The Habit Restaurants has selected Innocean USA as its first Agency of Record to handle creative and media for the burger restaurant chain.  Innocean will assist The Habit in further refining the brand voice and creative positioning. In part the effort will focus on communications and digital strategies to connect with The Habit’s new and existing customers.  The chain spent just over $300,000 on measured media in 2018 according to Kantar Media.  Separately The Habit has added the new position of vice president of digital marketing and has hired Brandon LaChance for the role. LaChance brings extensive restaurant industry experience to the role having held leadership roles in marketing at …

FanDuel, the New York-based, gaming, betting and fantasy sports company has added BBH New York to its agency roster after a formal review.    The agency will work with its new client on long-term brand strategy, the companies said. It is also tasked with driving new customer acquisition efforts.  “We are committed to our brand promise of bringing sports fans more ways to win on FanDuel, and BBH NY is an integral partner as we continue to bring that promise to life,” stated Mike Raffensperger, CMO, FanDuel. “Our uniquely engaging sports gaming products are leading the charge during an incredibly …

Tally is naming Eicoff as the automated debt management platform developer's agency partner. The assignment is for direct-response TV creative and media buying to reach those ages 25-49 seeking to pay down their credit debt. Tally's app is designed to help consumers combine multiple cards into a single line of credit, which the company labels a better interest rate.

Orchestra Software is hiring Parliament to develop a complete rebrand for the business management software provider following a formal review. Orchestra has more than 350 craft breweries and distilleries that depend on its technology for end-to-end business management. The agency will help the company with a new brand foundation, identity and strategy, all bolstered by $14 million in funding Orchestra received earlier in the year to accelerate its growth and evolution.

USG Corporation has appointed Laughlin Constable as the building products manufacturer's media agency of record following a formal review. LC will manage all media planning, buying and measurement for USG’s three primary business units: performance materials, ceilings and gypsum. 

King's Hawaiian is appointing Haymaker as the brand's creative and strategic agency of record following a competitive review. The Los Angeles-based shop will handle all creative and strategic duties: television, social, OOH and other brand expressions, with a new campaign launching in 2020.  This new partnership represents a new direction for King's Hawaiian as it has expanded beyond its core dinner rolls to include BBQ sauce and other consumer goods. Last year the company worked with Flood Creative to overhaul its packaging, including the introduction of a pineapple-shaped logo. Over the past few years, King's Hawaiian had been led by …

Philadelphia-based LevLane Advertising has been named agency of record for health technology company any Vital USA Inc. The agency’s remit includes strategy, creative, media, social, content marketing, PR, and digital services. The client has developed a new consumer diagnostic product that monitors vital signs. The product is scheduled to launch in Fall 2019.

Moroch is expanding its relationship with McDonald's by assuming media duties for five U.S. co-ops: California-Nevada Marketing Association; Greater Houston Operators Association; Shenandoah Valley, Richmond and Tidewater Operators Association; Illinois/Iowa Operators Association; and MIKI Operators Association. The Dallas-based agency has worked with the fast food chain for 35+ years. 

Bob Evans Restaurants is appointing Ron Foth Advertising as its new AOR following a formal review involving three other finalists. McCann was the previous agency on the account.  As full service AOR, Foth will oversee media planning and buying in over 60 DMAs as well as all strategic and creative development for digital, TV, radio, outdoor, social media, in-restaurant signage, and menu design. This new agency relationship serves as a reunion of sorts between the two companies. Agency Founder Ron Foth, Sr. worked on the Bob Evans account as a young copywriter back in the 1960s. "He even worked closely …

Nautilus is shifting what has traditionally been handled by its own in-house creative team to FIG as the fitness brand's new creative agency for the Bowflex brand.  Natuilus has appointed ad shop Fig to handle creative advertising chores for its Bowflex brand of fitness equipment.  Previously those duties were handled in house.  The agency's remit includes advertising and creative campaign executions, including TV, social and digital. Media buying and planning is handled by Touchpoint Media. Bringing on a creative agency is part of the company’s long-term strategy to reenergize the Bowflex brand, which offers home gyms, cardio machines and strength …