FTC, Consumers Hail Court's 'Pay-For-Delay' Decision by Thom Forbes

Competition in the pharmaceutical business should intensify as a result of the U.S. Supreme Court's 5-3 decision yesterday that allows the Federal Trade Commission to file antitrust suits against manufacturers who pay off would-be rivals to keep their generic knock-offs off the market for a period of time. ...Read the whole story

  • research JetBlue, Marriott Top Their Industries by Tanya Irwin

    Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released its annual travel report that rates customer satisfaction with hotels and airlines. In the airline segment, JetBlue leads for a second year (+2% to 83), with Southwest following closely (+5% to 81). I n hotels, Marriott makes the biggest gain (+5% to 82) to pass Hilton (unchanged at 80) for the top spot. ...Read the whole story

  • beverages Evian Launches Wimbledon 'Wiggle' Social Effort by Karlene Lukovitz

    Starting June 17, tennis fans across the U.K. can submit videos doing their own versions of the "Wimbledon Wiggle" -- the "cheeky shake" that players make before receiving a serve -- for a chance to win a grand prize of two primo tickets to the tournament on June 29. ...Read the whole story

  • research GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift by Karlene Lukovitz

    Net sales growth rates for consumer packaged goods companies slowed last year amid challenges including tepid economic recovery in the U.S. and elsewhere, commodities cost inflation, and U.S. consumers spending more of their food dollars on eating meals out. ...Read the whole story

  • retail Industry Is Expanding In Advertising, Social by Sarah Mahoney

    Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from KPMG. And for many, the impact of social media on their business has increased sharply. ...Read the whole story

  • automotive Chevrolet's Fleck Talks Northeast Strategy by Karl Greenberg

    Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up at night -- the region is GM's second-largest, has a mess of dealerships, and it has its challenges, although these are considerably fewer than what the brand faces on the other coast. ...Read the whole story

  • Affluence Not Just For Affluent by Karl Greenberg

    For affluent consumers, traditional media is still the way to go, per the latest monthly study by the Shullman Research Center's Luxury and Affluence Monthly Pulse. Television is still number one, and magazines number three for potential reach. ...Read the whole story

  • hospitality Marriott Modifies Marketing Message by Aaron Baar

    With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time. ...Read the whole story

  • DeMoulin: Booming Licensing Show = Booming Business by Karl Greenberg

    While entertainment properties -- movies, TV, games -- are the major source of licensed merchandise as well as a destination for brands to get integrated into movies and games, other sectors are catching up fast. Fashion is the fastest-growing segment. ...Read the whole story

  • automotive Kia Back To Rock At Vans by Karl Greenberg

    At the tour, which hits 39 U.S. cities, the brand gets both main stages (Kia Soul Stage and Kia Forte Stage), has its Soul Lounge on site, and its own show theme, "Rock and Roll. Punk and Soul." People can escape the mosh pit if they have a Kia VIP pass to a branded riser above the crowd. ...Read the whole story

  • insight Does Big Data Require A Big Rethink? by Michael Hemsey

    Is it possible that marketers have gotten Big Data wrong -- or applied its tenets incorrectly? Five years into its use, it's starting to look ... ...More

report Private Label Brands Go Premium, Gain Prestige by Annica Blake

The private labels of today are better positioned than ever to become true and legitimate competitors to national brand labels and to transition from copycat ... ...More

Episode 612: 'The Quality of Mercy,' or, Jewish Mothers, Crying Babies, And They Shot Kenny! by Barbara Lippert

The title of this season's second-to-last episode (yikes!) is "The Quality of Mercy," which comes from Portia's famous speech in Shakespeare's "The Merchant of Venice." ... ...More

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