I'm not making any friends with Ontario Tourism. Two weeks ago I said in this column that they weren't using search. I was quickly corrected by the tourist bureau's Nick Pedota, who told me my claim was "wildly inaccurate" and that Ontario Tourism in fact has "an extensive search program." But based on the following searches I did while in Toronto, Ontario Tourism didn't show for: Ontario vacations, Ontario resorts, Toronto vacations, Ontario getaways and Ontario holidays. According to Google Trends' keyword research tool, these are the most common searches for Ontario, by a substantial margin.