In an effort to consolidate to one agency, Bear Creek Country Kitchens named Blue Chip Marketing Worldwide as its agency of record. Blue Chip will handle creative, PR, digital, social media, and consumer and shopper marketing duties. "The Blue Chip team has already proved itself an impressive extension of the Bear Creek Country Kitchens team, helping to plot out a robust, integrated marketing plan for 2015 and 2016," said Joe Villiano, director of marketing, B&G Foods. "With significantly increased marketing support behind the Bear Creek Country Kitchens brand, we look forward to building on its already strong foundation." Added Jamie Olson, vice president of shopper marketing for Blue Chip: "We are thrilled by the opportunity to partner with Bear Creek Country Kitchens to help drive consumer trial for the brand's hearty dry soup mix line and build overall brand engagement." Additional Blue Chip clients include Procter & Gamble, Celestial Seasonings, Ricola, Blue Bunny, Fisher Nuts and Merck.
Arketi Group was tapped to handle PR duties for Salesfusion, a provider of marketing automation technology for mid-sized businesses. The agency is tasked with building a public relations strategy, developing case studies and executing a media relations program targeting relevant media. "Marketing automation is an increasingly popular yet crowded space," said Malinda Wilkinson, chief marketing officer of Salesfusion. "Breaking through the buzz requires a comprehensive strategy and solid execution to get in front of the right audiences. Arketi's record of media success is what we need to ensure our message is clear and mid-market companies understand how we deliver value to their organizations."
The BAM Connection, a Brooklyn-based branding and content creation agency, was tapped by Le Moyne College to handle a series of creative branding initiatives. The agency will develop a branding campaign across print, digital, social media, online, out-of-home and TV. The campaign will run throughout New York State as well as other select markets on the east coast. "When articulating the uniqueness of the Le Moyne experience, there's the straight facts and then there's the look and feel of the experience, which takes someone with a combination of creative vision and real-world practicality," said Peter Killian, associate vice president, marketing and communications, Le Moyne College. "From the moment we first engaged them, it was apparent that The BAM Connection was up to the challenge. We are excited to collaborate with them on creatively communicating the unique attributes of the Le Moyne brand to prospective students, their parents and the College's many stakeholders." Le Moyne College is a private Jesuit college located in Syracuse, New York, with more than 3,500 undergraduate and graduate students.
MING Utility and Entertainment Group was named agency of record for Brickell City Centre, a complex in Miami being developed by Swire Properties Inc. The project includes two mid-rise office towers, two condominium towers, an EAST Miami Hotel and 500,000 square feet of retail space. The shopping center is slated to open in September 2016. The agency will oversee brand identity and design, website development and consumer marketing campaigns across all media. MING won the account, following a review with unnamed agencies. There was no incumbent agency as Brickell City Centre worked with a handful of agencies on a project basis. "The vision of Swire Properties and their commitment to quality, design and innovation make them a perfect partner for MING," said Tara DeVeaux, president of MING. "Brickell City Centre is a trailblazing project that will forever change the face of the Brickell downtown area, an important financial and banking district in the U.S. We look forward to rolling up our sleeves and getting to work."
Innocean USA won the Hankook Tire America account, following a review. Cheil Worldwide previously handled the account. The Huntington Beach-based agency is tasked with developing Hankook's first advertising campaign in the the US market. The campaign, "Never Halfway," consists of TV, print, digital and social media elements.
Cactus was named global agency of record for Gaia. Previously known as Gaiam TV, the brand is a streaming video subscription service, featuring more than 7,000 documentaries and original programs featuring Deepak Chopra, Wayne Dyer and the Dalai Lama, among others. The agency will handle global integrated strategy, creative and media duties as the brand repositions to the Gaia name. The account was won following a competitive pitch process, but this is the first time Gaia has worked with an advertising agency of record. First work for the brand is a video to help Gaia launch its new App on Apple TV. The Denver-based agency will then help Gaia launch a new website and national promotions. "We are elated to bring thoughtful and innovative creative solutions that emphasize this identity as Gaia continues their evolution," said Norm Shearer, partner and chief creative officer of Cactus. Added Jaymi Bauer, chief marketing officer of Gaia: "Their ability to capture our brand and create such an iconic part of our identity in a short timeframe is a great way to begin what we believe will be a long and productive relationship." Gaiam TV spent $313,000 on measured media the fist six months of 2015, according to Kantar Media.
Back in September, The O'Hara Project launched a pro bono client search to find a non-profit company to donate a year's worth of public relations services. After reviewing close to 50 entries, The O'Hara Project selected The Adventure Project as winner of its 2016 pro bono client search. The Adventure Project was founded in 2010 to create jobs in developing countries. The company trains people to become profitable entrepreneurs, so they can better serve their communities. In five years, The Adventure Project created more than 800 jobs in India, Haiti, Kenya and Uganda. These entrepreneurs now provide lifesaving services to more than one million people every day. The entire O'Hara Project team took part in reviewing the entries and voted based on organizational learnings, public relations readiness and message appeal. "The Adventure Project is incredibly honored to be the first recipient of The O'Hara Project's pro bono public relations support," said Becky Straw, co-founder and CEO of The Adventure Project. "This opportunity will help us shape our mission and amplify our message, so we can empower thousands of people living in poverty to become profitable entrepreneurs. We are excited to work alongside the O'Hara Project's accomplished team and reach new audiences with our story."