Friday, February 12, 2016

Around The Net

  • Young Americans Are Into Traditional CarsNew York Times

    It's hip to be square. No wonder Toyota has put Scion to sleep. Young consumers don't want quirky any more. "Compared to Gen X, Gen Y is very mainstream," said Michelle Krebs, senior analyst for Autotrader. "They see the car as a symbol of their accomplishments and aspirations. They're into very established, highly respected global brands, whereas Gen X always wanted something different from what their parents drove." ...Read the whole story

  • Canada Conservative Party Spends Big On Ads Huffington Post

    A new report shows that for every dollar the Conservative government in Canada budgeted for its job-training program, it spent 53 cents advertising it in the first year. Newly released details of the previous government's 2014-15 advertising budget show that spending on ads linked to the economic action plan outpaced any other campaign. The TV, radio, Internet and print ads for the Canada apprentice loan program came in at $6.7 million, one of the Ottawa's most expensive campaigns. ...Read the whole story

  • ManU Signs Deadpool, Magneto To Play With

    Soccer giant Manchester United's deal with 20th Century Fox will involve cross-marketing and promotions on the pitch and social media, in-cinema and multimedia for such upcoming releases as "Deadpool," "X-Men Apocalypse" and "Independence Day: Resurgence." One activation involves a spot in which the character Deadpool wins a soccer game with a free kick and is cheered by Wayne Rooney and other ManU stars, only to find that he had "that weird dream again." ...Read the whole story

  • Restaurants' Same-Store Sales Dip In JanuaryNation's Restaurant News

    The restaurant industry saw a slow start to the year as measured by same-store sales growth during January. Same-store sales fell 0.8% in January, which was the softest month since the 0.9% decline reported for February 2014, and only the second month with negative same-store sales in the last 15 months. The data is from TDn2K's Black Box Intelligence through The Restaurant Industry Snapshot, based on weekly sales from over 23,000 restaurant units and more than 120 brands, representing $57 billion in annual revenue. ...Read the whole story

  • Nordstrom Unveils Plans For Manhattan FlagshipThe Drum
All Next Week, We Look At Loyalty

Every year the brand engagement and customer loyalty consultancy Brand Keys evaluates leading brands to determine which consumers are most emotionally engaged, because engagement levels are predictive of consumer behavior and brand profitability. This year's survey ...More