Freshii, a franchise of health-casual restaurants, named OneMethod as its first digital and social agency of record. Freshii tasked the agency to create content for fans to discuss and share on Facebook, Twitter and Instagram. "As a global brand with a presence in nearly 20 countries, we were seeking a long-term partnership with strategic storytellers," said Matthew Corrin, founder and CEO of Freshii. "OneMethod is an agency we believe can best cut through the clutter to fight for stomach share in the digital space."
GTribe, a social media network for tech savvy gamers, tapped Wheelhouse Marketing as its agency of record, tasked with branding, sponsorship acquisitions, promotions and public relations. Launched in 2014, GTribe is a community that provides the exchange of ideas and information by enthusiasts with a passion for technology and gaming.
Red Door Interactive added NuVasive to its client roster. NuVasive is a provider of minimally invasive, procedurally-integrated spine solutions. Red Door will work with the company to provide strategic planning to support a revamped brand. The agency will develop a website ecosystem that brings together multiple NuVasive sites into an integrated website experience with multilingual capabilities. "We're truly excited for the opportunity to work with such a disruptive brand that changes the standard of care," said Erika Werner, vice president of client services at Red Door Interactive. "Our goal is to provide NuVasive with a redefined content strategy, complete with a full website redesign to help influence brand perception."
Ireland + Hall Communications was named agency of record for global film and television studio, Breakthrough Entertainment. The company recently revived L. M. Montgomery's Anne of Green Gables and released the indie horror movie, Bite. The agency will provide strategic communications and marketing to support Breakthrough's worldwide sales, acquisitions and alternative content slate. "As we continue to expand on our portfolio, we are beyond excited that we are given the opportunity to work with a Canadian-based entertainment company with such an extensive global footprint," said Lowell Hall, co-founder, of Ireland + Hall Communications.
The Philadelphia 2016 Host Committee for the Democratic National Convention named Digitas Health LifeBrands to handle social media, digital strategy and creative for the event. Annie Heckenberger, vice president/group director, brand communications strategy, is serving as Host Committee's director of digital and social media, overseeing social strategy and organizing nearly 200 social volunteers, who are staffing 24 shifts over 8 days. Other members of the agency's social strategy team will help create content live from the convention, including Michael Leis, senior vice president of social strategy and Jonah Martinson, Digitas Health Community strategist. "We're honored and thrilled to bring our talent and resources to this historic event being hosted in our home town," said Brendan Gallagher, executive vice president, connected health, Digitas Health LifeBrands. The United States Library of Congress selected the Host Committee for the 2016 Democratic National Convention's website and channels for inclusion in the Library's web archive focusing on public policy topics.
Tug was tapped by Japanese beer Kirin Ichiban to handle its UK social media. Along with strategic planning, the UK-based agency will handle content creation across several social platforms. Tug will work closely with existing client Charles Wells, the sole brewer and distributor of Kirin Ichiban throughout the UK. "We were impressed by Tug's data-driven approach to content and their ability to combine creativity and strategy," said Genna Burchell, world beers marketing manager at Charles Wells. "We're looking forward to working with their team to bring the Kirin Ichiban story to life across social media and establish the brand in the heart of the consumer."
Kahn Media was named agency of record for Doug Herbert's B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) Teen Pro-Active Driving School, a non-profit that provides teens and their parents a free, four-hour safe driving class. The non-profit was founded in 2008 after Top Fuel drag racer Doug Herbert lost his two young sons in a car crash. Kahn Media will handle public and media relations, social media, event promotion and relationship management programs. "B.R.A.K.E.S. is an incredible organization," said Dan Kahn, president of Kahn Media. "To have the opportunity to work with an organization dedicated to educating teens and parents to prevent serious injuries and save lives is an honor and privilege. We look forward to helping this unique organization grow as we tell Doug's story and the importance of being responsible and keeping everyone safe."
CBX crafted a new brand strategy for new, pro-bono client, She Should Run, a nonprofit to advance women and girls in public leadership. She Should Run collaborates with corporate partners to develop ways to motivate girls to explore leadership opportunities. The latest example is the company's partnership with Mattel, Inc. on the new President and Vice President Barbie, launched this week. "While female leadership continues to reach new milestones, only 39 percent of girls say they want to be a leader, according to a survey by the Girl Scout Research Institute," said Erin Cutraro, co-founder and CEO of She Should Run. "The Barbie line's first female presidential and vice presidential ticket is a way of harnessing the power of young girls' imagination to help them discover their own leadership potential. Ideally, it will lead to more girls in leadership roles in the years to come."
Goodby Silverstein & Partners was named the first agency of record for GREE International, a mobile social gaming company behind Knights & Dragons, War of Nations, Modern War and League of War: Mercenaries., to name a few. "The mobile gaming market is changing dramatically and while expertise in digital marketing remains critically important, building brand and establishing a strong franchise with consumers has become equally important. GS&P clearly excels in this area across the categories they've worked in including a deep history in the gaming industry with premiere companies," said Shawn Conly, vice president of marketing of GREE International. In addition to GREE, the agency also picked up AOR duties for StubHub and the Golden State Warriors.
M&C Saatchi PR was named U.S. Communications agency for GameHedge, a new sports ticket marketplace. The agency supported the brand as its launched in the U.S. Last month and will serve in an ongoing capacity to help drive awareness and sales. GameHedge gives a little something back to fans if the game doesn't end in their favor. Every ticket purchased through GameHedge comes standard with a Good Game Guarantee that refunds 50% of the ticket price if the home team loses by a certain margin.