160over90 has added two sports clients to its roster: MLB's Washington Nationals will be serviced out of the Philadelphia office while the Newport Beach office will manage the NHL's Arizona Coyotes work. The Washington Nationals tapped 160over90 for a brand campaign that will increase awareness and affinity and drive ticket sales in the team's 10th anniversary season. Work will include TV and radio spots, anniversary advertising, and social media elements. The Arizona Coyotes tasked the agency to help re-engage and connect fans with the new direction of the franchise. Work will focus on the 2015-2016 NHL season, with the agency concepting and producing a brand video and supporting TV and radio spots that are reflective of the team's new direction. The Washington Nationals spent $1 million on measured media in 2014, up from $836,000 spent in 2013, according to Kantar Media. The Arizona Coyotes spent $537,000 on measured media in 2014, down from $985,000 spent in 2013, according to Kantar Media.
Shopko Stores, headquartered in Green Bay, Wisconsin, tapped Solve as its agency of record, following a review. The retail chain operates close to 350 stores in 22 states. The agency will be responsible for brand positioning, target audience definition, and traditional, digital, social and in-store creative. "Shopko is undergoing a remarkable business transformation driven by an aggressive new leadership team and vision," said John Colasanti, CEO of Solve. "We're excited about the opportunity to infuse fresh energy into the Shopko brand." Work will launch later this year. Shopko spent $8.6 million on measured media in 2014, up from $7.4 million spent in 2013, according to Kantar Media.
Colle+McVoy expanded its partnership with August Schell Brewing Company after working on the company's Grain Belt brand since last fall. The agency was tasked to oversee strategic planning, creative, media planning and buying for the 155-year-old, family-owned brewing company. Schell's is the second oldest family-owned brewery in the United States and the oldest brewery in Minnesota. Colle+McVoy previously worked with Schell's on a campaign for Schell's Dark. "Our collaboration with Colle+McVoy has been great and it feels natural to strengthen and extend that partnership even more," said Michelle Wood, marketing director, August Schell Brewing Company.
Droga5 was named the first agency of record for home furnishings retailer West Elm. The partnership marks Droga5's first design/retail client added to its roster. West Elm is marketed under the Williams-Sonoma, Inc. portfolio. Doga5 is charged with raising West Elm's awareness here in the U.S. -- but the campaign will have global reach. Creative will launch in the fall. "We're thrilled to be working with Droga5 to communicate the West Elm story on a larger scale, and empower customers to participate in a retail model for social change," said Jim Brett, president of West Elm. West Elm spent $644,000 on measured media in 2014, down from $1.1 million spent in 2013, according to Kantar Media.
Following a review, GNC hired three agencies: Consigliere will handle brand management, creative and advertising; CROSSMEDIA will handle media and communications planning and 22Squared is charged with digital and social media duties. GNC spent $43.4 million on measured media in 2014, down from $50.6 million spent in 2013, according to Kantar Media.