above all other conferences, MediaPost events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo
"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW. Thank you for allowing me to be a part of your day and conference. Good luck with the balance of SXSW!"
- Dan Clifford, Vice President, Marketing, Victoria's Secret
Quality PledgeMediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.