Agency of the Year Awards Criteria:
We purposely leave the process 100% open-ended, because we believe agencies are the best storytellers in the world and one of the qualifications for Agency of the Year is that they should know how to tell their story.
When we started this process, we began with a simple questionnaire and we found a lot of people were simply answering questions.
If you read over the write-ups of any of our past winners -- all available via the Agency of the Year Past Honorees section -- you will see how winners have told their stories in the past. We are looking for examples that "show don't tell," and make the case why the agency deserves for things it’s done in the past 12 months to demonstrate:
3. Industry Leadership