Monday, October 5, 2015
  • The Tilted Kiltre:group

    National restaurant franchise, The Tilted Kilt, tapped re:group as its agency of record, following a review. "We are very pleased to have the opportunity to help The Tilted Kilt achieve its business objectives," said Janet Muhleman, president of re:group. Added Torie Lynch, re:group's chief marketing officer: "The Tilted Kilt is excited about the partnership. We look forward to working together and are celebrating the current and future success of the Tilted Kilt brand."

  • Path-TecArketi Group

    Arketi Group was tapped by Path-Tec, a specimen management solutions provider, to relaunch its brand identity and website. The agency will update Path-Tec's logo and redesign its collateral strategy, including corporate and product brochures, email templates and trade show materials. With the help of its technology platform, SpectraPath, Path-Tec works with laboratories to improve supply and kit management, inventory management, specimen and supply logistics, and client management. In addition, SpectraPath's mobile component, SpectraLink, provides users with real-time job and data capture to track deliveries and specimen pickups. "Path-Tec had simply outgrown our brand. The advances we made in our specimen management services and technology were not reflected in how we presented ourselves to customers and prospects," said Kevin Boykin, founder and CEO of Path-Tec. "With a solid grasp on our solutions, Arketi has been able to modernize our brand in a way that showcases us as a national expert."

  • Paddy PowerWE ARE Pi

    Paddy Power named Amsterdam-based WE ARE Pi as its brand agency, following a pitch handled by the AAR. First work was to leverage the excitement around the Rugby World Cup, by creating Paddy Power's match predictor called "The Big Game Hunter." An American dentist with a high powered rifle is charged with predicting matches in a series of online films where he hunts national team's icons. If a country's icon goes down, the dentist predicts they will lose the game. At the end of each video, Paddy Power highlights specific match odds for the game. "WE ARE Pi is our kind of agency; creative, restless and non-conformists," said Gav Thompson, chief marketing officer of Paddy Power. "We went looking for a partner in mischief and they were the stand-out choice. Their ideas were clever and naughty in equal measure, and I am very excited about our future together."

  • WeeblyOcean Media

    Web-hosting service, Weebly, tapped Ocean Media to handle its television media buying. Weebly has a simple and affordable website creation tool that allows people to showcase their work and sell products online. Ocean Media will handle all media planning and buying for a national campaign with a focus on driving new user acquisition. Spots will air on cable networks like TBS, HGTV, CNN and Spike. "Weebly is a perfect fit for our agency and we look forward to helping take their business and their brand to the next level," said Jay Langan, president of Ocean Media. "With their unique website building features, the company is poised for continued growth." Weebly spent $4.1 million on measured media in 2014 and $4.7 million the first six months of 2015, according to Kantar Media. Additional Ocean Media clients include eHarmony, Priceline, LifeLock,,, and Lending Tree, among others.

  • Pocky Santy

    Santy added Japanese snack food, Pocky to its client roster. The agency will handle social media, digital media, public relations, influencer marketing campaigns and creative chores. Santy will produce original content for the brand's social media channels including Facebook, Twitter and Instagram in an effort to increase Pocky's audience and brand loyalty. Pocky is a Japanese snack food made of chocolate-coated biscuit sticks that come in a variety of flavors. "Santy did a great job discovering insights to better understand our audience through social listening and translating 'Kawaii' into U.S. culture," said Yoko Hosoya, marketing coordinator at Pocky. "I am so excited that Santy will make social media a wonderful experience for Pocky fans."

  • Jewish Family Service of San DiegoJ. Walcher Communications

    J. Walcher Communications has been hired by Jewish Family Service of San Diego to increase awareness about the nonprofit organization and its various services. The Jewish Family Service of San Diego's services are focused around three goals: empower individuals and families to move toward self-sufficiency, support aging with dignity and foster community connection and engagement. "JWC's body of work and proven track record for results, especially within the nonprofit space, make the agency the perfect partner to enhance our marketing and communication efforts," said Michael Stern, director of marketing for JFS.

  • California LotteryOlson

    Olson was named the first digital agency of record for the California Lottery. David & Goliath continues to server as CA Lottery's traditional AOR. The contract has an estimated value of up to $13.5 million over its five-year period. It also includes five one-year option periods, which have yet to be priced. Olson has a wealth of experience with lotto accounts, currently serving as agency of record for the Minnesota State Lottery and providing digital services to Ontario Lottery and Gaming and Atlantic Lottery. As digital AOR, Olson will revamp the lottery's website for desktop and mobile including creating the user experience strategy and design, mobile application redesign and social media development. "We pride ourselves for being purpose built for the new realities that matter to our clients, and we look forward to proving that by delivering great business results for the California Lottery," said Margaret Murphy, president of Olson. The California Lottery spent $30 million on measured media in 2014 and $12.5 million the first 6 months of 2015, according to Kantar Media.