Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments on a project basis. The review, which included three other agencies, was managed by RSW/Agency Search, Cincinnati. Initial duties will include a redesign of the Duck brand website and the Stuck at Prom Scholarship Contest site. First work will break in the first quarter of 2015. "Brunner understood the importance of building analytics-based decision making capabilities into our digital marketing," said Bill Kahl, executive vice president of marketing of ShurTech Brands. "And they have the technical capabilities to do so. Also important to us was their history of long-term agency/client relationships. We're in this for the long haul and we want a digital partner who feels the same." Additional Brunner clients include GlaxoSmithKline, Cub Cadet, Bob Evans, Huffy, Westinghouse, GNC, YellaWood, Care USA, Mars and Eaton Vehicle Group.
MotoAmerica, a North American professional motorcycle road racing series, named Ventura County-based Kahn Media as its agency of record, charged with public relations, branding, social media marketing, branding and creative collateral for the new AMA-sanctioned professional racing series. Kahn Media has already helped launch MotoAmerica's communications efforts, including logo and web designs, apparel concepts and social media management. "Kahn Media is a valuable asset for our series," said MotoAmerica principal Richard Varner. "The agency has several high-profile clients in the performance industry and a multi-year track record of developing audiences for new and established brands." Added Dan Kahn, president of Kahn Media: "We are honored to be selected as MotoAmerica's agency of record. This is an exciting opportunity to help build a national racing series from the ground up. We're looking forward to helping MotoAmerica grow while we expose a new generation of fans to one of the most extreme forms of racing on earth."
Forge Worldwide donated its services to Boston-based charity, Room to Grow, to help raise awareness and donations. The agency worked with two Boston-based artists, Jannie Ho and Renee Kurilla, who donated time and work to create “storybook” illustrations featuring toys, books and clothing -- the key donation categories sought by the organization. The posters will appear on MBTA subways and buses through early January. The mission of Room to Grow is to enrich the lives of babies born into poverty throughout their first three years of development. At each visit families receive a unique combination of social work support, including individualized parenting guidance and connections to community resources, and all the baby essentials kids needs at that stage. Additional Forge Worldwide clients include Cisco, Rockland Trust, Brigham and Women's Hospital and Dragon Speech Recognition Software.
Constellation Brands Beer Division named Ogilvy & Mather Chicago as creative agency for its Corona Light and Modelo Especial brands. The agency will assist in the development and execution of marketing strategies to increase brand awareness, stimulate product trials, and increase sales. The partnership takes effect on January 1, 2015. "We believe our Modelo Especial and Corona Light brands have tremendous upside potential for growth," said Jim Sabia, chief marketing officer for Constellation Brands Beer Division. "Ogilvy & Mather Chicago brings a passion for our brands, a collaborative approach, and creative ideas rooted in consumer insights. We look forward to working with them to capture more of the market opportunity." Corona Light spent $7.3 million on measured media in 2012 and $6.8 million in 2013, according to Kantar Media. Modelo Especial spent $16.5 million on measured media in 2012 and $21.9 million in 2013, per Kantar Media.
California Pizza Kitchen tapped Los Angeles-based Stun Creative as its creative advertising agency of record, following a review. The agency will create and produce all of the brand's advertising initiatives for 2015. Media buying, planning and social media were not part of the review process and remain unaffected. "The Stun Creative team stood out during the selection process," said Ashley Ceraolo, Vice President of Marketing for CPK. "The agency developed a creative strategy that demonstrated a thorough understanding of our consumer and category." Added Brad Roth, Founder/Principal, Stun Creative: "We are excited to work with CPK on rebranding over 60 restaurants that will be redesigned in the New Year. It's a great opportunity to work with a beloved brand optimizing their casual dining experience and dining options with more farm to table menu items." California Pizza Kitchen spent $2.5 million on measured media in 2011, $158,000 in 2012 and $147,000 in 2013, according to Kantar Media.
Following a review, KBS Toronto was named agency of record for Unilever's Magnum Ice Cream and social media agency of record for Unilever Refreshments, which includes Magnum, Fruttare, Lipton, Red Rose, Klondike and Popsicle. The agency is charged with achieving global recognition and appeal for the Magnum brand in Canada via a multi-year integrated activation platform. In addition, the agency is tasked with differentiating each refreshment brand across social channels to reach audiences with posts that are contextually relevant for each sub-brand. First work debuts in spring, 2015. The agency also works on other Unilever brands, serving as the activation AOR for Dove and managing events for Becel. Magnum ice cream spent $13.4 million on measured media in 2013 and $14.4 million in the first half of 2014, according to Kantar Media.
Publicis 133 LUX Singapore has been named global digital and social media agency for Accor's Global Luxury and Upscale segment. Sofitel, Pullman and MGallery are among Accor's luxury hotel brands that the agency will be managing from its Southeast Asia headquarters based in Singapore. The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in an effort to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at $1.8 trillion. Asian consumers currently account for almost half of global luxury sales. "Luxury consumption is fast changing, but we are confident that we can deepen Accor's luxury credentials even further through the strategic use of social media platforms," says Jae Soh, General Manager of Publicis 133 LUX Singapore. "We believe Asia is the perfect destination to take our luxury and upscale brands to the next level," said Rick Harvey Lam, Senior Vice President Luxury and Upscale Brands, Global Marketing, Accor Hospitality. "We look forward to collaborating with Publicis 133 LUX Singapore in upping the ante regionally and globally." Accor operates more than 300 hotels across three brands: Sofitel Luxury Hotels, Pullman Hotels & Resorts and MGallery Collection. It recently launched several upscale hotels across Asia Pacific that include Sofitel So Singapore, Sofitel Bali Nusa Dua, Pullman Saigon Centre and Pullman Khao Lak Katiliya Resort and Spa.
The USA Pro Challenge, a large spectator event in Colorado and one of the biggest cycling races in the world, selected Spin Creative Studio as its advertising agency of record. The agency will build awareness for the event through traditional and digital advertising elements. "Coloradans have an understanding of what a big deal this race is, and we're hoping to share our story with more of our out of state visitors," said Shawn Hunter, CEO of USA Pro Challenge. "Spin is the right partner to do that. They have extensive experience with generating awareness for the resort and tourism industry that we can leverage to further our reach in our fifth year." Added Brigette Schabdach, CEO, Spin Creative Studio: "2015 is an exciting year for the USA Pro Challenge and we are honored to be their partner. This event truly defines the best of Colorado, and the passion and commitment of the team behind it is inspirational."
OneRoof Energy, a residential solar services provider and wholly owned subsidiary of OneRoof Energy Group, named Red Door Interactive as its digital agency of record. The agency will provide strategic planning to assist OneRoof Energy's online marketing programs focused on attracting and acquiring customers via various digital marketing channels targeting homeowners in California and Massachusetts. "OneRoof Energy is a leader in providing cost-saving energy products and services, creating a seamless experience for the homeowners. We're tasked with establishing initiatives to generate quality leads and converting customers through various online projects," said Reid Carr, president at Red Door Interactive. "We're looking forward to raising awareness of their full-service offerings and educating customers on the unique opportunities available to them." Added David Field, president and chief executive officer at OneRoof Energy, Inc.: "Red Door has proven online experience working with prominent brands combining stellar creative with precision marking campaigns that have the capabilities and knowledge to help us achieve our digital marketing goals."