Brooklyn Bowl, a New York-based entertainment company that combines food, beer and bowling, named Resource/Ammirati as its creative agency of record following a review. Learned Evolution previously handled the account. In this role, the New York office of Resource/Ammirati will be responsible for branding, advertising, digital media buying, social media and website development for the entertainment venue's current locations in New York City, Las Vegas and London and future venues in Chicago and Boston. The assignment begins immediately with new work launching at the end of 2014. "We sought an agency partner who could help us evolve the Brooklyn Bowl brand and expand into new markets," said Peter Shapiro, founder of Brooklyn Bowl. "Resource/Ammirati is the right agency for the job. They are fans of our business, they understand our audience, and they'll help us stay authentic to our roots while adapting to the unique vibe of each city."
CP+B Brazil, the newest of CP+B's eight global offices, was selected by AmBev/InBev to launch Corona beer in Brazil. The agency is also handling a Special Projects account of AmBev with global collaboration with AB InBev. In addition, the agency was also tapped to handle a new product launch for Mondelez International and serve as creative agency for Quatro Rodas magazine and VIP magazine, both from Brazilian publisher Editora Abril. Based in Sao Paulo, CP+B Brazil is managed creative duo Andre Kassu and Marcos Medeiros and chief operating officer Vinicius Reis. "We are moving much faster than we imagined, considering we were born only seven months ago," said Vinicius Reis. "In addition to these clients, we have several other projects that are being developed as well as collaborations with CP+B London on European projects. We are thrilled to be able to start out so strong." Stateside, Corona spent $99.2 million on measured media in 2013, up from $71.4 million spent in 2012, according to Kantar Media. Corona spent $58.5 million on measured media between January and June of 2014.
Associated Banc-Corp named Colle+McVoy as its agency of record, following a review. Associated Bank did not have a previous agency of record. It worked with several local agencies. Colle+McVoy will handle creative, media planning and buying, social media, and brand activation duties. "Our selection of Colle+McVoy as a strategic partner results from the agency's deep-seated understanding of the customer and the customer experience, both in the consumer and business-to-business sectors," said Christopher Piotrowksi, chief marketing officer for Associated Bank. "We have an enterprise-wide commitment to creating for our customers a positive banking experience that is without equal. Colle+McVoy understands that mission, and has the demonstrated brand-building expertise to help us reach that level of performance." Associated Bank spent $2.2 million on measured media in 2013, up from $959,000 spent in 2012, according to Kantar Media. Additional Colle+McVoy clients include Caribou Coffee, DuPont, Explore Minnesota Tourism, General Mills, Indian Motorcycle, Kozy Shack, Land O'Lakes, Nestle Purina, Novartis and USA Swimming.
H2Ocean, a Florida-based manufacturer of natural-based first aid and hygiene products, tapped Jekyll & Hyde Advertising and Marketing to produce a television campaign for its Extreme Tattoo Care Kit. Typically, tattoo aftercare products are sold only on-site at tattoo shops, but H2Ocean's Extreme Kit is available exclusively at Walgreens. H2Ocean's Extreme Tattoo Care Kit is a three-step system that helps a person clean and moisturize new tattoos to ensure proper healing. The agency will produce a series of 30-second ads that focus on how personal a tattoo is to each individual. In each spot, a person will share their story of what his or her tattoo means, emphasizing the importance of maintaining and keeping tattoos vivid.
Santy was charged with strategic consultation and planning, website development and paid media planning and buying services for the Fiesta Bowl and the Cactus Bowl (formerly the Buffalo Wild Wings Bowl). Since its inception, more than 3 million out-of-state visitors have traveled to Arizona for Fiesta Bowl events and activities. The Fiesta Bowl events have generated more than $1 billion in economic impact in the past five years. This year, the Fiesta Bowl will be held in Glendale, Arizona on Dec. 31 and the Cactus Bowl will be held in Tempe, Arizona on Jan. 2. "We're proud to be working with a nationally recognized brand such as the Fiesta Bowl," said Dan Santy, president and CEO of Santy. "The organization brings great college football to Arizona and supports many facets of the community year-round."
Following a review, Pitch, based in Los Angeles, was named agency of record for Bonefish Grill. Blast Radius previously handled the work. Bonefish Grill operates close to 200 locations in 34 states. Pitch is currently working with the restaurant on its existing marketing efforts leading up to 2015. Based in Tampa, Florida Bonefish Grill founders Tim Curci and Chris Parker named the restaurant in 2000 after a popular Florida game fish that is caught for sport; abula vulpes, or the bonefish, known as the "grey ghost of the flats." "We're looking forward to working with Pitch," said Desmond Edwards, chief marketing officer of Bonefish Grill. "This is an exciting time for us as we continue to introduce and bring awareness to new food and beverage innovations." Bonefish Grill spent $20 million on measured media in 2013 and $8.5 million between January and June of 2014, according to Kantar Media. Additional Pitch clients Burger King, Meineke, Living Spaces and Closet Factory, along with project work for Pepsi, Asics and Pinkberry.
Atlanta-based agency, Breensmith, added three new accounts to its roster of clients, winning two after formal reviews. Following a review, Breensmith will handle creative, strategy, media buying, PR and social media for all of D4C's multi-location brands, which include Dentistry 4 Children and Family Orthodontics. AMD, a medical suppliers and equipment distributor, tapped Breensmith as its agency of record for SEO, creative, strategy, PR and social media duties, following a review. Lastly, OnsiteRIS, an IT company that works with restaurant chains and retailers, charged the agency with managing its creative, PR and strategy. "With all our new clients, we’re really excited to help each of them stand out within their industries by breaking out of the 'sameness' shown by their competitors," said Matt Hayes, director of client services for Breensmith.