Fresh from the floors of OMMA in Hollywood, Gord Hotchkiss dissects the keynote address of Albert Cheng, ABC's newly minted executive vice president of digital media.» 0 Comments
Just who is all the search innovation really serving, anyway? This is a question I've been asking myself while reading Seeing What's Next: Using the Theories of Innovation to Predict Industry Change by Clayton M. Christensen, author of The Innovator's Dilemma and The Innovator's Solution....» 0 Comments
I once made a solemn promise to never learn how to write HTML. Sure, there were years when people looked at me like a freak, but I have survived as a non-techie tech lover....» 0 Comments
One of the fundamental linchpins in developing an effective marketing plan is being able to clearly define your target audience. This is especially true in developing a powerful interactive marketing plan. Because of the myriad of sites available to deliver a message, it becomes increasingly important to understand what motivates your online audience.» 0 Comments
Online interactions are generally ruled by the left brain, the logical side of our intellect. We interact in what is primarily a text-based presentation. We read, rather than feel. We assimilate words, rather than absorb sights and sounds. For the most part, our right brain is idling.» 0 Comments
We were in the airport, on our way back from a client meeting. Our conversation veered towards formative experiences from grade school. One colleague regaled us with tales of corporal punishment from his years at a strict religious school....» 0 Comments
Meet Gil Mandler, son of Ronnie Mandler, owner of Mandler's--The Original Sausage Co. When I first met Gil, I was his customer, ordering a beef sausage and zucchini fries at his restaurant on 17th Street near Manhattan's Union Square. The second time I met him, it was to discuss search engine marketing.» 0 Comments
As you read this, I am sitting on a beach in a foreign land, listening to some amazing beats. While curating the ultimate playlist, I rediscovered many good albums from the late 1990s. I'm not sure why I stopped listening to them. Did the "bad years" of interactive leave me so depressed that I subconsciously pushed all cultural references to that time to the bottom of the pile?» 0 Comments
