Tuesday, May 31, 2016
  • Philadelphia Focuses On History

    Philadelphia is launching a $2 million campaign that promotes all there is to see and do in the historic areas of the city. The effort, which broke during Memorial Day weekend, includes a new logo and creative advertising. ...Read the whole story

  • Will Maine Finally Get To Share Its Secret?

    What's at play is a controversial 87,500-acre parcel of land just east of Maine's Baxter State Park, home to the spectacular Mt. Katahdin and the beginning (or end) of the Appalachian Trail. ...Read the whole story

  • Missouri Lets Tourists Tell The Story With UGC Video

    In keeping with its proud identity as “the Show-Me State,” Missouri had visitors document their own experiences for its latest tourism campaign, dubbed “It’s Your Show.”    St. Louis-based H&L Partners, the state’s longtime marketing agency, chose six groups of visitors from nearby cities, armed them with GoPros and iPhones, and had them capture footage of their vacation adventures. Selected for their varying interests in order to showcase a wide range of the state’s attractions, the tourist groups included families from Chicago and Omaha, an “outdoorsy” engaged couple from Memphis, mature road-trippers from Little Rock, a trio of young adult ... ...Read the whole story

  • Go RVing, OSG Media Partner For 'Weekends Away'

    "[Go RVing] was interested in reaching a whole new audience that had a destination and adventure travel mindset," Todd Smith, VP, content development for Outdoor Sportsman Group Integrated Media, tells "Marketing Daily." ...Read the whole story

  • Emirates Nudges Nose-To-Grindstone Americans

    There is also a social media sweepstakes to open up the chance for consumers to experience an all-expenses-paid Big Takeoff of their own, as well as a companion fare sale, offering special discounted rates. ...Read the whole story

  • Airlines For America's 2016 Campaign Takes Flight

    The advertising appears in the Washington, D.C. media market on television, cable, digital and print publications and various out-of-home venues including Nationals Park and the Reagan Washington National Airport. ...Read the whole story

Around The Net

Silence = Death

Man-child arsonist Donald Trump is torching the most sacred American values, threatening the welfare of millions, undermining the pillars of our democracy, igniting the ugliest impulses of the society's id -- and we, the media, are ...More