Martin Williams Advertising was named strategic and creative agency of record for St. Paul-based Pavay Organics skin care line. The agency will help Pavay Organics define its brand story, develop digital marketing and design new packaging. In addition, public relations support will be provided by Karwoski & Courage, an operating unit of Martin Williams, Inc. "We are very passionate about our line and working with Martin Williams will allow us to get it the hands of more professionals in the industry and in the homes of the savvy consumer so everyone can experience the benefits of our hand-crafted line," said LeeAnne Montgomery and Dan Ventrelli, co-owners, Pavay Organics Corporation. "We look forward to working with the Pavay Organics team to strengthen the brand's recognition within the all-natural health and beauty product market," said Laura Terry, senior vice president and chief marketing officer, Martin Williams.
Burkhead Brand Group (BBG) was named marketing and advertising agency of record for ConnectVIEW, a solutions provider of video management, video collaboration and digital signage technologies. The North Carolina-based agency will handle strategic marketing, advertising and public relations work in an effort to increase market visibility and brand recognition of ConnectVIEW and its products. "BBG was a natural fit for ConnectVIEW. The team at BBG really understands how marketing should produce business growth on a tactical and strategic level," said Jay Seaman, chief executive officer and managing partner of ConnectVIEW. "We are confident that by partnering with BBG, ConnectVIEW will be positioned to accelerate our customers' business outcomes by making video communications a daily tool for success." Scott Burkhead, managing partner of Burkhead Brand Group, added: "ConnectVIEW is rewriting the playbook on how educators, government agencies and businesses are able to scale their operations and use video solutions to better engage with their audiences."
Solve was named agency of record for Cascadian Farm, a division of General Mills. The agency has focused on helping the organic brand in its effort to support and sustain bees. First work from the agency is the Bee Friendlier movement, an initiative designed to educate and inform individuals to create healthier bee environments. In addition to the Bee Friendlier effort, Solve is working with Cascadian Farm on additional near-term marketing elements to bring further dimension to the overall program. "Cascadian Farm is an optimistic, mission-based brand who believes that everyone has the power to make significant, positive changes to the world around them," said John Colasanti, CEO of Solve. "The Bee Friendlier initiative is a true testament to the brand's commitment toward better food and a better planet." Cascadian Farm spent $1.2 million on measured media in 2012 and had no media spend in 2013, according to Kantar Media.
Couche-Tard, a worldwide company-owned convenience store operator with more than 13,000 stores, tapped PALM + HAVAS to manage advertising creative and strategy for its Quebec region that consists of 568 locations. In addition, PALM + HAVAS was selected to handle strategy and creative for Circle K banner, which was acquired by Couche-Tard in 2003, in Eastern Canada. There are 300 Circle K stores in Eastern Canada as well as another 3,300 throughout the US. "We chose PALM + HAVAS for their thorough comprehension of the strategic issues the Couche-Tard brand is facing, as well as for their collaborative approach," said Melissa Lessard, spokesperson for Couche-Tard. "We are very happy to have the chance to contribute to the success of the Couche-Tard and Circle K brands," added Ann Bouthillier, president and CEO of PALM + HAVAS. "Our understanding of their business reality and retail sales issues made the difference." Couche-Tard spent $6.9 million on measured media in 2012 and $7.6 million in 2013, according to Kantar Media. The company spent $1.1 million on measured media in the first quarter of 2014.
Durham, NC-based The Republik has added four new accounts, including Spiffy, Alliance Architecture, First Flight Venture Center and 21c Museum Hotels. Spiffy is a mobile car washing and detailing service that allows customers to book services through its website and mobile app. Alliance Architecture is an international architecture firm. First Flight Venture Center (FFVC) is a technology incubator located in Research Triangle Park. 21c Museum Hotels operates hotels in Louisville, Cincinnati and Bentonville, Ark.
The City of Santa Clara, Calif. has appointed Red Peak Branding, part of Japanese ad-marketing holding company Hakuhodo, as the agency responsible for the development of a new brand positioning, brand identity and related marketing services. The appointment follows a competitive review. "We need a brand positioning and identity that reflects the values of our city and the many benefits it has to offer current and prospective inhabitants, both corporate and residential," said Julio Fuentes, City Manager, City of Santa Clara. Red Peak Branding's involvement is part of a marketing initiative launched at the beginning of the year with the goal of promoting Santa Clara as a wonderful place to live, work and play.
Hearst Corp's iCrossing, has been selected by department store chain Belk to lead its digital media marketing efforts across display media, paid social, search engine marketing (SEM) and analytics. The retailer, which uses the "Modern, Southern. Style." tagline, selected iCrossing after a competitive pitch to support its efforts and help raise awareness for the brand among new audiences. Work for Belk, which has already begun, is being led out of iCrossing's Chicago office.
Jim Beam named Mekanism as its U.S. digital agency of record. StrawberryFrog previously handled the account, but remains on Jim Beam's roster of agencies.
Sears added Minneapolis-based Olson to its agency roster. Olson's first work for the retailer is “#BacktoWha,” a back-to-school campaign consisting of a series of online videos to support Sears’ fashion offerings prior to school beginning. McGarryBowen is Sears' lead agency of record. Sears spent $591 million on measured media in 2013 and $78 million in the first quarter of 2014, down from $105 million spent in the first quarter of 2013, according to Kantar Media.