• Information Is Critical For Consumer Decisions
    "The Why Before The Buy" study explores the reasons consumers choose one business over another when looking for products and services, and many of the findings have search marketing implications.
  • The Importance Of Imagery
    It's well-known that humans are visual creatures; indeed, visual cues are the next frontier in search.
  • Lessons You Can Learn From The Auto Industry
    Search, and its ability to help people find what they want, when they want it, has been revolutionary for the auto industry, providing lessons for businesses in other sectors
  • Q&A: Michael Klein, Adobe's Head Of Industry Strategy
    Q&A with Adobe's head of industry strategy Michael Klein about search's role - and the changes it may undergo - during this holiday season.
  • Is Your Site Search Up To Snuff?
    Drawing customers to your site is half the battle. The other half is helping them out once they get there.
  • Like This? Give It A Good Review
    Though customer reviews are nothing new, they're becoming increasingly important when it comes to search.
  • Many Brits Don't ID Search Ads; It's Not Necessarily A Bad Thing
    According to U.K. research company Varn, the number of Brits who do not recognize which search results are paid advertisements has actually increased over the past six months.
  • Are You AMP-ed? (Should You Be?)
    Google AMP is designed for Web sites to load instantly on mobile devices, making it easier to capitalize on those brief moments of time when consumers turn to their phones for information.
  • Mobile Isn't Just First, It's Primary
    A recent survey of more than 1,000 adults by Burke for the Local Search Association found that 56% of mobile searches were happening from home.
  • The Dog Days Are Over. Holiday Time Is Here Again
    Now's the time to start thinking about your search strategy for the holiday season.
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