Results for July 2004

Search Marketing Needs to Join the Old-Timers of Marketing
It's time for the old-timers of marketing to wake up and incorporate search engine marketing into their game plan. SEMPO, an organization geared to do just that, aims to arm companies and consultants worldwide with the material necessary to garner professional attention to search engine marketing.» 0 Comments
The Search Tango
For some, search engine marketing is a science. People who write about SEM frequently refer to the "Google Dance." At the best SEM companies, however, this dance is really much more like the exotic, Argentinean Tango.» 0 Comments
Why Natural Search Matters
In today's Search Insider, Berkowitz explains why search engine optimization is necessary.» 0 Comments
Search Engine Marketing and Branding-Keywords That Don't Convert Still Matter
CONVERSION-OBSESSED MARKETERS. THAT'S WHAT WE ARE. That's a good thing and a good focus, until it becomes a bad focus. And yes, it is possible to focus too much on converting keywords in paid search advertising and ignore the power of brand impressions created by keywords that don't convert.» 0 Comments
Design Your Search Marketing Fate
What's the most overlooked secret to running an effective search engine marketing campaign?

Web design.» 0 Comments