Search helps brands get found in a crowded marketplace, while content provides the opportunity to make connections.
The new search advertising on Pinterest isn't as simple as simply pouring unbranded keywords and activities into a new platform and letting it ride (though that's a possibility).
With the explosion of video roll, it's time for marketers to begin thinking about how to use searchable video in their plans. Phil Nottingham, video marketing expert at Wistia, has suggestions.
The Information Age is encountering a crisis of misinformation. And while social media may bear much of the responsibility, search is not blameless.
So much of search marketing revolves around thinking about how to get discovered that it's easy to ignore the other half of the equation: what happens once you are found.
Already, 20% of mobile users are using voice search on their mobile devices, according to Global Web Index, and more than half of 13-to-18-year-olds reportedly use it every day.
Here's what search-marketing executives say we should expect to see in the coming year.
Search Insider polled several search-marketing executives on what they felt was the most important search development in 2016.
As you begin planning your search marketing for 2017, it's worth paying special attention to these three areas - mobile, voice and vertical.
Some tips to make search work to reach consumers who are still heading out or online to complete their gift lists.