Orecks Hope To Bag Eponymous Firm With $22M Bid by Thom Forbes

David Oreck has one of those avuncular, made-in-the-USA infomercial voices that exude homespun quality so convincingly it was something of a shock to read a few weeks ago that the company that makes his vacuum cleaners was filing for bankruptcy protection. What's this country coming to, one wondered, if it can't support the likes of Twinkies, Levitz Furniture and a nine-pound vacuum cleaner powerful enough to suck up bowling balls and withstand the force of a 7,000-pound truck rolling over it. ...Read the whole story

  • airlines United Expands Loyalty Program To Businesses by Tanya Irwin

    United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that enables businesses to earn and redeem miles. Participating businesses earn award miles by purchasing goods and services from more than a dozen of the program's vendor partners, including leading providers of printing, shipping, credit card payment processing, office supplies and computing services. ...Read the whole story

  • retail Champs Taps Westbrook For Ad Push by Karl Greenberg

    The effort features a 30-second television commercial in which a high school basketball player picks up Jordan brand gear at a Champs Sports store and "becomes" Westbrook: when he dons the outers, he looks into a mirror and sees Westbrook looking back. ...Read the whole story

  • automotive Strategic Vision: Domestics' Strong Showing In Quality by Karl Greenberg

    Chrysler's Town & Country minivan, Dodge Dart, Buick Enclave, Chevrolet Traverse and Ford Fusion made the top of their segments in Total Quality. VW has been on top at the corporate level for the past eight years. Audi, its luxury division, tied with Lexus for the best individual brand this year. ...Read the whole story

  • food Athenos Unleashes 'Cooking With Yiayia' Campaign by Karlene Lukovitz

    The campaign is the latest creative evolution for Yiayia, who has amassed quite a fan base -- and helped drive substantial sales lifts for the brand's hummus and feta products -- since Athenos and agency Droga5 unleashed her on the world in early 2011. ...Read the whole story

  • retail Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's by Sarah Mahoney

    For all of Gen Y's ballyhooed love of techno-shopping, it turns out that retailers have little to fear: Detailed research from the Urban Land Institute reveals that Millennials are crazy about shopping in real live stores. ...Read the whole story

  • apparel Hanes Aims Destruction Videos At Gen Y by Sarah Mahoney

    In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts and undies, Hanes is introducing a new video campaign, leaving a trail of smashed cuckoo clocks, Ming vases, cantaloupes, and baby violins in its wake. ...Read the whole story

  • financial services FirstBank Expands Ad Campaign by Tanya Irwin

    FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" to "faster" marks the latest iterations of the financial services provider's ongoing "Mortgages Made Easy" advertising. ...Read the whole story

  • Google Plans To Transition Brands Into Content-Driven Advertising by Laurie Sullivan

    Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for agencies and those developing apps and utilities. Technologies like Google Glass and Google Now, as well as apps like Google Maps, will transition the ad industry into the era of content-driven advertising. ...Read the whole story

  • food Jennie-O Partners With 'Recipe Rehab' by Karlene Lukovitz

    "Recipe Rehab," created by Everyday Health Media, is the first YouTube show to become a network TV series. In each 30-minute episode, airing on Saturday mornings, two noted chefs create a lower-calorie, healthier version of a "decadent" family recipe submitted by audience members. ...Read the whole story

  • electronics 2 Audiences, 2 Approaches For Samsung Monitors by Aaron Baar

    In two online videos, created by digital marketing agency Possible, the company takes different approaches to the different targets, using humor to woo the general consumers while showing off the monitors' creative superiority to people who have a more than a passing interest in photography. ...Read the whole story

insight Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources by Omer Artun

We can improve the variety of data we collect -- without drowning in the volume. Although information density decreases as we get farther away from ... ...More

advice Financial Considerations For CMOs In The Digital Age by Glen Hartman

As CMOs begin to outline their financial planning strategies for the upcoming fiscal year, it is imperative that they consider the evolution of digital marketing ... ...More

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