Deutsch LA was tapped by Vivint, a provider of home automation, home security and energy management services, to handle creative and marketing duties. Las Vegas-based R&R Partners previously handled work for the brand.
Olson 1to1, the loyalty/CRM division of Olson, was hired to launch L'Oreal's first ever loyalty program, Lancome Elite Rewards, where users earn points that can be redeemed for Lancôme products and beauty experiences not just by buying Lancome products, but also by posting about them to their social media profiles and following Lancome USA on Facebook, Instagram and Twitter. For example, users will receive 10 points for every $1 they spend on Lancome products at one of 2,300 participating retail locations, and they also receive up to 50 points for connecting with the brand's social channels and 25 points each time a favorite find is shared on one of those channels. Points can be accrued by uploading an Instagram selfie to showcase a new Rough In Love lipstick using a specified hashtag, watching makeup tutorials on Lancome.com, or checking in at a Lancome beauty event on Foursquare. "We see this program as an extension of the Lancome brand giving our customers a platform to connect with each other," says Alessio Rossi, vice president, Lancome digital marketing. "We're excited to reward our loyal Lancome clients for their purchases in an industry that doesn't discount."
Hopsteiner, an international hop growing, trading and processing firm, has named The EGC Group as its social media agency of record. The agency will provide media relations and social media strategy for Hopsteiner and spearhead the promotion of its latest hop varieties to breweries on a global level. "I believe the EGC Group, more specifically EGC's craft beverage division, brings the right experience and skill-set to effectively manage Hopsteiner's niche marketing and communications, while delivering high-quality results that will generate new meaningful relationships and help drive its business even further," said Ernie Canadeo, founder and president of EGC Group."
California-based skincare company, Cremo Company, named Detroit-based Jekyll & Hyde as its agency of record, charged with building national brand recognition for Cremo's flagship product, Cremo Shave Cream. The debut campaign will use recognizable radio show hosts to reach its target audience.
Dallas-based Dave & Buster's restaurants named Rockfish its digital agency of record. The agency will also handle and digital CRM work for the company. Rockfish is tasked with overhauling Dave & Buster's digital strategy, with a large focused on CRM (including its loyalty program), mobile, web and social media elements. Dave & Buster's owns and operates close to 70 locations in 26 states and Canada. The company spent $19.6 million in measured media in 2013, according to Kantar Media.
International Beverage USA tapped The Halo Group as agency of record for its Speyburn Single Malt Scotch Whisky brand in the U.S. The agency’s first assignment is to promote the launch of Speyburn with a consumer campaign entitled, "It's a Start.” Geared toward an American audience, The Halo Group will be responsible for handling creative concepts around a Father's Day promotion targeting sons and daughters while positioning Speyburn as an ideal gift for dad. The campaign will include in-store, print and other promotional giveaways. “We are excited to be partnering with The Halo Group and are confident that the agency will help achieve our objectives of continuing to build equity in our Speyburn Single Malt Scotch Whisky brand in the U.S. while introducing the brand to new consumers during key purchasing and gifting periods,” said David Lind, Vice President Marketing at International Beverage.
SS+K has added fairlife, a health and wellness company, to its client roster. Chicago-based fairlife produces milk and milk products using a patented cold filtration process that enhances the nutritional value of milk. Spark handles media duties for fairlife. SS+K will develop campaigns for fairlife milk and its real milk-based, high protein drink, Core Power. Work will include branding, digital, social media and outdoor elements. The fairlife milk campaign will launch in the fall and Core Power's marketing campaign, will launch in May, highlighting the brand's selection as the official protein drink of the FIFA 2014 World Cup. "Google search won't locate an ad agency for change agents," but that's exactly what we sought in a creative partner and we feel very lucky to have found SS+K." said Steve Jones, CEO of fairlife.
Regal Boats named Myjive as its digital agency of record. The agency previously worked for Regal Boats, manufacturer of bowriders, express cruisers and sport coupe yachts, on a project basis. "When Regal first hired us we were a unique choice for them; our team lacked experience in the boating industry. Regal saw this as a strength," said Brett McCoy, Engagement Director at Myjive. "They wanted to push the boating industry and their brand forward and needed an agency that would approach the business from an outsider's perspective and present new ideas." Regal Boats spent $557,000 on measured media in 2013, up from $489,000 spent in 2012.
The Hong Kong Beer Co. named Cultivator Advertising & Design, Denver, as its agency of record, its first under new ownership that took charge last year. The agency was awarded the work without a review. Devin Kimble, co-owner and director of Hong Kong Beer Co., managed the selection process. New work will launch in the second quarter of 2014 and include a company-wide rebranding, with new packaging for the company's Dragon's Back Pale Ale, flagship Hong Kong Beer Amber Pale Ale, and for three new brews launching this month. Additional Cultivator clients include New Belgium Brewing, Visit Estes Park, Anthony's Pizza, Breckenridge Brewery, Inspirato, Telluride Tourism Board, Moots Cycles, Run.com and RockResorts.