While we've spent years becoming sophisticated content producers, we've been beaten to the punch by Google. Google appears to own the entire Internet's content. Now the company has dramatically changed the way that content is displayed, as part of the Knowledge Graph (KG) effort. From a user standpoint, there's no doubt that the search experience is improving. There are fewer improperly engineered results, and it takes fewer clicks to find what you need. Searchers are presented with answers, not links. However, what's better for users has come at the expense of content producers and search marketers. Why is that?