The Lisa Colagrossi Foundation (TLCF) named MWWPR and Ogilvy, as its agencies of record. The companies will work with the foundation to launch a national campaign to create awareness and advance education for the signs, symptoms and risk factors for brain aneurysms. In September of 2015, Todd Carwford founded TLCF in honor of his wife Lisa Colagrossi, a television journalist known for her work with ABC-TV in NY. After experiencing an excruciating headache (a warning sign for brain aneurysm), Lisa went to work one morning and suffered a massive brain aneurysm. "This is a critical step forward for the general public today and further demonstrates our commitment to leading the worldwide effort to raise awareness and educating people about a disease more prevalent than breast cancer," said Crawford. "Most people don't realize there are warning signs for brain aneurysms and that lives can be saved. Even though we are just beginning, we are proud to share that we have already saved at least 8 lives through our awareness efforts. We are thrilled to have two of the top PR firms in the world partnering with us as we set out to make brain aneurysms part of the national healthcare dialogue."
Kore PR added Wax Pot Studio, a full service beauty salon in Nashville, to its client roster. Wax Pot opened in 2007 and offers clients looking for waxing, laser hair removal, lash extensions, facials, skincare, make up application and sunless tanning services.
Connectivity Agency was named media agency of record for OGX and Maui Moisture, haircare lines owned by Vogue International. 22 squared was the incumbent but did not participate in the review. Work, scheduled to launch in July, will include social media with a focus on customer engagement, as well as traditional and digital media. Connectivity Agency also handles media work nationally for First Watch Restaurant Group, Margaritaville, Pabst Brewing portfolio and Deep Eddy Vodka, along with regional work for WWE, Crunch Gyms, Tropical Smoothie, Empath Health and Sonic Automotive.
Fineman PR was named agency of record for Dunkin' Donuts in Northern and Central California. Dunkin' Donuts plans to expand in California with the opening of more than 300 restaurants over the next several years with a long-term statewide goal of 1,000 restaurants. Fineman PR will provide local market support for the opening of new restaurants and establish a stronger brand presence from Fresno north to the border with Oregon, including the San Francisco Bay Area. "We're delighted to be working with Fineman PR," said Amy Atkins, field marketing manager for Dunkin' Donuts. "We selected them out of a highly competitive field for their thorough familiarity both with the distinctive Northern California and Central Valley markets, and with the food and beverage industry."
Cargo was named lead agency for small business marketing for Lenovo North America. The agency will lead marketing insights, strategy and planning, creative development, execution and optimization for online, mobile and offline initiatives. Cargo will also support the worldwide small business online strategy for Lenovo. "As the leading PC manufacturer in the world, Lenovo has an incredibly diverse and respected portfolio of high quality products and services," said Dan Gliatta, managing director of Cargo. "My team and I look forward to working with Lenovo and continuing to build upon the already strong foundation and firmly rooted reputation the brand already holds with small businesses." Lenovo spent $70.8 million on measured media in 2015 and $10.2 million the first quarter of 2016, according to Kantar Media.
The FIA Formula E Championship, an all-electric motor racing series, tapped GMR Marketing to create the fan zone at the upcoming VISA London ePrix on July 2. "We are always looking at ways of improving the fan experience and providing opportunities for our partners to engage with their customers in an exciting and relevant environment," said Ali Russell, director of media at Formula E. "Through our work with GMR, we are looking to appeal to a diverse mix of audiences by creating a variety of themed areas within the eVillage." Added Crispin Bolt, client services director at GMR Marketing: "Formula E is currently one of the most innovative rights owners in sport, and GMR is incredibly excited and proud to be working with them. We are confident that the work we are doing for the London ePrix will be used as a template for other markets and future races as the series grows in popularity and global appeal."
YWCA Montreal tapped the Montreal office of DDB Canada as its agency of record. This is the first time YWCA Montreal has partnered with an agency for a mass advertising campaign. Previous communications work focused on lobbying government. The agency will help strengthen the brand and create awareness of YWCA services on a pro-bono basis. First work will be an awareness campaign focusing on hypersexualization, in an effort to stop the sexual exploitation of high school-aged girls being recruited as sex trade workers. Creative will launch in September. "Our previous communication efforts have squarely focused on lobbying government, however an opportunity also exists to raise YWCA Montreal's profile amongst the general population by sharing how our services have reduced situations of violence and gender inequality experienced by women and girls," said Louise Poirier, president of the board, YWCA Montreal. "This new partnership, signifies a promising future in the broader context of women's issues, and we are proud to have found a like-minded partner that believes in our philosophy and vision."