Stalwart Communications was named agency of record for Arizona-based hearTV, app that streams live audio to smartphones. The agency will execute a program to escalate lead generation, increase website traffic and raise brand awareness for the company. "First and foremost, we believe in the technology and its advantages to businesses and end-users," said David Oates, president of Stalwart Communications. "Another important facet is that it can be applied to various settings. While restaurants and bars are a no-brainer, other businesses such as gyms, hotel lobbies, casinos and medical facilities are taking advantage of this technology. Our goal is to educate those organizations on the benefits of this technology to their business."
VentureFuel partnered with LA-based CitrusMark to enable national advertisers to place messaging directly on locally-sourced fruit. Using a patented, FDA-approved Natural Light Labeling System, CitrusMark adds marketing messages to citrus fruits. With this partnership, advertisers will have the opportunity to reach target markets through selected restaurants, bars, clubs, sporting events, outdoor festivals and cruises. "Getting your message directly into the hands of your customers in a way they have never seen before is one of the hardest challenges for advertisers," said Fred Schonenberg, founder of VentureFuel. "To do so in a fun, memorable way -- with national scale – is why we are so excited to work with the team at CitrusMark."
RAFFI named Kenwerks as the brand's marketing and public relations agency of record. Kenwerks will handle all brand marketing, entertainment marketing, social media and public relations for the New York-based fashion brand. "We're pleased to partner with the Kenwerks team in taking RAFFI to a new generation of customers," says Raffi Shaya, founder and CEO. "We have always stood for innovation meeting luxury in our category, always bringing newness and a flair for expressive color to the market. Now we will let the whole world share our message of luxury and effortless style." Added Ken Loo, Kenwerks founder and CEO: "We're honored to have been appointed by the Shaya's to work on this well-known brand that they have built as a family. "We're excited to work with two generations of RAFFI expertise focused building brand recognition of the company's legendary reputation in creating timeless, sophisticated year round apparel."
Heineken tapped Amsterdam-based creative studio Cloudfactory as lead global creative agency for its Strongbow Apple Ciders brand. Cloudfactory will help develop a new global communications campaign for the brand as it continues to expand into new markets around the world. The campaign is slated to launch in the spring. "Cider is a fast-growing business within Heineken," said Jiri Rakosnik, global marketing manager for Strongbow Apple Ciders. "We have the opportunity to enter new markets, as well as to develop innovations in existing markets. Cloudfactory brings an alternative communications perspective - an approach based on leading by example, and demonstrating that inspirational creative ideas can drive a social purpose movement that causes our target audience to take action." Added Jessica Kersten, creative partner at Cloudfactory: The Strongbow Apple Ciders team has offered Cloudfactory a fantastic opportunity to co-create a new kind of campaign. We collectively believe our approach will enable us to show that the brand inspires consumers by actions rather than words."
Following a review, GKV was named agency for record for SnackWell's and Back to Nature, both brands in the Back to Nature Foods Company portfolio. The Baltmore-based agency will handle advertising, social media, digital engagement and experiential sampling to reintegrate the brands into consumers' daily lives. SnackWell's produces low-fat snacks like cookies, minis and pretzels. The brand recently reformulated its products, which are now without high fructose corn syrup, partially hydrogenated oil, and artificial flavors or colors. Back to Nature offers crackers, cookies, nuts and trail mixes, granolas and juices. "Throughout this process, we looked at several agencies to handle these two important brands," said Dan Anglemyer, chief marketing officer of Back to Nature. "From the very beginning, it was apparent that GKV understood our category and the challenges we face in building our brands." Added Dan Collins, senior vice president of GKV: "Consumers are becoming increasingly vigilant about what they put into their bodies and provide for their families. Both SnackWell's and Back to Nature have provided high quality alternatives that consumers are looking for. GKV is extremely excited to work with these two outstanding brands to tell their unique stories, drive awareness for the brands and products, and help increase sales."
Spring O'Brien was named PR agency of record for the Harley-Davidson Museum and Homestay.com. The Harley-Davidson Museum is a 20-acre museum in Milwaukee, open year-round for exhibits, programs, tours and events. Spring O'Brien will position the museum as a travel destination in its own right. Tapped as the North American agency of record for Homestay.com, a global booking accommodation website for travelers, Spring O'Brien will launch the company's first U.S. and Canada media campaign to generate buzz, raise awareness and drive traffic to the site.
VentureFuel, a company that helps new ad technology and emerging media companies partner with relevant brands, joined forces with Be The Machine to enable national brands to advertise through experiential marketing. Be The Machine uses experiential marketing tactics to create consumer experiences for brands like Jeep, CBS and AT&T AdWorks, to name a few. With this partnership, advertisers will have the opportunity to reach target audiences through stunts, custom installations, unique media networks, live events and promotions. "Be The Machine has burst onto the experiential marketing scene with its unique ability to generate creative ideas and actually deliver upon those ideas -- a rare combination," said Fred Schonenberg, Founder of VentureFuel. "They see brand challenges as opportunities and, we are thrilled to be able to work with them to deliver unique programs for our brand partners." Added Patrick West, founder of Be The Machine: "VentureFuel is the clear leader in terms of monetizing unique advertising opportunities. We are thrilled to leverage our creative thinking and ability to deliver to their deep relationships with the biggest brands in the U.S."
Following a review, Arnold Worldwide was named lead creative agency for Angie's List. Bradley and Montgomery previously handled the account. The company spent $87 million on measured media in 2014, per Kantar Media.
Bob Gold & Associates was tapped to lead publicity efforts for Alliance for Women in Media Southern California Affiliate (AWM SoCal), a nonprofit organization founded in 1952 that helps to empower and fuel professional development of women across the media landscape. AWM SoCal offers membership to individuals in media and entertainment and provides networking events, education programs, community outreach, mentorship and scholarships. "We selected Bob Gold & Associates as our PR agency based on the firm's in-depth understanding and deep experience across the diverse media industry," said Samantha Brown, board president of AWM SoCal. "We are delighted to have Bob Gold & Associates' focus and enthusiasm support our organization."
The United Service Organizations (USO) tapped J. Walter Thompson Atlanta to lead creative for its national brand advertising campaign. The account was won during an RFP, but there was no incumbent agency. The USO hasn't worked with an AOR in a few years; its last AOR was Williams Whittle of DC. The assignment includes support in launching new brand positioning in conjunction with the USO’s 75th anniversary. Campaign elements will include TV, radio, digital, social media, OOH and direct response. "We are proud to be supporting an iconic, American institution in the USO -- one that has been there for our service members and their families through some of the most challenging times in our history," said Marshall Lauck, chief operating officer, J. Walter Thompson Atlanta. "We studied our 75-year history and rediscovered what really lies at the heart of everything we do: We keep service members connected to the people, places and things they're fighting for," said Paul G. Allvin, senior vice president, brand advancement of the USO. "J. Walter Thompson's creative concepts and strategic approach were spot on, deeply moving and worthy of the iconic, American brand they will now represent." The USO spent $6.2 million on measured media in 2014 and $2.9 million the first nine months of 2015, per Kantar Media.