Havas Formula was awarded PR work for Boostcase, a company that creates vibrant-colored iPhone Power Cases that's part of industrial design house Carte Blanche. The agency is charged with increasing brand awareness within technology, business and lifestyle media. The media relations program will include the support of three major launches: the release of Boostcase's iPhone 6 and 6 Plus Power Cases, Carte Blanche's new luxury-tech accessories collection of wallets, handbags and fitness accessories and the Obscurity in Power portable power line. The Obscurity in Power Collection is a line of compact external power solutions in the shape of a lipstick, dice and domino. "We are delighted to be working with such creative and talented professionals who truly understand the landscape we are trying to navigate," said Jeff Sunga, Brand and Marking Director of Boostcase. "Havas Formula brings proven expertise and success within the consumer technology industry." Havas Formula Consumer Technology team's experience in the technology and lifestyle space includes work for brands like mophie, Octa, Sound United and Monoprice.
Leading early childhood education provider, Knowledge Universe, tapped Publicis Seattle as its agency of record to elevate its various brands, including KinderCare Learning Centers. In addition to the KinderCare brand, Publicis Seattle will also work on sister brand Champions, Before-and After-School Programs for children ages 5-12. "As a trusted leader in early childhood education for more than 40 years, we know you need to continually reexamine and refresh your approach," said said Gail Galuppo, chief marketing officer of Knowledge Universe. "We're excited to work with the Publicis Seattle team to move our brands forward and showcase our unique service differentiators in 2015." Knowledge Universe operates more than 1,600 community-based centers across the country.
SCG Brands, the parent company of Surf City Garage and Paradise Road Car Care, named Kahn Media as its agency of record. Kahn Media will be charged with social media marketing, brand journalism, public relations and strategic communications duties. "Surf City Garage has grown at an incredible rate since we launched our car care line in 2007," said Tim Miller, founder and CEO. "We chose Kahn Media to grow even faster. We're entrepreneurs, so we were impressed with Kahn's non-traditional approach and personal relationships with high-profile car builders and top industry brands." Surf City Garage markets its professional washes, waxes, polishes and surface care products nationwide as well as in more than 20 countries worldwide.
Dallas-based agency, Firehouse, was named agency of record for VertsKebap [VERTS-kuh-BOP], a restaurant chain based in Austin, Texas. VertsKebap, with 19 locations across Texas, specializes in doner kebaps and brings customers European street food with an American twist. Firehouse is currently working on new and will supply VertsKebap with brand planning, in-store creative, integrated advertising campaigns and media planning duties. A new campaign will launch in April. "We were focused on finding the right fit for our brand and Firehouse proved to be just that," said Michael Heyne, Co-Founder and CEO of VertsKebap. "The chemistry was evident from early in the selection process. Firehouse not only understands the industry in which we operate, but they also understand our company vision and goals we've set out to accomplish."
Steaz, a manufacturer of organic and fair trade green tea, named Sparkpr's NY as its PR agency of record and Moosylvania as its social media agency. Social media and PR programs will highlight Steaz products, the company's commitment to Fair Trade, as well as its new brand ambassador, Darrelle Revis of the New England Patriots. "Allying with these two national agencies gives Steaz an unparalleled opportunity to raise Steaz' national profile among a broad audience interested in great taste and good health," said Linda Barron, CEO of Steaz. "Most importantly, both agencies are passionate about our business and the success of Steaz."
Zico Coconut Water tapped David&Goliath as its agency of record, following a three-month review. Butler, Shine, Stern & Partners previously handled the account. The agency will handle strategy, traditional and non-traditional creative. First work will launch in second quarter of 2015. Earlier this year, the brand launched "Zico Crack Life Open," a national campaign featuring Jessica Alba. Zico spent $7.9 million on measured media in the first nine months of 2014, according to Kantar Media.
Cake New York was named social media agency of record for Volvo Cars of North America extending a current multi-year relationship between the agency and the automaker. Cake will be responsible for social creative and content services for the Volvo Cars U.S. brand. Cake's previous work has included consulting, strategic development, content and influencer series like "Volvo Joyride." "We're thrilled to further evolve our relationship with Cake New York during this exciting time in Volvo's history," said Dean Shaw, VP, corporate communications at Volvo Cars of North America. "Social media is an integral part of our communication plan and Cake New York truly understands how to effectively navigate this space." Adds Jenna Fidellow, general manager, Cake New York: "Cake New York is excited to take the incredible Volvo Cars brand and extend it to new audiences and new narratives leveraging social media." Volvo spent $44.2 million on measured media in the first nine months of 2014, according to Kantar Media.
Gyro Denver was named global agency of record for VUBIQUITY, a global provider of content services. The agency will be tasked with increasing VUBIQUITY's brand positioning, oversight and direction on product positioning and brand design, along with creating an integrated advertising campaign. "VUBIQUITY is an innovative and exciting company, bridging entertainment and technology to offer premium content to its customers all over the world," said Daphne Fink Taber, president, gyro Denver. "As a central part of today's complex video ecosystem, VUBIQUITY has a great story to tell and we are excited to be chosen to help them tell it."
