On this date in 2006, I am prepared to declare that SEO/SEM works! The number of companies (both large and small) that have figured out a workable, ongoing, ROI positive strategy is impressively large. Yet rather than touting the successes, let's examine why so many companies haven't graduated from Search 101.» 0 Comments
April has been a tough month. At last count, I've been in nine different cities (not including my home), a ski resort, on four different airlines for a total of two dozen flights and connections, in eight different hotels, at six different shows, and have also packed in assorted client and organizational meetings....» 0 Comments
Remember the old days of the Internet? Users were typically male, had high annual household incomes and were well-educated. Well, what was once the definition used to describe the "Internet user" can now be used to describe the online financial searcher.» 0 Comments
The evolution of search engines into answer engines is taking another step forward as Google quietly tests a new feature: expanded results.» 0 Comments
It's about time we opened the click fraud can of worms. Most heads of state dodge the issue, opting for vague notions of "it is a concern" or "the media has sensationalized the issue." Both are true. Yet neither position offers advice to the advertiser preparing for battle.» 0 Comments
Recently, Google's stand on click fraud went from "it does not exist" to "we have settled a class-action lawsuit for $90 million," to "Believe us, as computer scientists, we have the ability to detect the invalid clicks before they reach advertisers," (as the company's CEO was quoted in a recent Bloomberg article.)» 0 Comments
I'd like to offer some reasons why we might continue to consolidate our search activity on the three most established search players, Google, Yahoo and MSN.» 0 Comments
I'm the numbers guy. In an interactive agency full of creative, vibrant, idea people, I'm the guy wearing the Coke-bottle glasses and pocket protector who counts all of the traffic to our clients' sites....» 0 Comments
You're about to enter another dimension, a dimension not only of natural and paid results. A journey into a wondrous land of innovation. Next stop: the Hyper-Relevant Zone.» 0 Comments
It's 5 p.m., and Keith and I are standing on the corner of 4th Ave and 13th Street. Our destination is Pop, a lounge located right across the street. For kicks, we decide to have a little contest to see which engine's SMS search service would be first to return the exact address.» 0 Comments
