by Fern Siegel on Mar 12, 10:00 AM
The German cookware brand is expanding its presence in the U.S. with new products.
by Fern Siegel on Mar 7, 10:00 AM
Special's remit will include global strategy and creative development to grow the brand worldwide.
by Steve McClellan on Mar 1, 11:21 AM
Raleigh, NC-based ad agency Baldwin& has been selected by PBS’s 'Reel South' documentary series to create ad campaigns and other materials to promote its upcoming 10th season. The agency will gather audience insights, revamp brand ID, design, messaging and tone, and will oversee the digital launch of Reel South’s YouTube channel, which is supported by paid media.
by Fern Siegel on Feb 29, 10:00 AM
The agency will be responsible for developing a growth-oriented creative strategy, with first work debuting this summer.
by Fern Siegel on Feb 29, 10:00 AM
The agency will handle brand strategy and is expected to launch a new campaign mid-year.
by Fern Siegel on Feb 28, 10:00 AM
The chain of East Asian-inspired fast-food restaurants and grocery is kick-starting its next phase of growth.
by Fern Siegel on Feb 27, 10:00 AM
The agency had previously handled the account in 2019.
by Steve McClellan on Feb 26, 1:49 PM
Newell Brands has awarded its global media agency assignment to Crossmedia, after a review, a company rep has confirmed. The company spent an estimated $33 million on measured media in 2023 with 69% earmarked for digital, according to agency research firm COMvergence. About $23 million was allocated to the U.S. (70% for digital). The company has used multiple agencies in the past and consolidated the account with Crossmedia. In 2021 it named Empower its media …
by Fern Siegel on Feb 21, 10:00 AM
Hy-Vee operates retail pharmacies in more than 275 locations across eight Midwestern states.
by Fern Siegel on Feb 20, 10:00 AM
The agency will handle the new show/apparel rollout.