Friendly's Ice Cream, tapped Forge Worldwide as its strategic and creative agency. Forge Worldwide will create television, radio, print and out-of-home advertising. Additionally, the agency will support the Friendly's team with its Springfield Test project and focus on aiding the brand with a resurgence in core markets. "We are excited to embark on a new chapter for Friendly's through our partnership with Forge Worldwide," said Randy Davis, Chief Marketing Officer of Friendly's Ice Cream. "Utilizing this new agency's energetic approach to telling our story, we look forward to creating greater relevance and preference in our markets."
After completing a government-mandated RFP, the United States Marine Corps renewed its recruitment-advertising contract with J. Walter Thompson, continuing their 67-year relationship. Since 2007, the last time there was a review, J. Walter Thompson Atlanta and its partners, Mindshare, UniWorld Group and SocialSphere, have helped the Marine Corps achieve recruitment goals via brand strategy, digital expansion and integrated campaign platforms. The Marines have the largest Facebook following of any government page, with more than 4 million followers, and have a YouTube channel that serves content to users through a personalized Pandora-like algorithm. "J. Walter Thompson is honored to support the Marine Corps in its ongoing effort to make Marines," said Gustavo Martinez, Chief Executive Officer, J. Walter Thompson Company. "Our shared values of courage and commitment are more vital than ever, and we look forward to the continued success of this essential institution." Added Sean McNeeley, Group Account Director, J. Walter Thompson Atlanta: "Our work is fulfilling both personally and professionally, and we're privileged to work with people we respect so deeply. Together with the Marines and our agency partners, we're proud to have created a world-class marketing program that tells a success story almost seven decades long." The United States Marine Corps spent $29.8 million on measured media in 2013 and $22.1 million in the first nine months of 2014, according to Kantar Media.
Following a review, TBWA\Chiat\Day New York was awarded creative work for Travelers Insurance. Fallon previously handled the account. The agency's first work will be an ad campaign launching in June, to coincide with the Travelers Championship PGA TOUR event held in Cromwell, CT. "We are thrilled and honored to partner with Travelers," said Rob Schwartz, CEO of TBWA\Chiat\Day NY. "We are looking forward to disrupting a cluttered category, creating groundbreaking work for one of the most recognized brands in the world." Travelers spent $28.9 million on measured media in 2013 and $23.8 million in the first nine months of 2014, according to Kantar Media.
DICK'S Sporting Goods named Huge as its social media agency of record. The agency will handle social media strategy, analysis and ongoing engagement, in addition to collaborating with DICK'S Sporting Goods on the creation of original content and management of the brand's presence across all nine of the brand's social channels. Work will be managed out of Huge's Brooklyn headquarters. "We're really excited to kick off our new relationship with Huge," said Ryan Eckel, VP, Brand at DICK'S Sporting Goods. "The agency has demonstrated a strong sense of creativity and social strategy and we could not be happier with our choice in a partner." DICK'S Sporting Goods spent $82.5 million on measured media in 2013 and $57.6 million the first nine months of 2014, according to Kantar Media.
Last summer, private equity firm The Monarch Group introduced the Stones Gambling Hall, a new casino and gambling hall just outside Sacramento in Citrus, California. Now, ad agency MeringCarson was named creative agency for the resort and its sister company Emcee Design will oversee naming and creation of a visual brand identity for Monarch's new Chula Vista development. The assignment was made based on the reputation of the firm and billings were not disclosed. Founded in 1985, MeringCarson operates offices in Northern and Southern California with clients that include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings (NBA) and San Diego Tourism Authority.
Treasury Wine Estates has consolidated its global account with J. Walter Thompson. The agency will handle marketing communications, creative strategy, trade marketing, shopper marketing, digital marketing and consumer and lifestyle public relations services for every TWE brand except for Penfolds advertising and creative. "Our partnership with J. Walter Thompson as TWE's global marketing services provider will help us build stronger brands in markets across the globe, ensuring that we gain greater impact from our increased marketing investment," said Simon Marton, Chief Marketing Officer of TWE. "Importantly, we will also have a consolidated and truly international approach to the marketing of our brands, and we will be able to go to market faster and operate in a more globally consistent way." Work will be serviced out of the agency's Melbourne, Shanghai, New York and London offices. TWE spent $294,000 on measured media in 2013 and $258,000 in 2014, according to Kantar Media.
CP+B was tapped by Pearl Izumi to create a new global platform for the outdoor athletic brand. Later this year, the agency will launch an integrated creative campaign spanning across the brands' business categories. This is the second time CP+B has worked with Pearl Izumi, having previously launched the "Run Like an Animal" print campaign in 2007. The account will be handled by CP+B's Boulder office, located less than 10 miles from Pearl Izumi's headquarters in Louisville, Colo. "It's a very exciting time for the company right now, as we prepare to launch re-invented product lines in 2016," said Geoff Shaffer, VP of Global Brand Marketing, Pearl Izumi. "It's time to re-set our communication strategies to connect the brand with passionate cyclists, runners and triathletes in new ways, but that are true to Pearl Izumi's beliefs and heritage. We look forward to working with CP+B strategy and creative teams to set the tone for the future." Pearl Izumi spent $851,000 on measured media in 2013, according to Kantar Media.