M&C Saatchi PR was named agency of record for HIPPEAS, a brand of Organic Chickpea Puffs. The agency will execute a communications program to support the launch of HIPPEAS stateside. The account will be led out of M&C Saatchi PR's New York office. HIPPEAS are currently available in Starbucks locations nationwide and will soon expand to additional retailers, including Whole Foods and Amazon. "After a competitive search for an agency partner, M&C Saatchi PR proved to be the clear decision, as the team demonstrated a true understanding of the HIPPEAS product, its target audience and distinctive brand spirit," said Livio Bisterzo, CEO of Green Park Brands. "M&C Saatchi PR is grounded in their commitment to drive our mission of spreading of Peas and Love, making them the perfect partner to tell our story."
Ribera del Duero and Rueda, two wine regions in Spain, selected PadillaCRT to lead their trade marketing program in the U.S. The campaign aims to increase the availability of Ribera del Duero and Rueda wines, and raise their profile with importers, distributors and retailers. "We are thrilled to be working with Ribera del Duero and Rueda, two awe-inspiring wine regions in Spain, to build loyalty for their brands and make them ubiquitous in the North American market," said Lynn Casey, CEO of PadillaCRT.
Huawei Consumer Business Group tapped Doner London to create an integrated campaign for its flagship P9 smartphone, which was voted the best European consumer smartphone 2016/17 by the EISA Awards. Havas London previously handled creative and Isobar managed digital work. Doner London replaced both agencies following a competitive pitch process. The agency is tasked with growing P9's European consumer base. Work, which launched this month in France, Germany, Italy, Spain and UK, includes digital, print, social and experiential elements. "Doner London stood apart as a modern communications agency, bringing together the digital expertise, strategic insights and bold creative solutions we need to fulfill our objective of becoming the world's leading smartphone vendor. We're looking forward to welcoming them on board as a creative partner," said Andrew Garrihy, chief marketing officer, Western Europe at Huawei Consumer.
LMO was named agency of record for The Maple Guild. The agency recently created a branding campaign for the company. The Maple Guild is a Vermont-based manufacturer of certified organic Vermont maple syrup and maple-based products like enhanced maple water, maple cream and maple sweetened iced teas. Initial work will include content marketing, direct marketing, web design and development. "LMO's creative and strategic support has been vital to launch our brand. As we move to introduce our products to the market, we look forward to continuing the partnership and bringing true innovation to the maple industry," said John Campbell, head of sales and marketing at The Maple Guild.
Markham & Stein, a Miami agency founded by Markham Cronin and Jeff Steinhour, one of the four original partners of Crispin Porter + Bogusky, scored its first big win; agency of record duties for Porsche Latin America and the Caribbean. The agency will handle integrated marketing for 17 importers across 23 countries. Previously, GroupUno held the account for 13 years. Markham & Stein was the only non-Hispanic agency that participated in the review. "We were looking for a smaller, more nimble agency partner with global brand experience to support us in further strengthening the Porsche brand experience in our region - Latin America and the Caribbean," said Sebastian Hölzel, director of marketing for Porsche Latin America. "Markham & Stein truly showed us their deep knowledge of our brand and its opportunities for growth in our key markets. Their passion for our business really convinced us they were the right fit for Porsche Latin America," he said. In the United States, Porsche spent $17.3 million on measured media in 2015, and $478,000 the first quarter of 2016, per Kantar Media.
BARKER was awarded creative duties for New York-based fitness and barre studio Physique 57. The agency is first AOR for its video on-demand service, and will handle strategy, creative and media planning and buying. BARKER is currently developing new work, slated to go launch in November. "Video provides for one of the most captive mediums to showcase a brand's story," said John Barker, founder and chief idea officer of BARKER. "We're looking forward to capturing and amplifying the essence of what makes it special in order to catapult it forward."
Stalwart Communications was named agency of record for Jerome's Furniture, a home furnishings retailer based in Southern California. The agency will handle company-related marketing, community relations and sales initiatives. Founded in 1954, Jerome's Furniture is a third-generation family business, headquartered in San Diego, CA, with 13 retail locations. "Stalwart came highly recommended and they have the experience we were looking for," said Jim Navarra, senior vice president of marketing and merchandising at Jerome's Furniture. "They presented fresh ideas that align with our overarching goals and we're excited to partner with their results oriented team."
Allen & Gerritsen was tapped to handle marketing duties for Promescent, an over-the-counter spray made by Absorption Pharmaceuticals, that's clinically proven to help men last longer in bed. The agency was awarded the work, following a review that included international agencies. There was no incumbent. A&G will create a cross-channel campaign to support Promescent's fall retail launch in Rite Aid and Target stores nationwide. Additional OTC brands that A&G previously handled include Monistat, e.p.t, Certain Dri, Cystex and Anti Monkey Butt. Promescent had no media spend in 2015 or the first quarter of 2016, according to Kantar Media.