Amery Regional Medical Center, a Western Wisconsin healthcare system, has selected Haberman to help revitalize its brand, including developing and positioning a new marketing campaign.
Paslode Remodeling tapped Two by Four to provide all strategic, creative and media duties related to the brand. Paslode is a manufacturer of cordless and pneumatic nailers, staplers, and fasteners and a division of Illinois Tool Works. The company's products are used by professional contractors and carpenters for framing, sheathing, fencing, siding, and insulation work. Two by Four will provide strategy, creative and media planning and buying work to grow awareness and foster loyalty among Paslode’s users. “Two by Four has a proven ability to develop creative that really resonates with the workingman,” said Jill Rosset, Paslode Remodeling channel marketing manager. “We’re confident they will engage our audiences to connect with the Paslode brand in new ways.” The Paslode win follows several previous new business wins for Two by Four, including Red Kap, Brookfield Zoo and Chattanooga Metropolitan Airport.
Zimmerman Advertising won a pitch to oversee a website redesign for White Castle. Zimmerman has served as White Castle’s agency of record since 2008, and currently handles all of White Castle’s marketing, including traditional, social and digital, which was won in 2011. The agency will work with White Castle to revamp both the WhiteCastle.com website and the merger of its CraverNation.com site. Work on the site redesigns begins immediately. “Zimmerman doesn’t just tackle our marketing problems; they help us continually improve our business,” said Kim Bartley, Vice President of Marketing and Menu Development for White Castle. “Zimmerman brought us the best solution for contemporizing our Web experience and increasing our engagement with our customers through technology that delivers a fully customized experience to visitors to our site.” White Castle spent $1.5 million on TV advertising between January and June of 2013, $4.9 million on radio ads and $538,000 on Internet advertising during the same time period, according to Kantar Media.
Critical Mass was added to Valspar’s agency roster and named digital agency of record for Valspar’s Guardsman professional furniture care division. The new relationship marks Guardsman’s first digital agency of record after a review that concluded last month. Critical Mass, an Omnicom global digital marketing agency, will begin work immediately, developing a new website and digital marketing campaign slated to launch in early 2014. “From the start of the pitch process, Critical Mass showed a clear understanding of our business and what motivates our customers in furniture ownership and care,” said Stuart Graff, Division Vice President of Guardsman. “The team impressed us with a strong creative vision that tells our brand story across all digital platforms and experiences.” The new assignment will be led from the agency’s Chicago office that also works with Greater Miami Convention and Visitor’s Bureau, HP, Moen and United Airlines.
The Jacksonville Jaguars have named On Ideas as its agency of record. The Jacksonville-based agency will handle advertising, marketing strategy, branding, creative services and PR/community relations support. The agency’s first assignment was to drive viewership and attendance to the Jaguar’s Thursday, Dec. 5 home game against the Houston Texans, airing on the NFL Network. The agency held events and promotions to energize fans and create hometown buzz for the primetime game. "On Ideas is a great fit for the Jaguars," said Mark Lamping, President of the Jaguars. “Shad Khan (owner of the Jaguars) has a bold vision for the Jaguars. Partnering with On Ideas at this juncture will provide the fresh thinking necessary to make Shad’s vision a reality.” Additional On Ideas clients include: BI-LO/ Winn-Dixie Stores, Enterprise Florida, Catlin Insurance and Veolia Environmental Services North America. The Jaguars spent roughly $500,000 in measured media in 2012 and $213,000 between January and June of 2013, according to Kantar Media.
Erwin Penland was named agency of record for CIT Bank, a consumer and small business-focused online bank and subsidiary of CIT Group Inc., a provider of financing and advisory services to small businesses and middle market companies. This account will be handled out of Erwin Penland’s New York office. The agency will handle brand strategy, creative, digital, experiential, promotions and retail on a national level. CIT Bank spent $7.1 million on measured media in 2012 and $4.4 million between January and June of 2013, according to Kantar Media. Erwin Penland is a part of Boston-based Hill Holliday, and a member of The Interpublic Group of Companies.