Maryland-based ADG Creative added Amerland and St. Boniface Craft Brewing Company to its roster of clients. Amerland is a subsidiary company of Good Friend Tyre Co. Ltd and distributes commercial and consumer-grade tires in more than 50 countries. ADG will provide a strategic analysis to identify the company's new brand platform that will serve as the basis for new marketing efforts as the company introduces new products to the U.S. market. St. Boniface, a craft brewing company located in Ephrata, Pennsylvania, has tasked ADG Creative to design cans for its new line of craft beers. "We're in our element when we're helping a client tell their story in a compelling way," said Jeff Antkowiak, ADG's founder and chief creative officer. "We are excited to be working with Amerland and St. Boniface to grow their brands and look forward to producing fantastic creative work to help them be heard."
Martin Williams Advertising was named strategic and creative agency of record for St. Paul-based Pavay Organics skin care line. The agency will help Pavay Organics define its brand story, develop digital marketing and design new packaging. In addition, public relations support will be provided by Karwoski & Courage, an operating unit of Martin Williams, Inc. "We are very passionate about our line and working with Martin Williams will allow us to get it the hands of more professionals in the industry and in the homes of the savvy consumer so everyone can experience the benefits of our hand-crafted line," said LeeAnne Montgomery and Dan Ventrelli, co-owners, Pavay Organics Corporation. "We look forward to working with the Pavay Organics team to strengthen the brand's recognition within the all-natural health and beauty product market," said Laura Terry, senior vice president and chief marketing officer, Martin Williams.
Burkhead Brand Group (BBG) was named marketing and advertising agency of record for ConnectVIEW, a solutions provider of video management, video collaboration and digital signage technologies. The North Carolina-based agency will handle strategic marketing, advertising and public relations work in an effort to increase market visibility and brand recognition of ConnectVIEW and its products. "BBG was a natural fit for ConnectVIEW. The team at BBG really understands how marketing should produce business growth on a tactical and strategic level," said Jay Seaman, chief executive officer and managing partner of ConnectVIEW. "We are confident that by partnering with BBG, ConnectVIEW will be positioned to accelerate our customers' business outcomes by making video communications a daily tool for success." Scott Burkhead, managing partner of Burkhead Brand Group, added: "ConnectVIEW is rewriting the playbook on how educators, government agencies and businesses are able to scale their operations and use video solutions to better engage with their audiences."
Solve was named agency of record for Cascadian Farm, a division of General Mills. The agency has focused on helping the organic brand in its effort to support and sustain bees. First work from the agency is the Bee Friendlier movement, an initiative designed to educate and inform individuals to create healthier bee environments. In addition to the Bee Friendlier effort, Solve is working with Cascadian Farm on additional near-term marketing elements to bring further dimension to the overall program. "Cascadian Farm is an optimistic, mission-based brand who believes that everyone has the power to make significant, positive changes to the world around them," said John Colasanti, CEO of Solve. "The Bee Friendlier initiative is a true testament to the brand's commitment toward better food and a better planet." Cascadian Farm spent $1.2 million on measured media in 2012 and had no media spend in 2013, according to Kantar Media.
Couche-Tard, a worldwide company-owned convenience store operator with more than 13,000 stores, tapped PALM + HAVAS to manage advertising creative and strategy for its Quebec region that consists of 568 locations. In addition, PALM + HAVAS was selected to handle strategy and creative for Circle K banner, which was acquired by Couche-Tard in 2003, in Eastern Canada. There are 300 Circle K stores in Eastern Canada as well as another 3,300 throughout the US. "We chose PALM + HAVAS for their thorough comprehension of the strategic issues the Couche-Tard brand is facing, as well as for their collaborative approach," said Melissa Lessard, spokesperson for Couche-Tard. "We are very happy to have the chance to contribute to the success of the Couche-Tard and Circle K brands," added Ann Bouthillier, president and CEO of PALM + HAVAS. "Our understanding of their business reality and retail sales issues made the difference." Couche-Tard spent $6.9 million on measured media in 2012 and $7.6 million in 2013, according to Kantar Media. The company spent $1.1 million on measured media in the first quarter of 2014.