MediaPost’s Agency of the Year Awards celebrate the agencies that were able to rise above the rest over the past year — the companies, clients, suppliers and executives that represented the best of class in the advertising community.

2016 Agency of the Year Announced! Winner profiles will be published in December. Award Ceremony will be held on January 25, 2017, at The Yale Club.

Media Agency of the Year:
Empower MediaMarketing
 
OMMA Digital Agency of the Year:
HUGE
 
Creative Agency of the Year:
MullenLowe Mediahub
 
Programmatic Agency of the Year:
Hearts & Science
 
Media Executive of the Year:
Martin Cass, Assembly
 
Holding Company of the Year:
Dentsu Aegis
 
Social Agency of the Year:
BBDO
 
Mobile Agency of the Year:
The Media Kitchen
 
Search Agency of the Year:
Acronym
 
Supplier of the Year:
AdBlock Plus
 
Client of the Year:
Niantic




Agency of the Year Awards Criteria:

We purposely leave the process 100% open-ended, because we believe agencies are the best storytellers in the world and one of the qualifications for Agency of the Year is that they should know how to tell their story.

When we started this process, we began with a simple questionnaire and we found a lot of people were simply answering questions.

If you read over the write-ups of any of our past winners -- all available via the Agency of the Year Past Honorees section -- you will see how winners have told their stories in the past.

 We are looking for examples that "show don't tell," and make the case why the agency deserves for things it’s done in the past 12 months to demonstrate:

1. Vision
2. Innovation
3. Industry Leadership