Wednesday, September 17, 2014
  • Lindt Creates Rom-Com For Line Launch

    The interactive online series, "It Started with HELLO," includes a teaser (already live) and four episodes, each of which reflects the "personality" of one of the new Hello varieties, which were inspired by classic American treats. ...Read the whole story

  • Allstate Hosts College Football Twitter Challenge

    "We feel that we have some of the highest visibility not only in the category but across all brands associated with college football," Pam Hollander, vice president, integrated marketing communications for Allstate, tells "Marketing Daily." ...Read the whole story

  • IBM's Fredette Talks Masters At Montauk

    John Fredette, manager, global media and sponsorship marketing at IBM, talked about where golf and tennis meets technology at MediaPost's OMMA Video Insider Summit in Montauk this week. ...Read the whole story

  • PC Games Still Attract Crowds

    Nearly half of all PC gamers had visited a Web site to make a game purchase via digital download. Digital game purchasers were also less likely to look for a discount before purchasing a title. Half of all gamers, in fact, are accustomed to waiting for a sale before buying a digital game. ...Read the whole story

  • Fashion Week's Social Lessons For Brands

    With the fall fashion season in full swing, brands are taking ideas off the runway and into consumer's news feeds with more agility than ever. WGSN's senior market intelligence editor, Rachel Arthur, dishes on this year's most powerful digital and social innovations. ...Read the whole story

  • Ford Sponsors 'Finding Your Roots' On PBS

    The automaker says there will be 30-second contextual ads looking at the motor company's own history, and that of founder Henry Ford, and that the effort includes digital and social executions, including a branded-content digital play around the company's heritage. ...Read the whole story

  • Eight O'Clock Partners On 'Friends' Anniversary

    Eight O' Clock Coffee has partnered with Warner Bros. on a multi-pronged promotional campaign around the re-release of all 10 seasons of "Friends" on DVD and Blu-ray. The release and campaign are tied to the 20th anniversary of the TV series' 1994 premiere. ...Read the whole story

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