The time for finding the perfect holiday gift has begun, which means that search is probably the most important tool in a marketer's toolbox.
Promise Phelon, CEO of influencer marketing company TapInfluence, speaks about the intersection of influencers and search.
In its annual Local Consumer Review Survey, BrightLocal finds the number of people who said they "regularly" read reviews is up 17% over 2015.
CEO Pablo Brenner answers our questions about Collokia, a startup that looks to provide employee and task-matching services for large businesses across a variety of vertical platforms.
While search marketers are justifiably focused on getting search traffic to their Web site, e-commerce shops and, through mobile, to physical locations, we shouldn't overlook the simple customer-service phone call.
"The Why Before The Buy" study explores the reasons consumers choose one business over another when looking for products and services, and many of the findings have search marketing implications.
It's well-known that humans are visual creatures; indeed, visual cues are the next frontier in search.
Search, and its ability to help people find what they want, when they want it, has been revolutionary for the auto industry, providing lessons for businesses in other sectors
Q&A with Adobe's head of industry strategy Michael Klein about search's role - and the changes it may undergo - during this holiday season.
Drawing customers to your site is half the battle. The other half is helping them out once they get there.