M&C Saatchi SHARE, part of M&C Saatchi LA, was named U.S. social media agency of record for the Hong Kong Tourism Board. "People travel to experience their cultural passions in new and different ways," said Huw Griffith, CEO of M&C Saatchi LA. "We are pleased to work with one of the world's premier and iconic destinations. The deep travel experience of M&C Saatchi SHARE and world-class sophistication of Hong Kong certainly make an ideal combination."
The Long Island Convention and Visitor's Bureau and Sports Commission named agency named EGC Group as its agency of record, following the launch of a 2016 Visitor Guide, revamped website and ad campaign highlighting Long Island history, scenery and communities. "To continue the momentum and ensure maximum exposure for our members, we are pleased to announce our new partnership with EGC Group, one of Long Island's most established and respected marketing and advertising agencies, said the LICVB team.
Chuck E. Cheese's named Current, part of Interpublic Group of Companies, as its public relations agency of record. Current will focus on building brand awareness and launching new offerings for Chuck E. Cheese's, as well as conducting ongoing media relations to support its promotions, fundraising and seasonal programs. The account will be led by Amy Colton, executive vice president. "We are excited to partner with Chuck E. Cheese's to encourage people to experience the changes firsthand and try the new menu," said Virginia Devlin, president of Current. "Chuck E. Cheese's is already every kid's favorite, and now it's time to impress mom and dad too."
Del Frisco's Restaurant Group tapped Austin-based Proof Advertising as its creative agency of record, following a review. Johnson & Sekin previously handled the account. The agency will help drive sales and enhance the brand identity of the twenty restaurants. Work includes brand strategy and creative duties for broadcast, print, collateral, digital and social media elements. "We have very ambitious sales growth and concept expansion plans for the Grille," said Lisa Kislak, vice president of brand marketing for Del Frisco's Restaurant Group. "Proof demonstrated overwhelmingly that they 'get us' and that they have deep experience working with retail brands. We are thrilled to have them on our team." Del Frisco's Restaurant Group spent $488,000 on measured media in 2015, according to Kantar Media.
Jacuzzi Group Worldwide named Rhythm as its digital agency, tasked with increasing sales and enhancing the brand's online presence. Rhythm will design and develop new, original website content for both the Jacuzzi Hot Tubs and Sundance Spas brands. "The Jacuzzi brand is synonymous with memorable, enjoyable experiences," said Peter Bohenek, president of Rhythm. "Rhythm is beyond pleased to be working with Jacuzzi Group Worldwide to not only elevate those experiences, but turn up the heat even more by designing and launching new digital strategies to fuel both engagement and sales opportunities."
Bentley Motors tapped M&C Saatchi PR as its communication agency of record. M&C Saatchi PR will work on issues supporting the brand throughout The Americas region, which includes Brazil, Chile, Canada, Mexico, and the United States along with future growth in countries throughout South America. "The brand is steeped in great mythology and history, and as we move forward in The Americas region, we looked for a partner to help tell the brand story in new and innovative ways to our customers, potential customers, employees and media," said Jeff Kuhlman, chief communication officer, Bentley Motors, Inc. "M&C Saatchi PR has demonstrated that it is the right agency to do this, respecting the brand's great heritage and with an eye to our vision for the future."
Following a review, Children's Mercy Kansas City named Doner as creative agency of record and Assembly to handle integrated advertising and media buying and planning, including digital and social media elements. Children's Mercy Kansas City is a 354-bed not-for-profit hospital for patients from birth through age 21. First work will launch later this year. "Doner brought all the right qualities to the table -- smarts, creativity and relevant experience -- while going above and beyond to support our mission to transform children's lives and redefine pediatric medicine," said Laurie Ellison, chief marketing officer of Children's Mercy. Children's Mercy spent $850,000 on measured media in 2015, according to Kantar Media.
San Francisco-based Cutwater was named agency of record for Visit Santa Barbara, the official marketing organization for the city of Santa Barbara, South Coast and surrounding communities. The agency will handle creative and media work in an effort to refresh the brand's positioning and creative platform across print, digital and marketing communications channels. New work will debut this fall. "Cutwater stood out to us because of the high caliber of its strategic thinking and creativity," said Jennifer Walker, vice president of marketing & strategy for Visit Santa Barbara. "We wanted an agency that will be a good partner and that shares the same passion for the destination that we do. Cutwater brings a wealth of creative experience on a wide variety of accounts, and we're excited to work with them."