Miami tourism organization Greater Miami Convention & Visitors Bureau (GMCVB has named VML its new global marketing agency of record. The appointment came after a formal review resulting in a four-year contract with an additional one year option for the WPP agency. In the U.S. the organization spent a little more than $1 million on ads in 2015 according to Kantar Media. VML is tasked with driving incremental domestic and international visitors for vacation and meetings to Greater Miami by growing the brand globally. Services will include brand strategy, strategic planning, media planning and buying as well as creative development.
Red Tettemer O'Connell + Partners (RTO+P) was tapped as agency partner for Speck, a manufacturer of protective smartphone cases. "Speck is an undisputed leader in the protective case space and we jumped at the chance to work with them to promote the launch of its newest product line," said Steve Red, president & chief creative officer of RTO+P. "Presidio's launch gave us the opportunity to help Speck elevate its brand awareness and reinforce its position as the dominant player in the mobile industry." Added Michael Burdeny, vice president of marketing at Speck: "Speck has a compelling design and innovation story rooted in quality products that consumers rely on to protect their mobile devices. We partnered with RTO+P to amplify this message and educate a broader audience on why all cases are not created equal."
McCann New York was awarded strategy and creative work for Godiva Chocolatier's annual holiday campaign, its largest of the year. Initiative will handle media planning and buying duties. "Godiva North America is delighted to be working with McCann this holiday season," said Nagisa Manabe, head of marketing & innovation for Godiva North America. "Holiday is a key time for our business, and it was essential for us to partner with an agency that could bring our chocolates and the joy they bring to others to life. We know that McCann's creative will help us introduce the chocolates in innovative ways to both new and existing chocolate lovers." Godiva spent $576,000 on measured media in 2015, according to Kantar Media.
Following a review, Ben Bridge Jeweler named DNA Seattle as its creative and branding agency of record. Jones Advertising in Seattle was the incumbent agency and did not participate in the pitch. Ben Bridge is focused on developing exclusive collections targeting younger consumers and has challenged DNA to help communicate the this to an affluent millennial audience. New work will launch in the fourth quarter of 2016. "It is an exciting time in the history of Ben Bridge as we continue to evolve our brand to make it relevant to today's consumer," said Marc Bridge, great-great grandson of the company's founder. "We felt DNA understood what we are trying to build and could help us communicate our unique value proposition. We believe our century-long commitment to caring, personal service and crafting jewelry of enduring quality is deeply relevant to today's consumers."
Wheelhouse Marketing & PR picked up work for Billy Bob's Texas, a honky-tonk based in Fort Worth, TX. Work will consist of identifying, assessing and valuing sponsorship opportunities. Opened in 1981, Billy Bob's Texas hosts more than 300 live music concerts a year and also contains a 4-star restaurant, a retail store as well as Billy Bob's Live Pro Bull Riding, which is sanctioned by Championship Bull Riding. "The goal was for us to work with a group highly experienced in venue and festival sponsorships as well as general entertainment properties," said Concho Minick, president of Billy Bob's Texas. "Also, with Wheelhouse being based in Fort Worth and having a knowledge of our culture makes this partnership a natural fit."
Film and television studio Breakthrough Entertainment has renewed its partnership with Ireland + Hall Communications. The firm will continue to provide strategic communications and marketing consultation for the Breakthrough Entertainment brand in an effort to support worldwide sales, acquisitions and alternative content slate. "Breakthrough is extremely pleased with the work which the team at Ireland + Hall have done for us so it was an easy decision to continue working with an agency whose holistic approach to communications has helped place Breakthrough at the forefront of the global entertainment conversation." said Nat Abraham, partner, president of distribution at Breakthrough Entertainment.
The O'Hara Project is conducting its annual search for a nonprofit organization to become its 2017 pro bono client. The agency specializes in ideation, strategy, marketing, public relations and social media duties. The agency is offering 12 months of free public relations services to help a nonprofit raise awareness of its mission. Throughout 2016, The O'Hara Project worked with The Adventure Project, a nonprofit that "adds venture" to empower entrepreneurs in developing countries, to create media impact, increase awareness and drive donations."Most measure success by an increase in market share or awareness. Our nonprofits measure results by the number of lives positively impacted," said Katherine O'Hara, founder of The O'Hara Project. This has been a rewarding experience for our team which is why we continue this program year after year."To apply, go online and submit the provided form by November 15. The O'Hara Project will announce the selected pro bono client on its website on December 1.
M&C Saatchi PR was named communications agency for candy retailer, IT'SUGAR. The agency will lead communications strategy for the launch of two campaigns: One Scary Election and BEASTMODE Chocolate Bars. IT'SUGAR has close to 100 retail locations in New York, Las Vegas, Los Angeles, San Francisco, Miami, Denver, San Diego and Palm Beach. Work will be led out of M&C Saatchi PR's New York office. "The opportunity to work with a brand that is not afraid to take risks and speak their mind does not come around very often," said Jen Dobrzelecki, executive vice president, M&C Saatchi PR U.S. "IT'SUGAR does exactly that and we look forward to unapologetically telling their story, launching their one-of-a-kind exclusives and perhaps getting in a little bit of trouble along the way."