Results for March 2006
  • Searching For A Needle In A New York Haystack
    Local search listings don't always have what you're looking for.
  • Disney Disses Search, But Misses the Mark
    Fresh from the floors of OMMA in Hollywood, Gord Hotchkiss dissects the keynote address of Albert Cheng, ABC's newly minted executive vice president of digital media.
  • Holy Grail, Or Just Another Tool?
    Bid management software is seen by many, at least at first sight, as the solution to all of their paid search management issues....
  • Targeting the Non-Consumer
    Just who is all the search innovation really serving, anyway? This is a question I've been asking myself while reading Seeing What's Next: Using the Theories of Innovation to Predict Industry Change by Clayton M. Christensen, author of The Innovator's Dilemma and The Innovator's Solution....
  • Google Pages For All The Girls And Boys!
    I once made a solemn promise to never learn how to write HTML. Sure, there were years when people looked at me like a freak, but I have survived as a non-techie tech lover....
  • 'Who' Is The First Step Before 'How'
    One of the fundamental linchpins in developing an effective marketing plan is being able to clearly define your target audience. This is especially true in developing a powerful interactive marketing plan. Because of the myriad of sites available to deliver a message, it becomes increasingly important to understand what motivates your online audience.
  • Video And The Online Paradigm
    Online interactions are generally ruled by the left brain, the logical side of our intellect. We interact in what is primarily a text-based presentation. We read, rather than feel. We assimilate words, rather than absorb sights and sounds. For the most part, our right brain is idling.
  • Yes Sir, Can I Have Another: How to Avoid A Search Spanking
    We were in the airport, on our way back from a client meeting. Our conversation veered towards formative experiences from grade school. One colleague regaled us with tales of corporal punishment from his years at a strict religious school....
  • Search Lessons From The Sausage Prince
    Meet Gil Mandler, son of Ronnie Mandler, owner of Mandler's--The Original Sausage Co. When I first met Gil, I was his customer, ordering a beef sausage and zucchini fries at his restaurant on 17th Street near Manhattan's Union Square. The second time I met him, it was to discuss search engine marketing.
  • Search: Partying Like It's 1999
    As you read this, I am sitting on a beach in a foreign land, listening to some amazing beats. While curating the ultimate playlist, I rediscovered many good albums from the late 1990s. I'm not sure why I stopped listening to them. Did the "bad years" of interactive leave me so depressed that I subconsciously pushed all cultural references to that time to the bottom of the pile?
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