Audio network, TuneIn hired GMR to manage sports marketing for the launch of TuneIn Premium, a subscription audio service featuring both Major League Baseball and Barclays Premier League broadcasts. TuneIn's premium service debuted in the US, UK and Canada. The agency is leading brand positioning and digital advertising, as well as experiential marketing in support of TuneIn Premium's sports offerings.
Venables Bell & Partners was named agency of record for Leinenkugel's beer, a MillerCoors brand. Jacobson Rost previously handled the account. Leinenkugel's spent $13.5 million on measured media in 2014, according to Kantar Media.
Solve was named agency of record for Founders Brewing Company, following a review. The agency will be responsible for positioning, target audience definition, connection strategy, media buying and messaging across traditional, digital, social and in-store channels. New work will launch in early 2016. "We're delighted to partner with Solve," said Trent McCurren, vice president of marketing for Founders Brewing Company. "We were looking for an agency that gave us consumer insights, breakthrough creative, and, most importantly, were flat out excited to be on the brand. Their passion for our brand is unmatched." Added John Colasanti, CEO of Solve: "We have long been fans of Founders and consider them the high priests of craft beer. We're inspired by what they do and how they do it. Our team is beyond pumped over the prospect of working with the Founders team." Founders Brewing Company had close to no media spend the first quarter of 2015, according to Kantar Media.
Manifest New York was by Sugru, a brand of moldable glue, to raise the company's brand awareness in the US. In addition, Manifest London will do the same for the company in the UK. Manifest New York will work with Sugru's US consumer agency, The Door, to help build the profile of Sugru inventor and CEO Jane ni Dhulchaointigh. Manifest London has been charged with increasing sales of Sugru in the UK via creative campaigns. "The potential for Sugru, both as a product and a brand, really is limitless," said Alex Myers, CEO of Manifest New York. "By its very nature it encourages creativity, so we are thrilled to working with the team to take it to the next level in the USA. We want Sugru to be in every kitchen drawer in the country and be the brand synonymous with making life better and brighter."
Lyst, a fashion e-commerce site, tapped Anomaly London as its global agency of record, following a pitch. The agency is charged with communications strategy, creative campaigns and media planning duties. Anomaly's New York and Shanghai offices will aid London in agency efforts. Launched in 2010, Lyst partners with fashion designers and stores globally to provide people with a personalized way to shop everything fashion in one place. "We spent the first four years focused on building the Lyst product and when we turned our attention to the brand we wanted to work with a communications partner who shared our values as a challenger brand," said Joanna Christie, head of brand and communications at Lyst. "We're delighted to partner with Lyst," said Camilla Harrisson, partner and CEO at Anomaly London. "Their ambition, creativity and entrepreneurial hunger gels really well with Anomaly. We're planning to do something pretty special together." The appointment of Anomaly London marks the office's fourth new business win in four months. The London office won Trainline in June, Cancer Research in July and Gordon's Gin in August.
Fineman PR added HealthRIGHT 360 and Renteria Wines to its client roster. HealthRIGHT 360, headquartered in San Francisco, tapped the agency to expand the community health care provider's profile in California and increase its recognition nationally. HealthRIGHT 360 is presently constructing a five-story modern medical center in San Francisco that will provide a one-stop facility for comprehensive, integrated health care -- available to all. Fineman PR will work to position the company as a leader in the health sector as well as expand public awareness of its services and approach through multicultural and general market media outlets. Renteria Wines tapped Fineman PR to launch its new ultra-premium wines. At the time of its founding in 1987, Renteria was the first immigrant-owned vineyard management company in Napa and has gone on to work with famed vintners and growers throughout the Napa and Sonoma area. Fineman PR will help refine the family's brand message and bring its wines to a larger audience.
Chicago-based Marketing Agency, Upshot, was awarded work by Donuts Inc, a company that provides descriptive "not com" domain names. The agency's first work is to promote an effort between Donuts Inc and the Petfinder Foundation, using the domain MyRescue.dog. The promotion seeks to raise $100,000 to benefit shelters by encouraging rescue owners to post pictures and stories about their beloved pets. Each picture posted triggers a $10 donation to the Petfinder Foundation and each vote for your favorite pup receives a $1 donation. "Upshot shares that game changing mentality that we have," said Jeff Davidoff, chief marketing officer at Donuts Inc. "And their combination of promotional savvy and deep digital experience really makes them the perfect fit for us."
In an effort to reach "new audiences in new places," The California Avocado Commission (CAC) tapped Mullen Lowe LA and Mediahub as its new creative and media agencies. "Mullen Lowe pushed us with bold, creative thinking and socially fueled ideas to create an emotional connection between consumers and California avocados," said Tom Bellamore, president of CAC. "They earned the business by demonstrating the value of placing dynamic content into the marketplace to get people thinking and talking about the unique qualities of California avocados." The California Avocado Commission spent $4.3 million on measured media in 2014, according to Kantar Media. Additional Mullen Lowe LA clients include Acura, Patron and Einstok.
Anderson DDB Health & Lifestyle (Anderson DDB) was named agency of record for Rexall and Rexall PharmaPlus, a Canadian retail pharmacy chain, following a review. Starting Sept. 1, the agency will perfoem all strategy, creative and media planning duties. "Health care is at the core of our business and Anderson DDB's strengths in both retail and consumer communications proved to be the best match for our needs," said Mary Kelly, executive vice president and CMO, Katz Group Canada Ltd. / Rexall Pharma Plus. "Anderson DDB provided a fresh perspective and we were impressed with their health and CPG experience, as well as their media planning and buying resources." Added Kevin Brady, president & CEO, Anderson DDB Health & Lifestyle: "We're excited to partner with Rexall as they continue to grow and build their presence in the Canadian market." Rexall spent $42.6 million on measured media in 2014 and $9 million in the first quarter of 2015, according to Kantar Media.
Following its move away from a traditional agency of record model, Best Buy tasked Grey New York with its holiday campaign and home theater campaign. The holiday campaign will run from October through December and the home theater will run through January as a prelude to the Super Bowl. The assignment was awarded following a review that included 19 agencies, with four making it to the final round. CP+B was the incumbent agency and is working on a final assignment for Best Buy, the company's back-to-school campaign. Grey New York will handle creative development, design, social strategy and content, digital and CRM duties. The agency will create TV and digital video to support the brand message and vendor partnership messages for Samsung, LG and Apple. Best Buy spent $31o million on measured media in 2014, per Kantar Media.